Ease of use
I think Monetate is very useful for testing. No issues with the system. Clear and easy to use with support and manuals
MonetateFormerly Kibo Personalization, powered by Monetate & Certona
Overview
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate…
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What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in…
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- Setup fee optional
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- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.
Monetate is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization, through to testing & experimentation, and product recommendations at scale.
In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization included capabilites from these solutions. Monetate was spun off from Kibo in October of 2022.
Monetate Features
- Supported: Testing
- Supported: Segmentation
- Supported: Machine Learning
- Supported: Data Integration
- Supported: APIs
Monetate Integrations
Monetate Competitors
Monetate Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Monetate Downloadables
- Monetate’s machine learning and automated personalization together with Certona’s mastery of product recommendations are described in this playbook.It also includes definitions of the different tactics available, alongside suggested key best practices when implementing optimization and personalization strategies.
- According to Gartner, by 2024, 75% of the global population will be covered by data privacy regulations. And Google’s ban on third-party cookies will affect over 3.2 billion people. Whereas with third-party data, retailers and online business could get access to information on pretty much all of their customers, now they have to rely on the customers volunteering the information they need to make personalization effective. This could drastically cut the percentage of customers that online businesses have useful data for. How marketers look for and collect these insights will have to change, but it is still possible to gather the geographic, gender, age, and preference information you need to make personalization effective.
Frequently Asked Questions
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.
Adobe Target, Optimizely Web Experimentation, and Dynamic Yield are common alternatives for Monetate.
Reviewers rate Implementation Rating highest, with a score of 9.1.
The most common users of Monetate are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(159)Attribute Ratings
- 8.2Likelihood to Renew
- 10Availability
- 10Performance
- 6.3Usability
- 8Support Rating
- 10In-Person Training
- 9.1Implementation Rating
- 7Vendor post-sale
- 8.8Monetate Testing
- 8.4Monetate Segmentation & Experience Testing
- 6.6Monetate Machine Learning Capabilities
- 8.6Monetate Analytics & Reporting
- 6.9Monetate Data Integrations
- 7.4Monetate Marketing Goals
- 8.2Monetate Ease of Use
- 7.9Monetate Customer Success
- 7.9Monetate Customer Support
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
July 11, 2023
Monetate - a great starting point
We use Monetate to drive our A/B testing program that helps us test customer-centric hypotheses. Landing page optimization and personalization recommendations are the top priorities. The long-term roadmap is to create a more dynamic and real-time personalization using Monetate
- Segment user for AB testing
- Personalized recommendation
- Inject campaign based creatives
- Scope for Automation and real-time integration with Web
- Masking can be difficult to figure out
- Need a longer learning cycle for users to leverage all the capabilities available in the suite
- landing page optimization leading to higher conversion
- Utilizing Monetate has enabled us to test and measure the incremental revenue achieved through our segmentation initiatives
- Increase in CVR from product recommendations
Monetate allows us to compare and test different variations of content, layouts, or offers
- Monetate's A/B testing functionality is incredibly useful for optimizing my campaigns. I can effortlessly set up and run experiments to compare different variations of content, layouts, or offers.
- One standout feature of Monetate is its robust targeting capabilities. I can easily segment my audience based on various criteria, such as demographics, browsing behavior, or purchase history
- Monetate's user-friendly reporting dashboard is a game-changer. It provides me with clear visualizations and actionable insights on key metrics,
- Limited personalization options - when aiming to implement advanced personalization strategies that require intricate rule-based targeting or dynamic content manipulation.
- Determining statistical significance within Monetate experiments often requires additional manual analysis or the use of external statistical tools. While the platform provides basic reporting on experiment performance, obtaining more advanced statistical analysis or detailed insights may require relying on external resources or performing manual calculations.
- Automated personalization experiences do not return a significant result most of the time and the factors used to segment the traffic is also hidden in case on insignificant result. This makes it difficult to improve the experiment in the following iteration
November 10, 2021
Monetate Review from Director of E-Commerce
Score 10 out of 10
Vetted Review
Verified User
Monetate is being used by the e-commerce teams for two sites which I manage. It enables us to improve conversion and average order value by testing creative and promotional messaging, target messaging to consumers based on behavior and demographic segment, and cross-sell merchandise. Monetate also enables the teams to make quick changes to the site and avoid the time consuming ordeal of submitting tickets to developers and waiting for response and resolution.
- Monetate used to do things well.. times have changed.
- Continuous improvement in predictive analytics.
- Higher conversion rates on desktop and mobile sites since implementation.
- Faster implementation of changes to the site..reducing the burn of developer hours.
- Higher average order values.
4
E-Commerce merchandising and marketing
4
We use an external company to provide platform support. A developer who understands tag management is required. Beyond the technical support, the team of business users is all that is required. They must have a business curiosity and interest in improving UX to ask questions which could be the basis for tests.
- Targeting marketing and merchandising content and promotional messaging based on behavior and demo
- Addressing issues that would normally require IT/solution support engineers
- Increase average order values via product recommendations
- Instead of integrating certain third party technology directly into the platform, we wanted to run A/B tests to see what kind of impact it would have on site KPI. So we integrated the technology via Monetate. That gave us the ability to test different placements for the third party CTAs and optimize the UX and conversion.
- I am consistently surprised how the team turns to Monetate as quasi CMS.
