Khoros Marketing (Formerly Spredfast + Lithium) Reviews

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Score 7.3 out of 101

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Reviews (1-25 of 27)

Victoria Wilson profile photo
Score 8 out of 10
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Social Media Goals

Social is a big part of our organization's marketing and care strategy. We have multiple channels we monitor and different audiences we're trying to reach with each one.
We use Intelligence religiously. It really helps us with reporting and looking back on what's important. Particularly in our regional areas.
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Score 8 out of 10
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Social Media Goals

It is very important, but we use it in the sports industry. That being said, we don't have your basic "customer care" strategy like other B2C companies do. Our social media team is there more for sharing team news, as well as other needs such as ticket sales and promotions and general content.
Spredfast is our main source of social analytics, which we track regularly. It is used in our weekly, monthly, annual and special circumstance reporting to look at what fans are saying about us and how they are engaging with different levels of content. It is a great help in showing other departments which content of theirs is or is not working.
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Joe Hill profile photo
Score 9 out of 10
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Social Media Goals

Social media is increasingly crucial to academic and scientific publishing, with the reaction and discussion around published papers being a genuine part of the discussion around new research. Being able to monitor, respond and engage in the conversation is vitally important to our business.
Increasingly Social media is also playing a key role in revenue generation - both in terms of driving traffic to our partner content, plus proving our value and scope to our institutional and research customers.
Spredfast has helped us coordinate our social efforts across multiple offices and countries, and has been at the centre of many multi-national campaigns with the calendar and planner tools. We have also been able to utilize the Spredfast analytics (within Conversations and Intelligence) to work towards the all elusive social ROI.
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Angel Soria, MBA profile photo
Score 10 out of 10
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Social Media Goals

Social media is extremely important to our company's overall marketing and customer care strategy and has more of a presence than ever.

Spredfast has helped me increase engagement across all social channels by +1,061%, followers by +46%, impressions by +189%, interactions by +303% and video views by +532% YoY. The platform is also extremely helpful with governance across our global team.
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Jesse McCarl profile photo
Score 9 out of 10
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Social Media Goals

Spredfast has helped us show the importance of social media to my company executives so that social marketing has grown in resources and importance year after year.
Spredfast has equipped us with analytics to report and labels to emphasize industry voice.
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Joey Buskirk profile photo
June 04, 2018

Spred the word

Score 9 out of 10
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Social Media Goals

It's huge. It's the future, especially when it comes to sports, so it's extremely vital.
Spredfast always stays ahead of the trends and offers sound advice as to how the various clubs should approach social. The summit is especially informative. And a blast in general.
Read Joey Buskirk's full review
No photo available
Score 10 out of 10
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Social Media Goals

Social Media is a key function of both our marketing strategy and customer care to allow for engaging with customers in the channels they frequent.
Spreadfast's role is important for publishing and customer care and helps our teams meet organizational goals.
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No photo available
Score 10 out of 10
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Social Media Goals

Social media is a core component to our brand awareness and demand generation goals. We also use it to help with a low volume of customer support requests.
Spredfast is core to our social media strategy. Their tools help us create, measure and optimize all of our social initiatives for awareness, lead generation, and customer support in one platform.
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Nikki Harmon profile photo
Score 9 out of 10
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Social Media Goals

Social at CMT, like many other companies, is becoming increasingly important. Many of our shows survive and thrive because of their fans so it's critical to get the word of mouth loud and strong.
It's allowed us to better connect our Instagram community to all of our other content sources with the shoppable pages. IG has one of our most engaged fan bases so it's been a great tool in expanding how we can engage with them and give them access to all of our content and news.
Read Nikki Harmon's full review
Latasha Howard profile photo
Score 10 out of 10
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Social Media Goals

Social media is very important to our company's brand as it is a global platform and the data we capture and analyze assists us with ensuring the Customer Care Quality and marketing campaigns, remains above standard and continue to maintain our lead with providing, “our” world renowned, Luxury Retail Customer Service, out of the box marketing and the expectations of our email, chat, phone, social, online and in- store consumers.
Spredfast has played a hug role in our customer service and training strategies, as prior to obtaining the platform this data was attempted to be captured manually only to identify social site traffic. Since we have obtained the Spredfast platform, we are now able to capture a significant amount of data much faster and it is much easier to immediately identify any concerns that arise and narrow the concern to a defined area(s), with the use of Intelligence.
Read Latasha Howard's full review
Garrett Estrada profile photo
Score 10 out of 10
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Social Media Goals

Very important.
Spredfast has allowed us to have a greater pulse on the conversations surrounding our brand, and the desires of our customer base. This has in turn helped to inform our online messaging strategy and how to make it more effective/compelling.
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Gregory Tan profile photo
February 06, 2018

