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Khoros Marketing

Khoros Marketing
Formerly Spredfast + Lithium

Overview

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

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Recent Reviews

Khoros Marketing

8 out of 10
February 26, 2024
Incentivized
We use Khoros Marketing for our organic social media channels, specifically for scheduling and care management. Personally, I used Khoros …
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A great tool for our use case.

8 out of 10
July 18, 2023
We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're …
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Khoros Marketing vs. Later

6 out of 10
July 18, 2023
Since we are responsible for posting on so many social channels, it helps us post when we are too busy to do it manually. Also when our …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Content planning and scheduling (146)
    8.4
    84%
  • Facebook (143)
    7.9
    79%
  • Twitter (138)
    7.7
    77%
  • Instagram (132)
    7.3
    73%

Reviewer Pros & Cons

View all pros & cons
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Pricing

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What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.4
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.3
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.6
Avg 8.5

Reporting/analytics

7.1
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

6.1
Avg 8.2
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Product Details

What is Khoros Marketing?

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

  • Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

  • Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

  • Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

  • Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

  • Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Paid Publishing
  • Supported: CRM
  • Supported: NLP themes
  • Supported: Paid and Organic social performance metrics

Khoros Marketing Videos

Khoros Marketing Integrations

Khoros Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobal
Supported LanguagesAny language the Social Networks themselves support
Security

Frequently Asked Questions

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Reviewers rate Google+ highest, with a score of 9.

The most common users of Khoros Marketing are from Enterprises (1,001+ employees).

Khoros Marketing Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)3%
Enterprises (more than 500 employees)97%
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Comparisons

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Reviews and Ratings

(292)

Attribute Ratings

Reviews

(26-35 of 35)
Companies can't remove reviews or game the system. Here's why
March 21, 2013

Non-stop innovation!

Score 10 out of 10
Vetted Review
Verified User
Khoros was our original choice because we knew we couldn't outgrow it. We enjoy the relationship we have with the company and are looking forward to more innovation from them in the future.
Score 7 out of 10
Vetted Review
Verified User
It is a robust tool that can solve a lot of business' problems, if used to its fullest ability. I shy from giving it more than 7 due to the simple UE fixes that need to be made in order to make it a simple and intuitive tool.
Score 8 out of 10
Vetted Review
Verified User
• We actually didn’t renew. Main problem was price / value. • Felt that we were being gouged a bit. No pricing transparency. • Product roadmap – couldn’t produce 2011 roadmap to justify price increase. No information on what they were doing to improve product. • Too much horsepower for what I needed. • Switched to NightOwl – which is a Twitter client. We also used Pardot for creating social scoring of potential customers. Pardot allowed us to Track URLs with tracking code, trace them back to leads. It also allowed us to understand how many leads came from Google + Twitter etc. Although we had to dump all of this data into a spreadsheet and it was much clunkier, we could not justify the Khoros price increase for a company our size.
October 29, 2012

Poor UI, good analytics.

Score 3 out of 10
Vetted Review
Verified User
We have switched to SocialHub by Awareness. User interface is the biggest difference. It's so much better in Social Hub. Also, Social Hub allows more flexibility in reporting though not necessarily different analytics. You can slice and dice in more ways. Social Hub has a CRM type feature which creates history of that person’s interactions. Social Hub has an elaborate tagging system. You can associate tags with channel, individual pieces of content. When sending out pieces of content you could tag North America, mid-market, lead gen and then slice and dice by channel tag, content tag. You can get really granular, e.g. X click-throughs via twitter on this campaign. This granularity is very helpful. Helps me have help the program marketers make argument for more spend. Khoros were more timely in support responsiveness but it took same time to get issue resolved. Khoros is a little better on team collaboration i.e. assigning content to someone else to answer. Khoros marks content as color coded as addressed. SocialHub doesn’t do this. This feature helps avoid duplicate efforts. I have requested feature upgrade from Social Hub.
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