Ease of use
I think Monetate is very useful for testing. No issues with the system. Clear and easy to use with support and manuals
MonetateFormerly Kibo Personalization, powered by Monetate & Certona
Overview
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
Pricing
N/A
Unavailable
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in…
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
29 people also want pricing
Alternatives Pricing
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
What is ContactPigeon?
ContactPigeon is a marketing automation solution for eCommerce. It combines email marketing, dynamic pop-ups, segmentation, automation flows and real-time analytics for marketers to maximize results when it comes to visitor remarketing. It enables eCommerce and B2C businesses to better engage,…
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.
Monetate is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization, through to testing & experimentation, and product recommendations at scale.
In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization included capabilites from these solutions. Monetate was spun off from Kibo in October of 2022.
Monetate Features
- Supported: Testing
- Supported: Segmentation
- Supported: Machine Learning
- Supported: Data Integration
- Supported: APIs
Monetate Integrations
Monetate Competitors
Monetate Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Monetate Downloadables
- Monetate’s machine learning and automated personalization together with Certona’s mastery of product recommendations are described in this playbook.It also includes definitions of the different tactics available, alongside suggested key best practices when implementing optimization and personalization strategies.
- According to Gartner, by 2024, 75% of the global population will be covered by data privacy regulations. And Google’s ban on third-party cookies will affect over 3.2 billion people. Whereas with third-party data, retailers and online business could get access to information on pretty much all of their customers, now they have to rely on the customers volunteering the information they need to make personalization effective. This could drastically cut the percentage of customers that online businesses have useful data for. How marketers look for and collect these insights will have to change, but it is still possible to gather the geographic, gender, age, and preference information you need to make personalization effective.
Frequently Asked Questions
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.
Adobe Target, Optimizely Web Experimentation, and Dynamic Yield are common alternatives for Monetate.
Reviewers rate Implementation Rating highest, with a score of 9.1.
The most common users of Monetate are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(159)Attribute Ratings
- 8.2Likelihood to Renew
- 10Availability
- 10Performance
- 6.3Usability
- 8Support Rating
- 10In-Person Training
- 9.1Implementation Rating
- 7Vendor post-sale
- 8.8Monetate Testing
- 8.4Monetate Segmentation & Experience Testing
- 6.6Monetate Machine Learning Capabilities
- 8.6Monetate Analytics & Reporting
- 6.9Monetate Data Integrations
- 7.4Monetate Marketing Goals
- 8.2Monetate Ease of Use
- 7.9Monetate Customer Success
- 7.9Monetate Customer Support
Reviews
(76-100 of 105)Companies can't remove reviews or game the system. Here's why
September 02, 2015
Monetate is a great tool for outside of the box web-thinking
Score 7 out of 10
Vetted Review
Verified User
We utilize the power of the Monetate platform to add/remove elements on our web site in a quick and easy fashion and leverage the testing capabilities to A/B test site changes globally before rolling them out "officially".
- The ease of setting up actions to add new content or remove existing content from the web site is very streamlined and even non-coders on our team can do so with ease and little difficulty.
- With the power of A/B testing on virtually anything we post to the site with Monetate we can gauge user response and acceptance and target the "better" CTR on specific designs. This expedites the creation of future designs as we know what works--and what doesn't.
- Running concurrent campaigns throughout the site is simple as you can easily pause and edit anything running on the site with little interruption to the flow of the existing site.
- The action builder interface has come a long way, but there are times when it feels intrusive. The top nav bar that is shown should be resizable to the user specifications... not on the standard sizes that Monetate dictates.
- Sharing tests with others is quite easy, however, a test should be made available to "test" automatically rather than having to build a specific link. Users should be able to set a target location and allow others to see it as part ot the set up process and that "share link" should be automatically generated upon "completion" of building a campaign. Having to click elsewhere and build a link foolish as it is nearly always a "next step".
September 02, 2015
Great Personalization Tool
Score 9 out of 10
Vetted Review
Verified User
Monetate is a great tool to deliver personalized content to the customers where customers are seeing real time personalization fitting to their behavior. It's also great to do AB testing with Monetate as the customers are easily segmented and presented with different testing content. It provides a quick solution for site owners to dynamically insert content without having advanced technical background.
- Capture customers' behavior real time.
- Easy to use UI.
- There are endless combination of targeting variables to utilize.
