Overall a decent software for social Media tasks
I used Khoros marketing. It helps us with our social media work. With the help of Khoros marketing, we schedule our content across …
Overview
What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Recent Reviews
How Khoros Marketing Differs From Its Competitors
Awards
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Popular Features
- Content planning and scheduling (146)8.484%
- Facebook (143)7.979%
- Twitter (138)7.777%
- Instagram (132)7.474%
Reviewer Pros & Cons
Pricing
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What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Khoros Marketing?
According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers: Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform. Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels. Vault: Protect your brand across your social footprint with access and credential management. Experiences: Inspire audience participation across your digital properties through the power of social UGC. According to the vendor, key benefits include:
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Khoros Marketing Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Paid Publishing
- Supported: CRM
- Supported: NLP themes
- Supported: Paid and Organic social performance metrics
Khoros Marketing Videos
Khoros Marketing Integrations
- Brandwatch
- Domo
- Google Analytics
- Opal
- Origami Logic
- Adobe Experience Manager
- Acquia DAM (Widen)
- Grabyo
- Talkwalker
- ReviewTrackers
- Emarsys
- Slack
- Medallia
- Adobe Marketo Engage
- Bynder
- Brightcove
- Oracle Eloqua Marketing Automation
- Adobe Experience Cloud
- Crimson Hexagon
- Salesforce
- Tableau
- SAP
- Amazon Premier
- Zendesk
- Qualtrics
- ServiceNow
- SAP CX Cloud
- Hubspot
- Microsoft Dynamics
- Eloqua
Khoros Marketing Competitors
Khoros Marketing Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | Global |
| Supported Languages | Any language the Social Networks themselves support |
| Security |
Khoros Marketing Downloadables
- Khoros Marketing Solution Overview: Learn the key features and values that the Khoros Marketing solution can provide for your brand.
- General Motors Case Study: GM onboarded Khoros Marketing for 800 users around the globe in under a month to deliver personalized engagement at scale without sacrificing security. See how in this case study.
- European Wax Center Case Study: Discover how European Wax Center handled a 300% increase in inbound message volume.
- Hagerty Case Study: In partnership with the Khoros Strategic Services team and utilizing Khoros Marketing, automotive insurance brand Hagerty was able to expand its audience to Gen Z and millennials, with 43% follower growth in a year. Learn more in this case study.
Frequently Asked Questions
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Sprout Social, Sprinklr Marketing, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Marketing.
Reviewers rate Google+ highest, with a score of 9.
The most common users of Khoros Marketing are from Enterprises (1,001+ employees).
Khoros Marketing Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 3% |
| Enterprises (more than 500 employees) | 97% |
Comparisons
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Reviews and Ratings
(291)Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
July 21, 2023
2 year review of Khoros Marketing
We use Khoros Marketing for just about everything social media related. We collect content through Khoros' Capture app then distribute it to various platforms using Khoros Marketing.
- Schedules content
- Organizes content internally
- Posts content to social media platforms
- When I go to add more content to a post in progress from the Khoros content center, it does not show me the content in order by date. Instead, it's scattered so I have to hunt for it through the folder that it's in.
- Sometimes I get an email telling me that a post failed. I'm not sure why this happens. I then go back in and do the post the exact same and it goes through.
57.5%
5.8
73.33333333333333%
7.3
60%
6.0
50%
5.0
54%
5.4
80%
8.0
75%
7.5
- Marketing has allowed us to manage 100+ social media profiles with only 2 managers in the system.
We have benefitted greatly from being able to monitor our brand(s) social presence and keep it active.
We can view all of the content that are users create before it actually gets posted. This allows us to correct mistakes and improve quality.
2
Social media platform management and internal content organization.
2
If you're using the Khoros Marketing Capture app for users to submit content, then it requires a lot of upkeep and should have a dedicated person.
- Social media content organization
- Social posting
- Content collection
- We enable each of our 100+ stores with the Capture app so we can also post organic / authentic content
- As new social platforms rise, we plan to utilize marketing to manage them without massively growing our team
Yes
We were using Sprout Social which we were happy with at the time but it lacked essential functionality. We needed to be able to collect content from 500 users using a simple app. Khoros offered this with their Capture app.
- Cloud Solutions
- Scalability
- Integration with Other Systems
- Ease of Use
- Other
The Khoros Capture app was the most important differentiator for us. We needed to be able to collect content from all over the United States and store it / organize it in a cloud to then be posted to social platforms.
We would have dove deeper into the actual functionality of the Capture app. The Capture app has caused us a lot of issues over the past 2 years. We would have prioritized how need for a smooth/easy to use content collection app with minimal issues/downtime.
We did not purchase premium support. We should not have to pay for support to fix issues that should not be occurring in the first place.
Yes
The bugs that we have reported in Khoros Marketing have mostly been resolved in a timely fashion. The bugs that we have identified in the Khoros Capture app have sometimes taken a long time to get resolved.
