Page 4 of 8 Pros and Cons of Khoros Marketing 2024

Q: What are Khoros Marketing's top competitors?

Sprout Social , Sprinklr Marketing , and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Marketing.

Overview

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Recent Reviews

Overall a decent software for social Media tasks

7 out of 10

March 06, 2024

Incentivized

I used Khoros marketing. It helps us with our social media work. With the help of Khoros marketing, we schedule our content across …

Khoros Marketing

8 out of 10

February 26, 2024

Incentivized

We use Khoros Marketing for our organic social media channels, specifically for scheduling and care management. Personally, I used Khoros …

Good tool for social media

8 out of 10

December 14, 2023

Incentivized

Utilised the application to help our client perform and monitor customer research, as well as to organise their editorial schedule across …

Up your social media campaigns

9 out of 10

December 06, 2023

Incentivized

We use Khoros for Social media management in our organisation. The solution provides for our digital marketing team a common platform …

Great service for scalability and efficient management

7 out of 10

December 05, 2023

Incentivized

Khoros is our all-in-one social platform that allows us to manage our engagement and connections with our audience. We've used Khoros …

Great experience and customer support, room for more features

7 out of 10

October 16, 2023

Incentivized

Social Media posting for around 160 channels. Khoros helps us with scheduling content, managing multiple accounts from one place, handling …

Marketing Could Use Some Help

2 out of 10

September 19, 2023

Incentivized

The in-park social teams plan, create, and schedule content through Khoros Marketing. The corporate social team then approves the content …

Good for social media moderation

7 out of 10

August 23, 2023

Moderating user comments and interactions on multiple social media platforms

For the Love of Khoros Marketing!

7 out of 10

August 16, 2023

Incentivized

I use Khoros Marketing to schedule planned social media content and track performance results. Khoros Marketing is effective for my …

2 year review of Khoros Marketing

7 out of 10

July 21, 2023

Incentivized

We use Khoros Marketing for just about everything social media related. We collect content through Khoros' Capture app then distribute it …

Nice tool for monitoring and planification of posts

7 out of 10

July 19, 2023

Incentivized

I use it to plan content on social media and monitor the reactions on our posts.

Comprehensive, scalable tool with excellent broad social media and community management in a simple tool

8 out of 10

July 19, 2023

Khoros is a really great social media workflow tool that makes it easy to manager social media content, calendars, workflows and approval …

Would recommend, especially for small and medium organizations.

9 out of 10

July 18, 2023

Incentivized

It is a good product; some of the specs are really great. Plus, the client support is brilliant- for any issues we have, the team …

A great tool for our use case.

8 out of 10

July 18, 2023

We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're …

Khoros Marketing vs. Later

6 out of 10

July 18, 2023

Since we are responsible for posting on so many social channels, it helps us post when we are too busy to do it manually. Also when our …

Read all reviews

How Khoros Marketing Differs From Its Competitors

We have engaged with Customer Success to improve tracking, labeling, and topic queue usage. We worked together to set up UTM automation and custom analytics. Customer Success and Strategic Services have also helped with rethinking and implementing workflow within Marketing Inbox to increase …

Incentivized

Brand Management with Khoros

Channel monitoring through Marketing Inbox has helped us identify potential issues, such as outages, so we can quickly develop messaging and keep customers informed. The tool also provides us with a centralized hub to manage social channel access and track associate actions.

Incentivized

Customer Support

For the moment we are still leveraging how we can use the best of Khoros. In our organization, every entity is independent with different needs so we need to fill those needs with different use cases in order for the entities to benefits the most from the tool. Definitively Khoros help us in order …

Incentivized

Brand Management with Khoros

Using Khoros improve the level of security of our Social accounts because now we connect our social accounts into Khoros and we don't need to grant admin to different peoples that can leave the company at any time. Also, we implement our corporate SSO in order to secure access to Khoros even more …

Incentivized

Customer Support

We have had positive interactions with multiple teams at Khoros and the staff has been excellent in supporting our needs including dealing with issues in a timely manner.

Incentivized

Brand Management with Khoros

We have used Khoros for just over a year now. The platform has not only allowed us greater visibility on our own content but also that of all of our international distributor's social accounts.

