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Khoros Marketing

Khoros Marketing
Formerly Spredfast + Lithium

Overview

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

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Recent Reviews

Khoros Marketing

8 out of 10
February 26, 2024
Incentivized
We use Khoros Marketing for our organic social media channels, specifically for scheduling and care management. Personally, I used Khoros …
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A great tool for our use case.

8 out of 10
July 18, 2023
We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're …
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Khoros Marketing vs. Later

6 out of 10
July 18, 2023
Since we are responsible for posting on so many social channels, it helps us post when we are too busy to do it manually. Also when our …
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How Khoros Marketing Differs From Its Competitors

Customer Support

We have had very limited exposure to Khoros Support (mostly to question why there are missing functionality from Inbox). But the Customer Success team has been great -- despite the high turnover.
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Brand Management with Khoros

Both of the items you've mentioned, using cetnralize visibility to ensure brand compliance as well as spotting potentially damaging social mentions. We do have varying philosophies as to how to manage these moments of brand exposure, mostly what we lack is a easy way to reference who to contact if …
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Customer Support

Our organization has benefited from working with Khoros by engaging with clients and prospective customers on a more intimate level. We are able to host promotional offers across several media platforms at the same time. Without having much data from the previous vendor, I can only speak to the …
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Brand Management with Khoros

Countless times, Khoros Marketing has allowed our organization to identify potentially damaging and /or risky social mentions. After identifying, we are able to use the service to organize, document, and follow up quickly. Due to the secure nature of the business, some posts need to be reviewed by …
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Customer Support

The few times I've had to reach out to Khoros support, I haven't found them to be very helpful. They usually take at least 48 hours to respond and despite duplicating the issue, they've been unable to solve it so it ends up happening again.
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Customer Support

For the moment we are pretty new users so we did not have the chance yet to work more deeply with our customer success manager except for all the training sessions. These sessions were very useful for all the team and we would love to have more conversations with the strategic services once we …
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Customer Support

I think Khoros has helped with audience engagement because when we schedule everything out either the day of or the day before, it's easier to see how much content you have out and in the inbox you can see how many people are interacting with the content. This organization leaves time to interact …
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Brand Management with Khoros

In the inbox it's a lot easier to see what is going on across all social media channels and who is interacting with who. You can also see if there is a common theme amongst interactions and mitigate if it's a bad trend or theme. I like to use Khoros inbox to check for any spam and hateful comments …
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Customer Support

The Social Listening tool in Intelligence has been helpful during the initial launch of our game to identify if/when our channels need to go quiet.
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Customer Support

I do not use Khoros for marketing but for investigative purposes so I would not know. From the marketing personnel I interact with it has been very beneficial though.
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Brand Management with Khoros

Here is where I know it has been very beneficial. It has alerted us to numerous external and internal risks and allowed us to quickly act to investigate and communicate between investigators, allowing for ease of reassignment of specific messages.
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Customer Support

The workflow has been improved and optimized in the organization, The monitoring of contents has developed in a more strategic and planned way The brand awareness has been increased through the consistency of the messages
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Customer Support

We had a customer success manager who changed quite frequently but was typically very helpful when needed. We are a small team, so we did not always have time to utilize the strategic services or the customer success center as much as we would've liked, and mainly just used Khoros as a content …
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Brand Management with Khoros

Yes, centralized visibility has been huge so that we can see what content everyone is pushing out. It's also been a good way to make sure language is consistent throughout the social copy that different parts of our organization are publishing. Finally, I like that Khoros lets you see what other …
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Customer Support

Our company has benefited from working with Khoros Support to align our social marketing strategy and goals across all markets, and to adapt them to current trends or issues based on their analysis.
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Brand Management with Khoros

Our organization used Khoros Marketing to be able to align the communication on all channels and markets. Due to this alignment, we are able to protect our brand from external risks. The overview of mentions and messages through Khoros Marketing helps us to monitor and spot potentially damaging …
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Customer Support

Khoros traveled into my company to brainstorm with us on how we could better utilize the Khoros Marketing and Care platform. That meeting was a turning point, in my opinion, as I really started to view the team as a trusted partner and not just a vendor.
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Brand Management with Khoros

We currently use the Listening component of the platform and it has allowed our PR team to quickly stay on top of how people are talking about our brands in social. It's allowed us to get ahead of potential disasters by seeing what people were saying and either issuing a statement right away or …
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Customer Support

As a newer organization, it has allowed our team to be more agile in planning and execution on our social media strategy. It allows our cross-functional team to work seamlessly.
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Customer Support

We have engaged with consumers and were also able to add additional social channels to the program like Youtube and Pinterest. This has been a great way for us to gather all the online content and address client concerns. This is an innovative platform that also aids in crisis management. We are …
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Brand Management with Khoros

We have utilized Khoros to protect us in regard to consumer complaints and campaigns regarding refunds and recalls. These communications are extremely important to the successes we have seen post-COVID. This platform has allowed an influx of comments and content to be present simultaneously where …
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Customer Support

