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Khoros Marketing

Khoros Marketing
Formerly Spredfast + Lithium

Overview

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

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Recent Reviews

Khoros Marketing

8 out of 10
February 26, 2024
Incentivized
We use Khoros Marketing for our organic social media channels, specifically for scheduling and care management. Personally, I used Khoros …
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A great tool for our use case.

8 out of 10
July 18, 2023
We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're …
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Khoros Marketing vs. Later

6 out of 10
July 18, 2023
Since we are responsible for posting on so many social channels, it helps us post when we are too busy to do it manually. Also when our …
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How Khoros Marketing Differs From Its Competitors

Customer Support

We did engage with a customer service representative that helped us navigate Khoros when we first began using the platform. The customer service is great. We would definitely consider working with someone from the Khoros strategic team to plan strategy in the future.
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Customer Support

Khoros allowed the company to improve social media monitoring/auditing with the analytics. This helped to take informed decisions and advance with a more streamlined strategy. We also upskilled many users via training provided by Khoros team, and quickly reacted to crisis situations thanks to the …
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Customer Support

We have engaged with both Customer Success and Strategic Services! The teams are helpful with fine tuning posting strategy and positive engagement.
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Customer Support

I'm not sure what the impact has been, I don't really see the bigger picture in this way through my job
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Customer Support

Yes! Khoros Support has been very helpful in aiding in my company's social strategy. By noting new features and tools that are available, Khoros has aided in opportunities that have benefited my brand (i.e. the addition of TikTok).
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Customer Support

The only time I've engaged with Khoros support was when I was having login issues and they were quick to let me know it was an internal issue.
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Customer Support

We have principally used Khoros support to deal with technical issues, of which there were several early on. Khoros worked hard to ensure that our issues were addressed and provided timelines, as well as letting us know when issues were actually resolved. Our previous provider was totally opaque, …
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Customer Support

Usually the Khoros support people aren't able to help in many situations that we have problems with. It causes me to not use the system as much as I wish I could. Khoros Marketing is great in theory, but not always in practice.
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Customer Support

We have used the many tools that Khoros provides to get in-depth analysis on what our followers want to see from our pages. This has lead to an increase in followers across all of our channels, and in turn much more engagement with our content and product.
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Brand Management with Khoros

We have not used Khoros for much external risk management, as we still are relying on native applications for that for the ease of use and instant reaction time.
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Customer Support

Our team did multiple trainings with a Khoros team member which helped bring all team members up to speed on the Khoros tools and how we can best use it for our organization.
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Brand Management with Khoros

Our team uses Khoros for social media mentions which helps all team members monitor this content and be shared within the platform upon any negative feedback or flags to elevate to team members internally.
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Customer Support

From my perspective, both I and my organization benefited greatly from implementing this program into our day-to-day. For example, moderating across multiple platforms (IG+Twitter especially) has become much easier with the use of this program. Also, it's very easy to schedule posts on this …
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Brand Management with Khoros

Given that I am a fairly new Social Media Manager (I've been at the Social Lights for just 11 months), I really don't feel like I know too much about our agency's policies relating to cyber security and risk. Therefore, I am not at liberty to review this aspect of this product.
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Customer Support

We haven't benefited at all. The product teams don't seem to understand their own product in meetings with them. The constant phrase used is: "Raise it as an idea." These 'ideas' can sit in state for years, and still haven't been brought to fruition - just look at Twitter Threads.
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Brand Management with Khoros

We use the shared calendar to ensure a cohesive social media calendar.
By using the publishing console we are able to reduce the number of people with native access to the social media platform reducing cybersecurity risks. Ultimately the approval workflows are an extra step that help ensuring …
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Customer Support

We dont' have as strong of a relationship currently with our CS team. That said, when we did, they were able to help us 1:1 with some training areas. They helped us set up customized analytics etc.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Content planning and scheduling (146)
    8.4
    84%
  • Facebook (143)
    7.9
    79%
  • Twitter (138)
    7.7
    77%
  • Instagram (132)
    7.4
    74%

Reviewer Pros & Cons

View all pros & cons
Verified User
Consultant in Marketing
E-Learning Company, 51-200 employees
Verified User
Manager in Marketing
Entertainment Company, 10,001+ employees
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Pricing

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Khoros Marketing

Khoros Marketing

N/A
Unavailable

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

52 people also want pricing

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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.4
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.3
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.6
Avg 8.5

Reporting/analytics

7.1
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

6
Avg 8.1
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Product Details

What is Khoros Marketing?

