Khoros Marketing (Formerly Spredfast + Lithium) Reviews

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Score 7.3 out of 101

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Reviews (1-18 of 18)

Joe Hill profile photo
Score 9 out of 10
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Scalability

8
In terms of user management and logins, the system scales very well. We have had two main tranches of users added so far, and each time this has been a well managed process.

In terms of social accounts being verified (added) in the publishing platform, the scaleability has some areas where Spredfast could improve things. We have a large number of social media accounts, and we have been working with Spredfast to establish how best to add these into the platform without excessive complexity. Overall though, very good again.
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No photo available
Score 8 out of 10
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Scalability

8
Spredfast is great for filtering down searches to exactly what you are looking for. When looking at what our consumers are responding to, we are able to filter out certain phrases or users to see the most basic and pure information that we are looking for. It also allows us the ability to track multiple searches at once to see how they compare against each other in a neat chart.
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Nikki Harmon profile photo
Score 9 out of 10
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Scalability

10
I think it could help our organization in a number of ways if we're able to expand to more tools within their portfolio. It's really the cost that's holding us back because we are such a small team.
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Michele Arduengo profile photo
Score 10 out of 10
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Scalability

10
This platform gives us plenty of room to grow and add routing, regulatory requirements. It will accommodate adding customer/technical service units for customer care as well, and it is easily expanded as new global branches come online with social media.
Read Michele Arduengo's full review
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Score 8 out of 10
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Scalability

9
I think it is so simple to use and learn. It gives you all the information and metrics that I would need all in one place. You are able to create multiple campaigns in a very organized way. It has all social media platforms all in one place and a great understandable and clean interface.
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Feature Scorecard Summary

Boolean keyword searches (36)
6.3
Filtering out noise/spam (38)
5.8
Sentiment analysis (33)
5.1
Broad channel coverage (41)
7.7
Content planning and scheduling (45)
7.6
Audience targeting (37)
6.4
Content optimization (5)
5.0
Workflow management (41)
6.9
Automated routing and prioritization (31)
6.1
Customer interaction histories (36)
6.4
Bulk actions (33)
6.9
Lead generation (13)
6.3
Content marketing (25)
6.8
Paid media management (2)
7.1
Campaigns and promotions (30)
6.9
Twitter (44)
7.9
Facebook (46)
7.8
LinkedIn (29)
6.3
Google+ (16)
8.1
Instagram (44)
7.6
Pinterest (17)
5.8
YouTube (26)
8.1
Campaign success analytics (39)
7.0
Real-time tracking (40)
7.4
Competitor analysis (30)
6.9
Role-based user permissions & privileges (46)
6.9
Mobile access (43)
6.0

About Khoros Marketing (Formerly Spredfast + Lithium)

According to the vendor, Khoros is a customer engagement platform built to turn siloed knowledge into enterprise value, and customers into contributors. By connecting consumer insights across all departments, the vendor claims Khoros gives companies the ability to run their business with their customers, anticipating their needs and accelerating sales, loyalty, and innovation. With 2,000+ customers, including 52 of the Interbrand 100, and ten offices globally, Khoros powers approximately 500 million digital interactions every day. From social media to online communities and messaging to digital customer care, the vendor says Khoros helps companies authentically connect with customers throughout their journey.


The vendor promises that Khoros Marketing enables brands to engage customers with meaningful campaigns that foster loyalty and drive business results. Key benefits include:

Scalable Workflows: Orchestrate social campaigns across teams and accounts to drive business results.
Actionable Insights: Be in lockstep with your market, your competition, and your audiences.
Strong Governance: Proactively govern across your social footprint.
Meaningful Analytics: Connect your social performance to larger business objectives.

Khoros Marketing (Formerly Spredfast + Lithium) Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Does not have featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Does not have featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Khoros Marketing (Formerly Spredfast + Lithium) Integrations

Bitly, Brandwatch, Domo, Google Analytics, NetBase, Opal, Origami Logic, Oracle Siebel CRM, Synthesio, Symantec, Adobe Experience Manager, Adobe Analytics, Bynder Enterprise DAM, Widen Collective, Reply.ai, Smarsh Connected Suite (formerly Actiance), Bazaarvoice, Crimson Hexagon, Grabyo, IBM, Kenshoo, Linkinfluence, RadiumOne, Salesforce, Tableau, Vizrt, BI.ink, Pandorabots, Po.st

Khoros Marketing (Formerly Spredfast + Lithium) Competitors

Adobe Social, Sprinklr Social + Messaging Suite, Salesforce Social Studio

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

Khoros Marketing (Formerly Spredfast + Lithium) Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
0%
Mid-Size Companies (51-500 employees)
3%
Enterprises (> 500 employees)
97%

Khoros Marketing (Formerly Spredfast + Lithium) Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Khoros Marketing (Formerly Spredfast + Lithium) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:Spredfast has many customers with global deployments
Supported Languages: Any language the Social Networks themselves support