Skip to main content
TrustRadius
Khoros Marketing

Khoros Marketing
Formerly Spredfast + Lithium

Overview

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Read more
Recent Reviews

Khoros Marketing

8 out of 10
February 26, 2024
Incentivized
We use Khoros Marketing for our organic social media channels, specifically for scheduling and care management. Personally, I used Khoros …
Continue reading

A great tool for our use case.

8 out of 10
July 18, 2023
We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're …
Continue reading

Khoros Marketing vs. Later

6 out of 10
July 18, 2023
Since we are responsible for posting on so many social channels, it helps us post when we are too busy to do it manually. Also when our …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Content planning and scheduling (146)
    8.4
    84%
  • Facebook (143)
    7.9
    79%
  • Twitter (138)
    7.7
    77%
  • Instagram (132)
    7.4
    74%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

52 people also want pricing

Alternatives Pricing

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and…

What is Wrike?

Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.

Return to navigation

Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.4
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.3
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.6
Avg 8.5

Reporting/analytics

7.1
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

6
Avg 8.1
Return to navigation

Product Details

What is Khoros Marketing?

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

  • Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

  • Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

  • Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

  • Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

  • Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Paid Publishing
  • Supported: CRM
  • Supported: NLP themes
  • Supported: Paid and Organic social performance metrics

Khoros Marketing Videos

Khoros Marketing Integrations

Khoros Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobal
Supported LanguagesAny language the Social Networks themselves support
Security

Frequently Asked Questions

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Reviewers rate Google+ highest, with a score of 9.

The most common users of Khoros Marketing are from Enterprises (1,001+ employees).

Khoros Marketing Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)3%
Enterprises (more than 500 employees)97%
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(291)

Attribute Ratings

Reviews

(26-50 of 184)
Companies can't remove reviews or game the system. Here's why
Paul Cassange | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Ease of use
  • Onboarding program and customer support
  • Rapid deployment
  • Look and feel of the interface could use a refresh as it's not very exciting to use
  • Improve analytics features and accuracy
  • Facilitate bulk actions
  • Better alerts/visibility of collaborative actions and assigned tasks
  • Clearer communication around new feature releases and announcements
July 18, 2023

Suited Our Needs

Score 8 out of 10
Vetted Review
Verified User
  • Easy to adopt
  • I like that you can save pre-approved responses to the library
  • You can customize queues to route items to specific team members
  • The customer success team is not as connected as they once were.
  • Training is limited, you don't feel you're getting a white glove service.
  • They seem later to the game in adopting new API features.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Helps with creating a schedule for social media content
  • Enables colleagues to see each others posts and enables others to use these posts
  • Gives users suggestions of the time of day to release content
  • Enable using both videos and pictures in a post
  • More options for type of posts one can make on Facebook
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Schedule Social Posts on various platforms with ease
  • Easy display comments and responses to our social posts
  • Understand when there are errors/issues with social posts that need to be amended
  • Sometimes Khoros follows outdated rules/limits on social posts
  • Reporting could be more comprehensive
Caleb White | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Its post scheduling is great. It is easy to navigate and create, tag, and schedule social posts.
  • It's easy to use Talkwalker for market research and to see trending topics
  • Its analytics function is great as well. It's easy to see how all of our social posts are performing across multiple channels in one integrated platform.
  • It can access more features of twitter (creating twitter cards, carousels, etc.)
July 17, 2023

Khoros Review

Score 1 out of 10
Vetted Review
Verified User
Incentivized
  • Relationship building
  • Plans
  • Publishing
  • Functionality
  • Community Management
  • Fixing errors in a timely manner
  • No one knows what's going on
  • More communication across the board
  • Implementing new tactics that will help consumer
  • Addressing consumer's issues
  • Addressing consumer's ideas, making our lives easier
Alexis Solorio | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Labels & its power to pull data for specific needs such as organic versus paid, or detail specific such as in studio content performance versus UGC...etc.
  • The ticket support team is on top of things. One issue arises & they are on top of it within a few hours with guidance & support.
  • For businesses that manage multiple channels & multiple brands, this is a top notch tool & can't wait to see what Ai will enhance of this already very powerful tool.
  • Ability to copy & paste labels since some posts are auto imported like Pinterest videos.
  • We need to open up the API limitations, for example Talkwalker has gender insights to twitter but Khoros does not.
  • Khoros should have their own insights for social media benchmarks per industry per social media following size.
July 17, 2023

