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Kissmetrics

Kissmetrics

Overview

What is Kissmetrics?

Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.

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Recent Reviews

TrustRadius Insights

Kissmetrics has proven to be an invaluable tool for businesses looking to gain insights into user behavior and make data-driven decisions. …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Growth

$500

Cloud
Monthly Tracked People

Power

$850

Cloud
Monthly Tracked People

Enterprise

Custom

Cloud
Monthly Tracked People

Entry-level set up fee?

  • $1,500 per installation
    Optional
For the latest information on pricing, visithttps://www.kissmetrics.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $150 per month
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Product Details

What is Kissmetrics?

Kissmetrics aims to help companies get, keep and grow more customers with its customer engagement automation. This solution includes behavioral analytics, segmentation and email campaign automation all in one place.

The vendor says Kissmetrics helps companies deeply understand and uniquely engage each customer from prospect to advocate. Additionally, the vendor says their solution is built to help marketers and product teams increase conversions, engagement, and retention over the entire lifespan of a customer.

Kissmetrics Features

  • Supported: Analyze
  • Supported: Populations
  • Supported: Campaigns

Kissmetrics Screenshots

Screenshot of Kissmetrics Activity Report is a part of our report suite called AnalyzeScreenshot of Kissmetrics Populations allow your to track your most important segment over timeScreenshot of Kissmetrics Campaigns allow you to engage your user with automated behavior-based emails when it is most effective

Kissmetrics Videos

Kissmetrics Competitors

Kissmetrics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.

Kissmetrics starts at $150.

Mixpanel, Amplitude Analytics, and Heap are common alternatives for Kissmetrics.

Reviewers rate Support Rating highest, with a score of 9.

The most common users of Kissmetrics are from Small Businesses (1-50 employees).

Kissmetrics Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)30%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews and Ratings

(96)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Kissmetrics has proven to be an invaluable tool for businesses looking to gain insights into user behavior and make data-driven decisions. Users have praised the software for its ability to track leads and demos from content and social media, enabling strategic changes that result in better returns. Additionally, Kissmetrics has been highly regarded for its person-based analytics, providing more granular data on user behavior compared to tools like Google Analytics. This has allowed businesses to enhance the customer journey, increase engagement, and improve key metrics. The software has also been used across entire companies, delivering self-service analytics and reports on customer behavior to support decision-making processes. Furthermore, organizations have found Kissmetrics useful for tracking profitability on different marketing channels, analyzing market trends, and making informed choices about their products.

Easy Integration: Users find the product to be very simple to integrate, particularly for non-technical users who need to run ad-hoc queries of metrics and funnels. Many reviewers have stated that they appreciated the ease of installation, mentioning that most people could easily install the tracking code themselves and have it up and running within minutes. This simplified the setup process and eliminated the need for extensive technical knowledge.

Valuable Insights: The ability to tie advertising spend to revenue is highly praised by users, who describe it as awesome. Many users appreciate the ability to track traffic sources and analyze how they influenced conversions. This feature provides valuable insights into the contribution of each traffic source to revenue, giving users a clear view of their marketing efforts' effectiveness.

Clean Interface: Users appreciate the clean interface of the product, which makes it easy to access and analyze the data they want. Many reviewers are impressed with the clean and intuitive interface of the platform. They find it easy to navigate and praise its user-friendly design, making it accessible even for non-technical audiences.

Confusing User Interface: Many users have found the user interface of KISSMetrics to be confusing and unintuitive, making it difficult to navigate and perform tasks efficiently. Some reviewers stated that it took a significant amount of time to understand how to use the software effectively.

Integration Challenges: Users expressed frustration with the integration of KISSMetrics with other tools. They felt that it did not integrate well with their company's database, leading to failed or inaccurate data. The documentation for implementing database connections was also mentioned to be confusing for the development team.

Difficult Setup Process: Some users mentioned that the initial setup of KISSMetrics was confusing and challenging. They found it difficult to get started and had to spend time figuring out how to configure the software properly.

Users commonly recommend the following:

  1. Thoroughly review features and understand onboarding: Users advise taking the time to thoroughly review Kissmetrics' features before committing to the software. They also recommend investing time in understanding how it works during the onboarding process.