- Faster turnaround time for special targeting variable request.
- Deliver new features for the UI at the time they promised.
September 01, 2015
Why we selected Monetate as our testing and targeting vendor.
Score 10 out of 10
Vetted Review
Verified User
We use Monetate for onsite testing and personalization - from very simple a/b content tests to very advanced functionality tests. Occasionally we use it to push content or features quickly when our IT group is backlogged. It is a very robust and yet simple tool for us.
- Monetate's testing tool is extremely user friendly, reliable and robust. The tool itself allows us to test content and functionality in 2-4 weeks where it would normally take months for our IT team to prioritize and build.
- Monetate's service is above and beyond. They assign each client a very knowledgeable and helpful client success manager who speaks with us weekly and answers emails daily when we have questions. They are proactive about testing suggestions and ideas and are extremely quick to respond to questions.
- I truly have no areas for improvement for Monetate.
August 12, 2015
Simple A/B testing and Instant site updates
Score 10 out of 10
Vetted Review
Verified User
We use Monetate in our eComm department for our websites. Monetate allows us to implement our site ideas quicker and more easily than going through the traditional site update process. It also allows us to test our changes so we can make an informed business decision on what leads to better ROI. I love the simplistic user interface of Monetate. It's a truly great product and I would recommend it to any other company.
- I can implement my tests/features with little to no HTML coding experience. It's great!
- Instant previews and instant fixes before pushing an experience live.
- Segmenting is very easy and clear of which customers will and won't see a given experience.
- Some lag when searching for experiences, but we have multiple brands all on the same account, so this is likely part of the issue. This lag was severely decreased with a recent update.
- Not being able to preview every type of experience. Some you have to push live and just use IP segmentation to preview before rolling out to segmented customers.
Score 10 out of 10
Vetted Review
Verified User
Monetate is currently being used only in one department to deliver relevant, personalized experiences and offers on our website. It allows us to target different audiences based on location, behavior and other information we have so that we can learn what UI works best on our site and provide meaningful customer shopping experiences, and drive signups and conversions.
- Their knowledge base and university is extremely informative and helpful when you need some extra help understanding the product features and capabilities.
- The Summit is incredible in every way. All the speakers were outstanding. The entertainment and networking opportunities were also a huge value add, and the one day university helped me gain confidence using the tool and learn helpful tips from other retail customers.
- The PEOPLE! The account reps and everyone else there provide incredible service all the time and everyone I have met at the company goes overboard to make sure customers are happy with the product, using it to its fullest potential, and meeting their goals.
- The product is awesome and extremely easy to use even for non-technical people.
- Most of the issues I have are being addressed in the upcoming release and it is all around organization of experiences in the tool. They are creating a filing system to make it easier to manage experiences and that will be a big improvement.
July 08, 2015
Monetate delivers personalized experiences to your customers, across channels and devices.
Score 10 out of 10
Vetted Review
Verified User
Monetate's platform is used to define customer segments, create actions, and run A/B tests for improving user experiences and conversions across multiple devices and channels.
- Creating campaigns is as simple as click and point. No coding experience required.
- Building customer segments based on used behavior.
- Managing campaigns in real time.
- Analytics and actionable insights provided for each campaign.
- Integrating data insights from other platforms.
May 01, 2015
A Great Extension of My Team
Score 10 out of 10
Vetted Review
Verified User
We use Monetate to test segmentation targets and site development/changes in eCommerce. It allows us to test without incurring hours upon hours of third party development and to easily define testing parameters.
- I love that I can easily and quickly build an action, and implement within a very small time frame.
- Troubleshooting is simple with Monetate support.
- The software is very easy for me to understand and their knowledge base is first class.
- Action builder could be simpler to use. Sometimes it doesn't seem to pull specific elements out of my native site and instead groups them together.
- I'd like to see the metrics UI updated. I recently pulled metrics for campaigns and items that had not hit significance display in a pale gray text.
- I'd like to be able to contact support via phone.
April 09, 2015
Monetate - Review
Score 9 out of 10
Vetted Review
Verified User
We have used Monetate to understand who our customer is. Once we know that, we can use it to identify what their intent is. Personalization is a term being thrown around a lot all over the Internet, but it is really being put to use by Monetate. We can change many things on our sites based on who our customer is, or what they are interested in.
