TrustRadius
Spredfast is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impacthttps://media.trustradius.com/product-logos/P7/Zq/5WJT8A1IFAU9.PNGSocial media tool with more under the hood.Sutter Health Plus uses Khoros as a social listening and post scheduler tool. Our affiliate department uses the product alongside the Sutter Health system office. We both ensure we are tracking social posting and care issues using the tool.,Social media posting management Social listening tools management of internal approvals,Social media ads management following brand mentions around the web outside of social channels can be a slow interface at times,5,Sprout Social, Buffer, Hootsuite and Mention,Tracking, analyzing and evaluating data is positive Sufficient tools for internal social posting management Positive care process when we do have a grievance in our community,MentionKhoros For CommunityKhoros is used by the AMD Social Team for daily content management and posting, community management, and marketing analytics. It's is our primary tool for pulling social metrics for corporate reports.,Content posting and scheduling are vital to our team's daily operations. Intelligence and Analytics are deep and easy to understand which is incredibly helpful when presenting reports to executives that might not be as social knowledgable. Being able to flag comments and replies to your community managers helps reduce missed opportunities for both engagement and customer support.,Setting up labels and tags can be a bit confusing. More in-depth tutorials for setting up personal dashboards for metrics would be useful, as finding the exact metric you need can be time-consuming.,8,Hootsuite,It has allowed us to increase our level of daily engagement with our community across multiple social channels. It provides a great solution for regular reporting to stakeholders.Getting sassy with SpredfastOur social team currently uses Spredfast for social media management and analytics. It helps us collaborate as a team and easily pull metrics for all of our global pages. We can easily pull quick analytics for our stakeholders and allows our community managers to manager their time more effectively and not spend all day posting to 32 different accounts.,The new marketing dashboards make pulling my monthly reports for execs super easy. Scheduling is super easy for our social channels. We have a lot of pages and Khoros Marketing makes it easy to schedule for the team. Customer care is great! They are always there when I have a question or a problem and work hard to help me find a solution. Alex, our CSM, is amazing and helpful.,Training modules need to be updated. Spredfast can be overwhelming when you first start using it. Trainings didn't have the same UX so a lot of things I needed were lost. Analytics tools are good but not great. There is a lag and sometimes data doesn't add up to the native analytics. Wish that Twitter data was more robust. Historical data is hard to find or get. You can only go back so far and sometimes, I need data from further out. I'd like to use Spredfast exclusively to make sure our reporting is consistent but it's hard to do that when you have limits. Wish there was more integration of Reddit.,8,Social is a big part of our organization's marketing and care strategy. We have multiple channels we monitor and different audiences we're trying to reach with each one.,Our community managers work together to help manage and monitor conversations. Spredfast helps us tag each other when someone needs help or guidance with a customer's issue.,Hootsuite, Sprout Social and Sprinklr Modern Engagement (formerly Social + Messaging Suite),Yes! Networking and groups are great for talking to other social managers and get a better idea of how they are managing difficult areas. Even though we may not have similar industries, the work is similar. I love the panels I've been able to sit in on at events. I've found them every valuable.,khoros has helped with time management on our team. We are able to manage all our channels and offers managers the chance to check in on our CMs and fix problems.Khoros Marketing ReviewWe use it on our social media teams. We use it for analytics, community management, and publishing.,Helps us to plan ahead. Gives us insight on what is performing well on a weekly basis.,Scheduling polls on twitter. IGTV scheduling. Crossposting availability on Facebook. Select our own cover image by scribbling through the video as IG allows.,6,,It helps us to plan head. It creates issues with publishing things on the weekend or after hours (especially IGTV or Instagram videos where we need to scribble for a good cover image).Good but could use workWe use Khoros Marketing to publish to all our platforms. At Nickelodeon, on the franchise side, we have about 90 active accounts that we use daily. Using Khoros Marketing helps us organize our postings and make sure we are allotting our time to the correct platforms. We also use Khoros Marketing for our copywriting approval process. It helps us address problems with organization and with many of our posts going up with either incorrect spelling or grammar. Khoros Marketing also helps us address problems such as making sure we have enough posts going to each platform and keeping a short but sweet history of what we have posted in the past.,Organization Posting on time Allowing us to approve our posts,When there is a problem, a more detailed response would be better Missing an icon that allows you to know if you have attached an SRT file to your video Instagram carousel usage would be a great addition,7,Streamlines work flow.Great for Publishing and ProgrammingWe use Khoros Marketing to manage our publishing calendar across over 90 properties and platforms. It helps us stay organized and keep a clean, efficient workflow and ensure our content is going through the proper approvals and publishing spotlessly. We also use Khoros Intelligence to measure performance.,Improves workflow Provides insights,Frequent outages (goes down) Occasionally insufficient