Skip to main content
TrustRadius
Monetate

Monetate
Formerly Kibo Personalization, powered by Monetate & Certona

Overview

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate…

Read more
Recent Reviews

Ease of use

7 out of 10
September 05, 2023
Incentivized
I think Monetate is very useful for testing. No issues with the system. Clear and easy to use with support and manuals
Continue reading

Quick overview

8 out of 10
April 18, 2023
Incentivized
We've been able to use Monetate to support personalisation across different customer segments on site, as well as run a number of AB tests …
Continue reading

Monetate Review

10 out of 10
February 28, 2023
Incentivized
We use Monetate to create different user journeys for different customers we target. Doing A/B testing we get to see which experience will …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

28 people also want pricing

Alternatives Pricing

What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

What is ContactPigeon?

ContactPigeon is a marketing automation solution for eCommerce. It combines email marketing, dynamic pop-ups, segmentation, automation flows and real-time analytics for marketers to maximize results when it comes to visitor remarketing. It enables eCommerce and B2C businesses to better engage,…

Return to navigation

Product Details

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Monetate is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization, through to testing & experimentation, and product recommendations at scale.

In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization included capabilites from these solutions. Monetate was spun off from Kibo in October of 2022.

Monetate Features

  • Supported: Testing
  • Supported: Segmentation
  • Supported: Machine Learning
  • Supported: Data Integration
  • Supported: APIs

Monetate Video

Monetate Integrations

Monetate Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Adobe Target, Optimizely Web Experimentation, and HiConversion are common alternatives for Monetate.

Reviewers rate Implementation Rating highest, with a score of 9.1.

The most common users of Monetate are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(159)

Attribute Ratings

Reviews

(1-25 of 105)
Companies can't remove reviews or game the system. Here's why
September 05, 2023

Ease of use

Score 7 out of 10
Vetted Review
Verified User
Incentivized
I think Monetate is very useful for testing. No issues with the system. Clear and easy to use with support and manuals
  • Ease of use
  • banners
I think it's great for AB testing, when you may not have other systems that can use this. In my experience, the Support team are very helpful.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We primarily use Monetate for A/B testing and PDP personalization. We have found Monetate helpful in testing new layouts on our home pages.
  • Customer Segmentation and Targeting.
  • Very Customizable in its capabilities.
  • High-level reporting.
  • Very HTML-heavy in some aspects.
  • HTML module selector is not always accurate.
  • Masking can be difficult to figure out.
Monetate is great if you already have an understanding of HTML and CSS. In that case, it can be very useful and customizable on a brand-by-brand base. However, it is a bit tricky for those who do not have previous HTML and CSS experience to pick up.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Monetate to drive our A/B testing program that helps us test customer-centric hypotheses. Landing page optimization and personalization recommendations are the top priorities. The long-term roadmap is to create a more dynamic and real-time personalization using Monetate
  • Segment user for AB testing
  • Personalized recommendation
  • Inject campaign based creatives
  • Scope for Automation and real-time integration with Web
  • Masking can be difficult to figure out
  • Need a longer learning cycle for users to leverage all the capabilities available in the suite
It is very easy to set up AB tests based on the overall population and can use improvements in setting up personalized and dynamic segmentation. Audience segmentation is relatively painless. They provide a robust way to granularly target visitors by device type, location, weather, demographics, etc.
Erik Ickes | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Monetate to customize our site based on known personas within the education sector (teachers, administrators, district buyers) and to market our geographically specific workshops to visitors within range of an event.
  • Easy to use interface.
  • Seamless for the end user.
  • SEO is not affected.
  • Personalized site means greater retention and interest.
  • Doesn't always work with active or JS controlled elements on the site.
  • We use a lot of support hours to implement experiences.
It's great for straightforward swapping and moving of elements and has a nice set of pre-built experiences that make it ready right out of the box. There is also very little setup involved.