- We have only scratched the surface of using first and third party data for targeting. We have not yet integrated our CRM data or, loyalty data or customer LTV into the site, or data from social platforms. And we do not yet have a DMP. All of these will help increase the impact of Monetate on the business.
No
- Price
- Product Usability
- Product Reputation
- Vendor Reputation
My biggest concern was the the product would sit on the shelf and go unused. So the UI got a lot of attention in the evaluation. Moreover, since we have a small organization, we discussed the processes that would be needed to make sure the users would be set up for success and were not intimidated by the technology.
No changes
- Professional services company
Fluid
Yes
We implemented for desktop first, then mobile and email
Change management was a big part of the implementation and was well-handled
Do not underestimate the time it takes to get people comfortable with a culture of testing. Not just users but also senior management. Develop a process for getting the stakeholders on board and communicate the results of tests and campaigns often.
- Product image feed to the Monetate visual search tool was not working properly at launch
Yes
Our team is small, so the users cannot dedicate themselves as much to testing and targeting or setting up more complex campaigns. Therefore, we need to rely more heavily on Monetate's support.
Yes
Yes
We recently had an important UX issue with our header and nav which needed immediate resolution. The suppport team stepped in quickly to set up the campaigns to resolve the issue.
- Testing: the who, what when, why UI is very intuitive.
- Creating campaigns as CMS overrides is almost too easy.
- We still have not integrated our CRM data into Monetate.
January 15, 2019
Good tool for creating promotions, adding badges to the products and create a lis of relevant items
I worked with Monetate as part of the Marketing team. The tool was used by our department only. It allowed to set up customized, location-based banners for the home page informing visitors about changes in the local stores addresses and other changes; to create special promotions and perform A/B testings of their wording; to create and insert sale budges; to add lists of recommended products.
- It has great customer segmentation capability
- It allows to use html, css, and javascript to create promotions
- It has good analytical tools
- It is intuitive even for a novice
- Sometimes it is hard to find what you are looking for (for example, how to export data)
- The way of specifying pages on which promotion should be displayed could be improved
- It is hard to organize promotions
- Increases insight into promotions effect
- Increased customer satisfaction via improving their knowledge about stores changed hours and locations
- More precisely targeted marketing
- Specifying a target audience
- Specifying products to add badges to
- Scheduling promotions
- Specifying pages where the promotion or badges should appear
September 15, 2015
Customer Favorite - Monetate!!
Score 10 out of 10
Vetted Review
Verified User
We use Monetate for testing and customization of our desktop and mobile websites. It addresses problems such as customer segmentation for site experience and messaging; providing more relevant products to specific buyers; helping to identify best actions based on multi variant testing; allows us to geo-target, etc. We also heavily rely on the tool to help workaround lengthy development times and costs. We are able to utilize the Monetate tool to do things such as mimic the experience of desktop site on our mobile site; add mobile optimized content/landing pages and product endcaps - which would take much longer to accomplish without Monetate.
Just starting to use email tool - currently geo targeting to help drive to closest stores and will use to test promo language.
Just starting to use email tool - currently geo targeting to help drive to closest stores and will use to test promo language.
- Tool is very intuitive - easy to use right out of the box. Users can create tests starting day 1 AND it is so easy to build upon existing campaigns..feels like a limitless amount of things you can accomplish right away.
- Analytics - again straightforward design - easy to access and take away learnings. For example - when we tested abandoned cart messaging (adding links to customer service, etc) with no offer - saw 22% increase in add to cart and 9% decline in bounce rate. Can utilize the Monetate summary dashboard or look at data directly.
- Support team - consistent knowledgeable members who make the effort to understand client end goals - then help develop action/strategy plan to accomplish AND help execute. Whether providing / assisting with training to helping to troubleshoot to building in-house. Always accessible - whenever i've had a question/issue!
- Engage email program isn't managed the same way as Merchandiser. While our team helped get us up and running with the tool and provided support in initial programs to test, we have to go through Monetate Support for additional help. Wish it was all in one place/one team.
- As a small brand that is part of a larger corporation where other brands also use Monetate...think it's a good decision recently implemented to re-organize so that there is a team/acct lead for the corporation. There are a lot of good learnings that we needed someone to facilitate sharing across the different brands. It took a while to implement - but a good improvement.
- Increased conversion - positive impact. For example - the use of behavioral endcaps on HP and in cart lead to increases in overall conversion rate
- Increased efficiency - positive impact. Able to make changes quickly in order to support segmented messaging or user experiences. We schedule mutiple homepages across devices and updates take minutes (for example).
- Increased omnichannel experience - positive impact. Able to get content on mobile site vs redirecting to desktop (poor user experience) by using Monetate.
Not Sure
No
Friday evening - reached out because I couldn't see a banner that was only to be visible to a specific portion of the traffic. I thought I was screwed - reached out to my rep - literally with an "Are you there?" message because I was sure I wouldn't get an answer....he responded right away - and while he didn't have an immediate answer...promised that he would keep working on it till he figured out the problem - and he did! I got a confirmation email later that evening that it was resolved and screenshot showing it worked correctly. Now that's customer service!
- Building campaigns/experiences
- Seeing impact of campaigns using analytics dashboard
- Scheduling content (like multiple campaigns over Black Friday!)
- Sometimes Preview doesn't work as I expect it to. This was a challenging question as the tool is really very easy to use...this has just been one area that I've had to reach out for assistance to ensure campaign is working because I can't see. More driven by user knowledge than the tool.
Yes, but I don't use it