customer service with lack of accountability,7,Helped us streamline publishing process Helped ensure the proper approvalsGreat platform for any use case!Currently, Khoros is only being used by the marketing department, however, we are working to onboard other areas of the company to streamline processes and house content in one place. Khoros is also used as a turn-key marketing program where users buy-in and we create and distribute the content through the platform. They also have access to the platform to schedule their own posts, use the social inbox, measure analytics, etc.,Product Coaching Sessions: These have been very useful for me as I expand my knowledge of the Khoros tool. All of the product coaches have been very knowledgable and able to handle any questions I have. Marketing Dashboards: The Marketing Dashboards reporting tool has been very useful to track the brand's presence on social, down to specific campaigns and even platform-based reporting. Once they're exported, they're essentially client-ready with a clean and fresh look. Labels: Utilizing labels has been super helpful in tracking the success of campaigns in real-time. It's also helpful that you can set up rules within each label group, such as the required label, non-required label, etc. The customer care team also uses labels to track inbound messages, including sentiment, type of question/complaint, etc.,At times, the Intelligence features can be a bit finicky in pulling in information and reporting upon it. The ability to publish to all platforms from one post. Currently, Instagram must be done separately. At times, widgets in the Marketing Dashboards will show different numbers for the same metric.,8,Sprout Social,Khoros is great for tracking competitors and keeping on top of social trends. While I don't have any hard numbers, it's also been great in tracking complaints and positive engagements.,BufferI like it I just need to implement its features betterIt’s used across the entire enterprise. It’s mostly used to set it and forget it and analytics. I’d like to use it more to its potential.,Approval flows Automatic posting Analytics,I need to be able to preview the image in the posts that I review. Autosize images based on the platform. Allow posting at different times when selecting more than one channel instead of having to do it individually.,9,I wish I could prove it but we don’t do a good job of measuring and attribution.Khoros ReviewKhoros is used extensively by my organization for post scheduling, content calendar and social listening purposes. Khoros is a part of my everyday work life and it has been an invaluable tool to help us stay on top of social media trends and make the most out of our content.,Scheduling. Data Exporting. Social Listening.,Better functionality when searching for Twitter users in the Marketing Calendar feature. Sometimes application doesn't always load and may not work on certain browsers at times. Inconsistencies between analytics in Marketing and Intelligence.,10,Informed social strategy. Keeps us on track with social goals. Helps us create accurate benchmarks.,NetBase, Sprinklr Modern Engagement (formerly Social + Messaging Suite)Long-time Spredfast/Khoros Marketing user - Everything in one placeKhoros Marketing is begin used by several different departments on different initiatives. We use Khoros Marketing to schedule and post on several different social channels. We use the calendar as a planner and analytics for measurement. We also use a custom channel for Glassdoor. It doesn't publish, but we can use the calendar and workflow.,I heavily use labeling on all my posts. This allows me to segregate posts by different topics and categories and then measure. I find it easy to filter and export reports of different types, whether it's posts for a particular channel or metrics based on certain labels.,I am missing a lot of the functionality for LinkedIn. I understand that a lot of this is issues with the API and not Khoros Marketing. I'd like to be able to @mention people, and would like to get mentions in my inbox so I can reply. I'd love to be able to do more with Instagram, such as stories and gifs, directly within the tool. My company is still working on security for the use of the mobile app. This would be a huge improvement for my team.,9,Khoros Marketing has allowed me to show measurement through a comprehensive dashboard. Khoros Marketing has helped me plan each channel separately while getting the whole picture at the same time.,Microsoft 365 Business, EveryoneSocial, SeismicKhoros Marketing Admin POVWe use Khoros Marketing as our social media management tool. We publish outbound content and monitor and respond to inbound content. We manage all of our users for the enterprise in our department. The admin users are on our team and the rest of the users are primarily editors and work at our subsidiaries. We have almost 200 users we support. We work with Khoros directly to make sure topic queues and workflows are working.,Analytics - Marketing Dashboards. We worked with Khoros to build these out and share with our subsidiaries. We were able to move exclusively to Khoros Analytics. Support - We have multiple ways to contact Khoros for support.,We've noticed a change in performance with the merger. Our Khoros team seems to be on a revolving door so it's hard to keep track of who is doing what. Social Care Dashboards that only hold data for 90 days is too short. We need to be able to make year-over-year reporting. We have a ton of product enhancements in. It seemed like the conference was scaled back a bit which was sad, and I hope it's more related to trying to save money and passing savings on to customers than it is a sign of the company not doing well.,7,We brought on Khoro Marketing about 3 years ago. We have 32+ subsidiaries and it is great to have one tool for all of our users. However, we would love to have everything be able to be done in Khoros Marketing ( Facebook events, profile pictures etc). We have latency issues that make it difficult to know if it is our