We haven't found it that effective for converting for revenue in our market but we are not in a traditional e-commerce business. A normal retail site would see bigger benefits that we do.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Kibo Monetate as a personalization, A/B testing, and recommendation. Every day we test a lot of variables to improve our results over the internet, seeking to provide the best experience to every customer that gets in touch with our brand; it's a powerful solution to remove any road blockers.
  • Product recommendation
  • A/B Testing
  • Personalization
  • It needs to be easy to integrate with other platforms
  • It can be easier to use
It seems to be more appropriate for brands who want to expand and improve their business, seeking the best experience for their customers, improve the product recommendations, it's very appropriate for those who wants to grow the business, for those who needs a very good support and starting on the growth methodology.
April 18, 2023

Quick overview

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We've been able to use Monetate to support personalisation across different customer segments on site, as well as run a number of AB tests to understand & enhance customer behaviour & provide best customer experience
  • Personalisation
  • Testing
  • Segmentation
  • Targeting - making it easier to target experiences from specific channels
  • Product Recommendations - based on specific customer behaviour
Monetate is a great solution to enhance customer experience on site through personalization and customer segmentation, we've been able to feed our audience data into the platforms for various inclusion & exclusion lists
Score 2 out of 10
Vetted Review
Verified User
Incentivized
I mostly use Kibo for creating personalized offers and A/B tests. Mainly looking to champion between different asset creatives and placement on the page, to determine the winner.
  • A/B test
  • CMS
  • A/B majority fit
  • EVERYTHING!!!
  • Customer support
  • Platform functionality and accuracy of data
This tool was a great help when used as CMS - I.E.: when we need to quickly make content changes and schedule the updates for a certain time/ date. The downside to this is that there is always a flicker - the time to load the new asset is slow to load so that the user will initially see the existing page. The overall page performance will decrease with the number of tests/ Monetate experience running on the page. The overall platform is pretty difficult to use in my experience. Lastly, the accuracy of their analytics dashboard is really hard to trust.
March 22, 2023

Happy User!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Product recommendations
  • A/B Testing
  • Hot Fixes
  • Intuitive guide to creating experiences
  • Beta reporting quality
When hot fixes are needed for website appearance and user experience, and the time and resources needed from internal developer teams is not optimal, Monetate services come to the rescue. The various product recommendations options are in constant use and provide tangible results in traffic and revenue. Lastly, messaging on pages, banners and headers and especially A/B testing, bring even more value to this service. We couldn't succeed without it.
Score 2 out of 10
Vetted Review
Verified User
Incentivized
It was on-boarded at my current company before I started, to improve customer experience and test conversion rate optimisation hypotheses.

Experiences were set up to improve product discovery, increase use of site search and to improve conversion through promotional periods.
Some a/b tests were enabled, however the majority of experiences on site had no control, so we had no comparison or variance data.
  • Tested a variety of theories
  • Created experiences focused in different parts of the website, homepage, PLP and PDP
  • Little to no analysis provided by CSM on experiences
  • A lot of experiences were created without a control, so there was no data comparison to give clear insight
  • Shocking communication, often over promised and under delivered
  • Found the Monetate dashboard hard to use, confusing and unclear where to find key information
  • Unfortunately with such lack of support, we were unable to create any experiences independently
Unfortunately we had a really poor experience with Monetate. Unprofessional, poor communicators and provided no analysis and insight into experiences and tests after I asked multiple times. The platform is quite overwhelming and setting up an experience involves the user going into several different sections on site. Overall, would not recommend them after the experience we had.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We primarily use Monetate for A/B and dynamic testing on many facets of our eCommerce site. We also use the platform to set up targeted experiences for specific user groups.
  • A/B Testing.
  • Custom Targeting.
  • Intuitive user interface.
  • Lack of information in the Knowledge Base.
  • Prior experience with coding (HTML, CSS, Javascript) is a huge asset to use the Action Builder tool.
  • The queue to speak with developers to help set up a test or confirm an account setting is very long.
We use Monetate primarily for testing and setting up 100% experiences. We run multiple A/B tests and dynamic tests each month to great success and new learnings. Additionally, if we need to change site content for specific visitors for a short period of time, we use Monetate's 100% experiences to take over a section of site content. We use this the most often when targeting visitors who come to the site from a specific campaign UTM. We do not use Monetate to track sitewide behavior and analytics, even during a testing window. For example, when running a test on the Hamburger menu, we do not have a straightforward way to Monetate to see how those visitors behave during the rest of their time on site. Essentially, it can be tricky to see the detailed full-funnel effect of a test variant. For that information, we often turn to a third-party analytics platform like Google Analytics.
February 28, 2023

