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Khoros Marketing

Khoros Marketing
Formerly Spredfast + Lithium

Overview

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

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Recent Reviews

Khoros Marketing

8 out of 10
February 26, 2024
Incentivized
We use Khoros Marketing for our organic social media channels, specifically for scheduling and care management. Personally, I used Khoros …
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A great tool for our use case.

8 out of 10
July 18, 2023
We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're …
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Khoros Marketing vs. Later

6 out of 10
July 18, 2023
Since we are responsible for posting on so many social channels, it helps us post when we are too busy to do it manually. Also when our …
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How Khoros Marketing Differs From Its Competitors

Brand Management with Khoros

I've been able to locate social media responses that have negative sentiment and address them quickly. This isn't always the case, though. There have been serious misses on the community management front where comments that need to be addressed immediately don't pull into khoros.
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Customer Support

We have reached out to Khoros for support on analytics early on. The Marketing version of Khoros did not integrate with our system, therefore wasn't providing real data on each of the brands. Analytics only goes back so far, so we were unable to see some annual data without downloading the …
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Brand Management with Khoros

We were able to set up key words within Khoros to quickly identify potential threats. The "crisis queue" would filter in everything from our social spaces for our consumer care team to quickly go through and identify these keywords and engage appropriately. This queue came in handy for all of our …
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Customer Support

We are able to gain a simple overview of our quantity of posts in order to hit our internal goals for post count, engagement, impressions, and more. This has helped our ability to keep leading our industry in terms of social coverage and content.
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Brand Management with Khoros

Khoros allows us to quickly and swiftly remove user profiles for ex-employees or contractors who are no longer with us. This allows us to keep sure that the only content going out is from our internal team and trusted partners.
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Customer Support

My organization and I frequently meet with Khoros representatives during monthly sync meetings or office hours to address our personal questions or concerns about current and new functions, troubleshooting, etc. We also use Support in platform to get answers to questions and use readily available …
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Brand Management with Khoros

Having several team members able to serve as admins on Khoros allows us to spot errors quickly or make edits to scheduled content if one person is unavailable. Geotargeting allows us to avoid risk as well, if we have content that is not suited for/relevant to certain countries. We can also …
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Customer Support

We're able to see the metrics to back up our future decisions. For example, we know what creativity resonates best with our audience through Khoro's insights.
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Customer Support

In my role, I have not worked directly with Khoros Support on anything other than instances of troubleshooting when certain platforms were down.
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Brand Management with Khoros

Khoros Marketing has allowed us to identify conversations that needed quick follow-up that we would not have been able to easily find manually (for example, conversations, where our company was not tagged in the social media, post mentioning us). We are able to use approved language for a more …
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Customer Support

Yes! Our Youtube Channel has seen great success from working with Khoros Strategic Services and we even were nominated as runner-up for a Khoros Kudos Award!
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Customer Support

We have simplified our monthly reporting across brands via custom dashboards. The dashboards include relevant widgets and text to showcase how the month performed for that brand. We added in custom colouring and images to personalize them. They are concise and informative.
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Brand Management with Khoros

We have been following damaging social mentions to be able to be aware of what people are saying (good/bad) about our brand. We are also easily able to look at sentiment comment trends to stay on top of how people are feeling about the content that we post.
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Customer Support

A few years ago we engaged with the Strategic Services team to reorganize our structure within the tool to better match how we manage the social media schedule. They were very helpful, easy to work with, and kept us on track. Three-four years later and the updated structure is still working for us …
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Brand Management with Khoros

Our team has utilized the approval flows to ensure content is on brand. We also use the Inbox to monitor for potentially problematic comments and inbound messages so that we can address them quickly and easily.
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Customer Support

Not really. Years prior I felt like our strategic services meetings went well and the decks were custom built and creative in approach. The past year or two strategic services don't seem overly creative but more so just renaming decks/ideas and not going the extra mile.
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Brand Management with Khoros

Khoros Marketing Approvals has been integral to ensuring that our corporate social media team's content/posts are on-brand, grammatically correct, etc. as well as enabled our local dealerships to participate in running the social accounts for their location without compromising brand guidelines or …
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Customer Support

I benefited from Khoros Support through Q&A sessions and email customer support. I've had almost all of my answers replied and I've always found myself at ease and cared for. I've also contacted my Company reps to get support, and they've always been very supportive with me as well.
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Brand Management with Khoros

Khoros Marketing has helped by organization to manage multiple channels at once, and schedule content in the calendar while categorizing with different labels. It also helps a lot visualize the performance of the social media campaigns with the use of dashboards, that are useful for marketeers to …
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Customer Support