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

  • Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

  • Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

  • Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

  • Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

  • Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Paid Publishing
  • Supported: CRM
  • Supported: NLP themes
  • Supported: Paid and Organic social performance metrics

Khoros Marketing Videos

Khoros Marketing Integrations

Khoros Marketing Competitors

Khoros Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobal
Supported LanguagesAny language the Social Networks themselves support
Security
whistic readyRead Khoros (Formerly Spredfast + Lithium)'s Security Report on Whistic Security Network™

Khoros Marketing Downloadables

Frequently Asked Questions

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Sprout Social, Sprinklr Marketing, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Marketing.

Reviewers rate Google+ highest, with a score of 9.

The most common users of Khoros Marketing are from Enterprises (1,001+ employees).

Khoros Marketing Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)3%
Enterprises (more than 500 employees)97%
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Comparisons

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Reviews and Ratings

(291)

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
October 16, 2014

Very strong analytics. Not ideal for competitor tracking.

Verified User
Manager in Marketing
Leisure, Travel & Tourism Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Pros and Cons
  • Ease of onboarding new accounts. Once everything has been set up, adding new social accounts is very simple.
  • Analytics are very strong. Not everything is tracked, but Khoros is very good at tracking accounts, campaigns, conversions, etc.
  • Scheduled publishing is a breeze. Most issues we have encountered are a result of some issues with the Twitter API, and not Khoros.
  • The company is extremely easy to work with. We have made many product suggestions and they have frequently listened to us and made changes that we suggested.
  • There are some minor issues in exporting data. Depending on which channels are supported for a given brand, when we export data, the rows and columns do not always match up perfectly.
  • Competitor data (our competitors) is not built-in. For example, account growth for our competitors are is not easy to track. We actually use a competitive product (Wildfire) to do this.
Likelihood to Recommend
Comparing Khoros with Wildfire: Wildfire advantages: Very flashy capabilities around application building (Facebook tabs/contests, etc.). This is more of a weakness for Khoros which they are now trying to backfill. Khoros advantages: Khoros is a true CRM platform tool. Wildfire does not have the robust CRM/platform management capabilities of Khoros.
Return on Investment
  • Main operational benefit is time savings. It’s now possible for us to schedule posts across multiple channels simultaneously. The time this saves the team can be spent on higher-order work such as actually being social: interacting with customers!
Users and Roles
30
Most users are marketing people who do a variety of this across our many different brands: i. Monitoring brand mentions ii. Scheduling content and watching for interactions iii. My role is more internal consulting, strategy, and analytics. I put out a monthly global dashboard that consolidates all activity into a management report. This report pulls data from Khoros, and also Omniture, Google Analytics, FB Insights, and Pinterest Analytics (some of these additional tools are used for competitive brand insights which are not currently handled by Khoros). The consolidated report is actually built by the BI team in Tableau.
Support Headcount Required
1
I am the primary support person across the organization.
Business Processes Supported
  • Outbound marketing campaigns / brand management
  • (By March 2010) Management of disparate Facebook and Twitter corporate accounts with message scheduling / monitoring and rolled-up analytics.
  • We monitor the following social media properties:
  • Facebook
  • Twitter
  • RSS Feeds
  • YourTube
  • Flickr
  • Blogs
Likelihood to Renew
10
• Khoros has become an integral part of our operations.
Products Replaced
• We were using a number of different point tools: HootSuite / TweedDeck, etc.
Implementation Rating
10
We worked directly with the early team to get the software up and running
Training Types Used
  • In-person training
In-Person Training
9
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
Premium Support
No
Not necessary. As an early customer, we get excellent service from the company.
Support Rating
9
• We do not have any kind of premium support. However, the support team is very responsive. They always follow up quickly when we submit a ticket and they do a good job with getting bugs fixed. The bigger roadmap items / feature requests are a bit more problematic, but these are product management rather than support issues. • There is an excellent support community
Usability
7
• UI has improved quite a lot over time (we were a very early customer) and it is certainly a lot easier to use than it used to be. • The analytics UI, in particular, is not great. It’s functional, but not easy to grab the right data and build a report within the product. We have to export data to something else to create visually attractive charts and graphs. The current output is not as eye catching as we’d like when presenting data to senior management. We would really prefer something more plug-and-play. (They have hired an analytics PM to focus on this problem, so we are confident that it will get better). • The UIs for Publishing and Monitoring have been completely re-designed and are much better now.
Systems Integrated With
  • Currently integrated with Omniture and Google for web analytics.
Not difficult.
Future Integration Plans
  • we are looking at integrating with SFDC (primarily for customer service) but have not done so yet.
Yes.
Key Negotiation Points
As an early customer, we likely got preferential pricing. Pricing model has changed recently: • Initially, pricing was by “initiative” which is analogous to brand. We have 13 total initiatives. • They have recently switched to a set-based model
Reliability and Availability
10
• About 95-98% uptime. This used to be problematic in the early days, but the SaaS infrastructure has been dramatically upgraded recently and there is virtually no issue today.
November 12, 2012

