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Spredfast is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impacthttps://media.trustradius.com/product-logos/P7/Zq/5WJT8A1IFAU9.PNGGood Customer Service Goes a Long WayAcross global marketing departments.,Constantly updating and improving their product to keep it current and leading edge. Training modules are excellent, constant training on updates, low barrier of use for people to adopt the platform. Prompt technical support.,Much is done remotely, more person to person check-ins between client reps and clients would be nice. I would love to be able to edit posts directly from Spredfast after publishing instead of needing to go into the native platform to fix typos, etc.,10,Social media are mostly marketing and relationship building platforms for us. Research scientists make up a relatively small (but growing) part of the social media landscape. Life scientists are still more likely to contact via email or phone for technical assistance, mostly because their questions are highly complex. However, we are increasingly seeing questions via FB messenger from regions of the world not served by branch offices. So social care is becoming more important.,10,10,We are continuing to expand here. We have gained efficiencies through Spredfast already in customer care, and we are seeing more collaboration and sharing of content and assets through the platform.,We are integrated with Google Analytics. We are looking at integrating with Microsoft Dynamics CRM.,10,10,Sprinklr, Sprout Social and Meltwater Media Intelligence Platform,Spredfast summit is an excellent way to immerse myself in social and get ideas and information from many different sources. I have found it amazingly useful, and I wish I could get at least half of the marketing department to attend. The webinars have always been high quality, and I pay attention to the emails I get indicating what has been published on the Spredfast blog.,20,1,social editorial calendar management and campaign planning evaluation of campaign performance, high- or over-performing content, identification of influencers social customer care and response,We have been able to use the Intelligence leaderboard to identify over-performing content from scientific publishers that our customers typically follow and use that craft an agile, newsroom strategy for content creation We are able to obtain VOC from social listening,Managing promotions or contests,9,It's expensive, but it has enabled our global social media to be more coordinated and collaborative. We've gained a great deal of efficiency
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Khoros Marketing (Formerly Spredfast + Lithium)
126 Ratings
Score 8.0 out of 101
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Khoros Marketing (Formerly Spredfast + Lithium) Reviews

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Khoros Marketing (Formerly Spredfast + Lithium)
126 Ratings
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Score 8.0 out of 101

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Score 10 out of 10
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Innovative Uses

  • We have been able to use the Intelligence leaderboard to identify over-performing content from scientific publishers that our customers typically follow and use that craft an agile, newsroom strategy for content creation
  • We are able to obtain VOC from social listening
Read Michele Arduengo's full review

Feature Scorecard Summary

Boolean keyword searches (34)
8.9
Filtering out noise/spam (36)
7.1
Sentiment analysis (31)
6.0
Broad channel coverage (39)
8.1
Content planning and scheduling (43)
8.9
Audience targeting (36)
7.9
Content optimization (5)
5.0
Workflow management (39)
8.9
Automated routing and prioritization (30)
7.5
Customer interaction histories (34)
7.4
Bulk actions (32)
7.2
Lead generation (12)
6.6
Content marketing (23)
7.9
Paid media management (2)
7.1
Campaigns and promotions (28)
8.1
Twitter (42)
9.5
Facebook (44)
9.3
LinkedIn (28)
7.5
Google+ (16)
8.0
Instagram (43)
7.7
Pinterest (17)
6.1
YouTube (26)
8.1
Campaign success analytics (37)
8.0
Real-time tracking (38)
8.7
Competitor analysis (29)
7.2
Role-based user permissions & privileges (44)
8.0
Mobile access (41)
7.0

About Khoros Marketing (Formerly Spredfast + Lithium)

According to the vendor, Khoros is a customer engagement platform built to turn siloed knowledge into enterprise value, and customers into contributors. By connecting consumer insights across all departments, the vendor claims Khoros gives companies the ability to run their business with their customers, anticipating their needs and accelerating sales, loyalty, and innovation. With 2,000+ customers, including 52 of the Interbrand 100, and ten offices globally, Khoros powers approximately 500 million digital interactions every day. From social media to online communities and messaging to digital customer care, the vendor says Khoros helps companies authentically connect with customers throughout their journey.


The vendor promises that Khoros Marketing enables brands to engage customers with meaningful campaigns that foster loyalty and drive business results. Key benefits include:

Scalable Workflows: Orchestrate social campaigns across teams and accounts to drive business results.
Actionable Insights: Be in lockstep with your market, your competition, and your audiences.
Strong Governance: Proactively govern across your social footprint.
Meaningful Analytics: Connect your social performance to larger business objectives.

Khoros Marketing (Formerly Spredfast + Lithium) Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Does not have featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Does not have featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Khoros Marketing (Formerly Spredfast + Lithium) Integrations

Bitly, Brandwatch, Domo, Google Analytics, NetBase, Opal, Origami Logic, Oracle Siebel CRM, Synthesio, Symantec, Adobe Experience Manager, Adobe Analytics, Bynder Enterprise DAM, Widen Collective, Reply.ai, Smarsh Connected Suite (formerly Actiance), Bazaarvoice, Crimson Hexagon, Grabyo, IBM, Kenshoo, Linkinfluence, RadiumOne, Salesforce, Tableau, Vizrt, BI.ink, Pandorabots, Po.st

Khoros Marketing (Formerly Spredfast + Lithium) Competitors

Adobe Social, Sprinklr Social + Messaging Suite, Salesforce Social Studio

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

Khoros Marketing (Formerly Spredfast + Lithium) Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
0%
Mid-Size Companies (51-500 employees)
3%
Enterprises (> 500 employees)
97%

Khoros Marketing (Formerly Spredfast + Lithium) Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Khoros Marketing (Formerly Spredfast + Lithium) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:Spredfast has many customers with global deployments
Supported Languages: Any language the Social Networks themselves support