Incentivized

Customer Support

Most of our interactions with support have been negative. We haven't had a customer success representative for some time. However, the product coaching has been able to really dig into issues when we have them and support the maintenance and usage of the system.

Incentivized

Brand Management with Khoros

No. We've been very disappointed in the monitoring outside of our own brand mentions, which aren't as important as topic/influencer monitoring. We have more success with our other social listening tools.

Incentivized

Customer Support

Built out workflows that efficiently addressed our publishing approval needs

Incentivized

Customer Support

The organization has become better organized, easier to manage in terms of the social context that is being put out, as well as more time insights with the data that we are easily compiling via the Khoros Marketing platform.

Incentivized

Brand Management with Khoros

Khoros Marketing has made it easier to have multiple eyes on the social content that we are pushing out, which helps to leave little room for error and mistakes. There are many checks and balances we are able to put in place before content is published - giving everyone peace of mind.

Incentivized

Customer Support

I didn't work too closely with the Khoros support team, but the support we received was really great and we had a lot of really in-depth training.

Incentivized

Brand Management with Khoros

The social listening tool is really helpful for directing customers to customer service if needed and it's also really helpful with tracking things like mentions and hashtags, but it doesn't track just mentions of a brand in general conversation.

Incentivized

Customer Support

We are fully satisfied with our customer relationship. When we have projects we always find a solution.

Incentivized

Brand Management with Khoros

We use Khoros Marketing as the only tool to publish anything on social media. All contents are approved by the central team. Our brand consistency has well improved this way.

Incentivized

Customer Support

Our customer success director is the best of the best. He is always responsive and helps us whenever needed. Whenever we have additional issues, Support is very helpful.

Incentivized

Brand Management with Khoros

Creating approval teams, pausing publication of social media posts when needed, enabling us to use Intelligence and understand what topics people are talking about (which sometimes helps us stay away from accidentally posting about a sensitive topic).

Incentivized

Customer Support

We have not used their strategic services team, but their customer success team is top-notch and their training offerings are very informative. Their support staff is also very responsive in helping solve any issues that may arise.

Incentivized

Brand Management with Khoros

The Khoros Marketing Inbox helps us easily monitor and respond/flag potentially damaging mentions. It also allows us to monitor that content that is going out across all of our channels and keep a pulse on what our influencers are talking about.

Incentivized

Customer Support

My team has been able to internally align strategy through Khoros Marketing (Formerly Spredfast + Lithium). We've been able to build out a content calendar for internal socialization and planning as well as building out team plans in order to group similar content together over time.

Incentivized

Brand Management with Khoros

Although my team doesn't handle CX responsibilities, we have been able to use Khoros Marketing (Formerly Spredfast + Lithium) to react in real time and minimize risk. New features, such as pause publishing, have been helpful in an unprecedented time and have allowed us to quickly react to pause …

Incentivized

Customer Support

We have benefitted from working with Khoros Support to achieve our goals, through monitoring our brand's social presence and using analytics to align our content publishing strategy. Our company is extremely analytics driven, so having a thorough analytics platform in the back of Khoros has been …

Incentivized

Brand Management with Khoros

Our company has used Khoros' Intelligence feature to manage our brand and protect it from internal/external risks. We have used the platform to check content across all teams using the platform, to ensure centralized visibility and that content is in appropriate lanes, and also to check for any …

Incentivized

Brand Management with Khoros

Khoros Marketing (Formerly Spredfast + Lithium) has allowed us to protect our brand through the ease of setting up approval queues and giving us the ability to allow team members to publish a wide variety of content without having to give access to social media profiles, especially Facebook, which …

Incentivized

Customer Support

We've been able to monitor our brand's presence and use analytics to continuously refine our strategy.

Incentivized

Brand Management with Khoros

Intelligence has been key to keeping an eye on large social effects that may affect our brand. We are able to keep an eye on all social chatter so we can act quickly if needed.

Incentivized

Social Media Goals

Social is a big part of our organization's marketing and care strategy. We have multiple channels we monitor and different audiences we're trying to reach with each one.

