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Khoros Marketing

Khoros Marketing
Formerly Spredfast + Lithium

Overview

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

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Recent Reviews

Khoros Marketing

8 out of 10
February 26, 2024
Incentivized
We use Khoros Marketing for our organic social media channels, specifically for scheduling and care management. Personally, I used Khoros …
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A great tool for our use case.

8 out of 10
July 18, 2023
We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're …
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Khoros Marketing vs. Later

6 out of 10
July 18, 2023
Since we are responsible for posting on so many social channels, it helps us post when we are too busy to do it manually. Also when our …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Content planning and scheduling (146)
    8.5
    85%
  • Facebook (143)
    7.9
    79%
  • Twitter (138)
    7.7
    77%
  • Instagram (132)
    7.3
    73%

Reviewer Pros & Cons

View all pros & cons
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Pricing

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N/A
Unavailable

What is Khoros Marketing?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.5
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.3
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.1
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.6
Avg 8.5

Reporting/analytics

7.1
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

6.2
Avg 8.2
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Product Details

What is Khoros Marketing?

According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers:

Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform.

Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels.

Vault: Protect your brand across your social footprint with access and credential management.

Experiences: Inspire audience participation across your digital properties through the power of social UGC.

According to the vendor, key benefits include:

  • Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns.

  • Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale.

  • Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports.

  • Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications.

  • Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Khoros Marketing Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Paid Publishing
  • Supported: CRM
  • Supported: NLP themes
  • Supported: Paid and Organic social performance metrics

Khoros Marketing Videos

Khoros Marketing Integrations

Khoros Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobal
Supported LanguagesAny language the Social Networks themselves support
Security

Frequently Asked Questions

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Reviewers rate Google+ highest, with a score of 9.

The most common users of Khoros Marketing are from Enterprises (1,001+ employees).

Khoros Marketing Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)3%
Enterprises (more than 500 employees)97%
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Comparisons

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Reviews and Ratings

(292)

