Spredfast is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact Customer Service Goes a Long WayAcross global marketing departments.,Constantly updating and improving their product to keep it current and leading edge. Training modules are excellent, constant training on updates, low barrier of use for people to adopt the platform. Prompt technical support.,Much is done remotely, more person to person check-ins between client reps and clients would be nice. I would love to be able to edit posts directly from Spredfast after publishing instead of needing to go into the native platform to fix typos, etc.,10,Social media are mostly marketing and relationship building platforms for us. Research scientists make up a relatively small (but growing) part of the social media landscape. Life scientists are still more likely to contact via email or phone for technical assistance, mostly because their questions are highly complex. However, we are increasingly seeing questions via FB messenger from regions of the world not served by branch offices. So social care is becoming more important.,10,10,We are continuing to expand here. We have gained efficiencies through Spredfast already in customer care, and we are seeing more collaboration and sharing of content and assets through the platform.,We are integrated with Google Analytics. We are looking at integrating with Microsoft Dynamics CRM.,10,10,Sprinklr, Sprout Social and Meltwater Media Intelligence Platform,Spredfast summit is an excellent way to immerse myself in social and get ideas and information from many different sources. I have found it amazingly useful, and I wish I could get at least half of the marketing department to attend. The webinars have always been high quality, and I pay attention to the emails I get indicating what has been published on the Spredfast blog.,20,1,social editorial calendar management and campaign planning evaluation of campaign performance, high- or over-performing content, identification of influencers social customer care and response,We have been able to use the Intelligence leaderboard to identify over-performing content from scientific publishers that our customers typically follow and use that craft an agile, newsroom strategy for content creation We are able to obtain VOC from social listening,Managing promotions or contests,9,It's expensive, but it has enabled our global social media to be more coordinated and collaborative. We've gained a great deal of efficiencyFairly new to the Product, but the word about its usefulness has Spredfast!Spredfast Conversations is being used to house assets, plan and schedule deployments, and measure results. Spredfast Intelligence is being used to monitor our own and our competitors' mentions across social channels, as well as being used to monitor trends in our industry. The specific business problems it is being used to address include having one platform to monitor social media metrics (instead of logging into each channel and getting metrics for just that platform), and to be able to measure social "buzz" created by our attendance and efforts at trade events.,View Metrics across channels: Spredfast gives quick access to the most important metrics and you can compare metrics across channels with just a few mouse clicks. This used to be a very cumbersome and manual process but is now greatly simplified and immediate. Monitoring competitors: we monitor both our competitors' tweets, and mentions of them. This allows us to see what customers are saying, and then we can respond to those customers or promote specific aspects of our product that addresses our competitors' shortcomings. Quick Customer Response: We can very easily see when a customer or social media user is mentioning our brand, and can respond to concerns, questions about products, or advice we can offer in responding directly to that user or a broader audience. Customer Service: There have only been a few times where I needed to contact Customer Service. They are always quick to respond and take care to offer appropriate help. Then, they follow up to make sure your concerns/needs have been met. I'm impressed!,Training: The platform is very deep, and the training is somewhat limited and out of date. This is endemic in the SaaS field, as the platform changes faster than the training materials can be updated. Spredfast should revise their training videos (which are already quite good) to have updated material, go much slower in explanations, and break the topics up into shorter (but more in-depth) topics. Exporting from Intelligence: I can create dashboards, analytics, and the like, but it would be great to have more and more accessible exporting options.,10,Social Media is something that we're really focusing on this year. The company leadership sees the value and necessity of engaging customers and the broader audience in order to increase loyalty and build brand awareness. As we shift from a product-focused company to a membership organization, the ability to engage our customers and the general public wherever and whenever they are will be critical for our success.,We are just starting to really use Spredfast, so haven't fully realized the benefit of all they have to offer. Currently, our Media Content team and the Marketing Analyst manually monitors our channel posts and interactions, and notify the appropriate department if there is a customer care issue. We're looking forward to setting up more topics for specific types of concerns and setting up alerts on those with which we can notify the appropriate customer care team (product, sales, etc.) when there is a customer issue that needs attention.,We are really hoping to be able to integrate Spredfast data with Tableau. We use Tableau to report, analyze, and forecast business metrics across the company. As yet, there isn't an automated solution to this, which is a significant need of ours. Our IT staff can likely do this, but it'll need to be at least 3-4 months before they can do this. I would hope Spredfast would look into greater automated integration with the major reporting platforms, such as Tableau.,,We have not yet taken advantage of these resources that I am aware of. As an Information Analyst, I'm mainly interested in the data and it's accessibility. If there