Khoros Marketing

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Inbox is organized and customizable.
  • Content calendar is a great feature.
  • Publishing content is SO easy.
  • Simple analytics and data exports are easy to use and quick to deliver results.
  • TikTok availability on Marketing instead of Care.
  • 24/7 support via phone/chat.
  • Accounts deauthenticate easily.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Provides columns to sort social media comments
  • Columns are customisable
  • Dismissing comments is quick and easy
  • Filters don't always work
  • The hide comment feature can be buggy and sometimes randomly stops working
  • Manually refreshing columns is tricky to deal with high volume accounts
July 17, 2023

6 years of Khoros!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Social media calendar
  • cross-channel pollination
  • The analytics dashboards are not very user friendly
  • the labeling option is a bit confusing and tedious
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Customizable review process.
  • Clear calendar of content.
  • Dashboard views are amazing.
  • Having the capability to publish all forms and formats of content that each platform allows so we don't have to post natively.
  • Allow "@" in the comment section.
  • Create a customizable widget.
  • The paid view is incomplete and flawed.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
  • The viewing tab for all scheduled content is laid out nicely.
  • People from every part of the business are able to see what someone is doing.
  • Reels are published to the Instagram feed.
  • Re-authentication happens WAY too often. Even after something hasn't been adjusted to the account.
  • Items fail multiple times a week (on different platforms).
  • Inbound can be cleared by a colleague but won't be cleared on my view so we're duplicating efforts.
  • No link in the bio feature, so we have to use another platform for Instagram.
  • Paying WAY more than other software to do the same thing.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to schedule posts across multiple social channels
  • Labels/tags, targeting, media uploads, link previews are easy to use in publishing
  • Analytics/data reports are easy to understand and simple to edit/customize
  • Stronger Instagram integration (upload cover image for videos)
  • Ability to resize images in publisher (not just in content center)
  • Threads integration
  • Edit/add labels in publisher (not just in settings)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Training/Support: LOVE the 1:1 shared screen training method.
  • Vast Report: I really like how Khoros offers such a detailed reporting options with customization based on our needs.
  • Clear Publishing Dashboard: I like how the calendar view is really user friendly
  • LinkedIn integration within Inbox to have a stream of mentions.
  • better app experience for publishing to instagram
  • integrations with Phenom Analytics (in the same way you pull in traffic insight for Google Analytics)
  • Threads integration
July 11, 2023

Khoros is Great!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Schedule/publish content
  • Label content
  • Content Center - campaigns
  • Analyze content
  • Instagram publishing features
  • Want to be able to export calendar easier
  • Alt text for all channels and not just one or two
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Account and technical teams are friendly, helpful and always available.
  • Streamline workflows across a large organization.
  • Training and communities for best practices.
  • Probably a limitation of the API, but better Instagram scheduling.
  • Pinterest scheduling is problematic due to limitations with the hyperlink.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Publishing Interface
  • Measuring Performance (despite data lag)
  • Dashboards are user-friendly
  • Monitor Sentiment
  • Monitor Reach across all platforms
  • Monitor other competitors / alike competitors on their posts KPIs (Sprinklr has all of the above)
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Inbox feature is easy to use and understand.
  • Automated reports.
  • Numbers don't always match up to social platforms.
  • Creating dashboards from scratch/understanding widgets is difficult.
  • Accounts are constantly de-authenticating.
Return to navigation