Attribute Ratings

Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why
Michele Arduengo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Across global marketing departments.
  • Constantly updating and improving their product to keep it current and leading edge.
  • Training modules are excellent, constant training on updates, low barrier of use for people to adopt the platform.
  • Prompt technical support.
  • Much is done remotely, more person to person check-ins between client reps and clients would be nice.
  • I would love to be able to edit posts directly from Khoros after publishing instead of needing to go into the native platform to fix typos, etc.
I think that you need to be a company of a certain size before the platform makes sense. We are probably at the smaller end of that effective scale. It has been a great tool to roll out globally. Our branch offices have adopted with minimal difficulty. Khoros has been great--even sending speakers to Madison when we had our entire global team together for a meeting.
Listening/monitoring (4)
57.5%
5.8
Boolean keyword searches
90%
9.0
Filtering out noise/spam
70%
7.0
Sentiment analysis
N/A
N/A
Broad channel coverage
70%
7.0
Publishing (3)
56.66666666666667%
5.7
Content planning and scheduling
90%
9.0
Audience targeting
80%
8.0
Workflow management
N/A
N/A
Engagement (3)
30%
3.0
Automated routing and prioritization
N/A
N/A
Customer interaction histories
90%
9.0
Bulk actions
N/A
N/A
Marketing (3)
60%
6.0
Lead generation
N/A
N/A
Content marketing
90%
9.0
Campaigns and promotions
90%
9.0
Channel coverage/integration (7)
68.57142857142857%
6.9
Twitter
100%
10.0
Facebook
100%
10.0
LinkedIn
80%
8.0
Google+
100%
10.0
Instagram
100%
10.0
Pinterest
N/A
N/A
YouTube
N/A
N/A
Reporting/analytics (3)
90%
9.0
Campaign success analytics
90%
9.0
Real-time tracking
80%
8.0
Competitor analysis
100%
10.0
Account management (2)
100%
10.0
Role-based user permissions & privileges
100%
10.0
Mobile access
100%
10.0
  • It's expensive, but it has enabled our global social media to be more coordinated and collaborative. We've gained a great deal of efficiency
This platform gives us plenty of room to grow and add routing, regulatory requirements. It will accommodate adding customer/technical service units for customer care as well, and it is easily expanded as new global branches come online with social media.
Social media are mostly marketing and relationship building platforms for us. Research scientists make up a relatively small (but growing) part of the social media landscape. Life scientists are still more likely to contact via email or phone for technical assistance, mostly because their questions are highly complex. However, we are increasingly seeing questions via FB messenger from regions of the world not served by branch offices. So social care is becoming more important.
It has improved the management of our calendars and efforts. It has given us the tools we need to develop a strategy rather than doing social piecemeal, and it allows us to see what content works best on each platform. Khoros has really enhanced our ability to pick up on important conversations and make sure that we do respond to any customer queries through social. Also, the Intelligence piece of their platform is providing key voice-of-customer information for us as we develop campaigns and messaging that will resonate with our customers.
We are continuing to expand here. We have gained efficiencies through Khoros already in customer care, and we are seeing more collaboration and sharing of content and assets through the platform.
We are integrated with Google Analytics. We are looking at integrating with Microsoft Dynamics CRM.
Sprout Social could not integrate with Microsoft Dynamics when we were evaluating the platforms. Sprinklr and Khoros were the top two platforms we investigated; Khoros appeared to have better customer service, which is something we value highly. We use Meltwater for PR purposes and keep an eye on their social platform. However, when we were first looking at Spredfast and the other platforms, Meltwater was not a serious player in the social space. Kumfo has a relationship with Sitecore, the platform we use for our web site. For that reason, I keep an eye on them as well.
Khoros summit is an excellent way to immerse myself in social and get ideas and information from many different sources. I have found it amazingly useful, and I wish I could get at least half of the marketing department to attend. The webinars have always been high quality, and I pay attention to the emails I get indicating what has been published on the Khoros blog.
20
Marketing, Corporate communications
1
  • social editorial calendar management and campaign planning
  • evaluation of campaign performance, high- or over-performing content, identification of influencers
  • social customer care and response
  • We have been able to use the Intelligence leaderboard to identify over-performing content from scientific publishers that our customers typically follow and use that craft an agile, newsroom strategy for content creation
  • We are able to obtain VOC from social listening
  • Managing promotions or contests
We are extremely happy with the product.
The Khoros team was friendly and approachable. They have a well defined process for implementation.
They are incredibly responsive, with same value toward customer and tech support that we have. Rarely do I see this in a vendor. Even though we are probably one of their smaller accounts, they have taken the time to visit us on site and work with our branch marketing and social media managers. Additionally, they have offered several phone tutorials on the features of the platforms that we are using which have been incredibly helpful--I learned quite a few tricks and tips that have helped me get more from the too.
It's an intuitive platform. The capture app has been wonderful--allows me to get social content from events all over the world without needing to pay for platform access for everyone in the company.
Chloe McCloskey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Khoros is being used by our social media content team and our social care team. It allows us to talk to customers in real-time and measure/learn from our work. It also allows us to publish content directly from Opal, our content planning tool. We also use it to track conversations with customers to ensure we are delivering a seamless service.