Monetate Review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Monetate to create different user journeys for different customers we target. Doing A/B testing we get to see which experience will help us increase traffic on the site, how many users complete a goal and also decrease the bounce rate of users.
  • Targeting. We get to target different branches across the UK and also we can target users whether they are logged in or not.
  • Quick Win. Changing something as a reactive response is super easy with Monetate and saves us going into our CMS.
  • Analytics. We can see our each of our events perform.
  • In my opinion, the only thing I would change is finding the right blog/help guide to use.
Monetate is a great way of targeting the customers you want to complete a specific conversion.
Richard Zuess | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Thanks to the help of this program I have been able to generate an impact on different websites, Monetate is not just any program that supports the creation of a marketing campaign but also helps in the best way to build an adequate administration of each of these elements to give your company a greater presence with effective and completely professional tools that currently exist, our experience has been great thanks to the customization that we have in our hands.
  • We do not know of another program that gives greater solidity to all your administrative content on the web, this program promises greater control to all its users in the cloud.
  • We can work as a group on the web thanks to Monetate, part of our mission is to work comfortably from our mobile devices and share our content immediately.
  • I like Monetate because of the multiple aspects that I can modify to my liking as well as download them to work without depending on a Wi-Fi network.
  • Time is required to be able to achieve the objectives with this program, since it is not very easy to use and run it in its best version.
  • It is very important to train before implementing this program, since its interface becomes much more complicated with each update, this can be improved by making it much more organic and simple.
  • This program still has a lot of potential to exploit and to generate a better management for the exhibition of our products, it can be a bit complicated to show the product on the web without limitations with the image.
Monetate is a fully functional space to generate multiple marketing campaigns for your company on the web, many of the functions found in this program are a contribution to manage your content correctly and give it the space you are looking for, we We recommend it one hundred percent. We feel very comfortable with everything we have been able to achieve thanks to this program.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
My team implemented Monetate for our eCommerce sites at my company. The primary focus is as an AB testing tool, and Personalization is the secondary focus. We partner with marketers, merchandisers, site ops, and UX to implement changes through AB testing to better understand our consumers and what they respond to. Testing has been instrumental in quantifying the financial impact of various vendors we implement on our site, as well as knowing what features better support customer engagement.
  • Audience segmentation is relatively painless. They provide a robust way to granularly target visitors by device type, location, weather, demographics, etc.
  • Our CSM has been very engaged and detailed in supporting our partnership. She provides very prompt responses and clearly works hard to push the Kibo team when possible.
  • The User Interface to develop new actions is not terrible.
  • Supports Single Sign On, which is the preferred method of managing users at my organization.
  • In my opinion, the Automated Personalization feature is lackluster and I regret purchasing this feature. It does not have the flexibility to personalize by the variables I consider important in visitor segmentation - notably, not considering marketing channel as a predictor.
  • Monetate's development team is terrible. Turn over is high, we've gone through 3 dedicated developers in less than a year. Every one has shown ineptitude within their platform, regularly requiring months and quarters to find what should be common knowledge for folks to have access to the backend code base. They don't know their own documentation and have provided us with conflicting (re: wrong) information. Their failure here is the main driver in our considering other vendors.
  • There is a lot of nuance in their platform. Anything not done quite right will cause hours of headache to resolve. This was not the marketer friendly platform that was promised us.
  • In my opinion, Monetate has failed to provide testing and statistical expertise and guidance. We have scheduled 3 sessions with their statistics specialists, only to be given a marketing spiel, rather than specific explanations on how their algorithms work and should be implemented within tests as best practice. They have not shown any understanding on how to understand the results of a test and how to provide recommendations to leadership. We've gone through 2 strategy sessions that stopped because of turnover and have not picked up since.
  • Monetate does not have any integration with Adobe Analytics, our web analytics platform of choice. As a result, their generic implementation is STILL creating bugs and affecting our analytics tracking after 7 months of debugging.
Monetate touts their recommendation engine as their main driver in incremental revenue. Clients who want to focus on that may have better luck with this vendor. Our primary goal is AB testing. While the targeting capabilities are strong, everything after that has failed to meet the basic requirements of a robust testing platform.