Support is something we used to first start using Khoros Marketing, but it is not something we use now to help with social media marketing or to monitor on brand's social media presence. The most frequent way we analyze analytics is through the monthly marketing report provided to us by Khoros …
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Brand Management with Khoros

We use the approval system to make sure that all posts are on-brand and typo-free. This is one of the most effective ways we use Khoros Marketing. We also use to it check on top of incoming messages, or mentions. Khoros Marketing has been essential in making sure we spot out mentions good or bad.
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Brand Management with Khoros

yes, using Intelligence, we've been able to easily track comments/sentiment but this functionality could be more robust. Keywords could also be stronger on intelligence. When we type in a word or topic, we have to manually fill in related words/phrases/etc. Tools like brightedge fill in for …
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Customer Support

There have been changes with the Khoros Support team. At the outset the support and alignment were excellent. Due to personnel changes and restructuring the support has declined. While there is still a named account support individual our experience is not as good as at the outset. Improvements …
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Brand Management with Khoros

This is the biggest use case. The whole view of activity and workflow functions allows for all content to be checked and monitored to ensure it's on brand. Approval workflows ensure only compliant content is shared. And the use of group and campaign labels is valuable for reporting in a highly …
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Customer Support

Khoros Support is wonderful and very responsive. They are able to set up the platform based on your company's needs to ensure the maximum benefit when using the system. When it comes to social media publishing, any issues or concerns are quickly addressed and are allowed to be set at specific …
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Brand Management with Khoros

Khoros Marketing centralizes content for multiple team members to make sure everyone is on the same page. It allows for content approvals across multiple brands and platforms for accuracy and makes it easy when you have multiple team members working from different locations whether in-office or at …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Content planning and scheduling (146)
    8.4
    84%
  • Facebook (143)
    7.9
    79%
  • Twitter (138)
    7.7
    77%
  • Instagram (132)
    7.4
    74%

Reviewer Pros & Cons

View all pros & cons
Verified User
Consultant in Marketing
E-Learning Company, 51-200 employees
Verified User
Manager in Marketing
Entertainment Company, 10,001+ employees
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Pricing

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Khoros Marketing

Khoros Marketing

N/A
Unavailable

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.4
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.3
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.6
Avg 8.5

Reporting/analytics

7.1
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

6
Avg 8.1
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Product Details

What is Khoros Marketing?

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

  • Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

  • Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

  • Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

  • Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

  • Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Paid Publishing
  • Supported: CRM
  • Supported: NLP themes
  • Supported: Paid and Organic social performance metrics

Khoros Marketing Videos

Khoros Marketing Integrations

Khoros Marketing Competitors

Khoros Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobal
Supported LanguagesAny language the Social Networks themselves support
Security
whistic readyRead Khoros (Formerly Spredfast + Lithium)'s Security Report on Whistic Security Network™

Khoros Marketing Downloadables

Frequently Asked Questions

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Sprout Social, Sprinklr Marketing, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Marketing.

Reviewers rate Google+ highest, with a score of 9.

The most common users of Khoros Marketing are from Enterprises (1,001+ employees).

Khoros Marketing Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)3%
Enterprises (more than 500 employees)97%
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Comparisons

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Reviews and Ratings

(291)

Attribute Ratings

Reviews

(26-50 of 184)
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July 18, 2023

A Great Social Media Management Platform

Paul Cassange | TrustRadius Reviewer
Paul Cassange
Global Social Media Manager
SLB (Oil & Energy, 10,001+ employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Khoros is a great platform overall that is easy to use and not overloaded with features that get in the way of the user experience, unlike some of its competitors. Features and customizations are pretty easy to implement and get around, even after the enablement phase with the Khoros teams. Customers is amazing and incredibly effective.
There are some areas when I would want them to improve, such as the overall look and feel of the platform, to provide more fluidity and modernize it overall. The Analytics technology seems to be a bit behind current standards and the dashboards are still pretty simple with limited dive into the data. In-platform collaboration could be improved and made easier, I tend to get lost or have to search for tasks that have been assigned to me, and fail to find them easily, which causes a bunch of issues for the content to be published.
July 18, 2023

Suited Our Needs

Verified User
Director in Marketing
Financial Services Company, 5001-10,000 employees
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Khoros marketing has suited our orginizations needs. We have a modest size team w/out major customization needs. Khoros has allowed us to remain compliant and keep us organized when it comes to publishing and providing excellent community management.
July 17, 2023

Khoros is a decent platform for your budget

Verified User
Strategist in Marketing
Entertainment Company, 10,001+ employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I find that Khoros Marketing is particularly useful for day to day social management. It allows me to easily schedule, post, and track social posts across multiple platforms - Twitter, Instagram, and Facebook, even with multiple accounts on each platform.

