Key Negotiation Points
Pricing model has changed recently:
• Initially, pricing was by “initiative” which is analogous to brand. We have 13 total initiatives.
• They have recently switched to a set-based model
According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:
Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.
Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.
Vault: Protect your brand across your social footprint with access and credential management.
Experiences: Inspire audience participation across your digital properties through the power of social UGC.
According to the vendor, key benefits include:
|Small Businesses (1-50 employees)||0%|
|Mid-Size Companies (51-500 employees)||3%|
|Enterprises (> 500 employees)||97%|
|Video Tutorials / Webinar|
|Mobile Application:||Apple iOS, Android, Mobile Web|
|Supported Languages:||Any language the Social Networks themselves support|