Khoros is an industry leader. Great product, great company.

Verified User
Program Manager in Marketing
Electrical/Electronic Manufacturing Company, 5001-10,000 employees
Score 8 out of 10
Vetted Review
Verified User
Pros and Cons
  • Khoros, as a company, shows a lot of promise in becoming a leader in the industry. They have a great company culture, provide great customer service, and have a great product. In the time that we’ve become a customer, they have deployed several new and improved features, which demonstrates their ability to keep pace with the quickly evolving needs of their customer and the disruptive technologies that become available. We’ve already proven ROI simply by having a tool that results in efficiencies in our existing social media processes
  • I actually don’t think the tool does anything “poorly” but I do see opportunities for the tool to become integrated in more enterprise level systems, such as community platforms (Jive) and web analytics tools (Google Analytics, Omniture, NetInsights). There’s a lot of opportunity to break down siloes of information and processes by becoming integrated with any of these tools.
Likelihood to Recommend
Return on Investment
  • Mostly efficiency gains for human capital. We could survive without the tool but it would take us twice as long and we would not have access to the analytics it provides such that we could continuously improve our content strategy.
Users and Roles
5
We currently have 3 licenses and plan to add 2 more by the end of the year. All of these users reside in the marketing organization.
Business Processes Supported
  • Our primary need for the Khoros tool was to address inefficiencies in our social publishing processes. We realized we were spending a lot of time opening individual social network applications to publish updates on our corporate social profiles. The tool allows us to schedule, publish, and gather analytics for social content, all in one experience.
  • We also recognized a greater need for content performance analytics, which we were relying on free tools to pull manually. The Khoros tool allows us to gather these analytics faster and easier.
Likelihood to Renew
8
Products Replaced
This was a first deployment. We did not switch from another product.
Training Types Used
  • Online training
  • In-person training
In-Person Training
8
Presales – roughly 3 hours of demos and training for successful trial of software Postsales - 4 hour onsite training with customer service team
Online Training
8
Free training webcasts are offered regularly.
Premium Support
No
Support Rating
8
Great support. Quick, reliable and personal.
Usability
6
This is another area showing an opportunity for improvement. The User Interface is not that great for someone who is not extremely familiar with the tool. Jumping in is somewhat intimidating. But their services department provides great training.
Future Integration Plans
  • We would like to integrate with enterprise level systems, such as community platforms (Jive) and web analytics tools (Google Analytics, Omniture, NetInsights).
Not sure.
Key Negotiation Points
Tip: signing up for extended membership (3 year vs 1 year contract) often brings down price (although increases risk)
Reliability and Availability
8
I don’t think we’ve experienced any unplanned downtime in the short time we’ve licensed the tool. In a few cases, we’ve encountered bugs but they were not critical and were resolved in a timely manner.
October 29, 2012

Poor UI, good analytics.

