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Monetate

Monetate
Formerly Kibo Personalization, powered by Monetate & Certona

Overview

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate…

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Recent Reviews

Ease of use

7 out of 10
September 05, 2023
Incentivized
I think Monetate is very useful for testing. No issues with the system. Clear and easy to use with support and manuals
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Quick overview

8 out of 10
April 18, 2023
Incentivized
We've been able to use Monetate to support personalisation across different customer segments on site, as well as run a number of AB tests …
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Monetate Review

10 out of 10
February 28, 2023
Incentivized
We use Monetate to create different user journeys for different customers we target. Doing A/B testing we get to see which experience will …
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Awards

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Reviewer Pros & Cons

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Pricing

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What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Monetate is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization, through to testing & experimentation, and product recommendations at scale.

In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization included capabilites from these solutions. Monetate was spun off from Kibo in October of 2022.

Monetate Features

  • Supported: Testing
  • Supported: Segmentation
  • Supported: Machine Learning
  • Supported: Data Integration
  • Supported: APIs

Monetate Video

Monetate Integrations

Monetate Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Adobe Target, Optimizely Web Experimentation, and HiConversion are common alternatives for Monetate.

Reviewers rate Implementation Rating highest, with a score of 9.1.

The most common users of Monetate are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(159)

Attribute Ratings

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
February 28, 2023

Monetate Review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Monetate to create different user journeys for different customers we target. Doing A/B testing we get to see which experience will help us increase traffic on the site, how many users complete a goal and also decrease the bounce rate of users.
  • Targeting. We get to target different branches across the UK and also we can target users whether they are logged in or not.
  • Quick Win. Changing something as a reactive response is super easy with Monetate and saves us going into our CMS.
  • Analytics. We can see our each of our events perform.
  • In my opinion, the only thing I would change is finding the right blog/help guide to use.
Monetate is a great way of targeting the customers you want to complete a specific conversion.
  • Positive - it has increased our traffic to certain pages.
  • Positive - Internal colleagues across the business love the tailored experiences.
Incredibly helpful when it comes to technical issues but can be a bit slow depending on the ticket.
Great, never had nay problems and are always there to help
Easiest personalisation platform I have used by far. Mainly because I have used it for over 5 years. This has helped develop the knowledge of all areas of the platform
No
Amazing... I work with Gary Thompson and on a day to day basis he assists me in what we are looking to achieve with the tool. When we are stuck or want some guidance he is quick to set a call to talk through this and discuss the potential outcome, whether we can can achieve what we want on the phone or whether he thinks it needs to go to the dev team.
Monetate is very user-friendly if you have some experience in the tool. If you have never seen it before it can be very confusing due to the actions and experiences working together. Some people may set up an action and not realise you need to set an experience to make it live.
Score 10 out of 10
Vetted Review
Verified User
Monetate is being used by the e-commerce teams for two sites which I manage. It enables us to improve conversion and average order value by testing creative and promotional messaging, target messaging to consumers based on behavior and demographic segment, and cross-sell merchandise. Monetate also enables the teams to make quick changes to the site and avoid the time consuming ordeal of submitting tickets to developers and waiting for response and resolution.
  • Monetate used to do things well.. times have changed.
  • Continuous improvement in predictive analytics.
A tool such as Monetate can impact the businesses most if it is able to leverage multiple sources of first and third party data. I would discuss in the evaluation process the best ways for integrating and leveraging those data sources in a way that is scalable. If your team does not yet have a culture of testing, it is worth discussing what organization is required to leverage the tool.
  • Higher conversion rates on desktop and mobile sites since implementation.
  • Faster implementation of changes to the site..reducing the burn of developer hours.
  • Higher average order values.
Monetate is more flexible than Adobe with a much better UI for testing and targeting. It is more cost effective than Certona, and gets higher average order lift than MyBuys for product recommendations.
4
E-Commerce merchandising and marketing
4
We use an external company to provide platform support. A developer who understands tag management is required. Beyond the technical support, the team of business users is all that is required. They must have a business curiosity and interest in improving UX to ask questions which could be the basis for tests.
  • Targeting marketing and merchandising content and promotional messaging based on behavior and demo
  • Addressing issues that would normally require IT/solution support engineers
  • Increase average order values via product recommendations
  • Instead of integrating certain third party technology directly into the platform, we wanted to run A/B tests to see what kind of impact it would have on site KPI. So we integrated the technology via Monetate. That gave us the ability to test different placements for the third party CTAs and optimize the UX and conversion.
  • I am consistently surprised how the team turns to Monetate as quasi CMS.
  • We have only scratched the surface of using first and third party data for targeting. We have not yet integrated our CRM data or, loyalty data or customer LTV into the site, or data from social platforms. And we do not yet have a DMP. All of these will help increase the impact of Monetate on the business.
It is a technology that is being used on a daily basis by the team. So it has real value rather than just "potential" value. Monetate continues to roll out new functionality, and, while not cheap, is cost effective.
No
  • Price
  • Product Usability
  • Product Reputation
  • Vendor Reputation
My biggest concern was the the product would sit on the shelf and go unused. So the UI got a lot of attention in the evaluation. Moreover, since we have a small organization, we discussed the processes that would be needed to make sure the users would be set up for success and were not intimidated by the technology.
No changes
  • Professional services company
Fluid
Yes
We implemented for desktop first, then mobile and email
Change management was a big part of the implementation and was well-handled
Do not underestimate the time it takes to get people comfortable with a culture of testing. Not just users but also senior management. Develop a process for getting the stakeholders on board and communicate the results of tests and campaigns often.
  • Product image feed to the Monetate visual search tool was not working properly at launch
Make sure that your feeds into Monetate are thoroughly QA'd
Yes
Our team is small, so the users cannot dedicate themselves as much to testing and targeting or setting up more complex campaigns. Therefore, we need to rely more heavily on Monetate's support.
Very responsive and proactive support team. There never seems to be a bandwidth issue on their end to address our questions or issues.
Yes
Yes
We recently had an important UX issue with our header and nav which needed immediate resolution. The suppport team stepped in quickly to set up the campaigns to resolve the issue.
  • Testing: the who, what when, why UI is very intuitive.
  • Creating campaigns as CMS overrides is almost too easy.
  • We still have not integrated our CRM data into Monetate.
The product has not evolved much since acquired by KIBO
September 02, 2015