Score 3 out of 10
Vetted Review
Verified User
Incentivized
We use Monetate for setting up and analyzing A/B testing and product recommendations on PDP and category pages. We also use it a bit off-label as a content insertion tool. I'm in the tool daily.
  • Product Recommendation Algorithm. Monetate does a great job of creating different algorithms that we use on our PDP pages as well as category pages. The tool has excellent machine learning capabilities and saves us a lot of time not having to hand merchandise the recommendation strategies.
  • Real-Time Analytics. We use Monetate for A/B testing and it's a great feature that we can see sessions/clicks in real-time.
  • Customer Support/ Tech support. It's extremely difficult for us to get timely responses from our representatives. It's not unusual for us to have to wait several days to get a response. In the 2 years, I've worked on our Monetate account, there has been almost constant turnover in employees which has required a lot of time for our account reps to get up to speed with our business. There's not a lot of transparency into our account rep's tickets with developers. Truly, it would probably be easier for us to directly contact the developers ourselves.
Monetate is well suited to an eCommerce business looking to add recommendations to its website. The algorithms are easy to understand and set up. It's also a great platform for A/B testing, as you can build the tests within Monetate without the need for setting up cookies. The testing analytics are available in real-time, as well as provide projected time to reach significance. For additional insight into the tests, Monetate can be linked with GA accounts, which allows us to dive deeper. We use it as a content insertion tool, which can be challenging as it's difficult to remove the flicker from experiences. We are aware that this use is a bit off-label, and while it's sufficient for our current needs, I don't think we'd recommend this platform for that use. The reason we rated the platform so low is our struggle with the customer service/ support end. It's very difficult for us to receive timely responses from support and we often feel as if our account is being ignored.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Kibo Personalization for all a/b onsite testing as well as targeting specific segments: geo-location, device type, etc. We have also used Kibo as an IT workaround when our internal site capabilities are limited and we need a change to the website done quickly with low effort.
  • A/B Testing
  • Targeting
  • IT Workaround
  • Able to be used by non-developers.
  • I wish it worked better with headless architecture. There has been frustration around it being able to easily identify elements on the page using the builder in a headless environment.
  • Would love for more proactive suggestions and QBRs like what was done in previous years at Monetate.
Kibo Personalization is great at allowing non-developers (marketers) to build simple tests without relying on IT resources. Simple things like lightboxes and banners are easily built and repurposed while more technical builds can be done by internal IT or Kibo Personalization technical resources. This allows for more tests to be built without trying to work all through the internal IT release schedule.
Score 8 out of 10
Vetted Review
Verified User
Our company uses Kibo's Monetate platform to run A/B testing and customer segmentation, allowing us to refine both our content strategy and product roadmap. Our activities in Monetate cover the entire funnel of our e-commerce site, from content through products and checkout. Monetate allows for very agile development and learning.
  • Extremely flexible campaign creation.
  • Very intuitive user interface.
  • Custom targeting based on internal datasets and site contents.
  • Helpful tech support.
  • While effective for personalization, there are limits to Monetate's ability to run personalization at scale.
  • Monetate has a limited ability to nest personalization inside A/B tests, for example, to test 3 pieces of content targeted to 3 customer segments vs. 5 pieces of content targeted to a separate breakdown of customer segments.
  • The ability to target a campaign to visitors who have seen a specific variant in another A/B test is lacking.
Monetate is incredibly effective at A/B testing in a variety of scenarios, from the location and display of content to more advanced changes that can be built in Javascript. Monetate also makes it extremely easy to run successfully tested experiences while the product and content teams work through their backlogs of fully implementing them. I do not have experience using Monetate's product recommendations.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Kibo/Monetate here on a daily basis in order to deliver optimized journeys to all our users. Monetate feeds our core usability testing purposes, be AB testing or using AI to dynamically allocate users to winning variants. We also use Kibo product recommendations across the site which have been a massive contributor to our customer's engagement.
  • Multivariant Testing.
  • Product Recommendations.
  • AI Personalisation.
  • More Flexibility with recommendations logics.
  • More involvement with experience planning and strategy.
  • More events to keep up with what other companies are utilising monetate to achieve.
In terms of multivariant testing, it is probably one of the most flexible and powerful tools I've used. It's really easy to quickly tweak and change site elements without the need for any coding knowledge. Should you have coding knowledge the tool is even more powerful. The only criticism would be allowing conditional logic in their recommendations engine, i.e. allowing certain logics to fire over others based on what the user is looking at/has carted.
April 01, 2022