  • The UX is clean and easy to adopt.
  • The team at Khoros are extremely proactive and super keen on ensuring you're getting the most from the platform.
  • Although unlikely, it would be good if it could pull in the data from the social networks in real-time ;)
I think Khoros is better suited to the larger organization. Probably not the tool for start-ups with fewer community managers/support agents, and/or fewer channels.
Listening/monitoring (4)
85%
8.5
Boolean keyword searches
90%
9.0
Filtering out noise/spam
80%
8.0
Sentiment analysis
90%
9.0
Broad channel coverage
80%
8.0
Publishing (3)
30%
3.0
Content planning and scheduling
N/A
N/A
Audience targeting
N/A
N/A
Workflow management
90%
9.0
Engagement (3)
96.66666666666666%
9.7
Automated routing and prioritization
100%
10.0
Customer interaction histories
100%
10.0
Bulk actions
90%
9.0
Marketing (3)
56.66666666666667%
5.7
Lead generation
N/A
N/A
Content marketing
80%
8.0
Campaigns and promotions
90%
9.0
Channel coverage/integration (7)
32.857142857142854%
3.3
Twitter
90%
9.0
Facebook
70%
7.0
LinkedIn
N/A
N/A
Google+
N/A
N/A
Instagram
70%
7.0
Pinterest
N/A
N/A
YouTube
N/A
N/A
Reporting/analytics (3)
76.66666666666667%
7.7
Campaign success analytics
80%
8.0
Real-time tracking
70%
7.0
Competitor analysis
80%
8.0
Account management (2)
80%
8.0
Role-based user permissions & privileges
90%
9.0
Mobile access
70%
7.0
It's in the top 5 concerns.
Yes, it's helped us completely initiate and maintain our social care department.
It has allowed us to move social customer care into the marketing team by giving them a tool through which they can thrive.
We integrated Khoros with our enterprise Bit.ly account as well as with Opal, our content planning, and calendaring tool. The integration saves us lots of time/resources in pushing content live at scale.
We looked at four or five others during our audit and Khoros just had that Goldilocks effect. It was the right price, had the right scalability, and the functionality we required. The amazing support team and great events were added bonuses we were not expecting.
We found the network and events to be particularly awesome. The webinars were extremely useful and informative and the Smart Social event in London was fantastic! We learned a lot and met some great people. Can't wait for the next one.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Khoros is being used across our marketing (including agency), legal, trademark, and other departments. It addresses the business problem of teams posting directly to a platform before getting appropriate approvals - this allows our corporate reputation to have another layer of security in order to be protected much better than it was previously.
  • Corporate reputation security - extra layer of approvals is very helpful.
  • Through intelligence, our teams can monitor talk across social and know when something important surfaces.
  • Khoros allows us to see and filter all posts, whether visible on a page or dark and promoted posts.
  • I'm looking forward to having Khoros Audience ready but FB API issue may limit this.
  • Khoros can improve some of its search capabilities for larger companies that have many pages of data.
  • I would like to see an overall calendar viewing of a sector's initiatives up front vs. having to filter for them on an initiative.
Khoros is suited for companies who want to monitor posts that will be published to social media. The system is very capable in handling a large number of employees, data, and also auto-import posts that weren't done within the platform. This is particularly helpful because it allows you to see a full picture of posts versus just what's done inside the tool.
Listening/monitoring (4)
90%
9.0
Boolean keyword searches
90%
9.0
Filtering out noise/spam
90%
9.0
Sentiment analysis
80%
8.0
Broad channel coverage
100%
10.0
Publishing (3)
100%
10.0
Content planning and scheduling
100%
10.0
Audience targeting
100%
10.0
Workflow management
100%
10.0
Engagement (3)
90%
9.0
Automated routing and prioritization
100%
10.0
Customer interaction histories
90%
9.0
Bulk actions
80%
8.0
Marketing (3)
56.66666666666667%
5.7
Lead generation
N/A
N/A
Content marketing
90%
9.0
Campaigns and promotions
80%
8.0
Channel coverage/integration (7)
94.28571428571429%
9.4
Twitter
100%
10.0
Facebook
100%
10.0
LinkedIn
90%
9.0
Google+
90%
9.0
Instagram
90%
9.0
Pinterest
90%
9.0
YouTube
100%
10.0
Reporting/analytics (3)
96.66666666666666%
9.7
Campaign success analytics
90%
9.0
Real-time tracking
100%
10.0
Competitor analysis
100%
10.0
Account management (2)
95%
9.5
Role-based user permissions & privileges
100%
10.0
Mobile access
90%
9.0
Social media is very important to my company's overall strategy. Although our consumer response team doesn't use Khoros like the marketing and agency teams do, you can definitely see how much mktg has to use this for success. By forcing approvals in the system, the company is much more satisfied with the layer of protection.
Our company hasn't used the customer care piece yet as for our large scale it's not quite financially ready for us.
The most important integration is with our company's sign on system. Everyone employee has a unique code and password that they use to login to company resources. The integration with this system is critical.
Khoros was more valuable to the company than Sprout Social because it works large scale much better and the organization is superb.
I actually haven't used Khoros user groups to my knowledge but the Khoros Summit was one of the best vendor summits I've ever attended and allowed for a ton of networking. I will be going again!
Yes
I have reported bugs on behalf of myself and other users and I am always pleased with the quick responses and resolution.
One time there was an issue in Conversations where users couldn't "publish now" and my customer partner immediately looked into it and got the engineers involved. They had a fix published to production within a couple days with an explanation I could share with my users. So great!
My Khoros customer partners are fantastic, are available whenever I need them, and take care to ensure all issues are fixed or on the agenda. I am so pleased with the support we receive that I don't even have to worry about checking in on items that arise because they bring them up with statuses!
January 18, 2018

