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Kissmetrics has proven to be an invaluable tool for businesses looking to gain insights into user behavior and make data-driven decisions. …
Starting at $150 per month
View PricingOverview
What is Kissmetrics?
Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.
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Pricing
Growth
$500
Cloud
Monthly Tracked People
Power
$850
Cloud
Monthly Tracked People
Enterprise
Custom
Cloud
Monthly Tracked People
Entry-level set up fee?
- $1,500 per installationOptional
For the latest information on pricing, visithttps://www.kissmetrics.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $150 per month
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Kissmetrics?
Kissmetrics aims to help companies get, keep and grow more customers with its customer engagement automation. This solution includes behavioral analytics, segmentation and email campaign automation all in one place.
The vendor says Kissmetrics helps companies deeply understand and uniquely engage each customer from prospect to advocate. Additionally, the vendor says their solution is built to help marketers and product teams increase conversions, engagement, and retention over the entire lifespan of a customer.
Kissmetrics Features
- Supported: Analyze
- Supported: Populations
- Supported: Campaigns
Kissmetrics Screenshots
Kissmetrics Videos
Watch Overview of Populations
Watch Overview of Campaigns
Kissmetrics Integrations
Kissmetrics Competitors
Kissmetrics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | All |
| Supported Languages | English |
Frequently Asked Questions
Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.
Kissmetrics starts at $150.
Reviewers rate Support Rating highest, with a score of 9.
The most common users of Kissmetrics are from Small Businesses (1-50 employees).
Kissmetrics Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 30% |
| Mid-Size Companies (51-500 employees) | 50% |
| Enterprises (more than 500 employees) | 20% |
Comparisons
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Reviews and Ratings
(96)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Kissmetrics has proven to be an invaluable tool for businesses looking to gain insights into user behavior and make data-driven decisions. Users have praised the software for its ability to track leads and demos from content and social media, enabling strategic changes that result in better returns. Additionally, Kissmetrics has been highly regarded for its person-based analytics, providing more granular data on user behavior compared to tools like Google Analytics. This has allowed businesses to enhance the customer journey, increase engagement, and improve key metrics. The software has also been used across entire companies, delivering self-service analytics and reports on customer behavior to support decision-making processes. Furthermore, organizations have found Kissmetrics useful for tracking profitability on different marketing channels, analyzing market trends, and making informed choices about their products.
Easy Integration: Users find the product to be very simple to integrate, particularly for non-technical users who need to run ad-hoc queries of metrics and funnels. Many reviewers have stated that they appreciated the ease of installation, mentioning that most people could easily install the tracking code themselves and have it up and running within minutes. This simplified the setup process and eliminated the need for extensive technical knowledge.
Valuable Insights: The ability to tie advertising spend to revenue is highly praised by users, who describe it as awesome. Many users appreciate the ability to track traffic sources and analyze how they influenced conversions. This feature provides valuable insights into the contribution of each traffic source to revenue, giving users a clear view of their marketing efforts' effectiveness.
Clean Interface: Users appreciate the clean interface of the product, which makes it easy to access and analyze the data they want. Many reviewers are impressed with the clean and intuitive interface of the platform. They find it easy to navigate and praise its user-friendly design, making it accessible even for non-technical audiences.
Confusing User Interface: Many users have found the user interface of KISSMetrics to be confusing and unintuitive, making it difficult to navigate and perform tasks efficiently. Some reviewers stated that it took a significant amount of time to understand how to use the software effectively.
Integration Challenges: Users expressed frustration with the integration of KISSMetrics with other tools. They felt that it did not integrate well with their company's database, leading to failed or inaccurate data. The documentation for implementing database connections was also mentioned to be confusing for the development team.
Difficult Setup Process: Some users mentioned that the initial setup of KISSMetrics was confusing and challenging. They found it difficult to get started and had to spend time figuring out how to configure the software properly.
Users commonly recommend the following:
-
Thoroughly review features and understand onboarding: Users advise taking the time to thoroughly review Kissmetrics' features before committing to the software. They also recommend investing time in understanding how it works during the onboarding process.
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Consider implementing data management systems: Some users suggest considering building a data management system using tools like Segment before implementing Kissmetrics. This can help streamline data integration and improve overall efficiency.
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Have a plan and understand what data to track: It is recommended to have a clear plan and understanding of what data to track before using Kissmetrics. Users emphasize the importance of defining objectives and goals to avoid feeling overwhelmed when using the platform.
These recommendations highlight the importance of thorough research, planning, and understanding of Kissmetrics' features and capabilities. They also underline the benefits of integrating data management systems for optimal performance.
Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
February 25, 2013
Drove 400% increase in subscriptions.
