Khoros Marketing (Formerly Spredfast + Lithium) Reviews

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Score 7.3 out of 101

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Reviews (1-24 of 24)

Joe Hill profile photo
Score 9 out of 10
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Implementation

9
The implementation team from Spredfast were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
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Angel Soria, MBA profile photo
Score 10 out of 10
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Implementation

5
Our implementation situation was unique, to say the least. Although Spredfast recommended against it, the enablement piece was removed from our package, making the implementation subpar. My advice to anyone who makes the move over to Spredfast is to keep the training, it's lucrative! You're already spending the money so saving a few bucks isn't worth setting your team up for failure. Training helps for so many reasons but the most important is the adoption of the tool with the team and it minimizes the learning curve. Trust me!
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Joey Buskirk profile photo
June 04, 2018

Spred the word

Score 9 out of 10
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Implementation

10
We had a very complex integration process considering the size, and we switched companies half way through as well. Everything went smoothly each time, carefully thought out and helpful.
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No photo available
Score 10 out of 10
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Implementation

9
I was not part of the initial day-one implementation, however, our recent implementation experiences have become easier with the support of a dedicated team who ensure we are prepared in advance and knowledgeable of upcoming changes. Poppy and Teresa are not only Spredfast experts but they are also well-versed in our specific configuration.
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Nikki Harmon profile photo
Score 9 out of 10
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Implementation

10
No, I think they did a great job with on-boarding us to Experiences and we've been very happy with the individual coaching/training sessions we've had with Nicole at Spredfast.
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Latasha Howard profile photo
Score 10 out of 10
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Implementation

10
As mentioned previously, the Spredfast advisors (on-boarding staff) are very knowledgeable of business analytics and how it can assist any organization with growth in every area of the business and this is not just limited to retail. In many of my trainings and overall conversations with Spredfast advisors, they always seem to be on the same path of success and they're always available and open to any and all suggestions provided throughout our many meetings and calls. At no time did myself, fellow colleagues or my team feel neglected or lost, instead each encounter was like seeing a good friend for a class reunion. The professionalism of each member was and is beyond impeccable!
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Garrett Estrada profile photo
Score 10 out of 10
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Implementation

10
Spredfast has a wonderful and very thorough trove of engaging learning modules for new users to complete. These allow our new users to learn all the tools they'll need in a very short period of time. In addition to this, the Spredfast team is always available for answers to additional questions. In fact, the team often holds regular calls to answer questions for all of our Spredfast users.
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Richard Reeves profile photo
Score 10 out of 10
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Implementation

10
From piloting all vendors to choosing the right one, we established a great approach. Spredfast ticked all the boxes the training was seamless and uncomplicated. The whole background set up completed by Spredfast using the requirements we had set in place at the beginning.
The Spredfast team worked around the clock to make sure that every member of the team was fully trained and operational in time for Go Live, the management of all platforms across all countries was completed without a hiccup.
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No photo available
Score 8 out of 10
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Implementation

10
The implementation was very simple. Understanding how to use the tool was fairly easy and integrate into our everyday work life.
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March 15, 2018

Love Spredfast!

Score 10 out of 10
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Implementation

10
Everyone we worked with was super helpful and personable, and the trainings were phenomenal.
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No photo available
Score 9 out of 10
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Implementation

9
Spredfast was extremely helpful in offering team tutorials and custom onboarding sessions when our agency expressed interest in partnering with them for social listening offerings. Spredfast provides both online and in person education tools as well as a robust help section for quick answers to platform specific questions. Their reps are always on call and quick to answer.
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No photo available
Score 10 out of 10
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Implementation

