Overview
What is Kissmetrics?
Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.
Secure web data analysis, ideal for successful decision making
Web analytics made easy
Kissmetrics Delivers Robust Reporting for Any Sized Business
Amazing software with deep analytic features
Extremely helpful for web analytics but hard to maintain
Need to know what your site visitors are doing today, tomorrow and next week.... Look no further than Kissmetrics!
Creative Marketing Strategist's Kissmetrics Review
For detailed user activity, Kissmetrics is your tool.
Analytics taken to a whole new level
Powerful, yet simple sales funnel analytics
Your Data Complement to GA
An excellent service for measuring KPIs, but with a learning curve
Kissmetrics helps keep data simple.
Engineer + Data Analyst Perspective on Kissmetrics
Kissmetrics is much easier to implement than other providers and gives your control of your aggregation unlike Google Analytics
Awards
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Pricing
Growth
$500
Power
$850
Enterprise
Custom
Entry-level set up fee?
- $1,500 per installationOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $150 per month
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Kissmetrics?
Kissmetrics aims to help companies get, keep and grow more customers with its customer engagement automation. This solution includes behavioral analytics, segmentation and email campaign automation all in one place.
The vendor says Kissmetrics helps companies deeply understand and uniquely engage each customer from prospect to advocate. Additionally, the vendor says their solution is built to help marketers and product teams increase conversions, engagement, and retention over the entire lifespan of a customer.
Kissmetrics Features
- Supported: Analyze
- Supported: Populations
- Supported: Campaigns
Kissmetrics Screenshots
Kissmetrics Videos
Watch Overview of Populations
Watch Overview of Campaigns
Kissmetrics Integrations
Kissmetrics Competitors
Kissmetrics Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | All |
Supported Languages | English |
Frequently Asked Questions
Kissmetrics Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 30% |
Mid-Size Companies (51-500 employees) | 50% |
Enterprises (more than 500 employees) | 20% |
Comparisons
Compare with
Reviews and Ratings
(96)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Kissmetrics has proven to be an invaluable tool for businesses looking to gain insights into user behavior and make data-driven decisions. Users have praised the software for its ability to track leads and demos from content and social media, enabling strategic changes that result in better returns. Additionally, Kissmetrics has been highly regarded for its person-based analytics, providing more granular data on user behavior compared to tools like Google Analytics. This has allowed businesses to enhance the customer journey, increase engagement, and improve key metrics. The software has also been used across entire companies, delivering self-service analytics and reports on customer behavior to support decision-making processes. Furthermore, organizations have found Kissmetrics useful for tracking profitability on different marketing channels, analyzing market trends, and making informed choices about their products.
Easy Integration: Users find the product to be very simple to integrate, particularly for non-technical users who need to run ad-hoc queries of metrics and funnels. Many reviewers have stated that they appreciated the ease of installation, mentioning that most people could easily install the tracking code themselves and have it up and running within minutes. This simplified the setup process and eliminated the need for extensive technical knowledge.
Valuable Insights: The ability to tie advertising spend to revenue is highly praised by users, who describe it as awesome. Many users appreciate the ability to track traffic sources and analyze how they influenced conversions. This feature provides valuable insights into the contribution of each traffic source to revenue, giving users a clear view of their marketing efforts' effectiveness.
Clean Interface: Users appreciate the clean interface of the product, which makes it easy to access and analyze the data they want. Many reviewers are impressed with the clean and intuitive interface of the platform. They find it easy to navigate and praise its user-friendly design, making it accessible even for non-technical audiences.
Confusing User Interface: Many users have found the user interface of KISSMetrics to be confusing and unintuitive, making it difficult to navigate and perform tasks efficiently. Some reviewers stated that it took a significant amount of time to understand how to use the software effectively.
Integration Challenges: Users expressed frustration with the integration of KISSMetrics with other tools. They felt that it did not integrate well with their company's database, leading to failed or inaccurate data. The documentation for implementing database connections was also mentioned to be confusing for the development team.
Difficult Setup Process: Some users mentioned that the initial setup of KISSMetrics was confusing and challenging. They found it difficult to get started and had to spend time figuring out how to configure the software properly.
Users commonly recommend the following:
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Thoroughly review features and understand onboarding: Users advise taking the time to thoroughly review Kissmetrics' features before committing to the software. They also recommend investing time in understanding how it works during the onboarding process.
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Consider implementing data management systems: Some users suggest considering building a data management system using tools like Segment before implementing Kissmetrics. This can help streamline data integration and improve overall efficiency.
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Have a plan and understand what data to track: It is recommended to have a clear plan and understanding of what data to track before using Kissmetrics. Users emphasize the importance of defining objectives and goals to avoid feeling overwhelmed when using the platform.
These recommendations highlight the importance of thorough research, planning, and understanding of Kissmetrics' features and capabilities. They also underline the benefits of integrating data management systems for optimal performance.
Attribute Ratings
Reviews
(1-3 of 3)Stellar product!
- Kissmetrics has a fantastic dashboard where you can see all relevant metrics immediately after login.
- Kissmetrics was extremely easy to implement in our site and it works across different platforms.
- After the initial setup, managing and creating new events to track is super simple.
- You can monitor live usage. This feature allows you to monitor user interactions as they are happening and as events you are tracking are triggered. You can see exactly what users are doing real time, which is really a very cool feature. At the time, this kind of realtime monitoring was not possible with Google Analytics.
