Overall a decent software for social Media tasks
I used Khoros marketing. It helps us with our social media work. With the help of Khoros marketing, we schedule our content across …
Overview
What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Recent Reviews
How Khoros Marketing Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Content planning and scheduling (146)8.484%
- Facebook (143)7.979%
- Twitter (138)7.777%
- Instagram (132)7.474%
Reviewer Pros & Cons
Pricing
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What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Khoros Marketing?
According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers: Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform. Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels. Vault: Protect your brand across your social footprint with access and credential management. Experiences: Inspire audience participation across your digital properties through the power of social UGC. According to the vendor, key benefits include:
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Khoros Marketing Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Paid Publishing
- Supported: CRM
- Supported: NLP themes
- Supported: Paid and Organic social performance metrics
Khoros Marketing Videos
Khoros Marketing Integrations
- Brandwatch
- Domo
- Google Analytics
- Opal
- Origami Logic
- Adobe Experience Manager
- Acquia DAM (Widen)
- Grabyo
- Talkwalker
- ReviewTrackers
- Emarsys
- Slack
- Medallia
- Adobe Marketo Engage
- Bynder
- Brightcove
- Oracle Eloqua Marketing Automation
- Adobe Experience Cloud
- Crimson Hexagon
- Salesforce
- Tableau
- SAP
- Amazon Premier
- Zendesk
- Qualtrics
- ServiceNow
- SAP CX Cloud
- Hubspot
- Microsoft Dynamics
- Eloqua
Khoros Marketing Competitors
Khoros Marketing Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | Global |
| Supported Languages | Any language the Social Networks themselves support |
| Security |
Khoros Marketing Downloadables
- Khoros Marketing Solution Overview: Learn the key features and values that the Khoros Marketing solution can provide for your brand.
- General Motors Case Study: GM onboarded Khoros Marketing for 800 users around the globe in under a month to deliver personalized engagement at scale without sacrificing security. See how in this case study.
- European Wax Center Case Study: Discover how European Wax Center handled a 300% increase in inbound message volume.
- Hagerty Case Study: In partnership with the Khoros Strategic Services team and utilizing Khoros Marketing, automotive insurance brand Hagerty was able to expand its audience to Gen Z and millennials, with 43% follower growth in a year. Learn more in this case study.
Frequently Asked Questions
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Sprout Social, Sprinklr Marketing, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Marketing.
Reviewers rate Google+ highest, with a score of 9.
The most common users of Khoros Marketing are from Enterprises (1,001+ employees).
Khoros Marketing Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 3% |
| Enterprises (more than 500 employees) | 97% |
Comparisons
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Reviews and Ratings
(291)Attribute Ratings
Reviews
(51-75 of 184)Companies can't remove reviews or game the system. Here's why
September 29, 2022
Vast Service Offering - Great for Brands Looking to Scale Their Social Media Investment
- Has a user-friendly platform
- A ton of support resources for new hires and current team members
- Quick to implement/adapt to Social Network API changes
- Analytics are not always accurate or take a long time to sync - specifically for Instagram Reels
- Social Accounts get disconnected frequently
September 07, 2022
First impressions with Khoros Marketing
- Scheduling. It lets you schedule content in all its details and you don't have to think about it anymore.
- Labeling. Many ways of labeling are available, including some rules to have automatic labels applied to certain types of content.
- Content storage.
- Calendarization.
- Content supported by the platform (PDF). This is valid also for GIFs.
- Complexity of setting up dashboards. Also the way the data are regrouped in the dashboard, they should sometimes be more accurate.
- System of plans.
August 24, 2022
Khoros is great, but they need to catch up on somethings.
- Social Media calendar
- Social Media marketing analytics
- Social media Messaging
- Updating reels to be more the 60 seconds
- A way to posts things without the mobile publishing
- Deeper explanations for reach/engagement
August 19, 2022
Khoros Marketing
- Scheduling - clear view of calendar for birds-eye view
- Analytics
- Social Listening via Intelligence
- Intelligence could be a little more intuitive
August 15, 2022
Great for cross functional teams and easy reporting
- Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
- Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
- The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
- Analytics and reporting - sizing of dashboard page makes it difficult to add and position the data 'widgets'
- Naming of knowledge articles not always aligned to the platform terms - some of the content is out of date
- The plan function does not add much value - which is a shame as it could be a good snapshot tool.
August 04, 2022
If you want to keep your content organized and published correctly, you'll want Khoros Marketin!
- Keeps organic content in one place for easy access.
- Publishes content on organic feeds across multiple social platforms.
- Has in-depth analytics for tracking organic social media posts.
- The "preview" pop out section could be larger so that it's easier to view content.
- The "fields to include" on data exports have many of the same items that are called different things, so better explanations about which one to use would be great.
- Data exports need to be saved outside of the platform because the information expires within the system after a set amount of time.
July 27, 2022
Room To Grow
- Scheduling
- Planning
- Cross-company view
- Asset management
- Inbox (particularly with LinkedIn)
- Analytics widgets
- Staying up-to-date with Instagram
- Setup of the posts in different .