connection or the platform. When we have delays it makes it stressful to get the right things to the right people, whether it is a response to a user, or sharing an item with leadership. The tool itself is complex. Khoros Marketing has a support and a configuration team which is great, but on the other side, we have many enhancement requests we've put in to make the product more usable.,Facebook for Business, Simply MeasuredFlexible Enterprise Social Media ManagementDeployed globally and used to manage the publishing of posts, monitoring inbound traffic, and social media intelligence.,Organization of social media collateral. Social media analytics.,Inbox set up can be difficult at first, once done, the inbox works smoothly. Because it is customizable, it is also easy to "clutter" your platform with things that you set up but don't need. The mobile app has some issues.,8,Hootsuite and Sitecore Web Content Management,Helps a small team manage a global social media program.,Sitecore Web Content Management, Widen Collective, LiquidPlannerKhoros pros and consKhoros is primarily used across departments at our corporate office. It is also used in multiple offices internationally among our Marketing staff. Khoros helps us to align better on our content strategy as well as provide visibility to our global employees. It also allows us to focus on social care and building up a positive online reputation.,Calendaring Publishing Asset management,Label structure Instagram API hook User permissions,8,AMI Enterprise Intelligence,Engagement Channel management Compliance,Socialbakers Suite, SynthesioKhoros Marketing keeps your content organized and gives you peace of mind!Khoros Marketing is being used by a large number of people at my organization for both publishing content, organizing content, intelligence, and social listening.,Calendar Labeling,An easier to read calendar for people who manage accounts that post 3-8 times a day. Better intelligence on individual posts. Integrating IGTV & other emerging social. Stronger app (ability to copy posts). Ability to copy between initiatives. Tagging users in Instagram images and videos. Comment scheduling.,9,,Increased efficiency. Better quality of life (when it comes to adding in scheduling and auto-publishing features). Better time management.,Facebook Pages Manager, Facebook for BusinessKhoros Marketing is a great social media management platform for large organizations.Khoros Marketing is being used by our entire organization as the main social media management platform globally. We make sure all of our marketing and agency teams are onboarded to the platform and authenticate their accounts so we have a full picture of social usage and engagement amongst the different teams.,Easy to use UI - creating content within the platform doesn't require a lot of training at all. Utilizes the different social media formats along with previews (when creating content) so you can envision what the actual posts will look like. Brings in both natively scheduled posts as well as posts done via the platform so you have a full picture of an account's published content.,API limitations (via social media platforms like Facebook, Instagram, etc.) prevent Khoros from having the capability to post all types of content. Would like the ability to upload non-supported formats into approval content panes. Lots of the reporting features are great but want more customized exports related to the Marketing calendar.,9,Hootsuite and Sprout Social,Easier to monitor overall brands and brand content. View globally all social media content and approvals. Helps with brand protection by having required automated workflows.,ZeroFOXGreat product, similar to other enterprise solutionsKhoros is being used globally across various departments. It is being used to manage user permissions at varying levels.,Scheduling content is really easy to do. I like how Khoros will work with our link shortening and custom vanity URL to create links that are concise and include tracking. The content library makes it easy to share content globally and in a single location.,Posting cross-channel is not as easy. Sometimes we need to recreate the post from scratch when scheduling on multiple platforms.,8,It has helped with governance in working with our various markets.,Synthesio, Socialbakers SuiteGood Customer Service Goes a Long WayAcross global marketing departments.,Constantly updating and improving their product to keep it current and leading edge. Training modules are excellent, constant training on updates, low barrier of use for people to adopt the platform. Prompt technical support.,Much is done remotely, more person to person check-ins between client reps and clients would be nice. I would love to be able to edit posts directly from Spredfast after publishing instead of needing to go into the native platform to fix typos, etc.,10,Social media are mostly marketing and relationship building platforms for us. Research scientists make up a relatively small (but growing) part of the social media landscape. Life scientists are still more likely to contact via email or phone for technical assistance, mostly because their questions are highly complex. However, we are increasingly seeing questions via FB messenger from regions of the world not served by branch offices. So social care is becoming more important.,10,10,We are continuing to expand here. We have gained efficiencies through Spredfast already in customer care, and we are seeing more collaboration and sharing of content and assets through the platform.,We are integrated with Google Analytics. We are looking at integrating with Microsoft Dynamics CRM.,10,10,Sprinklr, Sprout Social and Meltwater Media Intelligence Platform,Spredfast summit is an excellent way to immerse myself in social and get ideas and information from many different sources. I have found it amazingly useful, and I wish I could get at least half of the marketing department to attend. The webinars have always been high quality, and I pay attention to the emails I get indicating what