Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) Reviews

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Ratings and Reviews
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Danielle Stapleton | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
NI used Khoros Marketing to scale social operations globally. As the program evolved, we've had to scale in different ways and it's continuing to prove beneficial. Workflows, permissions, and governance is strong and truly helps me manage several people who have their hands in social media activity.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Khoros is an awesome platform and I'd give its scalability a 7 out of 10. The platform has grown so much and added so many new features since we first signed a contract in 2016, and continues to implement new technologies to make managing a social media brand account much easier and organized. I've loved using it and I always look forward to new features, especially when they aid in efficiency. Working at a sports company, we are always on 24/7 and this helps a lot.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Khoros is designed to scale - it supports a number of different platforms and as you increase your user base, they have great on-demand training resources both in their Atlas community and through coaching sessions.
Joe Hill | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
In terms of user management and logins, the system scales very well. We have had two main tranches of users added so far, and each time this has been a well-managed process.

In terms of social accounts being verified (added) in the publishing platform, the scalability has some areas where Khoros could improve things. We have a large number of social media accounts, and we have been working with Khoros to establish how best to add these into the platform without excessive complexity. Overall though, very good again.
Michele Arduengo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
This platform gives us plenty of room to grow and add routing, regulatory requirements. It will accommodate adding customer/technical service units for customer care as well, and it is easily expanded as new global branches come online with social media.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Khoros is great for filtering down searches to exactly what you are looking for. When looking at what our consumers are responding to, we are able to filter out certain phrases or users to see the most basic and pure information that we are looking for. It also allows us the ability to track multiple searches at once to see how they compare against each other in a neat chart.

Khoros Marketing (Formerly Spredfast + Lithium) Scorecard Summary

Feature Scorecard Summary

Listening/monitoring (4)
65%
6.5
Boolean keyword searches (48)
68%
6.8
Filtering out noise/spam (49)
63%
6.3
Sentiment analysis (44)
59%
5.9
Broad channel coverage (54)
69%
6.9
Publishing (4)
71%
7.1
Content planning and scheduling (60)
83%
8.3
Audience targeting (50)
69%
6.9
Content optimization (5)
50%
5.0
Workflow management (53)
80%
8.0
Engagement (3)
79%
7.9
Automated routing and prioritization (41)
73%
7.3
Customer interaction histories (46)
83%
8.3
Bulk actions (44)
81%
8.1
Marketing (4)
77%
7.7
Lead generation (22)
76%
7.6
Content marketing (36)
85%
8.5
Paid media management (2)
71%
7.1
Campaigns and promotions (42)
78%
7.8
Channel coverage/integration (7)
73%
7.3
Twitter (59)
83%
8.3
Facebook (61)
74%
7.4
LinkedIn (40)
67%
6.7
Google+ (18)
85%
8.5
Instagram (59)
73%
7.3
Pinterest (22)
56%
5.6
YouTube (34)
72%
7.2
Reporting/analytics (3)
82%
8.2
Campaign success analytics (51)
83%
8.3
Real-time tracking (53)
83%
8.3
Competitor analysis (38)
81%
8.1
Account management (2)
80%
8.0
Role-based user permissions & privileges (60)
85%
8.5
Mobile access (56)
75%
7.5

What is Khoros Marketing (Formerly Spredfast + Lithium)?

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

  • Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

  • Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

  • Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

  • Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

  • Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing (Formerly Spredfast + Lithium) Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Paid Publishing
  • Supported: CRM
  • Supported: NLP themes
  • Supported: Paid and Organic social performance metrics

Khoros Marketing (Formerly Spredfast + Lithium) Videos

Khoros Marketing (Formerly Spredfast + Lithium) Downloadables

Khoros Marketing (Formerly Spredfast + Lithium) Integrations

Khoros Marketing (Formerly Spredfast + Lithium) Competitors

Khoros Marketing (Formerly Spredfast + Lithium) Pricing

Khoros Marketing (Formerly Spredfast + Lithium) Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)3%
Enterprises (more than 500 employees)97%

Khoros Marketing (Formerly Spredfast + Lithium) Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobal
Supported LanguagesAny language the Social Networks themselves support

Frequently Asked Questions

What is Khoros Marketing (Formerly Spredfast + Lithium)?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

What is Khoros Marketing (Formerly Spredfast + Lithium)'s best feature?

Reviewers rate Content marketing and Google+ and Role-based user permissions & privileges highest, with a score of 8.5.

Who uses Khoros Marketing (Formerly Spredfast + Lithium)?

The most common users of Khoros Marketing (Formerly Spredfast + Lithium) are from Enterprises and the Marketing & Advertising industry.