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Khoros Marketing

Khoros Marketing
Formerly Spredfast + Lithium

Overview

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

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Recent Reviews

Khoros Marketing

8 out of 10
February 26, 2024
Incentivized
We use Khoros Marketing for our organic social media channels, specifically for scheduling and care management. Personally, I used Khoros …
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A great tool for our use case.

8 out of 10
July 18, 2023
We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're …
Continue reading

Khoros Marketing vs. Later

6 out of 10
July 18, 2023
Since we are responsible for posting on so many social channels, it helps us post when we are too busy to do it manually. Also when our …
Continue reading
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Content planning and scheduling (146)
    8.5
    85%
  • Facebook (143)
    7.9
    79%
  • Twitter (138)
    7.7
    77%
  • Instagram (132)
    7.3
    73%

Reviewer Pros & Cons

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Pricing

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What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.5
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.3
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.1
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.6
Avg 8.5

Reporting/analytics

7.1
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

6.2
Avg 8.2
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Product Details

What is Khoros Marketing?

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

  • Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

  • Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

  • Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

  • Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

  • Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Paid Publishing
  • Supported: CRM
  • Supported: NLP themes
  • Supported: Paid and Organic social performance metrics

Khoros Marketing Videos

Khoros Marketing Integrations

Khoros Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobal
Supported LanguagesAny language the Social Networks themselves support
Security

Frequently Asked Questions

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Reviewers rate Google+ highest, with a score of 9.

The most common users of Khoros Marketing are from Enterprises (1,001+ employees).

Khoros Marketing Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)3%
Enterprises (more than 500 employees)97%
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Comparisons

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Reviews and Ratings

(292)

Attribute Ratings

Reviews

(1-25 of 157)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
I used Khoros marketing. It helps us with our social media work. With the help of Khoros marketing, we schedule our content across multiple social media platforms. It really helps us with social listening and monitoring. Analysis and reporting were also decent. I would recommend to users who eat, sleep, and drink social media.
February 26, 2024

Khoros Marketing

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Khoros Marketing for our organic social media channels, specifically for scheduling and care management. Personally, I used Khoros Marketing to build an editorial calendar and schedule out posts for the month.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Utilised the application to help our client perform and monitor customer research, as well as to organise their editorial schedule across channels. This tool was mostly used to schedule and approve content and keep track of social media mentions.
MRIDUL NIGAM | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Khoros for Social media management in our organisation. The solution provides for our digital marketing team a common platform where they can schedule our planned social media campaigns and replan new campaigns based on deep analysis report given by this tool.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Khoros is our all-in-one social platform that allows us to manage our engagement and connections with our audience. We've used Khoros for almost two years now, having used Sprout beforehand. I much prefer the workflow planning options available in Khoros. With this platform, we can easily manage subtasks among team members. We are also big fans of being able to manage our paid and organic engagement intiatives within the same platform. Before, we found it difficult to decipher the reach and engagement we achieved between paid and organic, but Khoros makes it easy.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Social Media posting for around 160 channels. Khoros helps us with scheduling content, managing multiple accounts from one place, handling crises, and gathering analytics for a better decision making. The most useful feature is the possibility to get analytics that help our communication manager to take informed decisions based on relevant KPI.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I use Khoros Marketing to schedule planned social media content and track performance results. Khoros Marketing is effective for my brand's scheduling process because I'm able to schedule on multiple channels simultaneously, create shortened links within the platform, and successfully set each post live without manual posting. We use this tool on a weekly basis (11+ posts per week). Something I'd like for Khoros to add is shoppable product tagging during the scheduling process, though.