We recently enabled Advanced Twitter Analytics. A Khoros rep scheduled a 1:1 meeting to review in great detail the difference vs. regular Twitter reporting. The Advanced Analytics feature allows us to tell a better story.
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Brand Management with Khoros

Many of us in my department work remotely, in different states. Having centralized visibility and the ability to collaborate within the platform is something that other companies that I've worked for never had, which oftentimes is the reason we never succeeded.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Content planning and scheduling (146)
    8.4
    84%
  • Facebook (143)
    7.9
    79%
  • Twitter (138)
    7.7
    77%
  • Instagram (132)
    7.4
    74%

Reviewer Pros & Cons

View all pros & cons
Verified User
Consultant in Marketing
E-Learning Company, 51-200 employees
Verified User
Manager in Marketing
Entertainment Company, 10,001+ employees
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Pricing

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Khoros Marketing

Khoros Marketing

N/A
Unavailable

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.4
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.3
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.6
Avg 8.5

Reporting/analytics

7.1
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

6
Avg 8.1
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Product Details

What is Khoros Marketing?

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

  • Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

  • Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

  • Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

  • Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

  • Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Paid Publishing
  • Supported: CRM
  • Supported: NLP themes
  • Supported: Paid and Organic social performance metrics

Khoros Marketing Videos

Khoros Marketing Integrations

Khoros Marketing Competitors

Khoros Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobal
Supported LanguagesAny language the Social Networks themselves support
Security
whistic readyRead Khoros (Formerly Spredfast + Lithium)'s Security Report on Whistic Security Network™

Khoros Marketing Downloadables

Frequently Asked Questions

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Sprout Social, Sprinklr Marketing, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Marketing.

Reviewers rate Google+ highest, with a score of 9.

The most common users of Khoros Marketing are from Enterprises (1,001+ employees).

Khoros Marketing Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)3%
Enterprises (more than 500 employees)97%
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Comparisons

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Reviews and Ratings

(291)

Attribute Ratings

Reviews

(51-75 of 184)
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September 29, 2022

Vast Service Offering - Great for Brands Looking to Scale Their Social Media Investment

Verified User
Director in Social Media
Retail Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Khoros is extremely customizable, which always has its pros & cons. Organizations who are willing to invest in managing the platform 24/7 very closely and investing in taking advantage of the newest functionality will strongly benefit from Khoros Marketing. Smaller organizations who just want a simple platform that does the thinking for them may run into efficiency or complexity issues with the platform
September 07, 2022

First impressions with Khoros Marketing

Giulia Quaglia | TrustRadius Reviewer
Giulia Quaglia
Social Media Specialist
Boston Scientific (Medical Device, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Khoros Marketing is perfect when it comes to scheduling and labeling, especially when there are different people involved in the posting and the pages are shared between multiple people and multiple teams regionally, so we need to have constant visibility on what each other's doing. Also when I need to search for specific content from a specific topic, the labeling feature is really suitable. No scenarios so far where it is less appropriate.
August 24, 2022

Khoros is great, but they need to catch up on somethings.

SA
Simbiat Akiolu
Manager of Digital Media and Social Engagement
Harlem United (Non-profit Organization Management, 201-500 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Khoros Marketing is well suited for social media planning/calendaring out your social media feed in advance over several social media channels. Khoros Marketing takes the difficulty out natively posting on each social media platform. I think for posting things in real-time, Khoros Marketing is not best suited. I think it's better to post natively. Also, Khoros Marketing is more suited for posting still images but sometimes is not the most consistent in posting videos.
August 15, 2022

Great for cross functional teams and easy reporting

Verified User
Professional in Marketing
Health, Wellness and Fitness Company, 1001-5000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Works well in cross-functional and cross markets teams where it's required to be able to track, monitor, and report on multiple streams of activity. The reporting function is simple and the interface for users is quite intuitive which is good for non-English speakers. Report downloads could be improved by allowing for full data and full widgets to be included - frustrating when these are truncated in PDF downloads - which are often more required for management vs. CSV
August 04, 2022

If you want to keep your content organized and published correctly, you'll want Khoros Marketin!

LN
Laurren Neal
Social Engagement Coordinator
Tailored Brands (Retail, 5001-10,000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Khoros Marketing is an amazing tool for planning and publishing content. It also has fantastic analytics for tracking the posts and keeps all of your content in one place so it's easy to manage. The data that is stored within the platform does expire after a certain amount of time so it's necessary to download/export certain reports in case-specific information is needed at a later time since it cannot simply be looked up in the platform.
July 27, 2022

Room To Grow

Verified User
Manager in Social Media
Information Technology & Services Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We've been associated with Khoros since it's inception. We've always kept them at a distance, as we are slow to integrate our operating companies. While it may have appeared we had "given up" on them as a solution, they never gave up on us. Even as a non-customer, they invited us to Engage, met us at the door, shared product updates and considered us as clients, even when we weren't.

