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KickFire

KickFire

Overview

What is KickFire?

KickFire’sB2B solutions provide account-level information such as industry, revenue, employee count, and more based on an IP address. KickFire’s proprietary TWIN Caching® technology and robust firmographic database deliver business intelligence for first-party intent, content personalization, account-based marketing, predictive/intent, data enrichment,…

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Learn from top reviewers

If you're building your own ABM platform, KickFire is a must-have!

Rating: 9 out of 10
October 30, 2019
IncentivizedVetted ReviewVerified User
We used KickFire for website de-anonymization. For lead gen teams, it gets very difficult to act on website activity for uncookied visitors. KickFire captures the IP address o...
Continue reading
Parker O'Very
Strategist - Marketing
Marketing Operations Manager
Impartner Software
KickFire1 year of experience

Great tool for Sales!

Rating: 10 out of 10
August 28, 2017
IncentivizedVetted ReviewVerified User
We are currently using KickFire on the commercial sales floor to validate HQ as each of us have different territories and find the appropriate prospect(s) to reach out to.
Continue reading
Alison Blakley
Employee - Sales
Account Executive
Projectplace
KickFire3 years of experience
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Pricing

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KickFire

KickFire

N/A
Unavailable

What is KickFire?

KickFire’sB2B solutions provide account-level information such as industry, revenue, employee count, and more based on an IP address. KickFire’s proprietary TWIN Caching® technology and robust firmographic database deliver business intelligence for first-party intent, content personalization,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is KickFire?

KickFire’sB2B solutions provide account-level information such as industry, revenue, employee count, and more based on an IP address. KickFire’s proprietary TWIN Caching® technology and robust firmographic database deliver business intelligence for first-party intent, content personalization, account-based marketing, predictive/intent, data enrichment, and much more.

KickFire offers IP address intelligence and B2B firmographic data through its LIVE Leads platform, API, and integrations with today’s leading technologies.

KickFire Features

Prospecting Features

  • Supported: Web browser extension
  • Supported: Identification of new leads
  • Supported: List quality
  • Supported: Email contacts
  • Supported: Direct dial contacts
  • Supported: List upload/download
  • Supported: LinkedIn integration
  • Supported: Load time/data access

Sales Intelligence Data Standards Features

  • Supported: Contact information
  • Supported: Company information
  • Supported: Industry information

Data Augmentation & Lead Qualification Features

  • Supported: Salesforce integration
  • Supported: Company/business profiles
  • Supported: Automatic data refresh
  • Supported: Filters and segmentation

Additional Features

  • Supported: Advanced IP-to-company resolution
  • Supported: Provides B2B firmographic data to hyper-target your website visitors for Account Based Marketing
  • Supported: B2B firmographic data also available in a sales prospecting Chrome browser extension

KickFire Screenshots

Screenshot of KickFire features a RESTful API builder and JSON schema that makes it simple to query by IP, domain, or company.

KickFire Video

KickFire | IP Address Business Intelligence | Data as a Service | Account Based Marketing Company

KickFire Competitors

KickFire Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews From Top Reviewers

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

User-Friendly Interface: Many users have found Kickfire to be a highly intuitive and user-friendly tool for website metrics and lead generation insights. They appreciate its simple and easy-to-navigate interface, which allows them to effortlessly view data on the screen or export it to CSV/Excel.

Identifying Potential Leads: Several reviewers express their appreciation for Kickfire's feature that enables them to see the names and locations of companies visiting their website. This functionality greatly assists in identifying potential leads, as well as providing valuable information that can be shared with their sales team.

Data Quality and Filtering Capabilities: Users value the exceptional quality of data provided by Kickfire. They also praise its robust filtering capabilities, allowing them to easily access specific information and export Excel saved search criteria when needed.

Clunky and Outdated User Interface: Users have consistently expressed frustration with the clunky and outdated user interface of the product. Many users have mentioned difficulties in navigating the product, requiring multiple clicks to access information they need. Some users have also requested a refresh of the interface to make it more modern and user-friendly.

Limited Functionality of CRM: Several users have raised concerns about the limited functionality of the CRM. They feel that the product lacks an integrated contact database, making it difficult for them to manage their contacts efficiently. Some users have also expressed a desire for more visibility into tools and features within the product, along with additional training sessions to leverage these resources effectively.

Questionable Accuracy of Visitor Mapping: A number of users have reported that the accuracy of mapping visitors to companies is questionable at times. They have found that the provided information can be vague or lacking clear downsides. Additionally, some users were disappointed when they discovered that a previously advertised feature providing contact details for specific people who viewed their site was missing from the product.

Users of Kickfire have made several recommendations based on their experience with the tool. The three most common recommendations are as follows:

  1. Use Kickfire to proactively go after revenue. Users have found that Kickfire is a valuable tool at a reasonable price, especially for small marketing departments. They recommend leveraging the features of Kickfire to actively pursue and capture revenue opportunities.

  2. Utilize Kickfire for identifying companies visiting your website. Many users recommend Kickfire for its ability to identify and track companies that visit their website. This feature allows businesses to gain valuable insights into their website visitors and potentially convert them into leads or customers.