- Choosing &scheduling.
- Easy to update & manage last time requirements.
- Edit done posts.
- Maybe checking between other territories' calendars.
- Filtering by territories.
May 04, 2022
Universal Tool Kit for all things social
- Customizing
- Organize
- Analyze
- Glitching
- Chat center for help
- More concise user interface
May 04, 2022
Great tool!
- Calendar View and Scheduling content
- Approval process
- Quick access to social listening searches
- Social Community management / moderation of channels
- Reporting. Being able to pull metrics at the campaign level and pull for all channels
May 02, 2022
Review
- Show different label to better identify categories of posts
- results presentation of each post
- being able to follow what is publicated, soon-to-be publicated
- searching for a post
- searching from month to month, week by week
- clear link to access the published posts
- Provides a simple approval process for content.
- Provides an easy to use and view calendar view that you can move content around in.
- Allows users to have "labels" for content which is incredibly useful for reporting.
- Exporting the calendar could be more aesthetic.
- The analytics dashboards are robust, but not the most intuitive to use.
- There are still tech glitches that result in posts failing to publish from time to time.
April 28, 2022
Khoros user and believer!
- Pulling in mentions.
- Saving time and energy on staff.
- Giving us insights that we did not know about.
- Ease of use.
April 28, 2022
Social Media Made Easier for Your Enterprise
- Allowing for emoticons.
- Ability to add tags to posts to understand full campaigns, not just one post.
- Uploading images and allowing for cropping and/or editing for each appropriate channel. META currently offers this on this platform for businesses.
- Increase the image size allowed to be uploaded.
- Hashtag recommendations or insight - META also does this and this is useful to maximize engagement.
April 28, 2022
Nice tool for a daily use
- Programmation of content.
- Shared calendar.
- Roles and accesses.
- Twitter cards functionality.
- Targeting by language for LinkedIn posts.
- Tagging people in the Twitter pic or video.
April 27, 2022
new user that loves Khoros
- Scheduling posts.
- Keeping track of interactions in inbox.
- Organizing posts.
- Creating and uploading content.
- Uploading Instagram stories through Khoros.
- Uploading Instagram carousels through Khoros.
- Reducing the wait time for some things to delete or add to the content calendar.
- Sorting by date added as default in the content center.
- Having the most used initiative as the default when first entering Khoros instead of the newest created one.
April 27, 2022
First Impressions of Khoros
- Intelligence suite.
- Custom metrics.
- Onboarding and training process.
- Issues with data connection.
- Reporting and analytics
- scheduling
- training videos and support
- make live training sessions more frequent
- more pop ups that call out features while using
- Catches broken links and missing content.
- Rejects posts that don't adhere to company rules.
- Rejects posts that don't fit Facebook guidelines.
- Arbitrary edits on post captions. For example: adding/removing one emoji, unnecessary rephrasing.
- No capability for creating Facebook events.
- No capability for boosting Facebook posts.
- No capability for interacting at all with the post after it is posted (cannot delete or edit).
- Cannot share other pages posts to our page. It would be useful to be able to interact with other local business's pages when we have shared events in the community.
- Cannot comment from our page's account.
- Staff is too strict on guidelines where exceptions need to be made. Example: rejecting a video of a drone shot of the entire lot of 200+ campers because "every available unit must include a link to the website."
- Limited capability for communicating with the staff member that rejected a post. Waiting to hear back from Khoros Support on a support ticket is not ideal when the post is time-sensitive, such as during a sale or for a one-day event.
- Requiring posts to be made 24 hours in advance is not ideal for one-day events or things happening at the dealership in real time.
April 26, 2022
Love
- Tracking
- Scheduling Posts
- Planning
- Being more detailed about what an error actually is
- Sending automatic weekly reports
- They provide easily setup steams.
- Auto-updating of streams to keep current.
- Easy to forward messaging system for notifying different people of a social media post of interest.
- Pricing could be improved but support makes up for the difference.
April 26, 2022
A daily user's review of Khoros
- Publishing set up.
- Inbox analytics.
- Calendars.
- Asset library - not useful in its current state.
- Social listening is not a user friendly setup.
- Inbox needs improvement.
- Social media scheduling
- social media reporting
- social media planning
- Social media best time for post scheduling
- Accounts disconnecting often
April 26, 2022
Recommended Useful tool for the daily work
- To create posts and check the file requirements for the social media
- To analize and report sorting by details
- To share material with other branches of the same company
- some bugs on Linkedin assets (if many accounts are using it)
- you need to repost with mobile app if you have multiple files
- analytics is very full of details and sometimes not easy to understand
April 26, 2022
One platform, One Solution
- Monitoring.
- Analytics.
- Administration.
- Publishing different assets across in social social platforms, currently only same image/ video can be used across multiple channel.
- Shared monitoring dashboards.
- Detailed Export of reporting dashboard.