are events that specifically address data and analysis, and that are offered in a way that can be consumed remotely/online, I would surely take advantage of that opportunity!Spredfast is a great tool with super attentive support and people.Spredfast is being used by our social media content team and our social care team. It allows us to talk to customers in real-time and measure/learn from our work. It also allows us to publish content directly from Opal, our content planning tool. We also use it to track conversations with customers to ensure we are delivering a seamless service.,The UX is clean and easy to adopt. The team at Spredfast are extremely proactive and super keen on ensuring you're getting the most from the platform.,Although unlikely, it would be good if it could pull in the data from the social networks in real-time ;),10,It's in the top 5 concerns.,It has allowed us to move social customer care into the marketing team by giving them a tool through which they can thrive.,We integrated Spredfast with our enterprise account as well as with Opal, our content planning and calendaring tool. The integration saves us lots of time/resource in pushing content live at scale.,,We found the network and events to be particularly awesome. The webinars were extremely useful and informative and the Smart Social event in London was fantastic! We learned a lot and met some great people. Can't wait for the next one.Spredfast ShinesWe use Spredfast in our digital marketing team to meet the biggest majority of our social media needs. Our use of Spredfast is across a variety of their platforms, including Conversations, Promotions, Intelligence and Care. Our biggest use of Spredfast is Care, which we use to efficiently manage our customer care within social media. I have a team of 6 in there who love using Care. We also use Spredfast for all our reporting, both manual and automated. As we get closer to our global event, Spredfast will become increasingly important for not only Care, but also for reports and analytics. We currently use it to provide whole of company reports on a regular basis and we have onboarded a number of other partner agencies into the system and it is been a joy to use.,Customer care for social media is handled exceptionally in Spredfast Amazing onboarding process and they continue to assist throughout your contract Detailed scheduling and calendar tool with a fantastic user experience Analytics are wide-ranging and allow for analytics that are high level or more detailed deep dive,Would like to see more localised tech support,10,Social media is extremely important to our company. As a large global event, we require the ability to connect globally with our audience in real-time and social media is the best way for us to do this. We use social media to tell stories, to sell tickets, to build engagement and excitement and of course to manage customer enquiries. It has become increasingly important to senior management to check the pulse of what's happening and see what is trending for our organisation. It's also important for a sense check on burgeoning issues and is a critical communication tool.,We have successfully onboarded not only our digital media team, but also teams from other partner organisations who are using the system. They use this to ensure they can plan and schedule their content and also so that we can share and assign work across various areas of our wider organisation.,We have not integrated Spredfast with other tools, but if we were around for longer I would be keen to look at integrating Spredfast with a CRM such as,Social Studio,I use the Spredfast Community to check for answers to any issues before I raise a support ticket. I find that most people have had a similar experience and the group is very supportive. I also like to attend their events where I can as I think it's great to see what products are coming up.Spredfast is great for large organizations to keep track of social posting!Spredfast is being used across our marketing (including agency), legal, trademark, and other departments. It addresses the business problem of teams posting directly to a platform before getting appropriate approvals - this allows our corporate reputation to have another layer of security in order to be protected much better than it was previously.,Corporate reputation security - extra layer of approvals is very helpful. Through intelligence, our teams can monitor talk across social and know when something important surfaces. Spredfast conversations allows us to see and filter all posts, whether visible on a page or dark and promoted posts.,I'm looking forward to having Spredfast Audience ready but FB API issue may limit this. Spredfast can improve some of its search capabilities for larger companies who have many pages of data. I would like to see an overall calendar viewing of a sector's initiatives up front vs. having to filter for them on an initiative.,10,Social media is very important to my company's overall strategy. Although our consumer response team doesn't use Spredfast like the marketing and agency teams do, you can definitely see how much mktg has to use this for success. By forcing approvals in the system, the company is much more satisfied with the layer of protection.,Our company hasn't used the customer care piece yet as for our large scale it's not quite financially ready for us.,The most important integration is with our company's sign on system. Everyone employee has a unique code and password that they use to login to company resources. The integration with this system is critical.,Sprout Social,I actually haven't used Spredfast user groups to my knowledge but the Spredfast Summit was one of the best vendor summits I've ever attended and allowed for a ton of networking. I will be going again!,10,Yes,One time there was an issue in Conversations where users couldn't "publish now" and my customer partner immediately looked into it and got the engineers involved. They had a fix published to production within a couple days with an explanation I could share with my users. So great!
Khoros Marketing (Formerly Spredfast + Lithium)
109 Ratings
Score 8.0 out of 101
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Khoros Marketing (Formerly Spredfast + Lithium) Reviews