  3. Generate warm leads and identify companies in their buyer's journey. Another common recommendation is to use Kickfire for lead generation and identifying potential buyers. Users find that Kickfire provides more insight and integration than other tools, making it an excellent solution for generating warm leads and identifying companies in their buyer's journey.

Overall, these recommendations highlight the value of Kickfire in driving revenue, identifying website visitors, and generating warm leads.

View all reviews
(1-2 of 2)

Great tool for Sales!

Rating: 10 out of 10
Incentivized
August 28, 2017
AB
Alison Blakley
Account Executive
Projectplace (Computer Software, 501-1000 employees)
Vetted Review
Verified User
KickFire
3 years of experience
View profile
Use Cases and Deployment Scope
We are currently using KickFire on the commercial sales floor to validate HQ as each of us have different territories and find the appropriate prospect(s) to reach out to.
Pros
  • Validating HQ location and HQ phone number
  • Finding direct phone lines and emails for prospects
  • Filter
  • Drilling down to specific departments and the contacts within each
Cons
  • Some outdated information and your credits will be used
  • Credit package sizes are not very customizable
  • A tad pricy comapred to simillar prospecting tools I've seen
Likelihood to Recommend
I've only used KickFire in sales but it's great
KickFire Feature Ratings
Prospecting (4)
85%
8.5
Identification of new leads
80%
8.0
List quality
80%
8.0
List upload/download
90%
9.0
Load time/data access
90%
9.0
Sales Intelligence Data Standards (3)
100%
10.0
Contact information
100%
10.0
Company information
100%
10.0
Industry information
100%
10.0
Data Augmentation & Lead Qualification (4)
62.5%
6.3
Salesforce integration
N/A
N/A
Company/business profiles
90%
9.0
Automatic data refresh
80%
8.0
Filters and segmentation
80%
8.0
Sales Intelligence Email Features
N/A
N/A
Return on Investment
  • Faster lead conversion
  • Less time on LinkedIn trying to figure out DM (decision maker)
  • Increased employee efficiency
Other Software Used

If you're building your own ABM platform, KickFire is a must-have!

Rating: 9 out of 10
Incentivized
October 30, 2019
PO
Parker O'Very
Marketing Operations Manager
Impartner Software (Computer Software, 51-200 employees)
Vetted Review
Verified User
KickFire
1 year of experience
View profile
Use Cases and Deployment Scope
We used KickFire for website de-anonymization. For lead gen teams, it gets very difficult to act on website activity for uncookied visitors. KickFire captures the IP address of the visitors and matches it against public IP indexes to return the visitor's company name. We used the Google Analytics integration to create custom dimensions and audiences, received daily reports, identified new target accounts from de-anonymized website visits, made watch lists for our sales team's named accounts, and even tracked click paths by company. KickFire was a crucial part of our proof-of-concept process as we moved to a 100% account-based sales and marketing model. We only moved away from KickFire now that we have moved to a full-stack ABM platform.
Pros
  • De-anonymizes website activity at the account (company) level.
  • Identifies net new target accounts.
  • Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
  • Gives great daily insight on watchlists you've set up.
  • Delivers every possible de-anonymized visit with little filtering for accuracy.
  • More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
  • Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
Cons
  • KickFire doesn't filter the de-anonymized website visit results much for accuracy. Public IP indexes are far from perfect. Companies change their IPs all the time. Other solutions check each website visit against several indexes and only deliver de-anonymized visits to the client when they are able to reach a certain confidence level in the company identification. KickFire instead does less filtering and lets the client handle it on their own. The downside is that there are more false positives. In our experience, there were a few companies that started showing that they were visiting our site several times a day, visiting just about every page. Later we realized that the company was an ISP/VPN provider (one of the largest in the UK) and that the visitors were actually probably from a number of other companies--they were just using the VPN. Again, this is a con because it gives more work to you in the end. On the other hand, the approach that other solutions take means you miss out on significant website activity because it didn't reach a certain confidence score.
Likelihood to Recommend
While it's true that the accuracy is an issue, and you have to take the visits with a certain "grain of salt", the platform works really well. I love the immediate alerts, the daily insight reports, and Google Analytics integration. The Salesforce integration is pretty good too. If you are building your own ABM model (instead of going with a full-stack provider like 6sense, Demandbase, Engagio, etc.), KickFire is a must-have.
KickFire Feature Ratings
Prospecting (4)
85%
8.5
Identification of new leads
90%
9.0
List quality
80%
8.0
List upload/download
80%
8.0
Load time/data access
90%
9.0
Sales Intelligence Data Standards (3)
73.33333333333333%
7.3
Contact information
60%
6.0
Company information
80%
8.0
Industry information
80%
8.0
Data Augmentation & Lead Qualification (4)
80%
8.0
Salesforce integration
80%
8.0
Company/business profiles
80%
8.0
Automatic data refresh
80%
8.0
Filters and segmentation
80%
8.0
Sales Intelligence Email Features
N/A
N/A
Return on Investment
  • KickFire turned our next-to-useless website visit numbers into actionable insights for our marketing and sales teams.
  • KickFire shaped our new strategy for our account-based marketing and sales model.
Alternatives Considered
I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.
Other Software Used
Drift, 6sense, Bombora
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