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Khoros Marketing

Khoros Marketing
Formerly Spredfast + Lithium

Overview

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

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Recent Reviews

Khoros Marketing

8 out of 10
February 26, 2024
Incentivized
We use Khoros Marketing for our organic social media channels, specifically for scheduling and care management. Personally, I used Khoros …
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A great tool for our use case.

8 out of 10
July 18, 2023
We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're …
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Khoros Marketing vs. Later

6 out of 10
July 18, 2023
Since we are responsible for posting on so many social channels, it helps us post when we are too busy to do it manually. Also when our …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Content planning and scheduling (146)
    8.4
    84%
  • Facebook (143)
    7.9
    79%
  • Twitter (138)
    7.7
    77%
  • Instagram (132)
    7.3
    73%

Reviewer Pros & Cons

View all pros & cons
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Pricing

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What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.4
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.3
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.6
Avg 8.5

Reporting/analytics

7.1
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

6.1
Avg 8.2
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Product Details

What is Khoros Marketing?

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

  • Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

  • Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

  • Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

  • Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

  • Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Paid Publishing
  • Supported: CRM
  • Supported: NLP themes
  • Supported: Paid and Organic social performance metrics

Khoros Marketing Videos

Khoros Marketing Integrations

Khoros Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobal
Supported LanguagesAny language the Social Networks themselves support
Security

Frequently Asked Questions

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Reviewers rate Google+ highest, with a score of 9.

The most common users of Khoros Marketing are from Enterprises (1,001+ employees).

Khoros Marketing Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)3%
Enterprises (more than 500 employees)97%
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Comparisons

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Reviews and Ratings

(292)

Attribute Ratings

Reviews

(51-75 of 157)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
Khoros Marketing enables our social media team of 20 to manage all social media accounts across the enterprise (8 brands, 40 National Accounts, 190 Regional Pages, 4M+ Followers). Khoros has helped us scale our team and post volume while providing real time data and insights, which is not only helpful for future strategy planning but also helps use justify and forecast budget projections to executives for social media & content creation.
Giulia Quaglia | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Khoros Marketing for social media management and reporting purposes. We have multiple business units and complex cross-regional collaborations and with Khoros Marketing we have just one tool that unites all the different social media managers and enables them to share visibility, exchange practice, and advance/simplify their daily work.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
At Harlem United, we use Khoros Marketing for our social media planning by utilizing the calendar and for our social media analytics. Khoros Marketing helps us determine which content is performing best and which is not. Its addition, it's helpful in determining which demographics we need more focus on reaching. Also, the calendar makes it easier to visualize how to strategize and plan our content.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Use the platform to ensure all marketing teams are aligned in social media marketing. Gives full visibility of all activity across multiple countries and business segments. Helps solve the issue of full access and visibility in a regulated industry to ensure compliance. Also allows for easy reporting through the use of labels - so can quickly, easily, and accurately see how content is performing. Very easy to onboard and manage users.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Khoros Marketing for advertising planning, publishing, tracking, and analytics. It allows us to keep content in one place and coordinate with our social monitoring platform Khoros Care for customer engagement. It's a great platform for publishing organic content across multiple brands under our company umbrella and allowing appropriate access to each team as needed.
July 27, 2022

Room To Grow

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our operating company is but one of several in our Khoros Marketing environment. We use the platform to manage our organic social media program. As a global company, our teams are diverse and dispersed. Khoros was the only platform that allowed us to manage these multiple operating companies as independent, yet integrated social programs.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Khoros Marketing in my organization to respond to client inquiries. Due to the ever-changing volatile market, there is often an influx of high-priority inquiries across all social platforms. Khoros makes it manageable to efficiently categorize, tag, and respond. Because our organization uses 6 social platforms, we are able to easily upload, plan and post content using Khoros Marketing services.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We utilize Khoros Marketing as the Corporate Communications team for one brand across three different social platforms (LinkedIn, Facebook, and Twitter). We utilize it to draft, approve and publish content. We also use its reporting capabilities. We have about four editors and two main admin users.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I utilize this platform to upload and post for Twitter and Facebook on behalf of my department. We also make assets and posts available for others to use across the association specifically for large campaigns that we want used across the nation. We are also able to tag our posts to better understand impressions and engagement for campaigns.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
In our social media team, we have all used Khoros since the beginning of the year to publish and monitor our social networks at the corporate level. It allows us to share a common calendar in order to organise our campaigns and also to be compliant in terms of access.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use Khoros to schedule out and organize all of my posts on LinkedIn, Instagram, Facebook, Twitter, and TikTok. I use the content center to load my content that can be used by the different social admins across the states and they can add content in there as well. I use the inbox to get a wide scope of what is going on with all the channels at once. It's very useful to detect trends and conversations.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Reviewing social media data and performance.
  • Social listening.
I use Khoros to help facilitate my data analysis and performance monitoring for our brand's social channels, as well as monitoring earned media and trends. Khoros is a tool that I use to support my other means of data monitoring/collecting, because it combines all channels in one place. The Intelligence Suite provides me with social listening to report on current social trends around our brand.
Robert McIntosh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Khoros is a great tool to organize and manage multiple social marketing campaigns at the same time. The interface is clear and easy to understand and has rich capabilities - I've only scratched the surface of what it can do.
Score 1 out of 10
Vetted Review
Verified User
Incentivized
I use Khoros Marketing to post content on our location-specific dealership Facebook page. The product is supposed to vet content submitted and ensure that it adheres to the company's and Facebook's guidelines and requirements.
April 26, 2022

Love

Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Khoros Marketing to upload posts on multiple platforms simultaneously; we track engagement and traffic and manage our online communities with it as well.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Khoros to monitor for potential threats against Boeing personnel, assets, or operations. Additionally, I monitor for behavior by Boeing employees that may negatively impact Boeing reputation.
Lesley Westerfer, MSc | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Khoros helps us address how to best manage our social media channels in one place, as well as review data and analytics that are helpful for reporting for our leadership, as well as analyze our efforts and how to best approach our next strategy.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use Khoros daily for managing all the social profiles of the company (Instagram - Facebook - LinkedIn - Youtube) for the Italian branch. It is a useful tool as it allows me to have all the info I need at once, to post with an easy procedure, and also to have a detailed report adjusted by the info I need
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