There is room for improvement in the way different functional teams communicate with each other. Our enagement has not gone as smoothly as we thought it would, due to miscommunication between sales having product knowledge, enablement having knowledge of our business case(s) and customer success being available to connect the various dots.
May 04, 2022

Universal Tool Kit for all things social

Verified User
Employee in Social Media
Financial Services Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Khoros Marketing offers all of the necessary basic functions. Before the partnership, we knew exactly what relevant functions we needed for our business. In addition over time, we have discovered more advanced resources that have proven to be very helpful to our organization. It is refreshing to invest in a company that values research and development as well as the user interface.
May 04, 2022

Great tool!

Verified User
Manager in Marketing
Insurance Company, 5001-10,000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Khoros is a great tool to manage our social media marketing efforts. It allows us to collaborate with our international business and all of our sub-brands. The calendar view is very helpful for all teams to see what content is being created and pushed to social channels. It also allows us to moderate our channels and respond to customer service inquiries and analyze metrics/data.
May 02, 2022

Review

Verified User
Contributor in Marketing
Hospital & Health Care Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
When you want to publish content, you can use calendarization, prepare the future posts, define metadata regarding the posts (labels...), and see that the post has been validated. Then after publication, we can take the link, check the results (impressions, clicks, shares, comments...), and have a thumbnail of the post.
April 28, 2022

Great for teams trying to do the basics in social media marketing

Verified User
Manager in Corporate
Apparel & Fashion Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Great tool for a team or single social user managing 1-3 accounts doing the basics of social media marketing. Compared to competitors, it's relatively affordable for what you get. Would definitely recommend it as a way to streamline the fundamentals of social work.
April 28, 2022

Social Media Made Easier for Your Enterprise

Verified User
Manager in Marketing
Leisure, Travel & Tourism Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Khoros is a great tool for businesses, especially with multiple location access. It provides easy access and is user friendly. I think with a few tweaks they can better assist their users with better engagement. For instance, editing and resizing images is a function that definitely should be available to the users.
April 28, 2022

Nice tool for a daily use

Verified User
Employee in Marketing
Banking Company, 10,001+ employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I often use Khoros Marketing to program my communications campaigns. The functionality works very well and is reliable. Also the tool is very user-friendly. However, I find Khoros less appropriate for the creation of more complicated posts such as the cards on Twitter and Facebook or the carousel on LinkedIn.
April 27, 2022

new user that loves Khoros

JR
Jai Raphael
Social Media Specialist
The Nature Conservancy (Environmental Services, 10,001+ employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think it's well suited for large companies to keep churning out content on the calendar because you can easily organize and schedule out posts. I think it's great that the content center can be used by anyone and people can add to it or use it whenever they want. Khoros is also great for campaigns because you can color code a plan and see how much posts in the campaign pertain to a certain plan. Khoros is least suited to the ever-changing Instagram and TikTok platforms.
April 26, 2022

Foolproof to a Fault: Too Restrictive on Basic Facebook Functions

Verified User
Administrative Assistant in Social Media
Automotive Company, 10,001+ employees
Score 1 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If someone had no idea what was appropriate to post on a dealership Facebook page, Khoros would be a good tool for ensuring inappropriate content did not get published.

However, it is highly restrictive on employees trying to utilize their dealership's page to its full extent. Being unable to create events is a major detriment to spreading word in the community about our shows, sales, and other community events that we have hosted, such as writing letters to veterans, raking leaves for Make a Difference Day, hosting food trucks from local restaurants, Halloween trick-or-treating events, participating in the local Christmas Parade, or hosting local caterer's and DJ's.

Being able to create polls, host Q & A's, share other pages posts, comment on other page's posts, or go live would boost engagement on our page, yet we are limited to posting links, photos, and videos.
April 26, 2022

Khoros is a solid investigative tool for mitigating both internal and external risk

Verified User
Analyst in Corporate
Airlines/Aviation Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
For the specific tasks I have to use it for Khoros is very useful. I monitor specific feeds for credible threats to Boeing and for reports of behavior by Boeing employees that could be detrimental to Boeing reputation. For this, Khoros has been great!
April 26, 2022

Great Platform So Far! Looking Forward to Growing More with It!

Lesley Westerfer, MSc | TrustRadius Reviewer
Lesley Westerfer, MSc
Senior Associate Director, Digital Strategy
Temple University - Lewis Katz School of Medicine (Higher Education, 501-1000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Khoros is best suited for an organization with multiple social media channels to manage and schedule posts. I find that it would be less appropriate for an agency or an organization with multiple social media accounts for different groups/individuals.
April 26, 2022

Recommended Useful tool for the daily work

Verified User
Manager in Marketing
Health, Wellness and Fitness Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Suited for companies with many users and many country branches with many social media profiles activated and if you need very detailed reporting of results and the chance to have many employees sharing information and status of work Less appropriate if you have only a few profiles to manage and if you make paid advertising
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