We use Intelligence religiously. It really helps us with reporting and looking back on what's important. Particularly in our …

Incentivized

Collaboration

Our community managers work together to help manage and monitor conversations. Khoros helps us tag each other when someone needs help or guidance with a customer's issue.

Incentivized

Spredfast Community

Yes! Networking and groups are great for talking to other social managers and get a better idea of how they are managing difficult areas. Even though we may not have similar industries, the work is similar. I love the panels I've been able to sit in on at events. I've found them every valuable.

Incentivized

Brand Management with Khoros

Continue to monitor sentiment and analytics in a day to day basis.

Incentivized

Customer Support

Khoros Support has been super helpful any time we run into issues. For the most part, they get back to us right away and are able to address any sort of issues that may arise.

Incentivized

Brand Management with Khoros

We haven't done too much in terms of risks. We're a relatively smaller team, so we're pretty good at staying connected about what's happening. Plus the rest of the company is pretty much on top of different internal/external risks.

Incentivized

Customer Support

We work with Strategic Services year-round. Coupling this with Khoros Marketing has been a dream. The Strat Services team knows the product and it allows for seamless integration into our internal processes and team.

Incentivized

Brand Management with Khoros

With Strategic Services help, we use Khoros Marketing to assess topics/themes related to the brand. We leverage Intelligence to determine any threats the to brand, or shape external responses to unfolding situations.

Incentivized

Customer Support

Although I do not work on the customer service team, they have reported to the social media team that Khoros has improved their response time for answering customer inquiries. Khoros has also simplified their process for tracking customer issues, and has also improved their ability to assign …

Incentivized

Brand Management with Khoros

Our team utilizes the Inbox feature within Khoros to monitor our feeds, and to make sure customer issues are being addressed. We also use Intelligence to track a certain conversation on social and how our brand is being mentioned within that social trend. We use this information to inform whether …

Incentivized

Customer Support

Khoros Marketing (formerly Spredfast + Lithium) support has been excellent; all issues are quickly resolved and our reps are fantastic.

Incentivized

Brand Management with Khoros

Centralised visibility of teams within Khoros Marketing (formerly Spredfast + Lithium) mean that we can quickly generate reports that cover all of Europe and look out for issues that may arise.

Incentivized

Customer Support

Customer service has been incredibly helpful - especially with our latest rep! We've gotten additional assistance on filtering/labeling content, along with help in creating and refining Boolean searches.

Brand Management with Khoros

The biggest way we have utilized this tool to protect our brand from internal and external risks is by easily spotting potentially damaging social mentions + passing these along to leadership so we are able to follow up quickly.

Alternatives Considered

The social listening is above and beyond any previous tools used. We selected this tool based on many factors, with a big one being that marketing + listening are both included in this tool, and one is not a separate purchase to make/another company to work with/another separate app to utilize.

Customer Support

We have engaged with the strategic services team to assist our organization on the development of a social customer care program. The team provided not only best practice guides for system use but also provided us with best practice recommendations for staffing and team organization. They were …

Brand Management with Khoros

The Khoros platform was essential during the COVID-19 crisis as we had to furlough many of our team members and needed to quickly share assets and system access with new users. The system and the resources provided through Khoros made onboarding new users easy and quick. This ensured that we were …

Alternatives Considered

We were previously Hootsuite users and our move to Khoros allowed us to expand into social customer care and combine other digital resources so that we could utilize one singular tool for listening, command center/social views, social care and marketing and publishing.

Social Media Goals

It is very important, but we use it in the sports industry. That being said, we don't have your basic "customer care" strategy like other B2C companies do. Our social media team is there more for sharing team news, as well as other needs such as ticket sales and promotions and general content.

Khoro…

Incentivized

Social Media Goals

Khoros has helped us show the importance of social media to my company executives so that social marketing has grown in resources and importance year after year.

Khoros has equipped us with analytics to report and labels to emphasize industry voice.

Incentivized

Social Media Goals

Social media is increasingly crucial to academic and scientific publishing, with the reaction and discussion around published papers being a genuine part of the discussion around new research. Being able to monitor, respond and engage in the conversation is vitally important to our business.
Increas…

Incentivized

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features

Content planning and scheduling (146)
8.4
84%
Facebook (143)
7.9
79%
Twitter (138)
7.7
77%
Instagram (132)
7.4
74%

Reviewer Pros & Cons

View all pros & cons

Social Media Monitoring and Listening.
They can improve the Analytics part.

