According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:
Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.
Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.
Vault: Protect your brand across your social footprint with access and credential management.
Experiences: Inspire audience participation across your digital properties through the power of social UGC.
According to the vendor, key benefits include:
Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.
Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.
Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.
Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.
Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.