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Kissmetrics

Kissmetrics

Overview

What is Kissmetrics?

Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.

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Recent Reviews

TrustRadius Insights

Kissmetrics has proven to be an invaluable tool for businesses looking to gain insights into user behavior and make data-driven decisions. …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Growth

$500

Cloud
Monthly Tracked People

Power

$850

Cloud
Monthly Tracked People

Enterprise

Custom

Cloud
Monthly Tracked People

Entry-level set up fee?

  • $1,500 per installation
    Optional
For the latest information on pricing, visithttps://www.kissmetrics.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $150 per month
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Product Details

What is Kissmetrics?

Kissmetrics aims to help companies get, keep and grow more customers with its customer engagement automation. This solution includes behavioral analytics, segmentation and email campaign automation all in one place.

The vendor says Kissmetrics helps companies deeply understand and uniquely engage each customer from prospect to advocate. Additionally, the vendor says their solution is built to help marketers and product teams increase conversions, engagement, and retention over the entire lifespan of a customer.

Kissmetrics Features

  • Supported: Analyze
  • Supported: Populations
  • Supported: Campaigns

Kissmetrics Screenshots

Screenshot of Kissmetrics Activity Report is a part of our report suite called AnalyzeScreenshot of Kissmetrics Populations allow your to track your most important segment over timeScreenshot of Kissmetrics Campaigns allow you to engage your user with automated behavior-based emails when it is most effective

Kissmetrics Videos

Kissmetrics Competitors

Kissmetrics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.

Kissmetrics starts at $150.

Mixpanel, Amplitude Analytics, and Heap are common alternatives for Kissmetrics.

Reviewers rate Support Rating highest, with a score of 9.

The most common users of Kissmetrics are from Small Businesses (1-50 employees).

Kissmetrics Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)30%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews and Ratings

(96)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Kissmetrics has proven to be an invaluable tool for businesses looking to gain insights into user behavior and make data-driven decisions. Users have praised the software for its ability to track leads and demos from content and social media, enabling strategic changes that result in better returns. Additionally, Kissmetrics has been highly regarded for its person-based analytics, providing more granular data on user behavior compared to tools like Google Analytics. This has allowed businesses to enhance the customer journey, increase engagement, and improve key metrics. The software has also been used across entire companies, delivering self-service analytics and reports on customer behavior to support decision-making processes. Furthermore, organizations have found Kissmetrics useful for tracking profitability on different marketing channels, analyzing market trends, and making informed choices about their products.

Easy Integration: Users find the product to be very simple to integrate, particularly for non-technical users who need to run ad-hoc queries of metrics and funnels. Many reviewers have stated that they appreciated the ease of installation, mentioning that most people could easily install the tracking code themselves and have it up and running within minutes. This simplified the setup process and eliminated the need for extensive technical knowledge.

Valuable Insights: The ability to tie advertising spend to revenue is highly praised by users, who describe it as awesome. Many users appreciate the ability to track traffic sources and analyze how they influenced conversions. This feature provides valuable insights into the contribution of each traffic source to revenue, giving users a clear view of their marketing efforts' effectiveness.

Clean Interface: Users appreciate the clean interface of the product, which makes it easy to access and analyze the data they want. Many reviewers are impressed with the clean and intuitive interface of the platform. They find it easy to navigate and praise its user-friendly design, making it accessible even for non-technical audiences.

Confusing User Interface: Many users have found the user interface of KISSMetrics to be confusing and unintuitive, making it difficult to navigate and perform tasks efficiently. Some reviewers stated that it took a significant amount of time to understand how to use the software effectively.

Integration Challenges: Users expressed frustration with the integration of KISSMetrics with other tools. They felt that it did not integrate well with their company's database, leading to failed or inaccurate data. The documentation for implementing database connections was also mentioned to be confusing for the development team.

Difficult Setup Process: Some users mentioned that the initial setup of KISSMetrics was confusing and challenging. They found it difficult to get started and had to spend time figuring out how to configure the software properly.

Users commonly recommend the following:

  1. Thoroughly review features and understand onboarding: Users advise taking the time to thoroughly review Kissmetrics' features before committing to the software. They also recommend investing time in understanding how it works during the onboarding process.

  2. Consider implementing data management systems: Some users suggest considering building a data management system using tools like Segment before implementing Kissmetrics. This can help streamline data integration and improve overall efficiency.