Impressed so far.

Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Certona to provide product recommendations to customers, in an attempt to increase spending & provide suitable additional options.
  • Recommend products.
  • Provide related products.
  • Out of stock products recommended.
  • Un-related recommendations.
I think the tool is really good and has great potential. Just we often find irrelevant products being recommended also out of stock.
Score 8 out of 10
Vetted Review
Verified User
We use it for ab testing, personalisation and recs
  • One to one recs
  • Clear reporting on optimisations
  • Ingestion of data for targeting
  • Flexibility of testing and personalisation options
  • Advice on how to score and prioritise tests
  • Case studies
  • More webinars from other retailers, and more events bringing users together to share best practice
  • Our account manager wasn’t that helpful but we have now switched and the new person is great
We struggled with a test where you couldn’t get it to show on first view. Most tests have been great.
March 25, 2022

Helpful tool!

Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Certona as a product recommendations tool that feeds into helping customers see relevant and frequently bought together items. It helps customers find the products they need, but may not know about for their purchase and helps increase our average order value. Although not the easiest platform to use and there are ways to make exclusions and inclusions easier, for a company with such a wide variety of products it gives a blanket view of frequently bought together products without too much intervention
  • surfaces frequently bought together products
  • surfaces customers also bought products
  • the interface can be fiddly
  • make it easier to group together products to remove people being offered completely irrelevant products
  • not surface the same product types as "frequently bought together"
It is very helpful for offering extra products to customers that on the whole are relevant to their purchase. It does, however, need to be less likely to offer irrelevant products. It would also be more suitable if for example for lamps, it only offers the correct type of bulb for the lamp or the right batteries for a device.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use monetary everywhere on our site. We use product recommendations, testing, and personalization (just scratching the surface on personalization) capabilities as well as using the tool as an agile fix for issues that arise on site until we can get development resources applied. We also use it for custom alerts and targeted customer campaigns.
  • Product recommendation
  • Quick HTML/Text fixes
  • Testing
  • Product recommendation strategies
  • Personalization engine context
  • onboarding
Out of the gate, we used Monetate to fix things that would have taken weeks to get fixed until a build happened. We also used it to stay agile with customer messaging for COVID. It is well suited to place product recommendations across the site and personalize experiences on site.
Score 9 out of 10
Vetted Review
Verified User
We use Kibo Personalization to power our entire experimentation and testing program. We run thousands of experiments per year, on both a client and server-side basis, and KP is central to this. We use the wide range of experimentation strategies available to us such as standard AB/ABN testing and dynamic traffic allocation experiences to power our decision making. We have a wide range of product teams with differing and sometimes conflicting aims, and KP enables us to power testing in a safe environment. We require quite careful analysis of the results and the reporting and integrations available with pure-play analytics tools mean a greater level of understanding can be gained from our KP-powered experiences.
  • Analytics readability
  • Ease of use
  • Superb account team
  • Responding to issues
  • 3rd party integration
  • Reporting
  • Direct API access to results
  • Per visitor, not per session, reporting
  • In-platform component organisation