Score 9 out of 10
Vetted Review
Verified User
- Understanding when, in any particular visit, a given visitor gives up on a goal in your application is already a difficult problem. Having solved it, you're still left with the problem that most visits will then read as failures to complete a transaction (in the e-commerce sense, which was our implementation), because you cannot reliably identify the visitor across visits, and if you could, the effort you'd expend to track their performance in even one funnel would be significant--let alone the paths you don't yet know your customers are taking. KISSmetrics handles all that--basic funnel tracking, matching users across visits, dynamic funnels. They allowed us to reduce the effort of tracking funnels to the bare minimum--a single pixel throughout the site--and extract signal from the noise over time in their application.
- Once you've adopted those tools and become accustomed to reading the results, adding A/B testing and seeing nearly instant results (for in-page variable text and images, at least) can be accomplished in less than thirty minutes.
- KISSmetrics doesn't teach you basic statistics. You'll still need to understand the significance of your tests, and any externalities that might cause seemingly obvious flaws in your funnels. Partly because of the problem the tool best helps to solve (long-term tracking of user behavior), expressing the real meaning of a filtered funnel report (in a given time period, with multiple filters) can be difficult.
- We used KISSmetrics to guide us through the process of improving a number of pages: integrating browsing functionality on our site, addressing shortcomings on our cart page, even pricing. From a transactional perspective, the benefits were clear and significant. Most notably to our email driven business, we were able to prove a 400% increase in subscriptions to our newsletter by testing how and when a subscription form was presented to the visitor.
5
We used KISSmetrics at various points in the organization--from junior marketers and engineers to our VP Marketing and CEO--to better understand user behavior.
1
For our organization, I was the sole engineer maintaining the software, and I'd recommend a single engineer and a single marketer (if that's what you're using the application for) to best maintain the integration.
- KISSmetrics' most immediately compelling use case is for funnel optimization. In my first implementation of the service, I used it to track several customer paths--from direct landings on our home page, through the rest of our site (browse, search, content, and product pages), into the purchase path, and eventually to a completed sale.
- We were able to track the performance of specific funnels at different times by a number of variables assigned directly to a persistent user record, which meant that a user who visited and registered on one browser could then later be identified upon login, hopefully giving us a better picture of how they used our site in the visits leading up to their first purchase and onwards.
- Later, we used KISSmetrics' early A/B testing tools to learn more about designs and messages that resonated with our customers, with the same flexibility and insight offered by their funnel optimization toolset.
Google Analytics
We spent some time using Performable (now part of HubSpot), not so much as a competitor as a complementary product. KISSmetrics' introduction of A/B Testing tools eventually led us to replace Performable entirely.
- Implemented in-house
- Online training
- In-person training
- Self-taught
In fact, it was quite easy to learn without training. Putting the pixel on an application page is probably the most difficult task, and that process has become commonplace. Starting simply is the best approach--a two- or three-step event funnel starting at the home page and ending at the signup or transaction is easy to accomplish, and the process of learning how to do it is straightforward and instructive.
Integrating the A/B testing tools more deeply into our application required some custom code, and the documentation is clear in the approaches to take for this. Early versions of the application required some configuration on each page to define events (and many, even most, implementations willstill benefit from this), but configuration in that respect is incredibly easy.
No
We never required it. We may have been a special case, in that we were with KISSmetrics before their release, but we received excellent support from their team as part of the basic service fees.
- Not at the moment.
February 14, 2013
Start with Google Analytics - add KISSmetrics later.
Score 8 out of 10
Vetted Review
Verified User
- Product Decision Making: Allowed us to do a/b test and verify specific decisions.
- Customer Searching or Tracking: Allowed us easily filter through all our users and pin-point one user to analyze.
- Customer Performance: Enabled us to see if a specific customer was able to complete certain tasks in an expected timeframe.
- Data import of events previous events: We uploaded lots of data to help us analyze it further.
- Viewing the Customer Funnels: Gave us the opportunity to see the paths of our customers.
- Demographic Analysis of the customers: It doesn't provide comprehensive demographic analysis of our users (age, sex, etc.,).
- RealTime means 30mins but it's still pretty responsive: Takes awhile until the data and graphs show the most updated data.
- Comprehensive API but for the barebones it does a good job: For anyone that needs advanced customization, it will most likely require lots of customer support since their API is barebones.
- Reviewing the exact events a user goes through allows us to save time understanding specific customer issues and bug reports. i.e., we can see the steps they took and mimic the behaviours.
- A/B testing allows us to toggle specific product decisions and ad campaigns.
2
For a startup... Engineering, Product and general learning/curiousity. But I can see this apply to the Business Intelligence team, marketing etc.,
3
Engineers
- Understanding our users
- Understanding behaviors of a specific user
- See realtime (give or take 30min-a few hours) what the users are doing
- Tracking performance of specific events
We didn't really switch from anything. We just wanted another analytics platform to augment information about the behaviors of ours users, product etc.,
Mixpanel, Google Analytics. When we were making the decision, KISSMetrics was more mature and they had comprehensive documentation that allowed us to quickly pick out features we needed. I think we really wanted a way to import our data and the time it didn't seem like Mixpanel could do that. At the end of the day, we decided to go with KISSmetrics and Google Analytics (free).