  2. Consider implementing data management systems: Some users suggest considering building a data management system using tools like Segment before implementing Kissmetrics. This can help streamline data integration and improve overall efficiency.

  3. Have a plan and understand what data to track: It is recommended to have a clear plan and understanding of what data to track before using Kissmetrics. Users emphasize the importance of defining objectives and goals to avoid feeling overwhelmed when using the platform.

These recommendations highlight the importance of thorough research, planning, and understanding of Kissmetrics' features and capabilities. They also underline the benefits of integrating data management systems for optimal performance.

Attribute Ratings

Reviews

(1-25 of 48)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • It is easy to install; most people install the tracking code and run it in a few minutes.
  • It has excellent viewing and configuration options and can provide me with a lot of security and consistent tool management according to my needs.
  • This tool provides a lot of information and data; I can use this information and data to control better what I want to play the analyst role.
  • I can track sessions from desktop and mobile.
  • I think the speed of tool updates has slowed down a lot lately.
Abhishek Agarwal | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Great features to track user journey/path
  • Extensive data and insights are provided by the tool
  • Sales funnel reports are easy to understand
  • Great visualization and configuration options
  • The implementation isn't as easy as other analytics tools and the documentation is a bit confusing
  • Limited integration capabilities
  • Expensive, hence difficult to implement and maintain for early stage startups
  • High learning curve
Aaron Treguboff | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Track desktop and mobile sessions for a single user.
  • Provide high-level detail on how different user-defined funnels are performing.
  • Ease of install--seriously, most people can easily install the tracking code themselves and have this running in minutes.
  • Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
  • Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
  • Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.
Lisa Palombo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Setup is easy
  • They show you examples of what your "pop-up" will look like as you type the content in
  • You can personalize the pop-ups to fit your brand
  • You are able to measure how effective the paths you set up are
  • I would like to be able to schedule an update to the wording so that it doesn't get stale
  • I'd like more freedom with the design/look/shape of the pop up
  • It can be difficult to manage several accounts under one username
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • The extensive data is great for really understanding your website users.
  • Easy to see the exact flow that your users follow and can give insight on where you can improve.
  • Extensive report data, and you can really dig down to find just about any information.
  • The cost is really not affordable for a small business or startup, but if you can budget it, the data is invaluable.
  • No graphical outputs-- it would be nice to have graphs for those clients that are more visual.
  • Bit of a learning curve if you're not already familiar with data it provides and how to use it.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • A/B Multivariate testing, conversion rates of campaigns
  • Simple and easy to use UX
  • Setting up goals and events
  • First time setup is time-consuming, should be improved upon.
  • Lacking support and documentation.
  • Some experiment reporting requires the user to be very tech savvy.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Planning and implementing campaigns, A/B testing, conversion rates measurement
  • Very useful by mid sized company (client), easy to deploy, setup and get quick reports
  • Sales funnel reports with zoom-in ability by analyzing the root causes for customer behavior
  • Integration with other tools - when an "online" or "near-online" integration is required the tool does not cope. You can always export data to JSON etc. and load them into a second system, but this is not a viable solution for many business applications.
  • UI - the user interface is not very user-friendly, it is not always very intuitive.
Dustin Hovey | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • KM provides granularity of all information, performance can be checked in near real time.
  • The interface is clean, intuitive, and easy to navigate.
  • KM pulls data and refreshes itself which removes the manual work alternative platforms require.
  • The various reports types and how to use them can be unintuitive and confusing to new users; in addition, the reports can take awhile to load and they can also be difficult to customize.
  • It should easier than it is to modify the underlying data so that users could easily remove test traffic and robot clicks to gain more accurate information.
  • KM lacks automatic event tracking, if you've forgotten to add an event, it doesn't pull data retroactively.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • The URL API, when combined with reports and people search, is very powerful. It allows you to create and track a virtually unlimited number of cohorts using property and event tracking.
  • Live view is fantastic for a bird's eye view of what's going on with your users in real-time. We use this often to test our funnels and make sure things are indeed tracking, and that it's set up in a way that is actually helpful to us.
  • Kissmetrics support is bar none– they're friendly and speak in terms that even the most novice of users can follow.
  • Click-to-track makes it virtually fool-proof to specify events and actions to track, without having to figure out any complicated coding.
  • In-app reports are often not quite "enough" as is. Kissmetrics lacks secondary/tertiary sort of filter functions that let the user distill the collected information in a useful way on-screen. What we sometimes have to do is export reports and use functions within Excel to get the data view that is useful for us.
  • We've gotten some conflicting advice about whether or not the ideal identity to use is an email address or some other unique identifier, and that has made implementation/reporting more confusing.
  • Kissmetrics does not track or provide demographic or location data by default.
  • It's certainly not an inexpensive service, so it may be cost prohibitive for smaller, bootstrapped startups to get started with it.
Brad Ruderman | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Tracking Event Data.
  • Debugging Implementation Issues/Verifying the implementation is doing well.
  • Always adding new features.
  • The interface is really cumbersome especially for basic tracking of just specific events over time by property.
  • Because it's an event driven system there is no way to modify events in the past. For example if you are selling products and returning products there is no easy way to just look at the orders that were not returned.
  • I wish the data export was more real time then the batch transfer to S3.
Bruce Pannaman | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to implement tracking within the API so that you don't use too much dev time on tracking users instead of developing the product itself.
  • You can add properties to the events so that you can enrich the data you are collecting later.
  • Lots of help within the community and tools that are available, such as statistical significance calculator.
  • The reports on the website are quite basic, you can only subset by one property and filter by on property at a time
  • The numbers take a while to settle. Because of the sheer amount of events hitting the platform it can take a day or so for the number to be static between days.
  • Live feature is very hard to use for testing, if you could filter out the feed by IP address that would be excellent!
Javier Iglesia Sabio | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Simple API.
  • Good and concise documentation for development.
  • Stable and reliable service.
  • Interface for different environments can be confusing sometimes.
  • Some analytics can be hard to configure the first time.
  • First time on the site experience can be better for newcomers.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Excellent at tracking lead attribution, so you can see exactly what source people came from (organic, ppc, etc.) with name, address, and other info of those individuals.
  • Highly customizable reports: can filter by sources, form field attributes, etc.
  • High learning curve: it's not immediately straightforward how to implement for your specific use case.
  • Reports are limited in number of fields you can include (although this has improved).
  • Dashboard has a limited timeframe.
September 17, 2015