Verified User
Professional in Marketing
Computer Software Company, 201-500 employees
Score 3 out of 10
Vetted Review
Verified User
Pros and Cons
  • Has really good analytics – so if that’s high on your priority it does it well.
  • The product was buggy. It is new product.
  • The interface was atrocious, but did get better with upgrades. I was in the tool all the time, and a few others log in once /week so it was really hard for them to figure out how do I navigate this. There was nothing intuitive about it. I spent a lot of time explaining to others. It was a barrier to getting work done. In contrast, Hootsuite has such a great interface and does so many things as well.
Likelihood to Recommend
There’s no one tool that does it all. I have found that with all products, there are inconsistencies between click throughs and Google Analytics and Twitter native analytics. I have no idea what’s going on. Google Analytics is consistently lower. After switching from Khoros to Social Hub, did see a different baseline. Khoros’s numbers were more conservative. Khoros used Bitly, Social Hub have their own URL shortener. We end up using Google analytics for a lot of reporting and social reporting tool for slicing dicing and trend analysis.
Return on Investment
  • We were able to do a lot more tracking to understand where leads came from because of good analytics
  • It gave us the ability to integrate with demand generation better.
  • I could assign content to others, e.g. support, i.e. has basic collaboration capabilities.
  • There were a few costs imposed: It was a staff time drain as I was continually educating other members of staff how to use it. It had sentiment scoring, but you couldn’t adjust it yourself. There were no weights. You cannot take into account sarcasm. For example, our company name is the bomb gave negative score! This meant that the sentiment was worthless. With Twitter, you couldn’t add someone to a twitter list. You needed to login to Twitter. I wanted to do everything from within one tool.
Business Processes Supported
  • Marketing primarily – engagement with prospects and clients – 2 way back and forth, lead generation
  • Support as secondary
  • We were not trying to do sentiment analysis. Khoros wasn’t built for it, and that wasn’t really our need. We didn’t have the volume for something like Radian6.
Likelihood to Renew
1
We have switched to SocialHub by Awareness. User interface is the biggest difference. It's so much better in Social Hub. Also, Social Hub allows more flexibility in reporting though not necessarily different analytics. You can slice and dice in more ways. Social Hub has a CRM type feature which creates history of that person’s interactions. Social Hub has an elaborate tagging system. You can associate tags with channel, individual pieces of content. When sending out pieces of content you could tag North America, mid-market, lead gen and then slice and dice by channel tag, content tag. You can get really granular, e.g. X click-throughs via twitter on this campaign. This granularity is very helpful. Helps me have help the program marketers make argument for more spend. Khoros were more timely in support responsiveness but it took same time to get issue resolved. Khoros is a little better on team collaboration i.e. assigning content to someone else to answer. Khoros marks content as color coded as addressed. SocialHub doesn’t do this. This feature helps avoid duplicate efforts. I have requested feature upgrade from Social Hub.
Products Replaced
No
Khoros was our first social media campaigns tool.
Training Types Used
  • In-person training
In-Person Training
5
So much left undone – very cursory.
Premium Support
No
Support Rating
6
Always prompt and polite. I was a frequent flier to say the least. Actually getting things resolved and staying fixed was an issue. That's less a reflection on the support team but more the product itself. We kept getting the same issues reoccurs due to bugs. They were bad at bug fixes. They provided band-aids not legitimate fixes. When I first got on the tool, there wasn’t a dedicated support line/email. It just went through my account manager. They later moved to a traditional support model.
Usability
3
See above comments. The additional functionality you got wasn’t so good to make up for the poor interface. However, once you learned it, you could figure it out
Key Negotiation Points
The fee was based upon the number of campaigns. Everything we did worked within one campaign. A campaign is effectively an “instance” - i.e. how you slice your metrics. One campaign = one reporting view with limited slicing/dicing. The pricing model worked ok for us.
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