I currently use Monetate on most of our web properties, and plan on expanding. Being able to personalize the sites has helped us differentiate our sites from each other, although we still have a long way to go.
I currently use Monetate on most of our web properties, and plan on expanding. Being able to personalize the sites has helped us differentiate our sites from each other, although we still have a long way to go.
- I have really enjoyed finding out who our customer is by using Live Audience. To me, it is the closest thing to the Marketing Holy Grail that I have seen. Knowing that much information about our customers is going to be invaluable.
- The analytical aspect of the Test Lab has helped us make improvements across our organization. The ability to show conversion rates, revenue increases and Add to Cart rates have helped us move the needle on change.
- I have been impressed with the communication from Monetate. Our Client Success team is always available for questions and help. Many times contacting vendors can be very hard, but Monetate understands what we are trying to do, and knows that sometimes time is an issue. They are always eager to help, and never rude or complaining.
- I would love to see more detailed analytics. They are releasing some new analytics in the future, so this may not be relevant for long.
Score 9 out of 10
Vetted Review
Verified User
Monetate is used strictly in IT, but we take care of issues and jobs from all lines of the business. Our call center went down one day and we were able to add a tippy top banner to tell our customers that they could only order online at the moment. Being able to add things to our site without a stage prop is amazing for last minute issues like that. We also use it for testing and it makes me so much more confident when we add something to the site if we have tested it first. It's our feature barometer. I can't imagine doing my job without Monetate now.
- Support/education - every new feature that is rolled out comes with a webinar and instruction. This is so helpful.
- Ideas - our rep is constantly evaluating our site to see if there are any new things we could try.
- Flexibility - We can do almost anything with Monetate, but if we can't, I know that they're open to the idea of adding something to their development schedule. It's nice to know that your opinion matters.
- Third-party analytics is not the easiest. I use Coremetrics and tagging those is tedious.
- The reps could learn a bit more about the business of their client.
- I'd like to see more reporting features.
March 22, 2015
Great tool!
Score 10 out of 10
Vetted Review
Verified User
I have been using Monetate for over three years now. The tool is extremely easy to use. We have been executing extensive A/B test campaigns on the site using this tool which have directly increased conversion and revenue. The request time for new campaigns is very short. Usually campaigns are live within two weeks from when they are submitted to our account managers.
- The turn around time is fast. Two weeks usually.
- The staff is always available and helpful.
- The capabilities of the tool are fantastic. It is rare when they cannot make a campaign that I request.
- I wish you could preview multiple campaigns at once. To make sure they work well together.
March 16, 2015
Monetate- Value Your Work With a Dollar Figure
Score 8 out of 10
Vetted Review
Verified User
We are using Monetate for testing new things on the site (simple creative, CTAs, merchandising ideas, promotions) and we also use it for serving content and site elements that might take our IT department longer to implement.
- Targeting and segmentation- for those that don't have sophisticated content management systems and for those hoping to better personalize their site.
- Showing incremental lift/decrease- for things like promotions and other site enhancements, Monetate does a great job of giving an incremental dollar figure to things that top level executives are going to want to see.
- Ease of use- the UI is incredibly user-friendly and Action Builder is a great asset for people who aren't as adept with coding and such.
- Being quicker to release new features after they are announced. We often wait a year to gain access to features we are excited to use after they are announced.
- Being quicker to build out actions around the holiday shopping season.
- In terms of client support, we find that we have to sometimes remind our client service members about tests and other things discussed on update calls. A consistent follow up status email after each call or some other method of keeping track of things going on would be most helpful.
February 25, 2015
Smarter Marketing with Monetate
Score 9 out of 10
Vetted Review
Verified User
We use Monetate to Test and Target most of our marketing placements across all of our websites for lead generation, subscription and content marketing. It puts control into our online marketing teams hands to efficiently and effectively optimize our marketing campaigns without intervention or resource needs from our technical team.
- Allows our marketing team to efficiently and effectively launch tests and manage our onsite marketing campaigns without relying on our technical team.
- More opportunity for personalization and advanced segmentation of offers.
- Client success team easy to work with and very solution oriented.
- More robust reporting and data extraction to a third party BI tool.
- There can be a fairly lengthy "flicker" at times with swapping content when using the asynchronous tags.
February 17, 2015
Monetate was a revelation to our company.