Spredfast Review

Score 10 out of 10
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Social Media Goals

Very important. PepsiCo's instance is a unique one in that its implementation across all brands and global markets necessitates a consideration of large digital maturity variances. However, as we're managing the relationship and implementation of Spredfast at the global, corporate level, we take Spredfast's ability to minimize risk by mandating cross-functional approvals very seriously - and they deliver.
Spredfast has been instrumental in our strategy to mitigate risk globally by enforcing mandated approvals for all social content globally. In many ways, implementation of Spredfast has been a proxy for 'compliance' with this strategy; and the partnership, interest and excitement from our sector leadership and local market champions has been extraordinary.
Read Gregory Tan's full review
Jeffery Hawkins profile photo
Score 10 out of 10
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Social Media Goals

Social Media is something that we're really focusing on this year. The company leadership sees the value and necessity of engaging customers and the broader audience in order to increase loyalty and build brand awareness. As we shift from a product-focused company to a membership organization, the ability to engage our customers and the general public wherever and whenever they are will be critical for our success.
We are just starting to use Spredfast. It has already proven valuable, and we aren't even fully using it yet. We're getting up to speed with both the tool and with a broader Social Media strategy (and, BTW, they have really done an incredibly wonderful job consulting with us on that strategy!). So we're really just getting involved heavily in this space. We've now got the strategy and the tool, thanks to Spredfast on both accounts, now it's up to us to execute it. It's going to be an exciting year!
Read Jeffery Hawkins's full review
Michele Arduengo profile photo
Score 10 out of 10
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Social Media Goals

Social media are mostly marketing and relationship building platforms for us. Research scientists make up a relatively small (but growing) part of the social media landscape. Life scientists are still more likely to contact via email or phone for technical assistance, mostly because their questions are highly complex. However, we are increasingly seeing questions via FB messenger from regions of the world not served by branch offices. So social care is becoming more important.
It has improved our management of our calendars and efforts. It has given us a the tools we need to develop a strategy rather than doing social piecemeal, and it allows us to see what content works best on each platform. Spredfast has really enhanced our ability to pick up on important conversations and make sure that we do respond to any customer queries through social. Also, the Intelligence piece of their platform is providing key voice-of-customer information for us as we develop campaigns and messaging that will resonate with our customers.
Read Michele Arduengo's full review
Richard Reeves profile photo
Score 10 out of 10
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Social Media Goals

Social media plays a huge and vital role in our business, we use social media to help customers and to promote our brands to the public across Europe. Our business strategy combines social media with all standard mediums of interaction with our customers.
Spredfast has helped bring together the company departments by allowing a streamlined tool work across multiple platforms and departments to ensure every interaction in social media is a positive one.
Read Richard Reeves's full review
Kelcey Zacarese profile photo
Score 8 out of 10
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Social Media Goals

It is very important. Our social media strategy in listener care has been recognized across the business as we have become the first responders to crisis management.
It has helped us become the first responders to any crises that arise online. It is important to us that we recognize these issues and report them to the appropriate department ASAP before it travels further up to escalations.
Read Kelcey Zacarese's full review
Tracy Whitelaw profile photo
January 18, 2018

Spredfast Shines

Score 10 out of 10
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Social Media Goals

Social media is extremely important to our company. As a large global event, we require the ability to connect globally with our audience in real-time and social media is the best way for us to do this. We use social media to tell stories, to sell tickets, to build engagement and excitement and of course to manage customer enquiries. It has become increasingly important to senior management to check the pulse of what's happening and see what is trending for our organisation. It's also important for a sense check on burgeoning issues and is a critical communication tool.
Spredfast has been critical in our social media strategy. It has allowed us to build specific teams and workflows into our processes and will mean we have a solid system in place for our global event. It has assisted in obtaining awareness and buy-in from senior management and has become a critical tool to evaluate our audiences. Without Spredfast we would not be able to operate with such a high-standard of customer care.
Read Tracy Whitelaw's full review
Chelsia Johnson profile photo
Score 8 out of 10
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Social Media Goals

Social Media is a major part of our marketing strategy and evolving to become a larger part of our customer care strategy. We use social media across both domestic and international brand and demand marketing plans. We are also in the process of setting up customer care strategies and to function across multiple teams.
Read Chelsia Johnson's full review
No photo available
Score 8 out of 10
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Social Media Goals

Social media is huge to our company's overall marketing strategy. We base all of our work on what is happening in the culture so understanding our audience and getting large amounts of data on them is extremely helpful. It has really helped to understand our company's audience and what they are into and talking about.
Spredfast has been monumental in our everyday work life. We use it to get data and analytics on our company as well as all of our clients.
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No photo available
March 15, 2018

Love Spredfast!