has been published on the Spredfast blog.,20,1,social editorial calendar management and campaign planning evaluation of campaign performance, high- or over-performing content, identification of influencers social customer care and response,We have been able to use the Intelligence leaderboard to identify over-performing content from scientific publishers that our customers typically follow and use that craft an agile, newsroom strategy for content creation We are able to obtain VOC from social listening,Managing promotions or contests,9,It's expensive, but it has enabled our global social media to be more coordinated and collaborative. We've gained a great deal of efficiencyAwesome product, great support.I've used Spredfast at two different technology companies. Here are some use cases: 1) Strategic Marketing Campaign. Jive Software wanted to reach a new audience and broaden awareness for their SaaS application for teams. Through analysis and content strategy, we worked with the Spredfast services team to launch a multi-faceted social campaign around the “Office Hero”—creating a persona, an interactive social experience, and a mix of paid, earned, and owned social content. The social content created performed 43% better than email and 170-190% better than traditional advertising. 2) Influencer Engagement. We use Spredfast Intelligence and Conversations to find and build relationships with key technology evangelists. 3) Social Customer Service. At a B2B technology organization, we integrated Spredfast with Salesforce to provide real-time, customer support on a variety of social networks like Facebook and Twitter.,For the last seven years, I've used Spredfast tools to build scalable, B2B social media programs that include real-time monitoring, optimization, reporting and displays. Spredfast has flexible products. I've used it at various companies with different social strategies, team sizes, organizational workflows, and security frameworks. Spredfast integrates with marquee digital products like Google Analytics, Salesforce, and Tableau.,Integration with stock photography provider like Adobe or iStock. Integration with Chinese social media platforms,10,Social media is a core component to our brand awareness and demand generation goals. We also use it to help with a low volume of customer support requests.,10,10,9,10,Radian6, Adobe Social, Sprinklr, Hootsuite Enterprise, Hootsuite Pro, Lithium Social Media Management, Sprout Social and Buffer,20,1,Core social media responsibilities – listening, publishing, engagement, activation, analytics Relationship building with influencers, press, analysts Marketing campaigns Customer support Lead generation Product Feedback Research Primary use case for the core social media team; however, we use a combination of Spredfast and Jive Anywhere connect social conversations to employee social intranet and public-facing communities. Additionally, Spredfast lets the social media team serve as a human filter to “highlight” key conversations to various groups – support, executives, sales, etc.,10,Improved customer support response time, increase lead generation, workforce productivity gains.,,Vendor implemented,Online training In-person training,8,7,No,Integrated Google Analytics,9,10Spredfast ConversationsWe are using Spredfast Conversations for the marketing department only. It addresses our need to publish on social media, answer and respond to customer service queries, and track and monitor trends. It has been very helpful so far and we continue to see a lot of use for it in the upcoming future.,Track and monitor conversations. Allow for publishing. Allow for moderation and approval of comments and posts.,Sometimes the approval process can get a bit convoluted. Would love to see more ways to track who is responding to certain comments. Would like to see more opportunity for the platform to help with proofreading of posts.,8,Percolate and Curalate,10,Spredfast conversations has positively impacted our response time for customers. It has also allowed us to publish consistently, while also allowing us to track our content performance and consumer sentiment.,Crimson Hexagon ForSight, Socialbakers Analytics,Viewing basic reports,Trying to dive deeper into certain areas,Yes,7Staple software for medium to large businesses or those managing a large number of social media platformsIt's utilized by our online connections teams across the business to monitor, manage and engage across social media platforms. It allows our team who is spread afar geographically to collaborate and manage work flows and tasks efficiently and effectively.,Managing multiple profiles across a range of platforms - This has been super easy to organize and maintain, with support provided along the way. Customer Care Workflows - Our team considers customer service a vital aspect of our presence in the social media space and Spredfast makes this simple for us to manage with a range of streams that can be created and auto-routing to take out manual operations it allows to respond quickly to our customers. Profiling and ability to add the latest social platform features such as Twitters 'deep links' help us to create context and develop conversations even further. On the go accessibility - Spredfast has catered for all your needs including a number of applications for use on mobile (Capture App for adding media content to library and Spredfast App for broadcast and service management). The ability to work whilst in meetings, on the move from A to B or wherever is a great strength that allows our team to work efficiently and respond to our customers as quick as we can.,The implementation of a Hemingway Editor could be valuable to provide in content creation. Calendar functionality could be slightly changed to reduce click and load waits on content management.,9,7,Positive - The software has allowed us to act on our want to provide a high level of customer care along with a well managed content strategy. We can also utilize the software to interpret data and show the benefits of social to