Overview
What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Khoros Marketing
Good tool for social media
Up your social media campaigns
Great service for scalability and efficient management
Great experience and customer support, room for more features
Marketing Could Use Some Help
Good for social media moderation
For the Love of Khoros Marketing!
2 year review of Khoros Marketing
Nice tool for monitoring and planification of posts
Comprehensive, scalable tool with excellent broad social media and community management in a simple tool
Would recommend, especially for small and medium organizations.
A great tool for our use case.
Khoros Marketing vs. Later
How Khoros Marketing Differs From Its Competitors
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Brand Management with Khoros
Brand Management with Khoros
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Brand Management with Khoros
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Customer Support
Brand Management with Khoros
Brand Management with Khoros
By using the publishing console we are able to reduce the number of people with native access to the social media platform reducing cybersecurity risks. Ultimately the approval workflows are an extra step that help ensuring …
Customer Support
Brand Management with Khoros
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Content planning and scheduling (146)8.585%
- Facebook (143)7.979%
- Twitter (138)7.777%
- Instagram (132)7.373%
Reviewer Pros & Cons
Pricing
What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
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Alternatives Pricing
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What is Wrike?
Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.
Features
Listening/monitoring
Using complex keyword searches to surface insights from social media conversations.
- 7.2Boolean keyword searches(90) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
- 6Filtering out noise/spam(99) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
- 6.8Sentiment analysis(89) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
- 5.9Broad channel coverage(111) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Publishing
Scheduling posts to various social media channels and profiles from one interface.
- 8.5Content planning and scheduling(146) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
- 7.2Audience targeting(112) Ratings
Users can target posts to audience members based on geolocation and other demographics.
- 5Content optimization(5) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
- 8.4Workflow management(130) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
- 7.2Automated routing and prioritization(90) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
- 7.7Customer interaction histories(103) Ratings
Users can view the entire customer conversation history when responding to a mention.
- 7.4Bulk actions(94) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Marketing
Using the software to increase customer engagement and grow customer base via social media channels.
- 6.7Lead generation(47) Ratings
Users can discover and engage with new prospects, based on certain parameters.
- 6.7Content marketing(86) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
- 7.1Paid media management(2) Ratings
Users can manage and optimize paid social media posts across different channels.
- 7.7Campaigns and promotions(90) Ratings
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Channel coverage/integration
Effective integration with social media networks, including the ability to monitor, publish and respond.
- 7.7Twitter(138) Ratings
The software allows users to monitor, publish and respond via Twitter.
- 7.9Facebook(143) Ratings
The software allows users to monitor, publish and respond via Facebook.
- 7.5LinkedIn(105) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
- 9Google+(18) Ratings
The software allows users to monitor, publish and respond via Google+.
- 7.3Instagram(132) Ratings
The software allows users to monitor, publish and respond via Instagram.
- 6.3Pinterest(46) Ratings
The software allows users to monitor, publish and respond via Pinterest.
- 7.5YouTube(33) Ratings
The software allows users to monitor, publish and respond via YouTube.
Reporting/analytics
- 8Campaign success analytics(121) Ratings
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
- 6.6Real-time tracking(120) Ratings
The tool tracks mentions and comments in real-time.
- 6.7Competitor analysis(77) Ratings
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Account management
Users can manage access to multiple social media accounts.
- 6.5Role-based user permissions & privileges(132) Ratings
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.8Mobile access(112) Ratings
Users can effectively use the software through a mobile or tablet device.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Khoros Marketing?
According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers: Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform. Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels. Vault: Protect your brand across your social footprint with access and credential management. Experiences: Inspire audience participation across your digital properties through the power of social UGC. According to the vendor, key benefits include:
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Khoros Marketing Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Paid Publishing
- Supported: CRM
- Supported: NLP themes
- Supported: Paid and Organic social performance metrics
Khoros Marketing Videos
Khoros Marketing Integrations
- Brandwatch
- Domo
- Google Analytics
- Opal
- Origami Logic
- Adobe Experience Manager
- Acquia DAM (Widen)
- Grabyo
- Talkwalker
- ReviewTrackers
- Emarsys
- Slack
- Medallia
- Adobe Marketo Engage
- Bynder
- Brightcove
- Oracle Eloqua Marketing Automation
- Adobe Experience Cloud
- Crimson Hexagon
- Salesforce
- Tableau
- SAP
- Amazon Premier
- Zendesk
- Qualtrics
- ServiceNow
- SAP CX Cloud
- Hubspot
- Microsoft Dynamics
- Eloqua
Khoros Marketing Competitors
Khoros Marketing Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Mobile Web |
Supported Countries | Global |
Supported Languages | Any language the Social Networks themselves support |
Security |
Khoros Marketing Downloadables
- Khoros Marketing Solution Overview: Learn the key features and values that the Khoros Marketing solution can provide for your brand.