6
• • Implementation has been difficult and slow but due almost entirely to internal issues and the “housekeeping” that comes with implementation social media management. Part of the problem has been lack of proper internal resources to fully focus on the deployment – an issue we’ve recently solved for so our deployment is moving along very quickly. The most difficult part of the deployment is auditing the organization to understand all the Twitter and Facebook accounts that exist across the organization. We then need to find the credentials for all of these accounts and shut some of them down. This is a bit of a logistical nightmare. Because we have now hired someone to manage this process and have recognized the need for a social media operations team, accounts for 9 o four 12 regions are fully loaded into the system and we expect all to be completely by the end of 2013. Having the social media marketers try to manage this enterprise rolloout was not a good idea.
• We have also encountered some technology issues in the stores. Some staff members have old computers with unsupported browsers, and this has been an unexpected issue to deal with.
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Feature Scorecard Summary

Boolean keyword searches (36)
6.5
Filtering out noise/spam (38)
5.9
Sentiment analysis (33)
5.2
Broad channel coverage (41)
7.7
Content planning and scheduling (45)
7.6
Audience targeting (37)
6.5
Content optimization (5)
5.0
Workflow management (41)
7.1
Automated routing and prioritization (31)
6.1
Customer interaction histories (36)
6.5
Bulk actions (33)
7.0
Lead generation (13)
6.3
Content marketing (25)
7.0
Paid media management (2)
7.1
Campaigns and promotions (30)
7.0
Twitter (44)
8.0
Facebook (46)
7.9
LinkedIn (29)
6.4
Google+ (16)
8.0
Instagram (44)
7.6
Pinterest (17)
5.9
YouTube (26)
8.1
Campaign success analytics (39)
7.0
Real-time tracking (40)
7.5
Competitor analysis (30)
6.9
Role-based user permissions & privileges (46)
6.9
Mobile access (43)
6.1

About Khoros Marketing (Formerly Spredfast + Lithium)

According to the vendor, Khoros is a customer engagement platform built to turn siloed knowledge into enterprise value, and customers into contributors. By connecting consumer insights across all departments, the vendor claims Khoros gives companies the ability to run their business with their customers, anticipating their needs and accelerating sales, loyalty, and innovation. With 2,000+ customers, including 52 of the Interbrand 100, and ten offices globally, Khoros powers approximately 500 million digital interactions every day. From social media to online communities and messaging to digital customer care, the vendor says Khoros helps companies authentically connect with customers throughout their journey.


The vendor promises that Khoros Marketing enables brands to engage customers with meaningful campaigns that foster loyalty and drive business results. Key benefits include:

Scalable Workflows: Orchestrate social campaigns across teams and accounts to drive business results.
Actionable Insights: Be in lockstep with your market, your competition, and your audiences.
Strong Governance: Proactively govern across your social footprint.
Meaningful Analytics: Connect your social performance to larger business objectives.

Khoros Marketing (Formerly Spredfast + Lithium) Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Does not have featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Does not have featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Khoros Marketing (Formerly Spredfast + Lithium) Integrations

Bitly, Brandwatch, Domo, Google Analytics, NetBase, Opal, Origami Logic, Oracle Siebel CRM, Synthesio, Symantec, Adobe Experience Manager, Adobe Analytics, Bynder Enterprise DAM, Widen Collective, Reply.ai, Smarsh Connected Suite (formerly Actiance), Bazaarvoice, Crimson Hexagon, Grabyo, IBM, Kenshoo, Linkinfluence, RadiumOne, Salesforce, Tableau, Vizrt, BI.ink, Pandorabots, Po.st

Khoros Marketing (Formerly Spredfast + Lithium) Competitors

Adobe Social, Sprinklr Social + Messaging Suite, Salesforce Social Studio

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

Khoros Marketing (Formerly Spredfast + Lithium) Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
0%
Mid-Size Companies (51-500 employees)
3%
Enterprises (> 500 employees)
97%

Khoros Marketing (Formerly Spredfast + Lithium) Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Khoros Marketing (Formerly Spredfast + Lithium) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:Spredfast has many customers with global deployments
Supported Languages: Any language the Social Networks themselves support