Skip to main content
TrustRadius
Monetate

Monetate
Formerly Kibo Personalization, powered by Monetate & Certona

Overview

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate…

Read more
Recent Reviews

Ease of use

7 out of 10
September 05, 2023
Incentivized
I think Monetate is very useful for testing. No issues with the system. Clear and easy to use with support and manuals
Continue reading

Quick overview

8 out of 10
April 18, 2023
Incentivized
We've been able to use Monetate to support personalisation across different customer segments on site, as well as run a number of AB tests …
Continue reading

Monetate Review

10 out of 10
February 28, 2023
Incentivized
We use Monetate to create different user journeys for different customers we target. Doing A/B testing we get to see which experience will …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons
Verified User
Account Manager in Information Technology
Retail Company, 501-1000 employees
Verified User
Employee in Other
Consumer Goods Company, 201-500 employees
Return to navigation

Pricing

View all pricing
Monetate

Monetate

N/A
Unavailable

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

29 people also want pricing

Alternatives Pricing

Oracle Marketing

Oracle Marketing

$2,000
per month
What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

ContactPigeon

ContactPigeon

$198
per month/billed annually
What is ContactPigeon?

ContactPigeon is a marketing automation solution for eCommerce. It combines email marketing, dynamic pop-ups, segmentation, automation flows and real-time analytics for marketers to maximize results when it comes to visitor remarketing. It enables eCommerce and B2C businesses to better engage,…

Return to navigation

Product Details

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Monetate is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization, through to testing & experimentation, and product recommendations at scale.

In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization included capabilites from these solutions. Monetate was spun off from Kibo in October of 2022.

Monetate Features

  • Supported: Testing
  • Supported: Segmentation
  • Supported: Machine Learning
  • Supported: Data Integration
  • Supported: APIs

Monetate Video

Monetate Integrations

Monetate Competitors

Monetate Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Adobe Target, Optimizely Web Experimentation, and HiConversion are common alternatives for Monetate.

Reviewers rate Implementation Rating highest, with a score of 9.1.

The most common users of Monetate are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(159)

Attribute Ratings

Reviews

(1-22 of 22)
Companies can't remove reviews or game the system. Here's why
January 15, 2019

Good tool for creating promotions, adding badges to the products and create a lis of relevant items

Irina Danilova | TrustRadius Reviewer
Irina Danilova
Marketing email coordinator (part time contract project)
Scenic USA (Retail, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Analytics & Reporting
9
Monetate has great set of tools to analyze performance of promotions, including ability of visualization of user activity in time, total revenue generated, etc.
December 20, 2018

Great tool - easy to use and powerful outcomes

SN
Sheryl Newell
Ecommerce Personalisation Manager
Waitrose (Retail, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Analytics & Reporting
9
There are good analytic options within Monetate, but it's also good how can link up with other third party analysis parties to be able to make the most of their deeper set up. They offer a raw data report called Session Stream on all customer behaviour which when you have the capability to make the most of it, it can be very insightful.
January 18, 2018

Great testing platform

Verified User
Employee in Product Management
Retail Company, 201-500 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Analytics & Reporting
9
The reporting and data is very easy to find and also to understand. Monetate shows you a variety of results and analytics based on all testing such as conversation, bounce rate, add to cart, site speed etc. We've used the data from Monetate for our reporting presentations to easily demonstrate what did and didn't work in a test.
August 11, 2017

User friendly, flexible, marketing tool.

Verified User
Manager in Marketing
Internet Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Analytics & Reporting
Analytics and Reporting capabilities were great. Easy to read and understand, with dashboards and then full reporting options. The reports gave good information on where to look for opportunities. I wouldn't use it to replace your site analytics tool, but definitely good to have as back up and for reference.
August 09, 2017

Monetate is the best in the industry

Verified User
Project Manager in Marketing
Apparel & Fashion Company, 1001-5000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Analytics & Reporting
8
The analytics provided by Monetate are very good and easy to understand in most cases. It is also great to be able to export your own data to dive into the results from a different angle. I like how Monetate guides users in the analytics to know if a campaign has reached confidence, or needs more time to run. It's nice to know there is a machine that is on the back-end monitoring this process.
August 04, 2017

Very Solid Testing Platform

Verified User
Account Manager in Sales
Apparel & Fashion Company, 11-50 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Analytics & Reporting
8
The analytics and reporting have been very solid. I'm able to find out everything I need quite easily. It's all very clear in terms of assigning confidence to test results so you can understand just how actionable your test really is.
July 31, 2017

Solid tool but problematic for those outside of ecommerce space

Verified User
Manager in Marketing
Publishing Company, 201-500 employees
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Analytics & Reporting
1
Really poor experience for analytics and reporting. This is a major pain point for us. Virtually all of our reporting is custom, takes 2-3 weeks to set up, and is delivery bi weekly. We can't really use the tool for any reporting based on our implementation of the tool.
July 28, 2017

Great testing platform

Verified User
Professional in Marketing
Arts and Crafts Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Analytics & Reporting
10
Reporting in Monetate is really helpful and makes it easy to share with the rest of the team results and make analysis on top of it. The graphical views of each metric are useful to build a quick presentation if you need to make your own internal reports.
July 28, 2017

The State of Monetate

Verified User
Engineer in Engineering
Retail Company, 201-500 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Analytics & Reporting
5
Outside of experience results you only get a checkout funnel, and can't break it down by segment or anything. It barely qualifies as data. Experience results are the same by default, but the fact you can target the experiences to various segments does make them more useful in that regard, though you still can't break results down after the fact. One fairly big plus on experiences (that beings this back up to 5 from what would be outright bad) is adding custom metrics; if you're skilled with js you can turn custom data fields into virtually any info you want. That said, it is a lot more work on the customer side than it needs to be.
July 25, 2017

A Great Tool for Business Users When IT is Slow

Verified User
Manager in Marketing
Retail Company, 1001-5000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Analytics & Reporting
8
Not being able to perform analytics on portions of what we're testing can be a little frustrating. For example, I want to track clicks on "Not [Name]?" vs. "Log Out" but I wasn't able to measure clicks because that link was what the experience was changing. Sometimes the data I want to track can be difficult to get to.
Return to navigation