Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) Reviews

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Lucas Diorio | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use the marketing module for different things, but mostly with analytics. Marketing Dashboards to understand the metrics of each one of our campaigns. Care Dashboards to have a better insight of what are our followers talking about on our social networks, data exports for any special report that we have to create, and custom metrics are very useful because they allow you to get exactly the metric you need.
Léonor Paoleschi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We have used Khoros Marketing for 2 years, for our B2C and Corporate Social Media Communications, across the whole organization. The central social media team produces the editorial line and contents. The market correspondants adapt, translate, and publish the posts. We use Khoros as a publishing and processing tool for the translations and coordination between the central and market teams.
Danielle Stapleton | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
NI uses Khoros Marketing as the tool to publish all global social media content. We've been a customer for 7+ years and the program has allowed us to scale social operations across the business. It is primarily used by marketing teams. Marketing also uses Khoros' strategic services team to assist with social media activity.
Amanda Potter | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
At Midco, we use Khoros Marketing (Formerly Spredfast + Lithium) to streamline social media publishing done by the marketing department. Marketing allows us to collaborate with stakeholders in other departments, such as our colleagues in our company's sports network. We have 14 social media accounts and can control them all from one dashboard with Khoros Marketing (Formerly Spredfast + Lithium).
Kara Salazar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Khoros Marketing (Formerly Spredfast + Lithium) is used to schedule all of our social posts, analytics reports, and social listening for our social team. It helps us schedule out our posts in chunks, which saves our social team time, helps us pull all the analytics for these posts, and keeps us on top of what people are saying about our company.
Victoria Wilson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Our social team currently uses Khoros for social media management and analytics. It helps us collaborate as a team and easily pull metrics for all of our global pages. We can easily pull quick analytics for our stakeholders and allows our community managers to manager their time more effectively and not spend all day posting to 32 different accounts.
Conner Grant | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
At DraftKings, Khoros is our daily posting platform where we schedule, post, and pull insights from their platform. The social, customer service and influencer teams are just some of the people that use the platform on a daily (or even hourly) basis. It allows us to connect and understand our customers with more ease. Having one central hub makes this even easier.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We are using Khoros to manage the publication of content across our social media and customer service channels, in addition to utilizing the platform for social analytics. We also use the Intelligence platform to check share of voice and other aspects of the company in the social space. It is used by the Social Media, Content, and Customer Service departments at our organization. It addresses problems in gathering social analytics and providing us a secure platform to publish and house content.
March 19, 2021

Khoros Can't be Beat!

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Khoros Marketing across my organization. I love it because it is so easy to use and our customer success director is the best! He is so responsive and feels like he is part of the team. I know Khoros has our best interest at heart, always open to feedback and keeping us in the loop regarding updates being made to the platform. Through using Khoros, we are able to mitigate the risk associated with social media by ensuring everything goes through a proper approval process.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Our social media and customer service teams use Khoros Marketing to monitor and track our ROI on our owned social media channels to report back to leadership. Our customer service team use it to interact with customers and assist with solving customer issues. Khoros allows the CS team to track conversations and streamline efforts, resulting in faster response time to customer inquiries.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Khoros is being used by the social marketing and analytics teams along with our agency partners. It is used for publishing across multiple social channels, social listening and engagement, and pulling analytics across multiple accounts. It allows us to scale and work more efficiently and also gives us real-time insights into the social conversations that are happening around our company.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Khoros Marketing (Formerly Spredfast + Lithium) in several ways, including daily publishing, content scheduling, and for insights and intelligence. The team I work on relies on the product on a daily basis. Our team primarily uses it, but other departments across the company, including CX, have a use for it as well. This software allows us to successfully schedule content and pull insights.
Score 9 out of 10
Vetted Review
Verified User
Review Source
A few departments use it. Organic Social is the biggest user, then customer service, and finally, analytics. We (social) use it every day for scheduling content. I personally will use intelligence to gather info and reports for execs and others in the company. Customer service mainly uses the Inbox function to help customers. Analytics will use intelligence and data insights.
Score 9 out of 10
Vetted Review
Verified User
Review Source
This tool is being used by the PR arm of the university, and our university police department also has access so they can utilize this tool for potential crisis situations. We utilize Marketing, Experiences and Intelligence, and one of the biggest benefits we've seen from this tool is the use of Intelligence, with the ability to pull retroactive data + receive real-time notifications based on searches created. We experience several crises a semester, and this tool has been a game-changer in those situations.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Khoros is our enterprise-wide social media management platform. We utilize it across the organization and have more than 200 social media channels with more than 75 users. The solution addresses our needs for social customer care, publishing, social listening and command center and social media display. We also utilize the Review Tracker platform for the management of more than 200 review channels.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Deployed globally and used to manage the publishing of posts, monitoring inbound traffic, and social media intelligence. Allows us to easily share social media collateral and have insight to what all of our branches are doing on social so that we can share ideas and campaigns.
Luke Pedersen | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
Sutter Health Plus uses Khoros as a social listening and post scheduler tool. Our affiliate department uses the product alongside the Sutter Health system office. We both ensure we are tracking social posting and care issues using the tool.
September 10, 2019