Verified User

Consultant in Marketing

E-Learning Company, 51-200 employees

Khoros Marketing makes it easy to draft a new post on mobile.
Khoros Marketing limits the amount of content I can directly publish to Instagram.

Verified User

Manager in Marketing

Entertainment Company, 10,001+ employees

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Pricing

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Khoros Marketing

N/A

Unavailable

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Entry-level set up fee?

Setup fee optional

For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

52 people also want pricing

Alternatives Pricing

Sprinklr Social

$299

per month per seat

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and…

Wrike

$9.80

per month per user

What is Wrike?

Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.

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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.4

Avg 7.6

7.2
Boolean keyword searches
(90) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
5.9
Filtering out noise/spam
(99) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
6.8
Sentiment analysis
(89) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
5.6
Broad channel coverage
(111) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.3

Avg 8.0

8.4
Content planning and scheduling
(146) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
7.2
Audience targeting
(112) Ratings
Users can target posts to audience members based on geolocation and other demographics.
5
Content optimization
(5) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
8.4
Workflow management
(130) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5

Avg 8.1

7.3
Automated routing and prioritization
(90) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
7.7
Customer interaction histories
(103) Ratings
Users can view the entire customer conversation history when responding to a mention.
7.5
Bulk actions
(94) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

Avg 7.7

6.7
Lead generation
(47) Ratings
Users can discover and engage with new prospects, based on certain parameters.
6.5
Content marketing
(86) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
7.1
Paid media management
(2) Ratings
Users can manage and optimize paid social media posts across different channels.
7.7
Campaigns and promotions
(90) Ratings
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.6

Avg 8.5

7.7
Twitter
(138) Ratings
The software allows users to monitor, publish and respond via Twitter.
7.9
Facebook
(143) Ratings
The software allows users to monitor, publish and respond via Facebook.
7.5
LinkedIn
(105) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
9
Google+
(18) Ratings
The software allows users to monitor, publish and respond via Google+.
7.4
Instagram
(132) Ratings
The software allows users to monitor, publish and respond via Instagram.
6.2
Pinterest
(46) Ratings
The software allows users to monitor, publish and respond via Pinterest.
7.5
YouTube
(33) Ratings
The software allows users to monitor, publish and respond via YouTube.

Reporting/analytics

7.1

Avg 7.9

Account management

Users can manage access to multiple social media accounts.

Avg 8.1

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Product Details

What is Khoros Marketing?

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.
Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.
Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.
Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.
Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing Features

Show Unsupported Features

Listening/monitoring Features

Supported: Boolean keyword searches
Supported: Filtering out noise/spam
Supported: Sentiment analysis
Supported: Broad channel coverage

Publishing Features

Supported: Content planning and scheduling
Supported: Audience targeting
Supported: Workflow management

Engagement Features

Supported: Automated routing and prioritization
Supported: Customer interaction histories
Supported: Bulk actions

Marketing Features

Supported: Lead generation
Supported: Content marketing
Supported: Campaigns and promotions

Channel coverage/integration Features

Supported: Twitter
Supported: Facebook
Supported: LinkedIn
Supported: Instagram
Supported: Pinterest

Reporting/analytics Features

Supported: Campaign success analytics
Supported: Real-time tracking
Supported: Competitor analysis

Account management Features

Supported: Role-based user permissions & privileges
Supported: Mobile access

Additional Features

Supported: Paid Publishing
Supported: CRM
Supported: NLP themes
Supported: Paid and Organic social performance metrics

Khoros Marketing Videos

Watch Discover the value of 1:1 product coaching with Khoros coaches invested in your success.

Watch We help brands orchestrate, govern, publish, and measure social media campaigns that drive business results. We’d love to show you how.

