Khoros Marketing (Formerly Spredfast + Lithium) Reviews

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Score 7.9 out of 100

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Reviews (1-9 of 9)

Gregory Tan | TrustRadius Reviewer
February 06, 2018

Spredfast Review

Score 10 out of 10
Vetted Review
Verified User
Review Source

Collaboration

There has been almost year-long pilot with our care team, who have been collaborating with Corporate Comms and a few brands to trial improved collaboration for responses. They have absolutely been able to effectively solve for procedural collaboration between community management and customer care, and the Care team has also been involved in providing the 'Customer' lens on all social content as part of the approval process.
Read Gregory Tan's full review
Jeffery Hawkins | TrustRadius Reviewer
January 17, 2018

Fairly new to the Product, but the word about its usefulness has Spredfast!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Collaboration

We are just starting to really use Spredfast, so haven't fully realized the benefit of all they have to offer. Currently, our Media Content team and the Marketing Analyst manually monitors our channel posts and interactions, and notify the appropriate department if there is a customer care issue. We're looking forward to setting up more topics for specific types of concerns and setting up alerts on those with which we can notify the appropriate customer care team (product, sales, etc.) when there is a customer issue that needs attention.
Read Jeffery Hawkins's full review
Tracy Whitelaw | TrustRadius Reviewer
January 18, 2018

Spredfast Shines

Score 10 out of 10
Vetted Review
Verified User
Review Source

Collaboration

We have successfully onboarded not only our digital media team, but also teams from other partner organisations who are using the system. They use this to ensure they can plan and schedule their content and also so that we can share and assign work across various areas of our wider organisation.
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Anonymous | TrustRadius Reviewer
February 19, 2018

Pleasantly surprised by Spredfast's capabilities

Score 9 out of 10
Vetted Review
Verified User
Review Source

Collaboration

Spredfast's Conversations has allowed our customer care and social media teams to more efficiently communicate with each other within the tool itself vs. needing to leave Spredfast to send a separate email. We're able to assign posts to one another (and automatically send that person an email to alert them of the assigned post), which allows us to keep the documented communication regarding a specific user/post within Spredfast and allows us to more quickly understand the situation and respond to our consumers.
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Feature Scorecard Summary

Boolean keyword searches (36)
7.6
Filtering out noise/spam (38)
6.5
Sentiment analysis (33)
5.6
Broad channel coverage (41)
7.6
Content planning and scheduling (45)
8.5
Audience targeting (37)
6.7
Content optimization (5)
5.0
Workflow management (41)
8.0
Automated routing and prioritization (31)
7.6
Customer interaction histories (36)
7.6
Bulk actions (33)
7.1
Lead generation (13)
6.6
Content marketing (25)
7.9
Paid media management (2)
7.1
Campaigns and promotions (30)
7.5
Twitter (44)
7.8
Facebook (46)
7.7
LinkedIn (29)
7.6
Google+ (16)
8.4
Instagram (44)
6.6
Pinterest (17)
5.4
YouTube (26)
5.8
Campaign success analytics (39)
7.6
Real-time tracking (40)
7.7
Competitor analysis (30)
7.0
Role-based user permissions & privileges (46)
8.0
Mobile access (43)
6.4

About Khoros Marketing (Formerly Spredfast + Lithium)

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

  • Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

  • Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

  • Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

  • Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

  • Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing (Formerly Spredfast + Lithium) Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Does not have featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Does not have featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Khoros Marketing (Formerly Spredfast + Lithium) Videos (2)

Watch Discover the value of 1:1 product coaching with Khoros coaches invested in your success.

Watch Plan, moderate, measure, and optimize your content across the board with a converged view of paid and organic social media content.

Khoros Marketing (Formerly Spredfast + Lithium) Downloadables

Khoros Marketing (Formerly Spredfast + Lithium) Integrations

Bitly, Brandwatch Consumer Research, Domo, Google Analytics, NetBase, Opal, Origami Logic, Oracle Siebel CRM, Synthesio, Symantec, Adobe Experience Manager, Adobe Analytics, Bynder Enterprise DAM, Widen Collective, Reply.ai, Smarsh Connected Suite (formerly Actiance), Bazaarvoice, Crimson Hexagon, Grabyo, IBM, Kenshoo, Linkinfluence, RadiumOne, Salesforce, Tableau, Vizrt, BI.ink, Pandorabots, Po.st

Khoros Marketing (Formerly Spredfast + Lithium) Competitors

Adobe Social, Sprinklr Social + Messaging Suite, Salesforce Social Studio

Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional

Khoros Marketing (Formerly Spredfast + Lithium) Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
0%
Mid-Size Companies (51-500 employees)
3%
Enterprises (> 500 employees)
97%

Khoros Marketing (Formerly Spredfast + Lithium) Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Khoros Marketing (Formerly Spredfast + Lithium) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:Global
Supported Languages: Any language the Social Networks themselves support