Although I am being straightforward in these reviews and describing how support has taken a while to resolve support tickets, there have been plenty of times where support have resolved our issue with exceptional service. One time we needed to combine our initiatives yet keep some as is, instead of a lot of back and forth about the issue. They scheduled a call and although they had never done something like it before, we were about to work together in about 45 minutes and find a solution. This is only one example, like I said, there have been other times where support have helped us resolve issues rather quickly.
- Basic social posting is very easy and straightforward to use
- Basic organization (such as folders) is helpful and easy to use
- The capture app, when working properly, is easy to use
- Analytics can be tricky if you don't have much time to dive into them
- Posting specific content such as stories and edited reels/tiktoks can be tricky
Yes
I mostly use the mobile interface to collect content and post natively. You cannot post/schedule posts through the mobile app. The app has actually recently improved (we identified a bug that was impacting our workflow and support took care of it)
- all of our social media platforms
- Google
Easy to integrate and reauthenticate.
- Google business photo posting
I have recommended it before in Khoros Atlas. The Khoros team agreed it would be great to add in the future.
- File import/export
- API (e.g. SOAP or REST)
None as this is not an area of Khoros that I have lots of experience in.
July 27, 2022
Room To Grow
Our operating company is but one of several in our Khoros Marketing environment. We use the platform to manage our organic social media program. As a global company, our teams are diverse and dispersed. Khoros was the only platform that allowed us to manage these multiple operating companies as independent, yet integrated social programs.
- Scheduling
- Planning
- Cross-company view
- Asset management
- Inbox (particularly with LinkedIn)
- Analytics widgets
- Staying up-to-date with Instagram
60%
6.0
66.66666666666667%
6.7
63.33333333333333%
6.3
46.66666666666667%
4.7
60%
6.0
80%
8.0
75%
7.5
- Team integration
- Publishing pauses and restarts
- Approvals
We have had very limited exposure to Khoros Support (mostly to question why there are missing functionality from Inbox). But the Customer Success team has been great -- despite the high turnover.
Both of the items you've mentioned, using cetnralize visibility to ensure brand compliance as well as spotting potentially damaging social mentions. We do have varying philosophies as to how to manage these moments of brand exposure, mostly what we lack is a easy way to reference who to contact if one operating company was mentioned in another operating company's post, etc. But that's an issue we need to deal with as a company. Hopefully once we get up and running across all out OpCos that will be easier to do.
- Sprinklr Modern Research and Sprinklr Modern Marketing & Advertising
Sprinklr has a better interface with LinkedIn. Sprinklr also offers a data display offering (called Display) that enables you to have real-time updated reporting that can display on a monitor.
Khoros' Analytics dashboards can be sized for a monitor, but they aren't automatically updated or display in a dynamic way.
Khoros' Analytics dashboards can be sized for a monitor, but they aren't automatically updated or display in a dynamic way.
8
social media, public relations and external communicaitons
2
A deep understanding of the product capabilities and limitations.
- Organic Social Media Planning
- Social Media Reporting
- Competitive intelligence
- Cross-OpCo collaboration
- Amplification of thought leadership content
- Analytics
- Monitor and Amplify LinkedIn Mentions
- Post 90 second Instagram Reels
- Fully operational Instagram Stories
We create local social media calendars and publish online.
- Setup of the posts in different .
- Choosing &scheduling.
- Easy to update & manage last time requirements.
- Edit done posts.
- Maybe checking between other territories' calendars.
- Filtering by territories.
72.5%
7.3
83.33333333333334%
8.3
70%
7.0
73.33333333333333%
7.3
70%
7.0
80%
8.0
60%
6.0
- Good time saving.
- Should improve mobile experience.
We were able to track, select and fine-tune all our publications in order to focus on the subjects that generate top engagement.
Most important thing is to choose and take care of the right selections between the huge number of products in the Logitech environment, and Khoros makes it great.
50
Social media manager, community manager, social media editor, director of communications and more or less all the other marketing and communications working positions which have on their duties the online media activities.
4
All the community managers and social media managers have deep knowledge of the web and digital communications, taking firstly into account the special needs and requirements of each social network, its positioning, its tone of voice and most of all its "way of engagement."
- ASTRO A40 promotion
- ASTRO A10 Gen 2 Launch
- ASTRO A50 promotion
- we use khoros for exchaning mats & ideas between territories
- maybe the possibility to set cross territory publications in real time, especially for central activities
Not Sure
- Product Features
- Product Usability
- Prior Experience with the Product
Hi tried khorus with another company and discovered that is a real help for setting up a compelling social media calendar in a fast&effective way
Absolutely would not change it.
- No Training
Yes because it's absolutely intuitive as system
I'm not in charge for this kind of purchase decision
No
One time i had many problems in loading new posts, because the dashboard seemed to be frozen.
After expalining, i received a quick cache reset procedure that solved it all.
