Ease of use
I think Monetate is very useful for testing. No issues with the system. Clear and easy to use with support and manuals
MonetateFormerly Kibo Personalization, powered by Monetate & Certona
Overview
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate…
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What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in…
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- Setup fee optional
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.
Monetate is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization, through to testing & experimentation, and product recommendations at scale.
In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization included capabilites from these solutions. Monetate was spun off from Kibo in October of 2022.
Monetate Features
- Supported: Testing
- Supported: Segmentation
- Supported: Machine Learning
- Supported: Data Integration
- Supported: APIs
Monetate Integrations
Monetate Competitors
Monetate Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Monetate Downloadables
- Monetate’s machine learning and automated personalization together with Certona’s mastery of product recommendations are described in this playbook.It also includes definitions of the different tactics available, alongside suggested key best practices when implementing optimization and personalization strategies.
- According to Gartner, by 2024, 75% of the global population will be covered by data privacy regulations. And Google’s ban on third-party cookies will affect over 3.2 billion people. Whereas with third-party data, retailers and online business could get access to information on pretty much all of their customers, now they have to rely on the customers volunteering the information they need to make personalization effective. This could drastically cut the percentage of customers that online businesses have useful data for. How marketers look for and collect these insights will have to change, but it is still possible to gather the geographic, gender, age, and preference information you need to make personalization effective.
Frequently Asked Questions
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.
Adobe Target, Optimizely Web Experimentation, and Dynamic Yield are common alternatives for Monetate.
Reviewers rate Implementation Rating highest, with a score of 9.1.
The most common users of Monetate are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(159)Attribute Ratings
- 8.2Likelihood to Renew
- 10Availability
- 10Performance
- 6.3Usability
- 8Support Rating
- 10In-Person Training
- 9.1Implementation Rating
- 7Vendor post-sale
- 8.8Monetate Testing
- 8.4Monetate Segmentation & Experience Testing
- 6.6Monetate Machine Learning Capabilities
- 8.6Monetate Analytics & Reporting
- 6.9Monetate Data Integrations
- 7.4Monetate Marketing Goals
- 8.2Monetate Ease of Use
- 7.9Monetate Customer Success
- 7.9Monetate Customer Support
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
May 30, 2023
We're new users but mostly happy with it so far.
We use Monetate to customize our site based on known personas within the education sector (teachers, administrators, district buyers) and to market our geographically specific workshops to visitors within range of an event.
- Easy to use interface.
- Seamless for the end user.
- SEO is not affected.
- Personalized site means greater retention and interest.
- Doesn't always work with active or JS controlled elements on the site.
- We use a lot of support hours to implement experiences.
- We have seen some engagement with our local workshop enrollment but can not measure because most orders are done by PO or phone for those.
- Not enough direct conversion experiences set up yet to tell if there is a positive impact at this point but it certainly won't hurt engagement!
- Implemented in-house
- Knowledge gap for in-house staff new to personalization
- Tagging and navigation around the program
- Setting up conversion tracking and ecommerce integrations.
- No Training
We were able to learn to use Monetate with help from our implementation manager but I never felt like we nailed the install and integration correctly. Then after a while we lost our support people a few times and it became hard to get Monetate to help us.
November 10, 2021
Monetate Review from Director of E-Commerce
Score 10 out of 10
Vetted Review
Verified User
Monetate is being used by the e-commerce teams for two sites which I manage. It enables us to improve conversion and average order value by testing creative and promotional messaging, target messaging to consumers based on behavior and demographic segment, and cross-sell merchandise. Monetate also enables the teams to make quick changes to the site and avoid the time consuming ordeal of submitting tickets to developers and waiting for response and resolution.
- Monetate used to do things well.. times have changed.
- Continuous improvement in predictive analytics.
- Higher conversion rates on desktop and mobile sites since implementation.
- Faster implementation of changes to the site..reducing the burn of developer hours.
- Higher average order values.
4
E-Commerce merchandising and marketing
4
We use an external company to provide platform support. A developer who understands tag management is required. Beyond the technical support, the team of business users is all that is required. They must have a business curiosity and interest in improving UX to ask questions which could be the basis for tests.
- Targeting marketing and merchandising content and promotional messaging based on behavior and demo
- Addressing issues that would normally require IT/solution support engineers
- Increase average order values via product recommendations
- Instead of integrating certain third party technology directly into the platform, we wanted to run A/B tests to see what kind of impact it would have on site KPI. So we integrated the technology via Monetate. That gave us the ability to test different placements for the third party CTAs and optimize the UX and conversion.