Khoros Marketing Integrations

Brandwatch
Domo
Google Analytics
Opal
Origami Logic
Adobe Experience Manager
Acquia DAM (Widen)
Grabyo
Talkwalker
ReviewTrackers
Emarsys
Slack
Medallia
Adobe Marketo Engage
Bynder
Brightcove
Oracle Eloqua Marketing Automation
Adobe Experience Cloud
Crimson Hexagon
Salesforce
Tableau
SAP
Amazon Premier
Zendesk
Qualtrics
ServiceNow
SAP CX Cloud
Hubspot
Microsoft Dynamics
Eloqua

Khoros Marketing Competitors

Khoros Marketing Technical Details

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	Apple iOS, Android, Mobile Web
Supported Countries	Global
Supported Languages	Any language the Social Networks themselves support
Security	Read Khoros (Formerly Spredfast + Lithium)'s Security Report on Whistic Security Network™

Khoros Marketing Downloadables

Frequently Asked Questions

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Sprout Social, Sprinklr Marketing, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Marketing.

Reviewers rate Google+ highest, with a score of 9.

The most common users of Khoros Marketing are from Enterprises (1,001+ employees).

Khoros Marketing Customer Size Distribution

Consumers	0%
Small Businesses (1-50 employees)	0%
Mid-Size Companies (51-500 employees)	3%
Enterprises (more than 500 employees)	97%

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Comparisons

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Reviews and Ratings

(291)

Attribute Ratings

Reviews

(76-100 of 184)

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April 26, 2022

Khoros makes scheduling social media posts quick and easy

Verified User

Executive in Corporate

Medical Device Company, 10,001+ employees

Score 7 out of 10

Vetted Review

Verified User

Incentivized

Pros and Cons

Khoros makes scheduling posts for several different channels very easy. The calendar is a great way to see an overview of upcoming content and gaps in the schedule.
The Care module allows us to communicate via direct messages and see the history of communications with a social media user.
We've implemented an approval process within Khoros so that multiple users can submit posts for the comms team to approve before they're published.

On the analytics module, the impressions for Twitter don't pull through.
We can't copy scheduled posts directly to other initiatives i.e. from UK to Europe.
When creating a post, sometimes when I add media, the text window becomes obscured so I can no longer see the post copy I'm writing.

April 26, 2022

Pros & Cons of Spredfast for Large Companies

Verified User

Employee in Marketing

Retail Company, 10,001+ employees

Score 6 out of 10

Vetted Review

Verified User

Incentivized

Pros and Cons

Notes section for key points for team members
Being able to look back at when edits were made and by who
Overall content calendar view by day, across channels

TikTok capability within the platform
Posting Reels/video through Khoros Marketing
Tagging product and users on image for Instagram specifically
Quicker refresh as the calendar lags quite often unless refreshing every 2 minutes

April 25, 2022

A one stop shop for easy social media post scheduling!

Abigail Tovar

Marketing Project Coordinator

Mustang Cat (Machinery, 1001-5000 employees)

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Pros and Cons

Accurate social posts scheduling times.
In depth analytics provided.
Easy to use app for posting on the go.

When I need to post two or more pictures on Instagram, I'd like to not have to publish it through the mobile app.
I'd like to see analytics for Video Viewers and Video Time Watched on LinkedIn posts. Currently, those analytics for the videos that I have posted show up as N/A.
I wish you could edit Instagram Reels on here.

April 25, 2022

Khoros - a study in social marketing

Verified User

Contributor in Marketing

Health, Wellness and Fitness Company, 10,001+ employees

Score 6 out of 10

Vetted Review

Verified User

Incentivized

Pros and Cons

Sending social posts to multiple users
Housing content in the content center all users can access
Analytics and tracking how posts are being used

Accounts constantly becoming unathenticated
Sometimes not being able to recall a post
Having to publish content to IG separately

April 25, 2022

Get social with Khoros Marketing!

Verified User

Employee in Marketing

Cosmetics Company, 1001-5000 employees

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Pros and Cons

possibility to schedule social media content for every channel
providing analytics of essential informations to be able to track KPIs
providing overview of several social media channels

no need for a login with a verification code everytime
targeting function for Facebook is not supported by some accounts
When Facebook accounts are wrongly disconnected from Khoros by the system, it is difficult to solve this problem when multiple accounts are linked together
Error messages often do not contain understandable or helpful troubleshooting information

April 25, 2022

One product does it all!