- General Motors Case Study: GM onboarded Khoros Marketing for 800 users around the globe in under a month to deliver personalized engagement at scale without sacrificing security. See how in this case study.
- European Wax Center Case Study: Discover how European Wax Center handled a 300% increase in inbound message volume.
- Hagerty Case Study: In partnership with the Khoros Strategic Services team and utilizing Khoros Marketing, automotive insurance brand Hagerty was able to expand its audience to Gen Z and millennials, with 43% follower growth in a year. Learn more in this case study.
Frequently Asked Questions
Khoros Marketing Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 0% |
Mid-Size Companies (51-500 employees) | 3% |
Enterprises (more than 500 employees) | 97% |
Comparisons
Compare with
Reviews and Ratings
(292)Attribute Ratings
Reviews
(1-5 of 5)Good Customer Service Goes a Long Way
- Constantly updating and improving their product to keep it current and leading edge.
- Training modules are excellent, constant training on updates, low barrier of use for people to adopt the platform.
- Prompt technical support.
- Much is done remotely, more person to person check-ins between client reps and clients would be nice.
- I would love to be able to edit posts directly from Khoros after publishing instead of needing to go into the native platform to fix typos, etc.
- Boolean keyword searches
- 90%9.0
- Filtering out noise/spam
- 70%7.0
- Sentiment analysis
- N/AN/A
- Broad channel coverage
- 70%7.0
- Content planning and scheduling
- 90%9.0
- Audience targeting
- 80%8.0
- Workflow management
- N/AN/A
- Automated routing and prioritization
- N/AN/A
- Customer interaction histories
- 90%9.0
- Bulk actions
- N/AN/A
- Lead generation
- N/AN/A
- Content marketing
- 90%9.0
- Campaigns and promotions
- 90%9.0
- 100%10.0
- 100%10.0
- 80%8.0
- Google+
- 100%10.0
- 100%10.0
- N/AN/A
- YouTube
- N/AN/A
- Campaign success analytics
- 90%9.0
- Real-time tracking
- 80%8.0
- Competitor analysis
- 100%10.0
- Role-based user permissions & privileges
- 100%10.0
- Mobile access
- 100%10.0
- It's expensive, but it has enabled our global social media to be more coordinated and collaborative. We've gained a great deal of efficiency
- social editorial calendar management and campaign planning
- evaluation of campaign performance, high- or over-performing content, identification of influencers
- social customer care and response
- We have been able to use the Intelligence leaderboard to identify over-performing content from scientific publishers that our customers typically follow and use that craft an agile, newsroom strategy for content creation
- We are able to obtain VOC from social listening
- Managing promotions or contests
Khoros is a great tool with super attentive support and people.
- The UX is clean and easy to adopt.
- The team at Khoros are extremely proactive and super keen on ensuring you're getting the most from the platform.
- Although unlikely, it would be good if it could pull in the data from the social networks in real-time ;)
- Boolean keyword searches
- 90%9.0
- Filtering out noise/spam
- 80%8.0
- Sentiment analysis
- 90%9.0
- Broad channel coverage
- 80%8.0
- Content planning and scheduling
- N/AN/A
- Audience targeting
- N/AN/A
- Workflow management
- 90%9.0
- Automated routing and prioritization
- 100%10.0
- Customer interaction histories
- 100%10.0
- Bulk actions
- 90%9.0
- Lead generation
- N/AN/A
- Content marketing
- 80%8.0
- Campaigns and promotions
- 90%9.0
- 90%9.0
- 70%7.0
- N/AN/A
- Google+
- N/AN/A
- 70%7.0
- N/AN/A
- YouTube
- N/AN/A
- Campaign success analytics
- 80%8.0
- Real-time tracking
- 70%7.0
- Competitor analysis
- 80%8.0
- Role-based user permissions & privileges
- 90%9.0
- Mobile access
- 70%7.0
- Corporate reputation security - extra layer of approvals is very helpful.
- Through intelligence, our teams can monitor talk across social and know when something important surfaces.
- Khoros allows us to see and filter all posts, whether visible on a page or dark and promoted posts.
- I'm looking forward to having Khoros Audience ready but FB API issue may limit this.
- Khoros can improve some of its search capabilities for larger companies that have many pages of data.