- I am consistently surprised how the team turns to Monetate as quasi CMS.
- We have only scratched the surface of using first and third party data for targeting. We have not yet integrated our CRM data or, loyalty data or customer LTV into the site, or data from social platforms. And we do not yet have a DMP. All of these will help increase the impact of Monetate on the business.
No
- Price
- Product Usability
- Product Reputation
- Vendor Reputation
My biggest concern was the the product would sit on the shelf and go unused. So the UI got a lot of attention in the evaluation. Moreover, since we have a small organization, we discussed the processes that would be needed to make sure the users would be set up for success and were not intimidated by the technology.
No changes
- Professional services company
Fluid
Yes
We implemented for desktop first, then mobile and email
Change management was a big part of the implementation and was well-handled
Do not underestimate the time it takes to get people comfortable with a culture of testing. Not just users but also senior management. Develop a process for getting the stakeholders on board and communicate the results of tests and campaigns often.
- Product image feed to the Monetate visual search tool was not working properly at launch
Yes
Our team is small, so the users cannot dedicate themselves as much to testing and targeting or setting up more complex campaigns. Therefore, we need to rely more heavily on Monetate's support.
Yes
Yes
We recently had an important UX issue with our header and nav which needed immediate resolution. The suppport team stepped in quickly to set up the campaigns to resolve the issue.
- Testing: the who, what when, why UI is very intuitive.
- Creating campaigns as CMS overrides is almost too easy.
- We still have not integrated our CRM data into Monetate.
December 23, 2015
Simple to use, Simple to see results!
Score 10 out of 10
Vetted Review
Verified User
We use Monetate for three purposes, A/B testing, targeted dynamic content and segmentation, and on the fly changes to our sites.
It is so nice to be able to answer the question "What happens if we ....?" We have not come across an idea yet that we have not been able to test in some fashion using Monetate. Personalizing our site by customer, recognizing how they found us, and displaying content relevant to them is not only possible, it's relatively easy. Hardest part is usually coming up with the creative. Being able to quickly add a block of text where you don't currently have a div setup is amazing.
You don't need to be and expert programmer to make real changes to the look and feel of your site.
It is so nice to be able to answer the question "What happens if we ....?" We have not come across an idea yet that we have not been able to test in some fashion using Monetate. Personalizing our site by customer, recognizing how they found us, and displaying content relevant to them is not only possible, it's relatively easy. Hardest part is usually coming up with the creative. Being able to quickly add a block of text where you don't currently have a div setup is amazing.
You don't need to be and expert programmer to make real changes to the look and feel of your site.
- Ease of segmentation.
- Ease of action builder. You don't need to know how to code html or java to create most of your actions. Even novice users can make substantial changes.
- Support. The support that you get from your Client Success Managers make a big difference with the tool. You are not left to your own devices to figure out how best to accomplish a test. They make sure you are getting what you pay for.
- I know that it is recommended to give any test at least two weeks before considering any results, but I would like to see real time reporting.
- We saw a significant lift in conversion and drop in abandon carts once we started testing changes to our checkout pages.
- Our team has been able to target how customers found their way to our site. We offer welcoming content and reinforce promotional ads leading to increased conversion.
We did look at some competitors and found that Monetate allowed use to build more of the actions ourselves. The builders that Monetate offer are very easy to follow and understand and you don't need to be an expert coder nor do you have to rely on the vendor to build all actions for you.
- Implemented in-house
February 17, 2015
Monetate was a revelation to our company.
Score 9 out of 10
Vetted Review
Verified User
- Monetate is able to pull geographical data, and drill down to send the right message to our customers. For example,the tool helped us segment so that we could send banners ads based on IP Address. Since we were product driven, we would send ads with jackets, winter hats, etc to cold weather areas and the reverse to the other side.
- I liked it and never had any issues.
- We found that 90% of tests we ran were successful. For the 10% that were not successful, we saved 10% of our project dollars because we did not need to hard code just to see it didn't work.
100
They represent ecommerce and web analytics.
- It is used to do A/B Testing on all of our websites. I would test things like cart optimization, banner ads, product overlays, etc. For example we tested on a Diecast for NASCAR having an overlay that said "Autographed" versus the other half just finding out based on the product title. Based on testing results, we also changed the cart to be pink when a product was in the cart compared to the color not changing no matter whether a product was in cart or not.
We added this product to have A/B Testing on all of our websites before we hardcoded projects.
- Implemented in-house
- In-person training
Yes