Khoros Marketing (Formerly Spredfast + Lithium)
109 Ratings
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Score 8.0 out of 101

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Jeffery Hawkins profile photo
January 17, 2018

Fairly new to the Product, but the word about its usefulness has Spredfast!

Score 10 out of 10
Vetted Review
Verified User
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Marketing Integrations

We are really hoping to be able to integrate Spredfast data with Tableau. We use Tableau to report, analyze, and forecast business metrics across the company. As yet, there isn't an automated solution to this, which is a significant need of ours. Our IT staff can likely do this, but it'll need to be at least 3-4 months before they can do this. I would hope Spredfast would look into greater automated integration with the major reporting platforms, such as Tableau.
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Chloe McCloskey profile photo
February 22, 2018

Spredfast is a great tool with super attentive support and people.

Score 10 out of 10
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Marketing Integrations

We integrated Spredfast with our enterprise account as well as with Opal, our content planning and calendaring tool. The integration saves us lots of time/resource in pushing content live at scale.
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Tracy Whitelaw profile photo
January 18, 2018

Spredfast Shines

Score 10 out of 10
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Marketing Integrations

We have not integrated Spredfast with other tools, but if we were around for longer I would be keen to look at integrating Spredfast with a CRM such as
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Feature Scorecard Summary

Boolean keyword searches (25)
Filtering out noise/spam (26)
Sentiment analysis (23)
Broad channel coverage (29)
Content planning and scheduling (28)
Audience targeting (24)
Content optimization (5)
Workflow management (25)
Automated routing and prioritization (20)
Customer interaction histories (23)
Bulk actions (22)
Lead generation (9)
Content marketing (18)
Paid media management (2)
Campaigns and promotions (20)
Twitter (30)
Facebook (31)
LinkedIn (20)
Google+ (16)
Instagram (30)
Pinterest (14)
YouTube (20)
Campaign success analytics (26)
Real-time tracking (27)
Competitor analysis (21)
Role-based user permissions & privileges (31)
Mobile access (28)

About Khoros Marketing (Formerly Spredfast + Lithium)

According to the vendor, Khoros is a customer engagement platform built to turn siloed knowledge into enterprise value, and customers into contributors. By connecting consumer insights across all departments, the vendor claims Khoros gives companies the ability to run their business with their customers, anticipating their needs and accelerating sales, loyalty, and innovation. With 2,000+ customers, including 52 of the Interbrand 100, and ten offices globally, Khoros powers approximately 500 million digital interactions every day. From social media to online communities and messaging to digital customer care, the vendor says Khoros helps companies authentically connect with customers throughout their journey.

The vendor promises that Khoros Marketing enables brands to engage customers with meaningful campaigns that foster loyalty and drive business results. Key benefits include:

Scalable Workflows: Orchestrate social campaigns across teams and accounts to drive business results.
Actionable Insights: Be in lockstep with your market, your competition, and your audiences.
Strong Governance: Proactively govern across your social footprint.
Meaningful Analytics: Connect your social performance to larger business objectives.

Khoros Marketing (Formerly Spredfast + Lithium) Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Does not have featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Does not have featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Khoros Marketing (Formerly Spredfast + Lithium) Integrations

Bitly, Brandwatch, Domo, Google Analytics, NetBase, Opal, Origami Logic, Oracle Siebel CRM, Synthesio, Symantec, Adobe Experience Manager, Adobe Analytics, Bynder Enterprise DAM, Widen Collective, Smarsh Connected Suite (formerly Actiance), Bazaarvoice, Crimson Hexagon, Grabyo, IBM, Kenshoo, Linkinfluence, RadiumOne, Salesforce, Tableau, Vizrt,, Pandorabots,,

Khoros Marketing (Formerly Spredfast + Lithium) Competitors

Adobe Social, Sprinklr Social + Messaging Suite, Salesforce Social Studio


Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

Khoros Marketing (Formerly Spredfast + Lithium) Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

Khoros Marketing (Formerly Spredfast + Lithium) Support Options

 Paid Version
Live Chat
Social Media
Video Tutorials / Webinar

Khoros Marketing (Formerly Spredfast + Lithium) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:Spredfast has many customers with global deployments
Supported Languages: Any language the Social Networks themselves support