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Khoros Marketing

Khoros Marketing
Formerly Spredfast + Lithium

Overview

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

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Recent Reviews

Khoros Marketing

8 out of 10
February 26, 2024
Incentivized
We use Khoros Marketing for our organic social media channels, specifically for scheduling and care management. Personally, I used Khoros …
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A great tool for our use case.

8 out of 10
July 18, 2023
We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're …
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Khoros Marketing vs. Later

6 out of 10
July 18, 2023
Since we are responsible for posting on so many social channels, it helps us post when we are too busy to do it manually. Also when our …
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How Khoros Marketing Differs From Its Competitors

Customer Support

We did engage with a customer service representative that helped us navigate Khoros when we first began using the platform. The customer service is great. We would definitely consider working with someone from the Khoros strategic team to plan strategy in the future.
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Customer Support

Khoros allowed the company to improve social media monitoring/auditing with the analytics. This helped to take informed decisions and advance with a more streamlined strategy. We also upskilled many users via training provided by Khoros team, and quickly reacted to crisis situations thanks to the …
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Customer Support

We have engaged with both Customer Success and Strategic Services! The teams are helpful with fine tuning posting strategy and positive engagement.
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Customer Support

I'm not sure what the impact has been, I don't really see the bigger picture in this way through my job
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Customer Support

Yes! Khoros Support has been very helpful in aiding in my company's social strategy. By noting new features and tools that are available, Khoros has aided in opportunities that have benefited my brand (i.e. the addition of TikTok).
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Customer Support

The only time I've engaged with Khoros support was when I was having login issues and they were quick to let me know it was an internal issue.
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Customer Support

We have principally used Khoros support to deal with technical issues, of which there were several early on. Khoros worked hard to ensure that our issues were addressed and provided timelines, as well as letting us know when issues were actually resolved. Our previous provider was totally opaque, …
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Customer Support

Usually the Khoros support people aren't able to help in many situations that we have problems with. It causes me to not use the system as much as I wish I could. Khoros Marketing is great in theory, but not always in practice.
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Customer Support

We have used the many tools that Khoros provides to get in-depth analysis on what our followers want to see from our pages. This has lead to an increase in followers across all of our channels, and in turn much more engagement with our content and product.
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Brand Management with Khoros

We have not used Khoros for much external risk management, as we still are relying on native applications for that for the ease of use and instant reaction time.
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Customer Support

Our team did multiple trainings with a Khoros team member which helped bring all team members up to speed on the Khoros tools and how we can best use it for our organization.
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Brand Management with Khoros

Our team uses Khoros for social media mentions which helps all team members monitor this content and be shared within the platform upon any negative feedback or flags to elevate to team members internally.
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Customer Support

From my perspective, both I and my organization benefited greatly from implementing this program into our day-to-day. For example, moderating across multiple platforms (IG+Twitter especially) has become much easier with the use of this program. Also, it's very easy to schedule posts on this …
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Brand Management with Khoros

Given that I am a fairly new Social Media Manager (I've been at the Social Lights for just 11 months), I really don't feel like I know too much about our agency's policies relating to cyber security and risk. Therefore, I am not at liberty to review this aspect of this product.
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Customer Support

We haven't benefited at all. The product teams don't seem to understand their own product in meetings with them. The constant phrase used is: "Raise it as an idea." These 'ideas' can sit in state for years, and still haven't been brought to fruition - just look at Twitter Threads.
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Brand Management with Khoros

We use the shared calendar to ensure a cohesive social media calendar.
By using the publishing console we are able to reduce the number of people with native access to the social media platform reducing cybersecurity risks. Ultimately the approval workflows are an extra step that help ensuring …
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Customer Support

We dont' have as strong of a relationship currently with our CS team. That said, when we did, they were able to help us 1:1 with some training areas. They helped us set up customized analytics etc.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Content planning and scheduling (146)
    8.4
    84%
  • Facebook (143)
    7.9
    79%
  • Twitter (138)
    7.7
    77%
  • Instagram (132)
    7.4
    74%

Reviewer Pros & Cons

View all pros & cons
Verified User
Consultant in Marketing
E-Learning Company, 51-200 employees
Verified User
Manager in Marketing
Entertainment Company, 10,001+ employees
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Pricing

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Khoros Marketing

Khoros Marketing

N/A
Unavailable

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.4
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.3
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.6
Avg 8.5

Reporting/analytics

7.1
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

6
Avg 8.1
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Product Details

What is Khoros Marketing?

