Khoros Marketing (Formerly Spredfast + Lithium) Reviews

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Score 7.9 out of 100

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Reviews (1-25 of 53)

Sean Clanton | TrustRadius Reviewer
September 11, 2019

Khoros For Community

Score 8 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • It has allowed us to increase our level of daily engagement with our community across multiple social channels.
  • It provides a great solution for regular reporting to stakeholders.
Read Sean Clanton's full review
Taylor Mileski | TrustRadius Reviewer
September 10, 2019

Khoros Marketing Review

Score 6 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • It helps us to plan head.
  • It creates issues with publishing things on the weekend or after hours (especially IGTV or Instagram videos where we need to scribble for a good cover image).
Read Taylor Mileski's full review
Anonymous | TrustRadius Reviewer
September 12, 2019

Khoros Marketing Admin POV

Score 7 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • We brought on Khoro Marketing about 3 years ago. We have 32+ subsidiaries and it is great to have one tool for all of our users. However, we would love to have everything be able to be done in Khoros Marketing ( Facebook events, profile pictures etc).
  • We have latency issues that make it difficult to know if it is our connection or the platform. When we have delays it makes it stressful to get the right things to the right people, whether it is a response to a user, or sharing an item with leadership.
  • The tool itself is complex. Khoros Marketing has a support and a configuration team which is great, but on the other side, we have many enhancement requests we've put in to make the product more usable.
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Shelby Best | TrustRadius Reviewer
January 24, 2018

Spredfast Conversations

Score 8 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Spredfast conversations has positively impacted our response time for customers.
  • It has also allowed us to publish consistently, while also allowing us to track our content performance and consumer sentiment.
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Jye Sandiford | TrustRadius Reviewer
March 29, 2016

Staple software for medium to large businesses or those managing a large number of social media platforms

Score 9 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Positive - The software has allowed us to act on our want to provide a high level of customer care along with a well managed content strategy. We can also utilize the software to interpret data and show the benefits of social to the broader business.
Read Jye Sandiford's full review
Travis Burchart | TrustRadius Reviewer
October 16, 2014

Spredfast - A Social Media Relationship Platform offering great tools and spectacular customer service.

Score 6 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • We've improved our customer service immensely using Spredfast. Getting questions and complaints to the right people is much easier because of the "Highlight" function.
  • Spredfast metrics have allowed us to pinpoint engaging content and copy, which we've used for re-engagemet and as an instructional for what works best with our audience.
  • The high-level calender gave us an aerial view of our daily output, which led us to the conclusion that we were over posting through our channels.
  • Spredfast metrics have allowed us to determine our monthly follower counts, which we've used as a benchmark for gauging improvement in social spaces.
Read Travis Burchart's full review

Feature Scorecard Summary

Boolean keyword searches (36)
Filtering out noise/spam (38)
Sentiment analysis (33)
Broad channel coverage (41)
Content planning and scheduling (45)
Audience targeting (37)
Content optimization (5)
Workflow management (41)
Automated routing and prioritization (31)
Customer interaction histories (36)
Bulk actions (33)
Lead generation (13)
Content marketing (25)
Paid media management (2)
Campaigns and promotions (30)
Twitter (44)
Facebook (46)
LinkedIn (29)
Google+ (16)
Instagram (44)
Pinterest (17)
YouTube (26)
Campaign success analytics (39)
Real-time tracking (40)
Competitor analysis (30)
Role-based user permissions & privileges (46)
Mobile access (43)

About Khoros Marketing (Formerly Spredfast + Lithium)

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

  • Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

  • Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

  • Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

  • Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

  • Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing (Formerly Spredfast + Lithium) Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Does not have featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Does not have featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Khoros Marketing (Formerly Spredfast + Lithium) Videos (2)

Watch Discover the value of 1:1 product coaching with Khoros coaches invested in your success.

Watch Plan, moderate, measure, and optimize your content across the board with a converged view of paid and organic social media content.

Khoros Marketing (Formerly Spredfast + Lithium) Downloadables

Khoros Marketing (Formerly Spredfast + Lithium) Integrations

Bitly, Brandwatch Consumer Research, Domo, Google Analytics, NetBase, Opal, Origami Logic, Oracle Siebel CRM, Synthesio, Symantec, Adobe Experience Manager, Adobe Analytics, Bynder Enterprise DAM, Widen Collective,, Smarsh Connected Suite (formerly Actiance), Bazaarvoice, Crimson Hexagon, Grabyo, IBM, Kenshoo, Linkinfluence, RadiumOne, Salesforce, Tableau, Vizrt,, Pandorabots,

Khoros Marketing (Formerly Spredfast + Lithium) Competitors

Adobe Social, Sprinklr Social + Messaging Suite, Salesforce Social Studio


  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional

Khoros Marketing (Formerly Spredfast + Lithium) Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

Khoros Marketing (Formerly Spredfast + Lithium) Support Options

 Paid Version
Live Chat
Social Media
Video Tutorials / Webinar

Khoros Marketing (Formerly Spredfast + Lithium) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:Global
Supported Languages: Any language the Social Networks themselves support