Verified User

Manager in Marketing

Gambling & Casinos Company, 10,001+ employees

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Pros and Cons

Inbox streams.
Marketing plans.
Calendar views.

Not as easy to post to Instagram.
Posting GIFs to Facebook displays as static image.
Quote tweeting in Twitter.

April 25, 2022

A scalable and easy-to-use platform for growing teams!

Verified User

Manager in Marketing

Marketing & Advertising Company, 11-50 employees

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Pros and Cons

Plan social media posts.
Clear and comprehensive calendar.
It's easy to organize content.

It's challenging to scrape images from existing content.
Images can be overly cropped for mobile.

April 23, 2022

GREAT SAFE MARKETING SPACE

Verified User

Administrator in Customer Service

Marketing & Advertising Company, 201-500 employees

Score 7 out of 10

Vetted Review

Verified User

Incentivized

Pros and Cons

show content
allow access for direct marketing and communication
allow content to be published real time

allow for direct messaging on Instagram
allow private settings to not alter communication on platform
allow for certain content like "noise" to be eliminated.
not separate streams and content

April 23, 2022

Powerful centralization platform with the best analytics feature I've ever seen in my 9 years working in social

Verified User

Analyst in Corporate

Consumer Goods Company, 1001-5000 employees

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Pros and Cons

Monitor the conversations that are taking place around our brand (instances where people aren't tagging us or speaking directly TO us, but rather what they are saying ABOUT us)
Ease of pulling analytics/reporting together and the overall presentation of the data
Provides a holistic view of content scheduled/published with robust filters
One-stop shop for all things social. Planning, publishing, content gallery, reporting, monitoring, engagement/community management, cross-team collaboration

Resource center can be extremely confusing and difficult to navigate
Improved functionality and capabilities with LinkedIn
Ability to create search-based streams for platforms other than just Twitter

February 23, 2022

Scalable and Simple Social Marketing Management

Zach Pospisil

Manager, Social Media

UScellular (Telecommunications, 1001-5000 employees)

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Pros and Cons

Publishing social content
Tracking post and channel performance
Social customer care
Continuous improvement

building more connections between care, marketing and intelligence
easier management of mobile first social channels
quicker to market with emerging channels

February 23, 2022

Give it a try it worth it!

Verified User

Project Manager in Social Media

Banking Company, 5001-10,000 employees

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Pros and Cons

Planning Calendar
Workflow with different teams
Manage roles and permissions in an international ecosystem

Analytics
More publishing format specially for LinkedIn
Advertising

February 06, 2022

Khoros Marketing Is An Excellent Choice For Medium-Large Businesses

Verified User

Employee in Marketing

Consumer Goods Company, 201-500 employees

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Pros and Cons

Streams
Engagement history
Notes

Unable to see number of items in a stream
Load more conversations link does not work

February 03, 2022

The best option for enterprise functionality and user experience.

Verified User

Director in Marketing

Non-profit Organization Management Company, 51-200 employees

Score 7 out of 10

Vetted Review

Verified User

Incentivized

Pros and Cons

Analytics
Scheduling Workflows

Content Calendar
Social Listening

February 02, 2022

Khoros - great for publishing at enterprise level

Verified User

Manager in Social Media

Financial Services Company, 10,001+ employees

Score 7 out of 10

Vetted Review

Verified User

Incentivized

Pros and Cons

Ease of duplicating content across channels
Easily build out approval flows
Ability to draft content within character limitations of platforms

Better ongoing customer support
Analytics platform that includes all channels like Instagram

December 07, 2021

Khoros Marketing is a one stop shop for content and data

Whitney Matthis, MBA

Marketing Strategist

Arnold Marketing Consultants (Marketing & Advertising, 11-50 employees)

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Pros and Cons

Scheduling content.
Communication w/ other team members on specific content.
Analytic reports.

Pulling in mentions and tags.
Being able to add notes in the post for other approvers.

November 26, 2021

Spredfast is Perfect for Large Organizations

Corinne Malo

Social Media/UGC Specialist II

Spectrum Brands (Consumer Goods, 10,001+ employees)

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Pros and Cons

Social analytics.
Social content posting.
Social listening.