After expalining, i received a quick cache reset procedure that solved it all.
- Uploading and creating new posts for almost all social networks
- noone in particular
Yes
mobile interface should need some restylings
We utilize Khoros Marketing as the Corporate Communications team for one brand across three different social platforms (LinkedIn, Facebook, and Twitter). We utilize it to draft, approve and publish content. We also use its reporting capabilities. We have about four editors and two main admin users.
- Provides a simple approval process for content.
- Provides an easy to use and view calendar view that you can move content around in.
- Allows users to have "labels" for content which is incredibly useful for reporting.
- Exporting the calendar could be more aesthetic.
- The analytics dashboards are robust, but not the most intuitive to use.
- There are still tech glitches that result in posts failing to publish from time to time.
N/A
N/A
93.33333333333334%
9.3
N/A
N/A
N/A
N/A
N/A
N/A
53.33333333333333%
5.3
50%
5.0
- Streamlined social media management for drafting and scheduling content.
- Provides comprehensive calendar of social media content.
- Improved KPIs and reporting capabilities.
The few times I've had to reach out to Khoros support, I haven't found them to be very helpful. They usually take at least 48 hours to respond and despite duplicating the issue, they've been unable to solve it so it ends up happening again.
Centralized visibility of teams to ensure all content is on-brand.
- Hootsuite and Buffer
Khoros allows for more user permissions and approval workflows. I also think the interface is more user-friendly and the analytics suite is far more robust than these competitors.
4
Corporate Communications
1
Someone who understands digital technology and platforms and is a good writer is the best type of person. I think it goes without saying that they need to understand social media and the nuances to each platform to best optimize their copy and imagery for performance. I also think having basic design skills is helpful or at least knowledge of asset dimensions for various social platforms.
- Having multiple content contributors in the same system with an approval process
- Ability to draft, preview and schedule posts on one platform
- Reporting metrics and dashboards for all accounts in one platform
- We use it for pretty basic and foundational social media strategies
- drafting and scheduling content
- moving content around in the calendar
- exporting the calendar
- Exporting a visually appealing calendar view of posts
- Reporting is not very intuitive
Yes, but I don't use it
May 08, 2018
Good Customer Service Goes a Long Way
Across global marketing departments.
- Constantly updating and improving their product to keep it current and leading edge.
- Training modules are excellent, constant training on updates, low barrier of use for people to adopt the platform.
- Prompt technical support.
- Much is done remotely, more person to person check-ins between client reps and clients would be nice.
- I would love to be able to edit posts directly from Khoros after publishing instead of needing to go into the native platform to fix typos, etc.
57.5%
5.8
56.66666666666667%
5.7
30%
3.0
60%
6.0
68.57142857142857%
6.9
90%
9.0
100%
10.0
- It's expensive, but it has enabled our global social media to be more coordinated and collaborative. We've gained a great deal of efficiency
Social media are mostly marketing and relationship building platforms for us. Research scientists make up a relatively small (but growing) part of the social media landscape. Life scientists are still more likely to contact via email or phone for technical assistance, mostly because their questions are highly complex. However, we are increasingly seeing questions via FB messenger from regions of the world not served by branch offices. So social care is becoming more important.
It has improved the management of our calendars and efforts. It has given us the tools we need to develop a strategy rather than doing social piecemeal, and it allows us to see what content works best on each platform. Khoros has really enhanced our ability to pick up on important conversations and make sure that we do respond to any customer queries through social. Also, the Intelligence piece of their platform is providing key voice-of-customer information for us as we develop campaigns and messaging that will resonate with our customers.
We are continuing to expand here. We have gained efficiencies through Khoros already in customer care, and we are seeing more collaboration and sharing of content and assets through the platform.
We are integrated with Google Analytics. We are looking at integrating with Microsoft Dynamics CRM.
Sprout Social could not integrate with Microsoft Dynamics when we were evaluating the platforms. Sprinklr and Khoros were the top two platforms we investigated; Khoros appeared to have better customer service, which is something we value highly. We use Meltwater for PR purposes and keep an eye on their social platform. However, when we were first looking at Spredfast and the other platforms, Meltwater was not a serious player in the social space. Kumfo has a relationship with Sitecore, the platform we use for our web site. For that reason, I keep an eye on them as well.
Khoros summit is an excellent way to immerse myself in social and get ideas and information from many different sources. I have found it amazingly useful, and I wish I could get at least half of the marketing department to attend. The webinars have always been high quality, and I pay attention to the emails I get indicating what has been published on the Khoros blog.
20
Marketing, Corporate communications
1
- social editorial calendar management and campaign planning
- evaluation of campaign performance, high- or over-performing content, identification of influencers
- social customer care and response
- We have been able to use the Intelligence leaderboard to identify over-performing content from scientific publishers that our customers typically follow and use that craft an agile, newsroom strategy for content creation
- We are able to obtain VOC from social listening
- Managing promotions or contests