Score 10 out of 10
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Social Media Goals

It's a critical part of our strategy.
It's allowed us to streamline the manual work involved with campaign management, and the time we save we can devote to strategy. The insights we've gotten from analytics have provided us with invaluable knowledge of how successful our campaigns are (or aren't).
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No photo available
Score 9 out of 10
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Social Media Goals

Social media is the primary focus of many of our client engagements as our audiences spend the majority of their time on Twitter, Facebook, Instagram, YouTube, etc. Core social disciplines including research, persona development, competitive analysis, community management, creative concepting and publishing, influencer engagement, measurement, KPI optimization and paid media distribution are all common tasks across our practice.
Spredfast helps fuel our strategic social recommendations for brands looking to create or build upon their presence across paid, owned and earned channels. This tool is essential in bolstering our tactical perspectives with first hand data, verbatims, volume analyses and sentiment reviews.
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No photo available
Score 10 out of 10
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Social Media Goals

Social media is very important to my company's overall strategy. Although our consumer response team doesn't use Spredfast like the marketing and agency teams do, you can definitely see how much mktg has to use this for success. By forcing approvals in the system, the company is much more satisfied with the layer of protection.
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Feature Scorecard Summary

Boolean keyword searches (36)
6.5
Filtering out noise/spam (38)
5.9
Sentiment analysis (33)
5.2
Broad channel coverage (41)
7.7
Content planning and scheduling (45)
7.6
Audience targeting (37)
6.5
Content optimization (5)
5.0
Workflow management (41)
7.1
Automated routing and prioritization (31)
6.1
Customer interaction histories (36)
6.5
Bulk actions (33)
7.0
Lead generation (13)
6.3
Content marketing (25)
7.0
Paid media management (2)
7.1
Campaigns and promotions (30)
7.0
Twitter (44)
8.0
Facebook (46)
7.9
LinkedIn (29)
6.4
Google+ (16)
8.0
Instagram (44)
7.6
Pinterest (17)
5.9
YouTube (26)
8.1
Campaign success analytics (39)
7.0
Real-time tracking (40)
7.5
Competitor analysis (30)
6.9
Role-based user permissions & privileges (46)
6.9
Mobile access (43)
6.1

About Khoros Marketing (Formerly Spredfast + Lithium)

According to the vendor, Khoros is a customer engagement platform built to turn siloed knowledge into enterprise value, and customers into contributors. By connecting consumer insights across all departments, the vendor claims Khoros gives companies the ability to run their business with their customers, anticipating their needs and accelerating sales, loyalty, and innovation. With 2,000+ customers, including 52 of the Interbrand 100, and ten offices globally, Khoros powers approximately 500 million digital interactions every day. From social media to online communities and messaging to digital customer care, the vendor says Khoros helps companies authentically connect with customers throughout their journey.


The vendor promises that Khoros Marketing enables brands to engage customers with meaningful campaigns that foster loyalty and drive business results. Key benefits include:

Scalable Workflows: Orchestrate social campaigns across teams and accounts to drive business results.
Actionable Insights: Be in lockstep with your market, your competition, and your audiences.
Strong Governance: Proactively govern across your social footprint.
Meaningful Analytics: Connect your social performance to larger business objectives.

Khoros Marketing (Formerly Spredfast + Lithium) Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Does not have featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Does not have featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Khoros Marketing (Formerly Spredfast + Lithium) Integrations

Bitly, Brandwatch, Domo, Google Analytics, NetBase, Opal, Origami Logic, Oracle Siebel CRM, Synthesio, Symantec, Adobe Experience Manager, Adobe Analytics, Bynder Enterprise DAM, Widen Collective, Reply.ai, Smarsh Connected Suite (formerly Actiance), Bazaarvoice, Crimson Hexagon, Grabyo, IBM, Kenshoo, Linkinfluence, RadiumOne, Salesforce, Tableau, Vizrt, BI.ink, Pandorabots, Po.st

Khoros Marketing (Formerly Spredfast + Lithium) Competitors

Adobe Social, Sprinklr Social + Messaging Suite, Salesforce Social Studio

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

Khoros Marketing (Formerly Spredfast + Lithium) Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
0%
Mid-Size Companies (51-500 employees)
3%
Enterprises (> 500 employees)
97%

Khoros Marketing (Formerly Spredfast + Lithium) Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Khoros Marketing (Formerly Spredfast + Lithium) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:Spredfast has many customers with global deployments
Supported Languages: Any language the Social Networks themselves support