the broader business.More channels, more data, more resultsAt Social Factor, Spredfast Conversations is implemented for internal marketing purposes and on behalf of all of our clients. It's been instrumental to managing 3 - 20 accounts for each of over 25 clients. It provides a unified place to write and draft content, monitor key conversations, and to aggregate and analyze metrics.,Robust user and account management Metrics and analytics for multiple channels all in one place Content approval process in the system minimize risks,Every once in a while you can get a data blip on reports,9,,Increased efficiency publishing Minimized risk Increased efficiency reviewing data,,9Spredfast makes the dream last!I think this tool is meant for a team of any size. I am the sole social media manager for my brand and it has been a great tool in the sense that I can see what is being said about my brand and respond accordingly. I wish I could get everything out of analytics with a click or two, but I can export what I need from my streams and extract the data I need from there. Overall, I and my c-suite are big fans of Spredfast.,Listening The account and support teams are outstanding,Analytics - I can still get the great data from native sites. If no luck there, I pull data out of Spredfast and manipulate it manually in excel.,10,1,Better customer service Faster response times Better reach,Adobe Social,HootSuite Enterprise,9Spredfast - A Social Media Relationship Platform offering great tools and spectacular customer service.Great for managing and planning content for weekly channel distribution, along with pic/text repositories for easy access and posting. Great metrics for individual posts, which is helpful in gauging content impact and copy resonance. "Highlight" function allows for ease of communication between team members, especially when addressing customer service issues. Provides a high level view of my weekly content calendar, allowing for visual determination of over / under posting. Great customer service! Very quick to respond. Great repository of learning tools - videos and instructions.,This is a very good tool, and they are constantly improving it with new features. However, there is a continuous learning curve as new features are rolled out and implemented.,We've improved our customer service immensely using Spredfast. Getting questions and complaints to the right people is much easier because of the "Highlight" function. Spredfast metrics have allowed us to pinpoint engaging content and copy, which we've used for re-engagemet and as an instructional for what works best with our audience. The high-level calender gave us an aerial view of our daily output, which led us to the conclusion that we were over posting through our channels. Spredfast metrics have allowed us to determine our monthly follower counts, which we've used as a benchmark for gauging improvement in social spaces.,6,10Easy & Efficient, Personalized WorkflowSpredfast Conversations is selected by brands, and implemented and used by a social media moderation team that I manage. Spredfast Conversations helps manage all social media channels in one place.,Multiple Steams, sorted how you like Personalized Workflow Customer Care Labels,Delay in pulling content occasionally Macros/actions being applied even when rules are not in place Support is sometimes slow to respond,9,20,Multiple needs addressed in one platform,Social Studio, Percolate and Sprinklr,PercolateA Winner at Analytics, Spredfast Fails at UI and Social CRMContent labels (tracking what types of content does particularly well, based on labels the user defines). Detailed analytics for individual posts as well as entire initiatives or platforms. Notifying users when content deadlines are approaching or draft posts aren't approved for publishing.,User interface. The UI looks like it's from the '90s, and is not intuitive for new users. It is, however, better than the Hootsuite UI, in my opinion. On a sliding scale, Hootsuite has the most antiquated UI, Spredfast's is outdated but the tools are at least useful, and newer aesthetically pleasing tools like Sprout Social have the best UI. Editorial calendar display style. The calendar of upcoming and past posts is a good idea, in theory, but in practice the calendar is extremely slow to load, skips weeks or months at a time when scrolling, and makes it hard to find the specific day or post you're looking for. Publishing process. Since the tool does use an editorial calendar to track all upcoming posts, the tool should let users click on a day that doesn't have content scheduled and allow users to post directly to that day. Instead, you have to pick a day/time without having any indication of whether posts are already scheduled for that day/time. You can reference the editorial calendar that's open in the background, but given the calendar's scrolling issues, this is not practical or efficient.,Our team uses social media to increase brand awareness. Spredfast has helped us achieve and measure our progress towards this goal. Content labels allowed us to track which content performed best. Knowing this enabled us to tailor future content and write posts that followers actually wanted to read and share, which then increased our social media following organically by thousands of users over the past year. Our Spredfast account reps worked with us personally to perform an in-depth analysis of our social media followers. We now know who our key brand advocates and influential followers are. During our company's annual conference, Spredfast's monitoring tools were invaluable for tracking mentions of the company and the conference. The tool also helped us track visits to the company website from social posts, which helped prove to executive leadership the value of social media.,2,3
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Khoros Marketing (Formerly Spredfast + Lithium)
129 Ratings
Score 7.4 out of 101
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Khoros Marketing (Formerly Spredfast + Lithium) Reviews

