Overview
What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Khoros Marketing
Good tool for social media
Up your social media campaigns
Great service for scalability and efficient management
Great experience and customer support, room for more features
Marketing Could Use Some Help
Good for social media moderation
For the Love of Khoros Marketing!
2 year review of Khoros Marketing
Nice tool for monitoring and planification of posts
Comprehensive, scalable tool with excellent broad social media and community management in a simple tool
Would recommend, especially for small and medium organizations.
A great tool for our use case.
Khoros Marketing vs. Later
How Khoros Marketing Differs From Its Competitors
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Brand Management with Khoros
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Brand Management with Khoros
By using the publishing console we are able to reduce the number of people with native access to the social media platform reducing cybersecurity risks. Ultimately the approval workflows are an extra step that help ensuring …
Customer Support
Brand Management with Khoros
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Content planning and scheduling (146)8.484%
- Facebook (143)7.979%
- Twitter (138)7.777%
- Instagram (132)7.373%
Reviewer Pros & Cons
Pricing
What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
50 people also want pricing
Alternatives Pricing
What is Sprinklr Social?
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and…
What is Wrike?
Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.
Features
Listening/monitoring
Using complex keyword searches to surface insights from social media conversations.
- 7.2Boolean keyword searches(90) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
- 5.9Filtering out noise/spam(99) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
- 6.8Sentiment analysis(89) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
- 5.8Broad channel coverage(111) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Publishing
Scheduling posts to various social media channels and profiles from one interface.
- 8.4Content planning and scheduling(146) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
- 7.2Audience targeting(112) Ratings
Users can target posts to audience members based on geolocation and other demographics.
- 5Content optimization(5) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
- 8.4Workflow management(130) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
- 7.2Automated routing and prioritization(90) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
- 7.7Customer interaction histories(103) Ratings
Users can view the entire customer conversation history when responding to a mention.
- 7.4Bulk actions(94) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Marketing
Using the software to increase customer engagement and grow customer base via social media channels.
- 6.7Lead generation(47) Ratings
Users can discover and engage with new prospects, based on certain parameters.
- 6.6Content marketing(86) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
- 7.1Paid media management(2) Ratings
Users can manage and optimize paid social media posts across different channels.
- 7.7Campaigns and promotions(90) Ratings
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Channel coverage/integration
Effective integration with social media networks, including the ability to monitor, publish and respond.
- 7.7Twitter(138) Ratings
The software allows users to monitor, publish and respond via Twitter.
- 7.9Facebook(143) Ratings
The software allows users to monitor, publish and respond via Facebook.
- 7.5LinkedIn(105) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
- 9Google+(18) Ratings
The software allows users to monitor, publish and respond via Google+.
- 7.3Instagram(132) Ratings
The software allows users to monitor, publish and respond via Instagram.
- 6.3Pinterest(46) Ratings
The software allows users to monitor, publish and respond via Pinterest.
- 7.5YouTube(33) Ratings
The software allows users to monitor, publish and respond via YouTube.
Reporting/analytics
- 8Campaign success analytics(121) Ratings
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
- 6.6Real-time tracking(120) Ratings
The tool tracks mentions and comments in real-time.
- 6.7Competitor analysis(77) Ratings
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Account management
Users can manage access to multiple social media accounts.
- 6.4Role-based user permissions & privileges(132) Ratings
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.8Mobile access(112) Ratings
Users can effectively use the software through a mobile or tablet device.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Khoros Marketing?
According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers: Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform. Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels. Vault: Protect your brand across your social footprint with access and credential management. Experiences: Inspire audience participation across your digital properties through the power of social UGC. According to the vendor, key benefits include:
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Khoros Marketing Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Paid Publishing
- Supported: CRM
- Supported: NLP themes
- Supported: Paid and Organic social performance metrics
Khoros Marketing Videos
Khoros Marketing Integrations
- Brandwatch
- Domo
- Google Analytics
- Opal
- Origami Logic
- Adobe Experience Manager
- Acquia DAM (Widen)
- Grabyo
- Talkwalker
- ReviewTrackers
- Emarsys
- Slack
- Medallia
- Adobe Marketo Engage
- Bynder
- Brightcove
- Oracle Eloqua Marketing Automation
- Adobe Experience Cloud
- Crimson Hexagon
- Salesforce
- Tableau
- SAP
- Amazon Premier
- Zendesk
- Qualtrics
- ServiceNow
- SAP CX Cloud
- Hubspot
- Microsoft Dynamics
- Eloqua
Khoros Marketing Competitors
Khoros Marketing Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Mobile Web |
Supported Countries | Global |
Supported Languages | Any language the Social Networks themselves support |
Security |
Khoros Marketing Downloadables
- Khoros Marketing Solution Overview: Learn the key features and values that the Khoros Marketing solution can provide for your brand.