  3. Have a plan and understand what data to track: It is recommended to have a clear plan and understanding of what data to track before using Kissmetrics. Users emphasize the importance of defining objectives and goals to avoid feeling overwhelmed when using the platform.

These recommendations highlight the importance of thorough research, planning, and understanding of Kissmetrics' features and capabilities. They also underline the benefits of integrating data management systems for optimal performance.

Attribute Ratings

Reviews

(1-25 of 34)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It has some unique features when compared to Squarespace and Hotjar.
1. Multiple Site Management 2. Keyword Tracking, and 3. Campaign Management. User video tracking is not possible in Kissmetrics, but Hotjar provides it for free and paid subscribers.
Aaron Treguboff | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It has been a while since I demoed Heap and Optimizely but the main points that stick out in my head are that Kissmetrics had more transparent and cheaper pricing. Kissmetrics offered all the same functionality, and at least from my personal experience, the staff at Kissmetrics was easier to work with and nicer to interact with.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Kissmetrics gives much more detailed user data vs page data on Google Analytics. For a small business, the free Google Analytics is often the more appropriate approach, but when you need detailed user data and interaction and funnel tracking, Kissmetrics does the job very well. Both are excellent options with slightly different approaches, so really it comes down to what you need.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Although Google Analytics is a great web analytical tool that is free, for the most part, it is not as intuitive as Kissmetrics in providing the end user with actionable insights. The insights report alone is worth the monthly fee for the analytics solution. Although there is a steep learning curve, once you get the hang of the way it operates, it will effectively reduce the time needed to work on your analytics report on a weekly basis.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
The Google Analytics Premium is a more complex tool, with possible integration to AdWords, Tag Manager etc.
Kissmetrics offers a narrower set of IT features, that however fully suit most needs. Google Analytics for example limited the data exports to 10,000 lines per click - to download a large report with e.g. one million rows requires to implement a script that repeats thousand times a request t oretrieve data. These artifical limitations are not present by Kissmetrics and one is able to export the data to own big data analytical tools.
Dustin Hovey | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Kissmetrics fills a very specific marketing void for our organization; however, we find it more useful when it is integrated with our other data solutions. For many organizations Kissmetrics won't be the only data analysis tool since it doesn't do everything great; however, for the purposes of user behavior, it provides good insights.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Kissmetrics and Google Analytics both have their strengths and weaknesses, but for individual user and advanced campaign tracking, Kissmetrics wins. As complicated as Kissmetrics can be (depending on how advanced you want to get with it), it's still significantly easier to set up and read reports related to user funnels in Kissmetrics. Google Analytics has built-in demographics and location info, but individual user tracking leaves much to be desired. Just setting up Google Analytics requires a crash course in how to use the service, which isn't ideal for many companies who don't necessarily employ someone solely for their experience using Google Analytics, but rather their entire set of marketing skills.

LiveOrange and Mixpanel are two additional competitors, but with my limited experience of them, I'm unable to go into detail about the pros and cons of those services versus Kissmetrics.

Brad Ruderman | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
I haven't done a vendor comparison in 2 years so It would be challenging to answer this question well. I am grandfathered into great pricing with Kissmetrics, so I have no intentions on switching.
Bruce Pannaman | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Much easier to implement with Kissmetrics and/or the others don't let you customise your events to the same extent without hardcoding events into the website.
Joris Brabants | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We still use Google Analytics, because it still has some good reports (real time analytics for example) but it lacks the power of KM cohort reports, funnel reports, user timeline, ... I must admit that configuring KM does require some good analysis before you start and a good developer that knows that he has to implement KM events and properties whenever there's a feature launch.
May 23, 2014

A lot of potential

Score 4 out of 10
Vetted Review
Verified User
  • coremetrics,google analytics,site catalyst
Difficult to yet know how KM stacks up against those listed. The decision to use KISSmetrics was made by someone else on the team based on their previous experience using it.
May 23, 2014

Satisfied.

Score 7 out of 10
Vetted Review
Verified User
  • Google Analytics,HubSpot,ExactTarget Interactive Marketing Hub
KISSmetrics is great, Google Analytics is too difficult for the average marketer, but is less expensive - be wary
Scott Rutz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We were mainly familiar with Google Analytics before, KM is great in being able to dive much deeper. We also see discrepencies in "unique" visitors between KM and GA. GA is not as discerning of what a unique visitor is. KM is extremely accurate with unique visitors to make sure you're living in full reality.
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