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Khoros Marketing (Formerly Spredfast + Lithium)
129 Ratings
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Score 7.4 out of 101

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Sean Clanton profile photo
September 11, 2019

Khoros For Community

Score 8 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • It has allowed us to increase our level of daily engagement with our community across multiple social channels.
  • It provides a great solution for regular reporting to stakeholders.
Read Sean Clanton's full review
Taylor Mileski profile photo
September 10, 2019

Khoros Marketing Review

Score 6 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • It helps us to plan head.
  • It creates issues with publishing things on the weekend or after hours (especially IGTV or Instagram videos where we need to scribble for a good cover image).
Read Taylor Mileski's full review
No photo available
September 12, 2019

Khoros Marketing Admin POV

Score 7 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • We brought on Khoro Marketing about 3 years ago. We have 32+ subsidiaries and it is great to have one tool for all of our users. However, we would love to have everything be able to be done in Khoros Marketing ( Facebook events, profile pictures etc).
  • We have latency issues that make it difficult to know if it is our connection or the platform. When we have delays it makes it stressful to get the right things to the right people, whether it is a response to a user, or sharing an item with leadership.
  • The tool itself is complex. Khoros Marketing has a support and a configuration team which is great, but on the other side, we have many enhancement requests we've put in to make the product more usable.
Read this authenticated review
Shelby Best profile photo
January 24, 2018