- General Motors Case Study: GM onboarded Khoros Marketing for 800 users around the globe in under a month to deliver personalized engagement at scale without sacrificing security. See how in this case study.
- European Wax Center Case Study: Discover how European Wax Center handled a 300% increase in inbound message volume.
- Hagerty Case Study: In partnership with the Khoros Strategic Services team and utilizing Khoros Marketing, automotive insurance brand Hagerty was able to expand its audience to Gen Z and millennials, with 43% follower growth in a year. Learn more in this case study.
Frequently Asked Questions
Khoros Marketing Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 0% |
Mid-Size Companies (51-500 employees) | 3% |
Enterprises (more than 500 employees) | 97% |
Comparisons
Compare with
Reviews and Ratings
(292)Attribute Ratings
Reviews
(1-5 of 5)2 year review of Khoros Marketing
- Schedules content
- Organizes content internally
- Posts content to social media platforms
- When I go to add more content to a post in progress from the Khoros content center, it does not show me the content in order by date. Instead, it's scattered so I have to hunt for it through the folder that it's in.
- Sometimes I get an email telling me that a post failed. I'm not sure why this happens. I then go back in and do the post the exact same and it goes through.
- Boolean keyword searches
- 40%4.0
- Filtering out noise/spam
- 50%5.0
- Sentiment analysis
- 70%7.0
- Broad channel coverage
- 70%7.0
- Content planning and scheduling
- 80%8.0
- Audience targeting
- 60%6.0
- Workflow management
- 80%8.0
- Automated routing and prioritization
- 50%5.0
- Customer interaction histories
- 60%6.0
- Bulk actions
- 70%7.0
- Lead generation
- 50%5.0
- Content marketing
- 50%5.0
- Campaigns and promotions
- 50%5.0
- 80%8.0
- 80%8.0
- 70%7.0
- 40%4.0
- N/AN/A
- Campaign success analytics
- 80%8.0
- Real-time tracking
- 80%8.0
- Competitor analysis
- 80%8.0
- Role-based user permissions & privileges
- 80%8.0
- Mobile access
- 70%7.0
- Marketing has allowed us to manage 100+ social media profiles with only 2 managers in the system.
- Social media content organization
- Social posting
- Content collection
- We enable each of our 100+ stores with the Capture app so we can also post organic / authentic content
- As new social platforms rise, we plan to utilize marketing to manage them without massively growing our team
- Cloud Solutions
- Scalability
- Integration with Other Systems
- Ease of Use
- Other
- Basic social posting is very easy and straightforward to use
- Basic organization (such as folders) is helpful and easy to use
- The capture app, when working properly, is easy to use
- Analytics can be tricky if you don't have much time to dive into them
- Posting specific content such as stories and edited reels/tiktoks can be tricky
- all of our social media platforms
- Google
- Google business photo posting
- File import/export
- API (e.g. SOAP or REST)
- Setup of the posts in different .
- Choosing &scheduling.
- Easy to update & manage last time requirements.
- Edit done posts.
- Maybe checking between other territories' calendars.
- Filtering by territories.
- Boolean keyword searches
- 80%8.0
- Filtering out noise/spam
- 70%7.0
- Sentiment analysis
- 70%7.0
- Broad channel coverage
- 70%7.0
- Content planning and scheduling
- 90%9.0
- Audience targeting
- 80%8.0
- Workflow management
- 80%8.0
- Automated routing and prioritization
- 70%7.0
- Customer interaction histories
- 70%7.0
- Bulk actions
- 70%7.0
- Lead generation
- 70%7.0
- Content marketing
- 70%7.0
- Campaigns and promotions
- 80%8.0
- 70%7.0
- 60%6.0
- 80%8.0
- 70%7.0
- Campaign success analytics
- 80%8.0
- Real-time tracking
- 80%8.0
- Competitor analysis
- 80%8.0
- Role-based user permissions & privileges
- 60%6.0
- Mobile access
- 60%6.0
- Good time saving.
- Should improve mobile experience.
- ASTRO A40 promotion
- ASTRO A10 Gen 2 Launch
- ASTRO A50 promotion
- we use khoros for exchaning mats & ideas between territories
- maybe the possibility to set cross territory publications in real time, especially for central activities
- Product Features
- Product Usability
- Prior Experience with the Product
- No Training
After expalining, i received a quick cache reset procedure that solved it all.