Khoros Shines

Tracy Whitelaw | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Khoros in our digital marketing team to meet the biggest majority of our social media needs. Our use of Khoros is across a variety of their platforms, including Conversations, Promotions, Intelligence, and Care. Our biggest use of Khoros is Care, which we use to efficiently manage our customer care within social media. I have a team of 6 in there who love using Care. We also use Khoros for all our reporting, both manual and automated. As we get closer to our global event, Khoros will become increasingly important for not only Care, but also for reports and analytics. We currently use it to provide whole of company reports on a regular basis and we have onboarded a number of other partner agencies into the system and it is been a joy to use.
  • Customer care for social media is handled exceptionally in Khoros
  • Amazing onboarding process and they continue to assist throughout your contract
  • Detailed scheduling and calendar tool with a fantastic user experience
  • Analytics are wide-ranging and allow for analytics that are high level or more detailed deep dive
  • Would like to see more localised tech support
If you're looking for an enterprise solution for your social media management or if you're looking to add multiple teams, Khoros is the best tool on the market currently for this. It is also fantastic for really allowing teams to take ownership of their content with numerous workflows and assigning built into the system.
Listening/monitoring (4)
92.5%
9.3
Boolean keyword searches
100%
10.0
Filtering out noise/spam
100%
10.0
Sentiment analysis
70%
7.0
Broad channel coverage
100%
10.0
Publishing (3)
100%
10.0
Content planning and scheduling
100%
10.0
Audience targeting
100%
10.0
Workflow management
100%
10.0
Engagement (3)
96.66666666666666%
9.7
Automated routing and prioritization
100%
10.0
Customer interaction histories
100%
10.0
Bulk actions
90%
9.0
Marketing (3)
90%
9.0
Lead generation
90%
9.0
Content marketing
90%
9.0
Campaigns and promotions
90%
9.0
Channel coverage/integration (7)
84.28571428571429%
8.4
Twitter
100%
10.0
Facebook
90%
9.0
LinkedIn
80%
8.0
Google+
80%
8.0
Instagram
80%
8.0
Pinterest
80%
8.0
YouTube
80%
8.0
Reporting/analytics (3)
90%
9.0
Campaign success analytics
90%
9.0
Real-time tracking
90%
9.0
Competitor analysis
90%
9.0
Account management (2)
90%
9.0
Role-based user permissions & privileges
100%
10.0
Mobile access
80%
8.0
Social media is extremely important to our company. As a large global event, we require the ability to connect globally with our audience in real-time and social media is the best way for us to do this. We use social media to tell stories, to sell tickets, to build engagement and excitement, and of course to manage customer inquiries. It has become increasingly important to senior management to check the pulse of what's happening and see what is trending for our organization. It's also important for a sense check on burgeoning issues and is a critical communication tool.
Khoros has been critical in our social media strategy. It has allowed us to build specific teams and workflows into our processes and will mean we have a solid system in place for our global event. It has assisted in obtaining awareness and buy-in from senior management and has become a critical tool to evaluate our audiences. Without Khoros we would not be able to operate with such a high standard of customer care.
We have successfully onboarded not only our digital media team, but also teams from other partner organisations who are using the system. They use this to ensure they can plan and schedule their content and also so that we can share and assign work across various areas of our wider organisation.
We have not integrated Khoros with other tools, but if we were around for longer I would be keen to look at integrating Khoros with a CRM such as sales.com.
I would say that it is clear that Khoros is dedicated to social media marketing, whereas with Social Studio it always felt like it was a bought add-on to an already large ecosystem within Salesforce. This means that from a user experience and a support focus, Khoros has better overall functionality to it than Social Studio.
I use the Khoros Community to check for answers to any issues before I raise a support ticket. I find that most people have had a similar experience and the group is very supportive. I also like to attend their events where I can as I think it's great to see what products are coming up.
Jeffery Hawkins | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Khoros Conversations is being used to house assets, plan and schedule deployments, and measure results. Khoros Intelligence is being used to monitor our own and our competitors' mentions across social channels, as well as being used to monitor trends in our industry. The specific business problems it is being used to address include having one platform to monitor social media metrics (instead of logging into each channel and getting metrics for just that platform) and to be able to measure social "buzz" created by our attendance and efforts at trade events.
  • View Metrics across channels: Khoros gives quick access to the most important metrics and you can compare metrics across channels with just a few mouse clicks. This used to be a very cumbersome and manual process but is now greatly simplified and immediate.