KissMetrics review

Danny Varner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Generating custom reports
  • Daily email snapshots of key metrics
  • Separation of prod vs pre-prod environments
  • Company seems to be broadening scope to more than just metrics, it's unclear if these capabilities will be useful
Score 1 out of 10
Vetted Review
Verified User
Incentivized
  • Ability to import external data sources
  • Reports
  • They don't handle single-page apps well at all. We've struggled with workarounds for awhile, but it's pretty painful. Their support has stated this is not on their roadmap. Kissmetrics is great otherwise, but we're actively looking at alternatives because of this issue.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Kissmetrics is great at tracking events. If there is a specific event your users do that would help drive business decisions this is the tool for that.
  • Reporting is also incredibly easy. You can funnel users through a report and discover where behavior or use drops off of a workflow.
  • It's incredibly easy to implement. With just a few lines of code you can start tracking your own custom events.
  • Reporting is powerful but it could use a little work on making it easier for people outside the product department.
Joris Brabants | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
  • Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
  • Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
  • Customer support!
  • Integrations with CRM
  • Google Mobile Ads tracking (we're driving signups through mobile display ads to our app on Google play, and cannot identify traffic source in KM). Mobile search and desktop ads are tracked perfectly
  • Mail integration to send e-mails from KM to users
Assaf Eisenstein | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • KISSmetrics was one of the first analytics platforms to really focus their attention on individual visitors rather than page views.
  • I use it on a daily basis, and it informs nearly everything I do in terms of outreach to users. Have they used my company's product? How much? When? Where have they traveled on my website?
  • Not much, though the price can be a bit too high for some businesses.
  • Setting up configuration and on boarding may be challenging at first.
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