- Implemented in-house
- Self-taught
Yeah it was easy. Still required some additional reading and testing out.
Like any framework (we use yii) you have to customize it accordingly.
No
The online documentation and us fiddling around with the tool was good enough. Granted we did have issues originally with the data import. We contacted the support during our free trial and they were responsive within 2 days.
- We would have integrated with Salesforce which KISSmetrics supports
- Since we are using Sugar CRM it would have required some time for us to integrate this. We expect to do this in the near future. We don't see any issues to integration, it's just not right out of the box by KISS and other tools. So it's going to have to be an investment on our end.
They support SalesForce
No real terms to negotiate since it was already tiered.
February 06, 2013
Power reports impossibly confusing!
Score 6 out of 10
Vetted Review
Verified User
- Very simple integration, engineering-wise
- Best for supporting non-technical users in running ad-hoc queries of metrics and funnels
- Complicated queries of your data that aren't strictly activity levels and funnels and cohort reports
- Very difficult (or impossible) to track specific states of people and events (for example, if a purchase is refunded, you won't get an accurate picture of how many purchases you actually delivered)
- The Power Reports functionality has some horsepower, but is unbelievably confusing to set up
- We are able to pinpoint weak points in our conversion funnel, allowing us to focus our efforts where it matters
4
The CEO checks business metrics, the sales team runs funnel analysis, the account management team tracks retention metrics, and the engineering team integrated the software.
- Tracking key business metrics
- Doing ad-hoc funnel analysis of site activity
We used Google Analytics to track basic site metrics. We also used some internal-built tools for some key business metrics. But we had nothing comparable to KISSmetrics in place beforehand.
We spoke to MixPanel support over email, described our use case, and they were very good about telling us they could not yet support it.
We are also currently evaluating Keen.io as a supplement or alternative to KISSmetrics. They offer more power, but no functionality geared toward non-technical staff.
We are also currently evaluating Keen.io as a supplement or alternative to KISSmetrics. They offer more power, but no functionality geared toward non-technical staff.
- Implemented in-house
N/A
- Self-taught
Yes, it is fairly straightforward. The online documentation is good for the engineering integration. The web interface is good enough for most purposes that no training is necessary.
The product cannot be used without implementing the KISSmetrics code and setting up meaningful Events to send the right data to them.
No
We are very budget-constrained. But their team has been very responsive and helpful over email and phone.
N/A
The biggest sticking point for us was the ability to do a certain relatively complicated analysis on our data. We were told that Power Reports could handle the use case, but they typically only come with the $500/mo or more plans. As a small startup, we were looking at a budget of more like $50/mo.
The KISSmetrics team was very helpful and we worked out a deal within our budget that included the Power Reports functionality. It seems they are very willing to work with growing startups to make sure you can grow with KISSmetrics.
The KISSmetrics team was very helpful and we worked out a deal within our budget that included the Power Reports functionality. It seems they are very willing to work with growing startups to make sure you can grow with KISSmetrics.
November 14, 2012
We can now tie ad spend to revenue.
Score 10 out of 10
Vetted Review
Verified User
- The ability to tie advertising spend to revenue is awesome.
- The product has a very clean interface making it easy to get the data we want.
- Funnel analysis is also great. It's great to segment prospects into funnels and track them separately.
- Data inconsistencies are common to all these analytics products. If I look at a look at one number from one angle, it's different to when I look at it from another angle. For example, site visir numbers are different in Kissmetrics and in Google and in Hubstpot. No one product is more right than the others.
- Because of the tie from advertising to revenue, we are able to key in on the most successful advertising campaigns. We can then turn up the dial on profitable campaigns, and turn it down on unprofitable ones. The system pays for itself rapidly.
3
All users are in marketing.
1
I'm the main support person for Kissmetrics on-site.
- The major thing for us is tying marketing advertising Dollars to revenue. Using the product, we can track someone from initial site visit, through signup, product download, and ultimately billing. In this way, we can track the lifetime value for any customer. This is really the holy grail for analytics. People have been talking about being able to do this for a long time, but it's never been possible. Even using Omniture, its very difficult to get this view.
- Kissmetrics is really an awesome product.
No. We added it onto Google Analytics which we had been using and now we use both products.
We looked at Hubspot, Mixpanel (a mobile analytics platform).
We chose Kissmetrics because it's very well designed for SaaS applications like ours: Specifically an API -driven app. With Google Analytics, we can only track events that happen in the browser. We can't connect someone browsing to someone actually using the product. Kissmetrics had great APIs for feeding server side events back into the anaytics platform.
- Implemented in-house
- Self-taught
Pretty easy to learn. I've been in analytics for a long time, so I may not be a typical user.
We wrote a software wrapper for API which required about 30 lines code. In total, we probably write less than 100 lines of code to connect the system to all out internal processes.
No
- We just made sure that our various advertising services like Adwords could speak to Kissmetrics. This was quite easy to do.
They were very transparent and the price is very fair.