Good but could use work

Samantha Comparetto | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Khoros Marketing to publish to all our platforms. At Nickelodeon, on the franchise side, we have about 90 active accounts that we use daily. Using Khoros Marketing helps us organize our postings and make sure we are allotting our time to the correct platforms. We also use Khoros Marketing for our copywriting approval process. It helps us address problems with organization and with many of our posts going up with either incorrect spelling or grammar. Khoros Marketing also helps us address problems such as making sure we have enough posts going to each platform and keeping a short but sweet history of what we have posted in the past.
Liane Comanto | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Khoros Marketing to manage our publishing calendar across over 90 properties and platforms. It helps us stay organized and keep a clean, efficient workflow and ensure our content is going through the proper approvals and publishing spotlessly. We also use Khoros Intelligence to measure performance.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Currently, Khoros is only being used by the marketing department, however, we are working to onboard other areas of the company to streamline processes and house content in one place. Khoros is also used as a turn-key marketing program where users buy-in and we create and distribute the content through the platform. They also have access to the platform to schedule their own posts, use the social inbox, measure analytics, etc.

Khoros Marketing (Formerly Spredfast + Lithium) Scorecard Summary

Feature Scorecard Summary

Listening/monitoring (4)
65%
6.5
Boolean keyword searches (48)
68%
6.8
Filtering out noise/spam (49)
63%
6.3
Sentiment analysis (44)
59%
5.9
Broad channel coverage (54)
69%
6.9
Publishing (4)
71%
7.1
Content planning and scheduling (60)
83%
8.3
Audience targeting (50)
69%
6.9
Content optimization (5)
50%
5.0
Workflow management (53)
80%
8.0
Engagement (3)
79%
7.9
Automated routing and prioritization (41)
73%
7.3
Customer interaction histories (46)
83%
8.3
Bulk actions (44)
81%
8.1
Marketing (4)
78%
7.8
Lead generation (22)
76%
7.6
Content marketing (36)
85%
8.5
Paid media management (2)
71%
7.1
Campaigns and promotions (42)
78%
7.8
Channel coverage/integration (7)
73%
7.3
Twitter (59)
83%
8.3
Facebook (61)
74%
7.4
LinkedIn (40)
67%
6.7
Google+ (18)
85%
8.5
Instagram (59)
73%
7.3
Pinterest (22)
56%
5.6
YouTube (34)
72%
7.2
Reporting/analytics (3)
82%
8.2
Campaign success analytics (51)
83%
8.3
Real-time tracking (53)
83%
8.3
Competitor analysis (38)
81%
8.1
Account management (2)
80%
8.0
Role-based user permissions & privileges (60)
85%
8.5
Mobile access (56)
75%
7.5

What is Khoros Marketing (Formerly Spredfast + Lithium)?

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

  • Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

  • Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

  • Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

  • Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

  • Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing (Formerly Spredfast + Lithium) Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Paid Publishing
  • Supported: CRM
  • Supported: NLP themes
  • Supported: Paid and Organic social performance metrics

Khoros Marketing (Formerly Spredfast + Lithium) Videos

Khoros Marketing (Formerly Spredfast + Lithium) Downloadables

Khoros Marketing (Formerly Spredfast + Lithium) Integrations

Khoros Marketing (Formerly Spredfast + Lithium) Competitors

Khoros Marketing (Formerly Spredfast + Lithium) Pricing

Khoros Marketing (Formerly Spredfast + Lithium) Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)3%
Enterprises (more than 500 employees)97%

Khoros Marketing (Formerly Spredfast + Lithium) Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobal
Supported LanguagesAny language the Social Networks themselves support

Frequently Asked Questions

What is Khoros Marketing (Formerly Spredfast + Lithium)?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

What is Khoros Marketing (Formerly Spredfast + Lithium)'s best feature?

Reviewers rate Content marketing and Google+ and Role-based user permissions & privileges highest, with a score of 8.5.

Who uses Khoros Marketing (Formerly Spredfast + Lithium)?

The most common users of Khoros Marketing (Formerly Spredfast + Lithium) are from Enterprises and the Marketing & Advertising industry.