Spredfast Conversations

Score 8 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Spredfast conversations has positively impacted our response time for customers.
  • It has also allowed us to publish consistently, while also allowing us to track our content performance and consumer sentiment.
Read Shelby Best's full review
Jye Sandiford profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Positive - The software has allowed us to act on our want to provide a high level of customer care along with a well managed content strategy. We can also utilize the software to interpret data and show the benefits of social to the broader business.
Read Jye Sandiford's full review
Travis Burchart profile photo
Score 6 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • We've improved our customer service immensely using Spredfast. Getting questions and complaints to the right people is much easier because of the "Highlight" function.
  • Spredfast metrics have allowed us to pinpoint engaging content and copy, which we've used for re-engagemet and as an instructional for what works best with our audience.
  • The high-level calender gave us an aerial view of our daily output, which led us to the conclusion that we were over posting through our channels.
  • Spredfast metrics have allowed us to determine our monthly follower counts, which we've used as a benchmark for gauging improvement in social spaces.
Read Travis Burchart's full review
Christina Hadly profile photo
Score 3 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Our team uses social media to increase brand awareness. Spredfast has helped us achieve and measure our progress towards this goal. Content labels allowed us to track which content performed best. Knowing this enabled us to tailor future content and write posts that followers actually wanted to read and share, which then increased our social media following organically by thousands of users over the past year.
  • Our Spredfast account reps worked with us personally to perform an in-depth analysis of our social media followers. We now know who our key brand advocates and influential followers are.
  • During our company's annual conference, Spredfast's monitoring tools were invaluable for tracking mentions of the company and the conference. The tool also helped us track visits to the company website from social posts, which helped prove to executive leadership the value of social media.
Read Christina Hadly's full review

Feature Scorecard Summary

Boolean keyword searches (35)
6.8
Filtering out noise/spam (37)
6.2
Sentiment analysis (32)
5.3
Broad channel coverage (40)
7.8
Content planning and scheduling (44)
7.8
Audience targeting (37)
6.7
Content optimization (5)
5.0
Workflow management (40)
7.3
Automated routing and prioritization (31)
6.2
Customer interaction histories (35)
6.7
Bulk actions (33)
7.1
Lead generation (13)
6.4
Content marketing (24)
7.2
Paid media management (2)
7.1
Campaigns and promotions (29)
7.1
Twitter (43)
8.2
Facebook (45)
8.0
LinkedIn (29)
6.5
Google+ (16)
8.0
Instagram (43)
7.7
Pinterest (17)
6.1
YouTube (26)
8.1
Campaign success analytics (38)
7.1
Real-time tracking (39)
7.6
Competitor analysis (30)
7.1
Role-based user permissions & privileges (45)
7.1
Mobile access (42)
6.2

About Khoros Marketing (Formerly Spredfast + Lithium)

According to the vendor, Khoros is a customer engagement platform built to turn siloed knowledge into enterprise value, and customers into contributors. By connecting consumer insights across all departments, the vendor claims Khoros gives companies the ability to run their business with their customers, anticipating their needs and accelerating sales, loyalty, and innovation. With 2,000+ customers, including 52 of the Interbrand 100, and ten offices globally, Khoros powers approximately 500 million digital interactions every day. From social media to online communities and messaging to digital customer care, the vendor says Khoros helps companies authentically connect with customers throughout their journey.


The vendor promises that Khoros Marketing enables brands to engage customers with meaningful campaigns that foster loyalty and drive business results. Key benefits include:

Scalable Workflows: Orchestrate social campaigns across teams and accounts to drive business results.
Actionable Insights: Be in lockstep with your market, your competition, and your audiences.
Strong Governance: Proactively govern across your social footprint.
Meaningful Analytics: Connect your social performance to larger business objectives.

Khoros Marketing (Formerly Spredfast + Lithium) Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Does not have featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Does not have featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Khoros Marketing (Formerly Spredfast + Lithium) Integrations

Bitly, Brandwatch, Domo, Google Analytics, NetBase, Opal, Origami Logic, Oracle Siebel CRM, Synthesio, Symantec, Adobe Experience Manager, Adobe Analytics, Bynder Enterprise DAM, Widen Collective, Reply.ai, Smarsh Connected Suite (formerly Actiance), Bazaarvoice, Crimson Hexagon, Grabyo, IBM, Kenshoo, Linkinfluence, RadiumOne, Salesforce, Tableau, Vizrt, BI.ink, Pandorabots, Po.st

Khoros Marketing (Formerly Spredfast + Lithium) Competitors

Adobe Social, Sprinklr Social + Messaging Suite, Salesforce Social Studio

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

Khoros Marketing (Formerly Spredfast + Lithium) Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
0%
Mid-Size Companies (51-500 employees)
3%
Enterprises (> 500 employees)
97%

Khoros Marketing (Formerly Spredfast + Lithium) Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Khoros Marketing (Formerly Spredfast + Lithium) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:Spredfast has many customers with global deployments
Supported Languages: Any language the Social Networks themselves support