Great Personalization Tool

Calvin Chang | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Monetate is a great tool to deliver personalized content to the customers where customers are seeing real time personalization fitting to their behavior. It's also great to do AB testing with Monetate as the customers are easily segmented and presented with different testing content. It provides a quick solution for site owners to dynamically insert content without having advanced technical background.
  • Capture customers' behavior real time.
  • Easy to use UI.
  • There are endless combination of targeting variables to utilize.
  • Faster turnaround time for special targeting variable request.
  • Deliver new features for the UI at the time they promised.
I would recommend Monetate to those who are just stepping into the personalization world.
  • The company is able to utilize Monetate to really push out last minute urgent requests as there is absolutely no delay in term of pushing the content live to the site.
4
Marketing - Daily promotions
Content - Testing different content to see how customers react
UI - overall appealness of the site
6
intermediary to advance coding background
  • AB Testing
  • Holiday Promotions
  • Create new placements on the fly
  • work with a 3rd party verification service and deploy the code through Monetate
  • Injecting cookies to mark customers and target them afterward
  • incorporate real time data to serve our customers personalized promotions
There are many other tools that deliver personalized content to the customers and each tool has its strengths and weaknesses.
No
  • Existing Relationship with the Vendor
  • Analyst Reports
exiting relationship with Monetate is excellent. Monetate has been collecting valuable data of our customers for quiet some time now which allow advance targeting.
Michele Farlow | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Monetate is able to pull geographical data, and drill down to send the right message to our customers. For example,the tool helped us segment so that we could send banners ads based on IP Address. Since we were product driven, we would send ads with jackets, winter hats, etc to cold weather areas and the reverse to the other side.
  • I liked it and never had any issues.
  • We found that 90% of tests we ran were successful. For the 10% that were not successful, we saved 10% of our project dollars because we did not need to hard code just to see it didn't work.
100
They represent ecommerce and web analytics.
  • It is used to do A/B Testing on all of our websites. I would test things like cart optimization, banner ads, product overlays, etc. For example we tested on a Diecast for NASCAR having an overlay that said "Autographed" versus the other half just finding out based on the product title. Based on testing results, we also changed the cart to be pink when a product was in the cart compared to the color not changing no matter whether a product was in cart or not.
I loved the product and if it was less expensive I would use it for personal use.
We added this product to have A/B Testing on all of our websites before we hardcoded projects.
  • Implemented in-house
Not at this time
  • In-person training
Yes
My specialist was very quick to answer questions and met with us on a weekly basis to go over results.
It was very user friendly and were given a rep to help us train in the beginning.
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