Skip to main content
TrustRadius
Monetate

Monetate
Formerly Kibo Personalization, powered by Monetate & Certona

Overview

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate…

Read more
Recent Reviews

Ease of use

7 out of 10
September 05, 2023
Incentivized
I think Monetate is very useful for testing. No issues with the system. Clear and easy to use with support and manuals
Continue reading

Quick overview

8 out of 10
April 18, 2023
Incentivized
We've been able to use Monetate to support personalisation across different customer segments on site, as well as run a number of AB tests …
Continue reading

Monetate Review

10 out of 10
February 28, 2023
Incentivized
We use Monetate to create different user journeys for different customers we target. Doing A/B testing we get to see which experience will …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons
Verified User
Account Manager in Information Technology
Retail Company, 501-1000 employees
Verified User
Employee in Other
Consumer Goods Company, 201-500 employees
Return to navigation

Pricing

View all pricing
Monetate

Monetate

N/A
Unavailable

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

29 people also want pricing

Alternatives Pricing

Oracle Marketing

Oracle Marketing

$2,000
per month
What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

ContactPigeon

ContactPigeon

$198
per month/billed annually
What is ContactPigeon?

ContactPigeon is a marketing automation solution for eCommerce. It combines email marketing, dynamic pop-ups, segmentation, automation flows and real-time analytics for marketers to maximize results when it comes to visitor remarketing. It enables eCommerce and B2C businesses to better engage,…

Return to navigation

Product Details

What is Monetate?

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Monetate is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization, through to testing & experimentation, and product recommendations at scale.

In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization included capabilites from these solutions. Monetate was spun off from Kibo in October of 2022.

Monetate Features

  • Supported: Testing
  • Supported: Segmentation
  • Supported: Machine Learning
  • Supported: Data Integration
  • Supported: APIs

Monetate Video

Monetate Integrations

Monetate Competitors

Monetate Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.

Adobe Target, Optimizely Web Experimentation, and HiConversion are common alternatives for Monetate.

Reviewers rate Implementation Rating highest, with a score of 9.1.

The most common users of Monetate are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(159)

Attribute Ratings

Reviews

(1-17 of 17)
Companies can't remove reviews or game the system. Here's why
July 11, 2023

Monetate - a great starting point

Verified User
Consultant in Engineering
Retail Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Usability
7
Monetate's A/B testing functionality is incredibly useful for optimizing my campaigns. I can effortlessly set up and run experiments to compare different variations of content, layouts, or offers. The platform then provides detailed performance data, allowing me to identify winning variations and refine my strategies accordingly. Monetate's seamless integration with other marketing tools, such as CRM systems or email marketing platforms, streamlines my workflow. I can easily synchronize customer data, leverage past interactions, and create cohesive cross-channel experiences that deliver consistent messaging throughout the customer journey.
February 28, 2023

Monetate Review

Verified User
Employee in Marketing
Building Materials Company, 501-1000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Usability
9
Monetate is very user-friendly if you have some experience in the tool. If you have never seen it before it can be very confusing due to the actions and experiences working together. Some people may set up an action and not realise you need to set an experience to make it live.
May 29, 2019

Overall great experience with Monetate

Verified User
Analyst in Marketing
Retail Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Usability
9
To create an experience, it is pretty intuitive as it is divided in the who, what, where etc. To create various actions, the tool is also quite useful. Overall, the platform is pretty easy to use. To get into more technical builds, a knowledge of javascript / coding would be beneficial.
May 23, 2019

Monetate Makes Money

Verified User
Employee in Marketing
Consumer Electronics Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Usability
9
Monetate is very user friendly and the UI is easy to navigate and browse through.
I like how it's relatively self explanatory and does not take much effort to understand.
May 22, 2019

Getting the job done with Monetate

Verified User
Director in Product Management
Sports Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Usability
6
Takes some getting used to. The concept of creating actions, then applying those actions to specific experiences is different than other AB testing platforms. The actual setting up of actions is simple enough. Somewhat depends on how your site is coded, but for the most part, you can easily manipulate the specific element you're trying to change.
September 15, 2015

Customer Favorite - Monetate!!

Verified User
Manager in Other
Apparel & Fashion Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Usability
9
Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.
Return to navigation