Score 9 out of 10
Vetted Review
Verified User
- Monetate is able to pull geographical data, and drill down to send the right message to our customers. For example,the tool helped us segment so that we could send banners ads based on IP Address. Since we were product driven, we would send ads with jackets, winter hats, etc to cold weather areas and the reverse to the other side.
- I liked it and never had any issues.
February 04, 2015
Cream of the Crop Testing and Merchandising Tool
Score 10 out of 10
Vetted Review
Verified User
We are using Monetate for our A/B/n Testing Platform and a rapid merchandising tool. We are using it primarily in our Marketing and Merchandising teams.
- Monetate is extremely powerful while minimizing it's impact on site performance.
- Monetate enables non-technical people to intelligently merchandise their sites.
- Monetate was wildly simple to implement and their staff has been very helpful
- Their backend could use some improvements. Juggling 15-20 tests makes finding and editing campaigns difficult.
- Their reporting seems a bit too basic
- Their support platforms are a bit expensive and are a little light on guidance
February 04, 2015
Monetize more Customers with Monetate
Score 9 out of 10
Vetted Review
Verified User
Monetate addressed the issue of needing to provide different content for different audiences. It was used only within the ecom dept, but fulfilled requests made by other depts.
- Very easy to set up new tests.
- Very easy to report on these tests.
- Super quick changes can be made to your site that are automatic.
- Reporting was not always as reliable as I had hoped.
- Should be some kind of alert when you create or start a test that interferes with another.
January 25, 2015
Gotta get Monetate!
Score 10 out of 10
Vetted Review
Verified User
Monetate is currently being used in the e-Commerce area specifically for recommendations, banners and other imagery.
- Site wide recommendations
- Customer Service - fast problem solvers
- Teaching how to maximize the tool
- Some tracking sources
- Being able to duplicate storefront recs to mobile instead of having to create to separate campaigns.
December 23, 2014
The number 1 Tool to boost your business in an ecommerce world.
Score 10 out of 10
Vetted Review
Verified User
We have had Monetate for the past 6 months have found this to be the best tool we could of imagined, allowing us to do testing on colours, buttons and mostly adverts on home pages. We had this first for our UK business and we are so impressed we have just signed another 13 countries we operate from into this program. If you are to do anything to improve your websites i would suggest you get Monetate.
- We have used the tool for simple tasks to test the wording on call to actions to see what our customers find more personal.
- We have also used it to test home pages for new visitors to see how they react to the different layouts.
- We have highlighted deadlines with countdowns on things like next day delivery, Deal of the days etc
- My only improvement I would suggest is that when using the action builder the arrows are more visible as sometimes I can't see them and just look for my cursor to change to a hand.
December 09, 2014
Monetate a Valuable Partner
Score 9 out of 10
Vetted Review
Verified User
We recommended Monetate to one of our clients after a review of multiple testing platforms. Monetate had the best featureset and ease of use across all of the products we analyzed.
- A/B Testing
- Automated product recommendation
- Content targeting
- The Monetate feed should be more easily integrated with the front-end, rather than requiring FTP upload
December 09, 2014
Great Tool, Great Team, Awesome Results!
Score 10 out of 10
Vetted Review
Verified User
Monetate is used within the marketing department in order to improve our Ecommerce site performance. It provides us with the ability to find "what works" very quickly.
- Segment testing capabilities - able to test things that may only be relevant to portions of our audience.
- Very quickly get tests live - we've used the flexibility and quickness to stand up messaging and impact the whole site in scenarios when we cannot wait for our developers to make changes or when we only want something up for a limited time.
- Account management team is great! always providing insight and ideas.
- Sometimes the development queue gets a bit lengthy and we have to wait longer than desired for tests to be able to be set up.
December 05, 2014
Powerful Tool for Any Website
Score 9 out of 10
Vetted Review
Verified User
Monetate is currently used by our marketing division to display customized content based on customer behavior as well as AB Test different elements across the site. Being able to display the right content to each customer has allowed for more efficient marketing and effectively lower costs. The AB Testing has been invaluable to increasing overall site performance / engagement.
- The ability to build custom actions that allows users to really insert any element/content into your site.
- Performance reports of each campaign on metrics such as average order value (AOV), conversion rate (CR), Bounce, etc.
- Monetate devs are constantly providing new tools/content that have proven very useful
- Really wish there was some sort of real time reporting rather than having to wait a day for any results.