KP is perfect for any company looking to get a start in their experimentation program, or looking to increase their maturity in an existing one. It can be used with a variety of organizational structures and management. Even when a company is not blessed with high traffic rates to their website (the testing Achilles heel) then there are alternative methods available that mean value can be gained from KP where perhaps traditional AB testing is not viable. It may not be appropriate for companies looking to automate all aspects of the testing lifecycle, however, these represent a small minority of the entirety of the global eCommerce sector.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Monetate across the business to create tests to improve conversation rates on our retail site, deliver marketing promotions and personalise peoples website experiences. We also use it as a temporary fix for issues that go into the business in full development phase. It allows us to test development work quickly and turn it off if it doesn't work.
  • Relatively easy user interface to use. We have separated our Monetetate hub by site - very easy to use.
  • Building tests or experiences has a good builder addressing what you are building, where it is targeting, when the experience should run and why
  • The majority fit setting provides a good low risk way of determining if a fix is a 'winner' or not
  • A very helpful and extensive Knowledge Hub
  • Searching through all the experiences or tests you put online is reliant on a very robust naming convention
  • We would like an easier place for notes for each experience or test to be stored so that these are searchable. This allows things like project briefs to be summarised for the purpose of the wider team
  • It would be great if Monetate had an improved preview function to allow you to view an experience on the device and screen resolution of your choice. Currently, to fully test your experiences, you'll need a few browser apps which allows you to mimic devices, clear cookies...
  • A smarter way of building out variations for tests would be useful. Occasionally, a test that has a lot of different variables (but ultimately quite similar) will require you to setup multiple experiences to achieve this
A simple A/B test is Monetate's bread and butter. Providing you have a developer with the technical ability to acheive what you want, you can easily manipulate page layouts, insert content , remove content to achieve a test.

Whilst the majority fit works well as a low risk way of showing that a test will work, it does not give you learning or insight as to why something does or does not work.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Used it on our website to help personalize our experiences for our logged-in user base.
  • Personalization match
  • Customer service
  • User experience on the the interface (not intuitive)
The product, overall, is a good product but the interface is not user-friendly and takes a lot of time to get used to how to use it. I also had issues w/our customer service team and their responsiveness.
February 06, 2022

Great for Optimization

Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Kibo Personalization for Conversion Rate Optimization. Use the tool for testing and optimization across 10 of our websites. We also use it for quick changes to the front end of our site in areas not supported by quick WYSIWYG edits. We also attempted to use it for their Recommended Products tool.
  • Personalization
  • Conversion Rate Optimization
  • Website changes/additions/edits
  • Testing content/designs
  • Analytics not the best
  • Not the best integration with Google Analytics
  • Product Recommendations will not work with Configurable Products properly
For testing scenarios, including conversion rate optimization, Kibo Personalization (we've used it as Monetate) does very well. The interface is fairly intuitive, and it is a very powerful tool, allowing us to make CSS changes easily without needing to do a whole code deployment with our development team. Product Recommendations was a long and painful project. We were promised it would work well with Magento and could display parent/configurable products instead of children/specific variant products. In my experience, they could never get it to work properly, and after many months of struggles with their team, they came back and told us it wasn't recommended that we use it for parent/configs—complete fail.
Return to navigation