- Live usage UI can be improved a lot. although this was definitely a very cool feature, it was somewhat marred by a poor and confusing UI. It shows a stream of actions events being triggered, but it's a bit difficult to figure out how to actually use this stream of data. For example, it;s very difficult to follow a single user. This feature needs a much more intuitive visual design for it to be truly useful as well as just cool.
- We are a media property that depends on advertising, our ROI is directly linked to engagement, which is improved thanks to the analytics tools we use with Kissmetrics.
- We use kissmetrics to improve our product by tracking how users engage with our app, what features they use the most
KISSmetrics has higher brand awareness than Mixpanel and I was certainly more familiar with it. However, I signed up for the free trial version of both KISSmetrics and Mixpanel with a view to comparing. Both vendors sent me technical instructions for set-up. I sent these documents to our technical lead and he came back and said that he intended to deploy them both, but that he had, in fact, already deployed KISSmetrics. I was pretty surprised that he had been able to get it up and running in under an hour. I immediately went in and took a look. My first response was that I loved the User Interface. I played around with it a bit, and based on that experience (and the fact that the price was right) decided that we would go with it. I never even really looked at Mixpanel.
- Implemented in-house
- Online training
This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.
The system for accessing support was to fill in a web form. This is often a very frustrating experience with other vendors as the lack of human interaction can make things very slow and iterative. In this case, however, it worked really well. We got a response to our tickets in under an hour and the responses were of very high quality.
- No
Drove 400% increase in subscriptions.
- Understanding when, in any particular visit, a given visitor gives up on a goal in your application is already a difficult problem. Having solved it, you're still left with the problem that most visits will then read as failures to complete a transaction (in the e-commerce sense, which was our implementation), because you cannot reliably identify the visitor across visits, and if you could, the effort you'd expend to track their performance in even one funnel would be significant--let alone the paths you don't yet know your customers are taking. KISSmetrics handles all that--basic funnel tracking, matching users across visits, dynamic funnels. They allowed us to reduce the effort of tracking funnels to the bare minimum--a single pixel throughout the site--and extract signal from the noise over time in their application.
- Once you've adopted those tools and become accustomed to reading the results, adding A/B testing and seeing nearly instant results (for in-page variable text and images, at least) can be accomplished in less than thirty minutes.
- KISSmetrics doesn't teach you basic statistics. You'll still need to understand the significance of your tests, and any externalities that might cause seemingly obvious flaws in your funnels. Partly because of the problem the tool best helps to solve (long-term tracking of user behavior), expressing the real meaning of a filtered funnel report (in a given time period, with multiple filters) can be difficult.
- We used KISSmetrics to guide us through the process of improving a number of pages: integrating browsing functionality on our site, addressing shortcomings on our cart page, even pricing. From a transactional perspective, the benefits were clear and significant. Most notably to our email driven business, we were able to prove a 400% increase in subscriptions to our newsletter by testing how and when a subscription form was presented to the visitor.
- KISSmetrics' most immediately compelling use case is for funnel optimization. In my first implementation of the service, I used it to track several customer paths--from direct landings on our home page, through the rest of our site (browse, search, content, and product pages), into the purchase path, and eventually to a completed sale.
- We were able to track the performance of specific funnels at different times by a number of variables assigned directly to a persistent user record, which meant that a user who visited and registered on one browser could then later be identified upon login, hopefully giving us a better picture of how they used our site in the visits leading up to their first purchase and onwards.
- Later, we used KISSmetrics' early A/B testing tools to learn more about designs and messages that resonated with our customers, with the same flexibility and insight offered by their funnel optimization toolset.
- Implemented in-house
- Online training
- In-person training
- Self-taught
- Not at the moment.
Brilliant concept. Not sure I trust data.
- KISSmetrics is a brilliant concept, and when it works, it works really well. I love the data granularity that it generates, and it's really good at funnel analysis (measuring site visitor progression through a specific flow). It's also great for enabling the firing of events based on specific interactions.
- The biggest issue, is that I have lost faith in the accuracy of the data.
- There have been a few examples of the system producing what looks like spurious data. I triangulate the data using Google Analytics, and on a few occasions, there have been very wide discrepancies that indicate a potentially serious problem. For example, Google might indicate 1,000 page views, while KISSmetrics indicates 5,000.. This is not a constant problem, but it has happened enough where my faith in the data is shaken.
- It really doesn't matter how good the front-end functionality is if my faith in data accuracy is not 100%.
- A/B testing is much more difficult than it needs to be. It is possible to structure the product to enable A/B testing, but this involves reading a bunch of help files and writing some code. I would have expected this to work out-of-the-box. In Google Analytics, for example.you only have to enter two URLs and then it works. This was a surprise.
- Assuming that the data is accurate, I would say that the ROI is pretty high. All my funnel reporting and KPI reporting is done in KISSmetrics and these are the metrics I report back to our investors. It was essentially, the main reporting tool for our company. However, due to the data validity issues already described, I have really switched back to Google Analytics as the primary tool and use KISSmetrics as the secondary.
- We use the tool for marketing analysis. As a venture-backed young company, marketing metrics are critically important to us. We track: conversion rates, customer usage (where people go on the site; what are the most popular features; what do people like, etc).
- Vendor implemented
- Implemented in-house
- Online training
- We have integrated with a payment processor called Recurly.
- No.