- When replacing content on site using Monetate, there is a flash/flicker of the original content which can be seen by anyone. Not desirable but not the worst either.
December 04, 2014
Great Solution for Marketers and Experience Optimizers
Score 8 out of 10
Vetted Review
Verified User
Monetate is used within our company as a solution for both marketing and our User Experience department. It's being used for merchandising solutions on the site by marketing, in particular to build out relevant promotions to customers and easily manage the those promotions, as well as to automate a lot of processes that used to be done manually - so it reduces work load tremendously. For User Experience, we use it to build out different experiences to test on the site to build out an optimized experience specific to the user case.
- Very easy to build out "actions." Compared to previous tools we've used, Monetate is very user-friendly, especially in that it doesn't require actually going into the code and inserting anything - Monetate does it via DOM manipulation, etc.
- Great geotargeting of merchandising. We do a lot of business internationally, and the products bought there are quite different depending on location - so Monetate's ability to build out recommendations or other merchandising modules that bring up products specific to behavior of others in the geolocation is fantastic.
- Very easy to target design changes to mobile. We are segmenting out mobile optimization as a specific action item and being able to target experiences solely for users based on device is a requirement, which monetate does very well.
- Would like to see better segmentation within the reporting section by default. When you build a report and then run it, you can have segmentation - but not within the basic reports that are built in to the system.
- As easy as it is to build actions, there are a few solutions that are even easier (with drag and drop functionality, etc.) Would love to see further improvements.
November 11, 2014
A/B Testing Champion
Score 8 out of 10
Vetted Review
Verified User
We use Monetate to conduct A/B tests and optimize from those results. We also use the tool to make quick changes to the site when we notice a customer issue. We use the tool to email customers tailored offers. We also use the tool to collect regional data across the country.
- The product gives you the ability to make quick changes to your site without needing IT assistance
- You have the ability to make the changes yourself, and not wait on Monetate support
- If you need Monetate support, it is always available.
- It takes Monetate a week and a half to build actions if we'd like their support to do so. A faster turnaround would be much more convenient.
May 16, 2014
Good product, but delay on load
Score 7 out of 10
Vetted Review
Verified User
Currently being utilized to show promotion banners across our site. We also use it to swap creative content based on where a visitor is visiting from (eg. countries)
- Easy to set up campaigns ( setting up creative, linking, etc)
- Does a fairy good job of targeting div class or id class to swap out content
- There is a delay on the swapping of content.
- There is a jump (due to delay) when a banner shows up in the banner space.
- We are seeing some issues on mobile sites/certain mobile clients.
May 13, 2014
The Client Success Team goes above and beyond.
Score 10 out of 10
Vetted Review
Verified User
Monetate is primarily used in our Production team for multivariate tests requested by our brand and site managers. It also allows us to circumvent IT for many tasks and we occasionally use it as a marketing tool.
- Multivariate Testing
- Marketing Campaigns that are out of scope for marketing and production (circumventing IT and devs)
- Reporting
- Some of the newest tools are a bit unpolished. They are extremely receptive and responsive to feedback though.
May 10, 2014
A Web Designer's Best Friend
Score 9 out of 10
Vetted Review
Verified User
The tool is mainly used by our eCommerce Design, Online Marketing and Web Analytics teams. We use Monetate to run marketing campaigns within our site as well as A/B tests on different graphic elements and new HTML/CSS markup. Monetate allows us to make updates instantly to the site without having to put our new content into an IT Release.
- As Creative Manager of the Design team, Monetate gives us an enormous amount of flexibility in the way we execute different/new marketing campaigns.
- As designers, the new ActionBuilder tool allows us to add new content, show/hide markup and adjust live content by creating our own actions within Monetate. Prior to this tool there was a 2 week turnaround for new actions for us to use. With ActionBuilder, we can create actions as fast as we can conceptualize them.
- Monetate also gives us another option in band-aiding any live site issues that may arise. Rather than waiting for updates to go through our normal production cycle, we can instantly create an action and post the updated content live in a matter of minutes, not hours or days.
- One flaw I can see with Monetate is the level of security that is involved. Hypothetically anyone with a login can post anything they'd like on the live site without warning. I understand this will change based on the company and who is allowed to access it, but it is something that has always made me nervous regarding Monetate.