It would be useful to see Khoros more quickly adapt to the social scene as it evolves rapidly - more platforms, staying abreast of updates, and more.
July 17, 2023

Khoros Review

Verified User
Employee in Corporate
Accounting Company, 501-1000 employees
Score 1 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
In my opinion, Khoros would be well-suited to a smaller company that doesn't have as much stake in the game. For larger companies with multiple stakeholders and multiple FDA/legal/regulatory impacts, the functionality of Khoros isn't up to par. I believe there are no real answers when things go wrong. Everything is always that the engineers are "working on it." It seems like you're understaffed because it's taken six plus months to fix an issue when things go awry.
July 17, 2023

Khoros Marketing

Verified User
Partner in Customer Service
Food & Beverages Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
There is always room for improvement but Khoros will eventually be one of the top tools for social management. There are times where, unfortunately, accounts do deauthenticate from Instagram or Facebook, but that's solved from an admin account (which not everyone has access to). Other than that, Khoros Marketing works fine for day to day community management.
July 17, 2023

When it works well, it's good

Verified User
Employee in Social Media
Broadcast Media Company, 1001-5000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is good for getting comments across multiple social media platforms into one feed that can then be sorted into columns. However, it can be trickier for monitoring comments on live Facebook videos and doesn't seem to be fast enough.
July 17, 2023

6 years of Khoros!

Verified User
Manager in Marketing
Health, Wellness and Fitness Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
  • it is really helpful with planning social media posts ahead of time
  • it helps the team have a clear plan for their social channels
  • in a huge organization that has multiple pages/channels, it is helpful because you have access to all pages
  • it can be better at displaying the stats and metrics
  • the labeling options could be easier
  • maybe add a suggested time slot to do a re-post for a post that didnt perform well
July 17, 2023

Khoros is a simple yet effective tool for any social media team.

Verified User
Employee in Social Media
Sports Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Any company with a large social presence across multiple platforms and accounts that would need to schedule posts and wants an easy to view dashboard of all posts. Additionally it provides analytics that can help you determine what to post more of, and what types of content to steer clear of in the future.
July 17, 2023

Khoros Marketing FTW!

Verified User
Employee in Marketing
Medical Device Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Khoros Marketing is best suited for publishing across several social channels at once, keeping track of tags/labels, and scheduling content in advance. Rarely, but sometimes, it is better to publish content natively (on the social channel itself) if Khoros has an error or missing functionality such as uploading a custom video cover image, more complex/inclusive geotargeting, or link preview rendering issues.
July 13, 2023

Khoros Marketing is definitely a helpful tool for your business

Verified User
Executive in Social Media
Research Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Khoros Marketing will be best in use if you have a business where you have multiple accounts, and post in high numbers and across various social platforms. It will help in organizing and planning content ahead. Along with that, the tool can also be used to track the progress of the content.
July 12, 2023

Social Media MGMT for a Med-Lrg Biotech

Verified User
Employee in Marketing
Biotechnology Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Khoros Marketing works well for companies that have many users going into the platform. My company has many users from multiple branches that all use Khoros for both separate and overlapping platforms, and running into each others' efforts hasn't really been an issue for us. In fact, it's easy to see what is scheduled from the calendar view and copying posts is pretty simple.
July 11, 2023

A robust tool for social media management.

Verified User
Analyst in Marketing
Food & Beverages Company, 201-500 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It would be well suited for companies with multiple brands to manage for posting, community management and reporting across various social media channels. It lacks some TikTok data, and does not provide detail data breakouts for dashboards.
December 19, 2022

Great product for a global team!

Verified User
Manager in Marketing
Design Company, 1001-5000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Khoros Marketing is very well suited for organic social media, especially across a large organization with multiple workflows. The tool is not as appropriate for paid socials due to features that are better within the native platforms. The same applies to analytics. The use of the tool for standardization on organic social media metrics is helpful, but paid analytics are best pulled from the native platforms.
December 10, 2022

Great Tool, But Lacks in Areas That Will Help Our Business Grow

Verified User
Director in Marketing
Automotive Company, 501-1000 employees
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Khoros Marketing is well suited to publishing content on all platforms, however, the dashboards, data lags, and competitor analysis needs a major uplift so that Khoros Marketing doesn't fall behind what other brands are doing.
December 05, 2022

Most likely works well for smaller organizations that don't have a multitude of focuses/business units.

Verified User
Manager in Other
Automotive Company, 1001-5000 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I find the system to be very nitpicky and oftentimes hard to navigate easily based on need. It takes forever to create custom dashboards and even when they are created, the numbers don't match what exists in the platform.
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