- I would like to see an overall calendar viewing of a sector's initiatives up front vs. having to filter for them on an initiative.
- Boolean keyword searches
- 90%9.0
- Filtering out noise/spam
- 90%9.0
- Sentiment analysis
- 80%8.0
- Broad channel coverage
- 100%10.0
- Content planning and scheduling
- 100%10.0
- Audience targeting
- 100%10.0
- Workflow management
- 100%10.0
- Automated routing and prioritization
- 100%10.0
- Customer interaction histories
- 90%9.0
- Bulk actions
- 80%8.0
- Lead generation
- N/AN/A
- Content marketing
- 90%9.0
- Campaigns and promotions
- 80%8.0
- 100%10.0
- 100%10.0
- 90%9.0
- Google+
- 90%9.0
- 90%9.0
- 90%9.0
- YouTube
- 100%10.0
- Campaign success analytics
- 90%9.0
- Real-time tracking
- 100%10.0
- Competitor analysis
- 100%10.0
- Role-based user permissions & privileges
- 100%10.0
- Mobile access
- 90%9.0
Khoros Shines
- Customer care for social media is handled exceptionally in Khoros
- Amazing onboarding process and they continue to assist throughout your contract
- Detailed scheduling and calendar tool with a fantastic user experience
- Analytics are wide-ranging and allow for analytics that are high level or more detailed deep dive
- Would like to see more localised tech support
- Boolean keyword searches
- 100%10.0
- Filtering out noise/spam
- 100%10.0
- Sentiment analysis
- 70%7.0
- Broad channel coverage
- 100%10.0
- Content planning and scheduling
- 100%10.0
- Audience targeting
- 100%10.0
- Workflow management
- 100%10.0
- Automated routing and prioritization
- 100%10.0
- Customer interaction histories
- 100%10.0
- Bulk actions
- 90%9.0
- Lead generation
- 90%9.0
- Content marketing
- 90%9.0
- Campaigns and promotions
- 90%9.0
- 100%10.0
- 90%9.0
- 80%8.0
- Google+
- 80%8.0
- 80%8.0
- 80%8.0
- YouTube
- 80%8.0
- Campaign success analytics
- 90%9.0
- Real-time tracking
- 90%9.0
- Competitor analysis
- 90%9.0
- Role-based user permissions & privileges
- 100%10.0
- Mobile access
- 80%8.0
- View Metrics across channels: Khoros gives quick access to the most important metrics and you can compare metrics across channels with just a few mouse clicks. This used to be a very cumbersome and manual process but is now greatly simplified and immediate.
- Monitoring competitors: we monitor both our competitors' tweets, and mentions of them. This allows us to see what customers are saying, and then we can respond to those customers or promote specific aspects of our product that addresses our competitors' shortcomings.
- Quick Customer Response: We can very easily see when a customer or social media user is mentioning our brand, and can respond to concerns, questions about products, or advice we can offer in responding directly to that user or a broader audience.
- Customer Service: There have only been a few times where I needed to contact Customer Service. They are always quick to respond and take care to offer appropriate help. Then, they follow up to make sure your concerns/needs have been met. I'm impressed!
- Training: The platform is very deep, and the training is somewhat limited and out of date. This is endemic in the SaaS field, as the platform changes faster than the training materials can be updated. Khoros should revise their training videos (which are already quite good) to have updated material, go much slower in explanations, and break the topics up into shorter (but more in-depth) topics.
- Exporting from Intelligence: I can create dashboards, analytics, and the like, but it would be great to have more and more accessible exporting options.
- Boolean keyword searches
- 100%10.0
- Filtering out noise/spam
- 90%9.0
- Sentiment analysis
- 30%3.0
- Broad channel coverage
- 80%8.0
- Content planning and scheduling
- N/AN/A
- Audience targeting
- N/AN/A
- Workflow management
- N/AN/A
- Automated routing and prioritization
- N/AN/A
- Customer interaction histories
- N/AN/A
- Bulk actions
- N/AN/A
- Lead generation
- N/AN/A
- Content marketing
- N/AN/A
- Campaigns and promotions
- N/AN/A
- 100%10.0
- 100%10.0
- N/AN/A
- Google+
- N/AN/A
- 100%10.0
- N/AN/A
- YouTube
- 100%10.0
- Campaign success analytics
- 90%9.0
- Real-time tracking
- 100%10.0
- Competitor analysis
- 100%10.0
- Role-based user permissions & privileges
- 100%10.0
- Mobile access
- 60%6.0