- Uploading and creating new posts for almost all social networks
- noone in particular
Powerful centralization platform with the best analytics feature I've ever seen in my 9 years working in social
- Monitor the conversations that are taking place around our brand (instances where people aren't tagging us or speaking directly TO us, but rather what they are saying ABOUT us)
- Ease of pulling analytics/reporting together and the overall presentation of the data
- Provides a holistic view of content scheduled/published with robust filters
- One-stop shop for all things social. Planning, publishing, content gallery, reporting, monitoring, engagement/community management, cross-team collaboration
- Resource center can be extremely confusing and difficult to navigate
- Improved functionality and capabilities with LinkedIn
- Ability to create search-based streams for platforms other than just Twitter
- Boolean keyword searches
- N/AN/A
- Filtering out noise/spam
- 100%10.0
- Sentiment analysis
- N/AN/A
- Broad channel coverage
- N/AN/A
- Content planning and scheduling
- 80%8.0
- Audience targeting
- N/AN/A
- Workflow management
- 100%10.0
- Automated routing and prioritization
- N/AN/A
- Customer interaction histories
- 100%10.0
- Bulk actions
- N/AN/A
- Lead generation
- 100%10.0
- Content marketing
- 100%10.0
- Campaigns and promotions
- 100%10.0
- 100%10.0
- 60%6.0
- 30%3.0
- 90%9.0
- N/AN/A
- Campaign success analytics
- 100%10.0
- Real-time tracking
- 100%10.0
- Competitor analysis
- 60%6.0
- Role-based user permissions & privileges
- 100%10.0
- Mobile access
- 100%10.0
- Improved our organic content strategy overall for all social channels as we learn from Analytics what works for our audience and what doesn't
- Engagement. The ability to have a streamlined view (Streams) allows our team to easily engage/respond to our audience. Previously we were not using social for two-way conversation but rather we were simply putting messages out there and walking away from them.
- Unified view of content being published across different teams/departments and channels
- Hootsuite, Hootsuite Insights (formerly ubervu), NetBase Quid, TINT and Sprinklr Social Engagement & Sales
Khoros Review
- Customer success - their team is truly collaborative and interested in partnering with our business to drive success.
- User-friendliness - the UI and UX is intuitive and simple, and it is straightforward to administer at the global level.
- Rapid improvements - Khoros is often able to nimbly keep up with changes and updates across the major social media platforms.
- Social media analytics - performance data is due for a major overhaul.
- Company-wide 'governance' data - most/least active initiatives/accounts/users.
- Boolean keyword searches
- 80%8.0
- Filtering out noise/spam
- 90%9.0
- Sentiment analysis
- 50%5.0
- Broad channel coverage
- 50%5.0
- Content planning and scheduling
- 100%10.0
- Audience targeting
- 90%9.0
- Workflow management
- 100%10.0
- Automated routing and prioritization
- 80%8.0
- Customer interaction histories
- 80%8.0
- Bulk actions
- 80%8.0
- Content marketing
- 80%8.0
- Campaigns and promotions
- 90%9.0
- 90%9.0
- 90%9.0
- 90%9.0
- Google+
- 90%9.0
- 90%9.0
- 90%9.0
- YouTube
- 90%9.0
- Campaign success analytics
- 70%7.0
- Real-time tracking
- 60%6.0
- Competitor analysis
- 80%8.0
- Role-based user permissions & privileges
- 90%9.0
- Mobile access
- 70%7.0
- Corporate reputation security - extra layer of approvals is very helpful.
- Through intelligence, our teams can monitor talk across social and know when something important surfaces.
- Khoros allows us to see and filter all posts, whether visible on a page or dark and promoted posts.
- I'm looking forward to having Khoros Audience ready but FB API issue may limit this.
- Khoros can improve some of its search capabilities for larger companies that have many pages of data.
- I would like to see an overall calendar viewing of a sector's initiatives up front vs. having to filter for them on an initiative.
- Boolean keyword searches
- 90%9.0
- Filtering out noise/spam
- 90%9.0
- Sentiment analysis
- 80%8.0
- Broad channel coverage
- 100%10.0
- Content planning and scheduling
- 100%10.0
- Audience targeting
- 100%10.0
- Workflow management
- 100%10.0
- Automated routing and prioritization
- 100%10.0
- Customer interaction histories
- 90%9.0
- Bulk actions
- 80%8.0
- Lead generation
- N/AN/A
- Content marketing
- 90%9.0
- Campaigns and promotions
- 80%8.0
- 100%10.0
- 100%10.0
- 90%9.0
- Google+
- 90%9.0
- 90%9.0
- 90%9.0
- YouTube
- 100%10.0
- Campaign success analytics
- 90%9.0
- Real-time tracking
- 100%10.0
- Competitor analysis
- 100%10.0
- Role-based user permissions & privileges
- 100%10.0
- Mobile access
- 90%9.0