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Khoros Marketing

Khoros Marketing
Formerly Spredfast + Lithium

Overview

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

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Recent Reviews

Khoros Marketing

8 out of 10
February 26, 2024
Incentivized
We use Khoros Marketing for our organic social media channels, specifically for scheduling and care management. Personally, I used Khoros …
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A great tool for our use case.

8 out of 10
July 18, 2023
We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're …
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Khoros Marketing vs. Later

6 out of 10
July 18, 2023
Since we are responsible for posting on so many social channels, it helps us post when we are too busy to do it manually. Also when our …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Content planning and scheduling (146)
    8.5
    85%
  • Facebook (143)
    7.9
    79%
  • Twitter (138)
    7.7
    77%
  • Instagram (132)
    7.3
    73%

Reviewer Pros & Cons

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Pricing

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What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.5
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.3
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.1
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.6
Avg 8.5

Reporting/analytics

7.1
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

6.2
Avg 8.2
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Product Details

What is Khoros Marketing?

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

  • Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

  • Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

  • Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

  • Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

  • Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Paid Publishing
  • Supported: CRM
  • Supported: NLP themes
  • Supported: Paid and Organic social performance metrics

Khoros Marketing Videos

Khoros Marketing Integrations

Khoros Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobal
Supported LanguagesAny language the Social Networks themselves support
Security

Frequently Asked Questions

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Reviewers rate Google+ highest, with a score of 9.

The most common users of Khoros Marketing are from Enterprises (1,001+ employees).

Khoros Marketing Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)3%
Enterprises (more than 500 employees)97%
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Comparisons

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Reviews and Ratings

(292)

Attribute Ratings

Reviews

(1-7 of 7)
Companies can't remove reviews or game the system. Here's why
Victoria Wilson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Yes! Networking and groups are great for talking to other social managers and get a better idea of how they are managing difficult areas. Even though we may not have similar industries, the work is similar. I love the panels I've been able to sit in on at events. I've found them every valuable.
Michele Arduengo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Khoros summit is an excellent way to immerse myself in social and get ideas and information from many different sources. I have found it amazingly useful, and I wish I could get at least half of the marketing department to attend. The webinars have always been high quality, and I pay attention to the emails I get indicating what has been published on the Khoros blog.
Chloe McCloskey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We found the network and events to be particularly awesome. The webinars were extremely useful and informative and the Smart Social event in London was fantastic! We learned a lot and met some great people. Can't wait for the next one.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I've utilized Khoros' office hours when trying to figure out the best way to use Khoros to get after a business need (ex: creating a competitive report or screens to show in a war room), and I found this service extremely helpful. I'm not familiar with Khoros' user groups or networks, but I attended their 2017 Smart Social Summit, and my team members and I found it to be a good conference!
January 18, 2018

Khoros Shines

Tracy Whitelaw | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use the Khoros Community to check for answers to any issues before I raise a support ticket. I find that most people have had a similar experience and the group is very supportive. I also like to attend their events where I can as I think it's great to see what products are coming up.
Jeffery Hawkins | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have not yet taken advantage of these resources that I am aware of. As an Information Analyst, I'm mainly interested in the data and it's accessibility. If there are events that specifically address data and analysis, and that are offered in a way that can be consumed remotely/online, I would surely take advantage of that opportunity!
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