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

  • Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

  • Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

  • Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

  • Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

  • Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Paid Publishing
  • Supported: CRM
  • Supported: NLP themes
  • Supported: Paid and Organic social performance metrics

Khoros Marketing Videos

Khoros Marketing Integrations

Khoros Marketing Competitors

Khoros Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobal
Supported LanguagesAny language the Social Networks themselves support
Security
whistic readyRead Khoros (Formerly Spredfast + Lithium)'s Security Report on Whistic Security Network™

Khoros Marketing Downloadables

Frequently Asked Questions

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Sprout Social, Sprinklr Marketing, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Marketing.

Reviewers rate Google+ highest, with a score of 9.

The most common users of Khoros Marketing are from Enterprises (1,001+ employees).

Khoros Marketing Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)3%
Enterprises (more than 500 employees)97%
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Comparisons

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Reviews and Ratings

(291)

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
May 13, 2020

Khoros Marketing has been a game-changer when it comes to brand reputation + crisis management!

Verified User
Professional in Social Media
Primary/Secondary Education Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
This tool is being used by the PR arm of the university, and our university police department also has access so they can utilize this tool for potential crisis situations. We utilize Marketing, Experiences and Intelligence, and one of the biggest benefits we've seen from this tool is the use of Intelligence, with the ability to pull retroactive data + receive real-time notifications based on searches created. We experience several crises a semester, and this tool has been a game-changer in those situations.
Pros and Cons
  • Social listening - especially in a crisis situation.
  • Experiences - ability to feed content to multiple screens/outlets.
  • Ease of scheduling + pulling data.
  • Mobile app sometimes is spotty.
Likelihood to Recommend
This is a great tool for monitoring conversations daily + for social listening - especially in higher education and crisis communications.
Khoros Marketing Feature Ratings
Listening/monitoring (4)
90%
9.0
Boolean keyword searches
100%
10.0
Filtering out noise/spam
80%
8.0
Sentiment analysis
90%
9.0
Broad channel coverage
90%
9.0
Publishing (3)
93.33333333333334%
9.3
Content planning and scheduling
100%
10.0
Audience targeting
90%
9.0
Workflow management
90%
9.0
Engagement (3)
96.66666666666666%
9.7
Automated routing and prioritization
90%
9.0
Customer interaction histories
100%
10.0
Bulk actions
100%
10.0
Marketing (3)
N/A
N/A
Lead generation
N/A
N/A
Content marketing
N/A
N/A
Campaigns and promotions
N/A
N/A
Channel coverage/integration (7)
50%
5.0
Twitter
100%
10.0
Facebook
90%
9.0
LinkedIn
80%
8.0
Google+
N/A
N/A
Instagram
80%
8.0
Pinterest
N/A
N/A
YouTube
N/A
N/A
Reporting/analytics (3)
N/A
N/A
Campaign success analytics
N/A
N/A
Real-time tracking
N/A
N/A
Competitor analysis
N/A
N/A
Account management (2)
95%
9.5
Role-based user permissions & privileges
100%
10.0
Mobile access
90%
9.0
Return on Investment
  • Ability to quickly address threats to brand's reputation.
  • Ability to pull retroactive data whenever needed.
Customer Support
Customer service has been incredibly helpful - especially with our latest rep! We've gotten additional assistance on filtering/labeling content, along with help in creating and refining Boolean searches.
Brand Management with Khoros
The biggest way we have utilized this tool to protect our brand from internal and external risks is by easily spotting potentially damaging social mentions + passing these along to leadership so we are able to follow up quickly.
Scalability
7
This is a great tool that definitely has wider use at our university, but the cost is what is prohibiting us from recommending this across campus/getting buy-in to join us.
Alternatives Considered
The social listening is above and beyond any previous tools used. We selected this tool based on many factors, with a big one being that marketing + listening are both included in this tool, and one is not a separate purchase to make/another company to work with/another separate app to utilize.
April 21, 2020