While the analytics tool is something we use, as well, I don't use it as often. It's very helpful to have performance results available within Khoros Marketing, but it's a bit difficult to use this tool properly. I've noticed that our Khoros analytics hub has not been pulling in accurate information, and I wish that more measurement opportunities were available in the platform (specific follower count growth, individual post breakdowns, etc.). Setup is confusing and performance hubs are limited. However, the Khoros Support team is very helpful and I know I can speak with someone to help me.
Score 8 out of 10
Vetted Review
Verified User
Khoros is a really great social media workflow tool that makes it easy to manager social media content, calendars, workflows and approval processes. We use it internally as well as with external agencies. Makes managing social easier.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is a good product; some of the specs are really great. Plus, the client support is brilliant- for any issues we have, the team customizes as per our needs and resolves them quickly. The reporting dashboards are really nice, and so is the editorial calendar. The CX dashboard is easy to use and overall it's smooth and a great tool.
Score 8 out of 10
Vetted Review
Verified User
We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're trying to use, and because of the customizability of the analytics; we're able to generate the reports we need automatically and make our business decisions with them. Staff have been responsive to any issues we've seen arise, and we were very impressed with everyone we've worked with at the company.
Score 6 out of 10
Vetted Review
Verified User
Since we are responsible for posting on so many social channels, it helps us post when we are too busy to do it manually. Also when our clients want us to schedule posts on the weekend, it is nice to have the option to do it ahead of time, so I don't have to log into the social media apps on the weekends. However, it does not work for videos or any dynamic assets for me.
Score 7 out of 10
Vetted Review
Verified User
We use Khoros for all of our social media needs. From scheduling social media content, to social media analytics and campaign tools, Khoros is definitely our one stop shop for everything we do in social media. With around 8 different channels that we manage with a relatively small team, Khoros gives us the tools to quickly and efficiently manage all of our pages.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
My organization uses Khoros Marketing and Care for scheduling content and moderating on Instagram, Twitter, TikTok, and Facebook. This tool has been helpful in moderating our audience mentions and comments and allows our team to work together within in one platform to manage this content. Since adopting this technology, our team has been able to manage our social media platforms in a more efficient way. The main limitations of these tools are due to API controls which cause us to go into platforms natively when necessary.
July 18, 2023

My honest review.

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it for scheduling social posts, monitoring our incoming social messages, and reporting and analytics. It makes it easy for us to use this across different business units as well as manage these business units and the type of content we are putting out. We do a lot of social monitoring, and the inbox feature helps us mitigate risks and respond in a timely manner.
Benjamin D. Nicholson | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
This tool allows me to simplify the posts that I need to make for my accounts, and also manage all of the responses. This tool helps me catch all the vital mentions that my clients want and need.TikTok, Instagram and Twitter are all simplified. Very very very very simple.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
I use Khoros Marketing every day to produce proactive content for a global entertainment and technology brand. I use Analytics to escalate key performance indicators into senior levels of the business, and I use Care to inform 25% of my proactive content.
Score 10 out of 10
Vetted Review
Verified User
We use Khoros Marketing to schedule and publish our organic content. In addition, our paid posts are ingested into Khoros so we have a holistic view of all social posts. We have rules and tags setup to help us maintain meta data for reporting. We also manually tag posts.
July 18, 2023

Review of Khoros

Stephen Hodson | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
We use Khoros to upload LinkedIn posts and it is a daily excercise. We use the calendar to plan the timings of our mailings. We also have several approvers in the USA who approve before we launch. We upload video and imagery and produce both business and internal/employee posts.
Score 8 out of 10
Vetted Review
Verified User
I use Khoros to create and schedule posts for my client. This makes it easy for the client to see what we are putting out on all our platforms, and approve them before they are put live. I use Khoros everyday, and it makes my life very easy as I can schedule so far in advance.
Score 10 out of 10
Vetted Review
Verified User
I work at a policy institute housed within a university, and I am the only person tasked with all communications responsibilities for the institute, but still have to follow university marketing guidelines and fit within university goals and objectives. Khoros makes that easier. It allows the social media team to monitor the institute while also enabling them to boost our posts and otherwise support our message.

Before I used Khoros, I didn't have experience with automated social media management, and I hated manually calendaring things, individually posting on different platforms, and sending screenshots or post information to my director for approval every time. Khoros automates those processes, and it lets me store content for posts that can't be scheduled (such as stories). Also, I can see and interact with engagements directly through the system, so I don't have to obsessively check our accounts.

I also use Khoros to get specialized data on all of our social media channels. You can customize your data in dashboards to pull only what you want, such as a certain project, best times for posting, etc., and you can turn those into templates for similar searches or to share within a team.
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