  • Monitoring competitors: we monitor both our competitors' tweets, and mentions of them. This allows us to see what customers are saying, and then we can respond to those customers or promote specific aspects of our product that addresses our competitors' shortcomings.
  • Quick Customer Response: We can very easily see when a customer or social media user is mentioning our brand, and can respond to concerns, questions about products, or advice we can offer in responding directly to that user or a broader audience.
  • Customer Service: There have only been a few times where I needed to contact Customer Service. They are always quick to respond and take care to offer appropriate help. Then, they follow up to make sure your concerns/needs have been met. I'm impressed!
  • Training: The platform is very deep, and the training is somewhat limited and out of date. This is endemic in the SaaS field, as the platform changes faster than the training materials can be updated. Khoros should revise their training videos (which are already quite good) to have updated material, go much slower in explanations, and break the topics up into shorter (but more in-depth) topics.
  • Exporting from Intelligence: I can create dashboards, analytics, and the like, but it would be great to have more and more accessible exporting options.
I think Khoros is particularly suited to organizations that have a desire to deploy social media to multiple channels, manage the digital assets for the posts, and then measure effectiveness.
Listening/monitoring (4)
75%
7.5
Boolean keyword searches
100%
10.0
Filtering out noise/spam
90%
9.0
Sentiment analysis
30%
3.0
Broad channel coverage
80%
8.0
Publishing (3)
N/A
N/A
Content planning and scheduling
N/A
N/A
Audience targeting
N/A
N/A
Workflow management
N/A
N/A
Engagement (3)
N/A
N/A
Automated routing and prioritization
N/A
N/A
Customer interaction histories
N/A
N/A
Bulk actions
N/A
N/A
Marketing (3)
N/A
N/A
Lead generation
N/A
N/A
Content marketing
N/A
N/A
Campaigns and promotions
N/A
N/A
Channel coverage/integration (7)
57.142857142857146%
5.7
Twitter
100%
10.0
Facebook
100%
10.0
LinkedIn
N/A
N/A
Google+
N/A
N/A
Instagram
100%
10.0
Pinterest
N/A
N/A
YouTube
100%
10.0
Reporting/analytics (3)
96.66666666666666%
9.7
Campaign success analytics
90%
9.0
Real-time tracking
100%
10.0
Competitor analysis
100%
10.0
Account management (2)
80%
8.0
Role-based user permissions & privileges
100%
10.0
Mobile access
60%
6.0
Social Media is something that we're really focusing on this year. The company leadership sees the value and necessity of engaging customers and the broader audience in order to increase loyalty and build brand awareness. As we shift from a product-focused company to a membership organization, the ability to engage our customers and the general public wherever and whenever they are will be critical for our success.
We are just starting to use Khoros. It has already proven valuable, and we aren't even fully using it yet. We're getting up to speed with both the tool and with a broader Social Media strategy (and, BTW, they have really done an incredibly wonderful job consulting with us on that strategy!). So we're really just getting involved heavily in this space. We've now got the strategy and the tool, thanks to Khoros on both accounts, now it's up to us to execute it. It's going to be an exciting year!
We are just starting to really use Khoros, so we haven't fully realized the benefit of all they have to offer. Currently, our Media Content team and the Marketing Analyst manually monitor our channel posts and interactions and notify the appropriate department if there is a customer care issue. We're looking forward to setting up more topics for specific types of concerns and setting up alerts on those with which we can notify the appropriate customer care team (product, sales, etc.) when there is a customer issue that needs attention.
We are really hoping to be able to integrate Khoros data with Tableau. We use Tableau to report, analyze, and forecast business metrics across the company. As yet, there isn't an automated solution to this, which is a significant need of ours. Our IT staff can likely do this, but it'll need to be at least 3-4 months before they can do this. I would hope Khoros would look into greater automated integration with the major reporting platforms, such as Tableau.
I was not involved in the selection process, but I know several other companies and products were evaluated. Khoros was chosen because of the simplicity of use but yet technological sophistication of its product. When you find a product that works miracles but is simple to use, the best advice is to grab it ASAP. Khoros also did a very thorough study of our brand and was able to propose a comprehensive, cross-channel social media marketing strategy. Their thoroughness impressed us, and made us realize that this was the company we needed to be working with.
We have not yet taken advantage of these resources that I am aware of. As an Information Analyst, I'm mainly interested in the data and it's accessibility. If there are events that specifically address data and analysis, and that are offered in a way that can be consumed remotely/online, I would surely take advantage of that opportunity!
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