Great enterprise tool to maximize team efficiencies. Awesome partners

Verified User
Manager in Marketing
Hospitality Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
Khoros is our enterprise-wide social media management platform. We utilize it across the organization and have more than 200 social media channels with more than 75 users. The solution addresses our needs for social customer care, publishing, social listening and command center and social media display. We also utilize the Review Tracker platform for the management of more than 200 review channels.
Pros and Cons
  • Ease of managing approvals and workflow including scheduling of posts and social content across multiple social platforms.
  • Labeling and tagging system which allows for ease in tracking, managing and reporting on results.
  • Management of a social customer care program including monitoring and workflow.
  • Great quick social listening which is user friendly.
  • We would like more advanced reporting widgets especially in social care. We would like to be able to have more colors to distinguish between positive and negative sentiment.
  • We would like the inbox to allow for more streams. With more than 200 channels we can not accommodate all of the streams we would like in our inbox.
Likelihood to Recommend
No one system is going to be able to accommodate the need of every brand and keep current with the ever changing functionality and features of the social media platforms but Khoros does a really good job. We have found it to be as close as you can get to a singular solution to meet most of our social business needs.
Khoros Marketing Feature Ratings
Listening/monitoring (4)
82.5%
8.3
Boolean keyword searches
100%
10.0
Filtering out noise/spam
80%
8.0
Sentiment analysis
80%
8.0
Broad channel coverage
70%
7.0
Publishing (3)
86.66666666666666%
8.7
Content planning and scheduling
100%
10.0
Audience targeting
80%
8.0
Workflow management
80%
8.0
Engagement (3)
80%
8.0
Automated routing and prioritization
80%
8.0
Customer interaction histories
80%
8.0
Bulk actions
80%
8.0
Marketing (3)
86.66666666666666%
8.7
Lead generation
80%
8.0
Content marketing
90%
9.0
Campaigns and promotions
90%
9.0
Channel coverage/integration (7)
81.42857142857142%
8.1
Twitter
100%
10.0
Facebook
90%
9.0
LinkedIn
80%
8.0
Google+
80%
8.0
Instagram
80%
8.0
Pinterest
60%
6.0
YouTube
80%
8.0
Reporting/analytics (3)
83.33333333333334%
8.3
Campaign success analytics
80%
8.0
Real-time tracking
80%
8.0
Competitor analysis
90%
9.0
Account management (2)
95%
9.5
Role-based user permissions & privileges
100%
10.0
Mobile access
90%
9.0
Return on Investment
  • Ability to manage social media assets at scale in an emergency (COVID-19).
  • Improved staff efficiencies and improved ROI.
Customer Support
We have engaged with the strategic services team to assist our organization on the development of a social customer care program. The team provided not only best practice guides for system use but also provided us with best practice recommendations for staffing and team organization. They were wonderful partners and it was money well spent.
Brand Management with Khoros
The Khoros platform was essential during the COVID-19 crisis as we had to furlough many of our team members and needed to quickly share assets and system access with new users. The system and the resources provided through Khoros made onboarding new users easy and quick. This ensured that we were protecting not only our brand reputation but also the passwords for all of our accounts.
Scalability
10
The platform is easy to scale up and down as the need of the organization changes.
Alternatives Considered
We were previously Hootsuite users and our move to Khoros allowed us to expand into social customer care and combine other digital resources so that we could utilize one singular tool for listening, command center/social views, social care and marketing and publishing.
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