Khoros Marketing (Formerly Spredfast + Lithium) Reviews

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Score 7.3 out of 101

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Score 8 out of 10
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Usability

8
Spredfast in general is very simple and clear to use. However, there are so many features that it becomes easy to get overwhelmed with all it can do. There are many uses my team and I have not explored either because we don't need them or because we don't have time to learn all the new features. I will say that Spredfast is good at offering trainings for new features.
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Score 10 out of 10
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Usability

10
The use of the Spredfast platform is simple, which makes it very user friendly throughout. Once you have a specific area or material you are seeking to review or research, pulling this information is only few key words, a click of your mouse and it is at your finger tips. Not to mention the reports produced are beautifully designed and self explanatory and easy to share with others.
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Shelby Best profile photo
January 24, 2018

Spredfast Conversations

Score 8 out of 10
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Usability

7
Overall the usability of Spredfast is pretty intuitive, although at some points I thought it traded ease of use for overall usefulness.
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Score 10 out of 10
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Usability

9
2 years ago, this usability rating would have been much lower, however, Spredfast has made changes and offerings that have exponentially increased the usability. The analytics feature and publishing updates provide a streamlined, easy user experience.
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Score 8 out of 10
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Usability

10
It is extremely easy to use and learn. I have found so many ways to integrate it into my daily work routine and it has made my life a lot simpler.
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Score 9 out of 10
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Usability

7
• UI has improved quite a lot over time (we were a very early customer) and it is certainly a lot easier to use than it used to be.
• The analytics UI, in particular, is not great. It’s functional, but not easy to grab the right data and build a report within the product. We have to export data to something else to create visually attractive charts and graphs. The current output is not as eye catching as we’d like when presenting data to senior management. We would really prefer something more plug-and-play. (They have hired an analytics PM to focus on this problem, so we are confident that it will get better).
• The UIs for Publishing and Monitoring have been completely re-designed and are much better now.
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Score 10 out of 10
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Usability

9
• As they have completely re-designed the UI, it is great now. Much better than it used to be. One of the things I really like is the concept of a “workspace” I can define the UI experience for different classes of users. One of the problems with the UI before was that it was very cluttered and confusing. I can now remove functionality from the UI that is not required by a certain role so that the user experience is much more intuitive.
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Score 8 out of 10
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Usability

6
This is another area showing an opportunity for improvement. The User Interface is not that great for someone who is not extremely familiar with the tool. Jumping in is somewhat intimidating. But their services department provides great training.
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October 28, 2012

Poor UI, good analytics.

Score 3 out of 10
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Usability

3
See above comments. The additional functionality you got wasn’t so good to make up for the poor interface. However, once you learned it, you could figure it out
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Score 8 out of 10
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Usability

6
• Color was oppressive. Not possible to re-skin.
• Scheduler was hard to use.
• Analytics: Lots of stuff all in one place. Quite difficult to understand. Also, some of the metrics tracked were not that useful – vanity metrics.
• Social inbox had some UI issues. Slow to load. When you login, there is very narrow display space. Expanding to full-screen meant that you could lose browser.
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Feature Scorecard Summary

Boolean keyword searches (36)
6.3
Filtering out noise/spam (38)
5.8
Sentiment analysis (33)
5.1
Broad channel coverage (41)
7.7
Content planning and scheduling (45)
7.6
Audience targeting (37)
6.4
Content optimization (5)
5.0
Workflow management (41)
6.9
Automated routing and prioritization (31)
6.1
Customer interaction histories (36)
6.4
Bulk actions (33)
6.9
Lead generation (13)
6.3
Content marketing (25)
6.8
Paid media management (2)
7.1
Campaigns and promotions (30)
6.9
Twitter (44)
7.9
Facebook (46)
7.8
LinkedIn (29)
6.3
Google+ (16)
8.1
Instagram (44)
7.6
Pinterest (17)
5.8
YouTube (26)
8.1
Campaign success analytics (39)
7.0
Real-time tracking (40)
7.4
Competitor analysis (30)
6.9
Role-based user permissions & privileges (46)
6.9
Mobile access (43)
6.0

About Khoros Marketing (Formerly Spredfast + Lithium)

According to the vendor, Khoros is a customer engagement platform built to turn siloed knowledge into enterprise value, and customers into contributors. By connecting consumer insights across all departments, the vendor claims Khoros gives companies the ability to run their business with their customers, anticipating their needs and accelerating sales, loyalty, and innovation. With 2,000+ customers, including 52 of the Interbrand 100, and ten offices globally, Khoros powers approximately 500 million digital interactions every day. From social media to online communities and messaging to digital customer care, the vendor says Khoros helps companies authentically connect with customers throughout their journey.


The vendor promises that Khoros Marketing enables brands to engage customers with meaningful campaigns that foster loyalty and drive business results. Key benefits include:

Scalable Workflows: Orchestrate social campaigns across teams and accounts to drive business results.
Actionable Insights: Be in lockstep with your market, your competition, and your audiences.
Strong Governance: Proactively govern across your social footprint.
Meaningful Analytics: Connect your social performance to larger business objectives.

Khoros Marketing (Formerly Spredfast + Lithium) Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Does not have featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Does not have featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Khoros Marketing (Formerly Spredfast + Lithium) Integrations

Bitly, Brandwatch, Domo, Google Analytics, NetBase, Opal, Origami Logic, Oracle Siebel CRM, Synthesio, Symantec, Adobe Experience Manager, Adobe Analytics, Bynder Enterprise DAM, Widen Collective, Reply.ai, Smarsh Connected Suite (formerly Actiance), Bazaarvoice, Crimson Hexagon, Grabyo, IBM, Kenshoo, Linkinfluence, RadiumOne, Salesforce, Tableau, Vizrt, BI.ink, Pandorabots, Po.st

Khoros Marketing (Formerly Spredfast + Lithium) Competitors

Adobe Social, Sprinklr Social + Messaging Suite, Salesforce Social Studio

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

Khoros Marketing (Formerly Spredfast + Lithium) Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
0%
Mid-Size Companies (51-500 employees)
3%
Enterprises (> 500 employees)
97%

Khoros Marketing (Formerly Spredfast + Lithium) Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Khoros Marketing (Formerly Spredfast + Lithium) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:Spredfast has many customers with global deployments
Supported Languages: Any language the Social Networks themselves support