Posting to Pinterest.
Assigning tasks to another person.

November 06, 2021

Former Lithium user who's looking forward to use Khoros Marketing!

Verified User

Employee in Marketing

Financial Services Company, 10,001+ employees

Score 6 out of 10

Vetted Review

Verified User

Incentivized

Pros and Cons

Filing system.
Targeting audience.
Give a status on the posting progress.

Can't post on every social media platform.
Data reports are hard to create and import.
Overview of the upcoming posts is not user-friendly.

August 31, 2021

Khoros Marketing - A great experience!

Léonor Paoleschi

Head of Social Media Marketing

Air France (Transportation/Trucking/Railroad, 10,001+ employees)

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Pros and Cons

The calendar is really useful for us.
Analytics are the base for our perfect reviews.
Inbox for community management.
The configuration possibilities, including approvals.

Some social media formats (IG stories for example) publications.

March 19, 2021

Khoros Can't be Beat!

Verified User

Analyst in Social Media

Consumer Goods Company, 10,001+ employees

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Pros and Cons

Open communication between Khoros and our organization.
Easy to use
Always evolving

More paid features (currently API limitation).
Ability to put in substitute approvers.

March 03, 2021

Two Thumbs Up for Khoros!

Verified User

Employee in Marketing

Non-profit Organization Management Company, 501-1000 employees

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Pros and Cons

Customer Service and Support
Easy of Use
Quick to Market with New Releases

None

March 02, 2021

Khoros is easy to use and has lots of helpful features

Verified User

Strategist in Social Media

Sports Company, 1001-5000 employees

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Pros and Cons

Great customer service --always a quick response from someone happy to help!
Great team development from success managers--we are always in the loop about new products and features and given the opportunity to learn about new products.

I would love to see further growth in the intelligence platform.
Mobile access can be a bit tough and the app can be a little glitchy.

March 02, 2021

Our love for Khoros Marketing at our Company

Verified User

Strategist in Social Media

Sports Company, 501-1000 employees

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Pros and Cons

Provides constant new software updates + features.
Monthly check-ins for updates on new features/in-person troubleshooting.
Fast, reliable troubleshooting help.
Organized, easy to use conversations platform.

Providing paid analytics in the platform.
Implementation of TikTok.
More detailed Instagram reporting.

March 01, 2021

Best Publishing Platform We've Used

Amanda Potter

Social Media Manager

Midcontinent (Telecommunications, 1001-5000 employees)

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Pros and Cons

Ease of publishing/scheduling
Easy approval/queue process
Campaign organization
Labeling for analytics
Robust analytics

Publishing to stories (not available)
Publishing GIFs to Facebook (they get posted as a still image)
Ability to sponsor posts/create ads within platform (hopefully coming soon)

March 01, 2021

Khoros continues to be a great platform to be on

Kara Salazar

Social Media and Influencer Manager

European Wax Center (Retail, 51-200 employees)

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Pros

Customizable analytics dashboard that helps us format our reports as needed
Easy-to-use platform
Intelligence allows us to stay on top of major events as well as how others are talking about us in order to keep optimizing our social strategy

March 01, 2021

Getting sassy with Khoros

Victoria Wilson

Community Manager, EESC

AMD (Semiconductors, 5001-10,000 employees)

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Pros and Cons

The new marketing dashboards make pulling my monthly reports for execs super easy.
Scheduling is super easy for our social channels. We have a lot of pages and Khoros Marketing makes it easy to schedule for the team.
Customer care is great! They are always there when I have a question or a problem and work hard to help me find a solution. Alex, our CSM, is amazing and helpful.

Training modules need to be updated. Khoros can be overwhelming when you first start using it. Trainings didn't have the same UX so a lot of things I needed were lost.
Analytics tools are good but not great. There is a lag and sometimes data doesn't add up to the native analytics. Wish that Twitter data was more robust.
Historical data is hard to find or get. You can only go back so far and sometimes, I need data from further out. I'd like to use Spredfast exclusively to make sure our reporting is consistent but it's hard to do that when you have limits.
Wish there was more integration of Reddit.

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