Overview
What is Kissmetrics?
Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.
Secure web data analysis, ideal for successful decision making
Web analytics made easy
Kissmetrics Delivers Robust Reporting for Any Sized Business
Amazing software with deep analytic features
Extremely helpful for web analytics but hard to maintain
Need to know what your site visitors are doing today, tomorrow and next week.... Look no further than Kissmetrics!
Creative Marketing Strategist's Kissmetrics Review
For detailed user activity, Kissmetrics is your tool.
Analytics taken to a whole new level
Powerful, yet simple sales funnel analytics
Your Data Complement to GA
An excellent service for measuring KPIs, but with a learning curve
Kissmetrics helps keep data simple.
Engineer + Data Analyst Perspective on Kissmetrics
Kissmetrics is much easier to implement than other providers and gives your control of your aggregation unlike Google Analytics
Awards
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Pricing
Growth
$500
Power
$850
Enterprise
Custom
Entry-level set up fee?
- $1,500 per installationOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $150 per month
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Kissmetrics?
Kissmetrics aims to help companies get, keep and grow more customers with its customer engagement automation. This solution includes behavioral analytics, segmentation and email campaign automation all in one place.
The vendor says Kissmetrics helps companies deeply understand and uniquely engage each customer from prospect to advocate. Additionally, the vendor says their solution is built to help marketers and product teams increase conversions, engagement, and retention over the entire lifespan of a customer.
Kissmetrics Features
- Supported: Analyze
- Supported: Populations
- Supported: Campaigns
Kissmetrics Screenshots
Kissmetrics Videos
Watch Overview of Populations
Watch Overview of Campaigns
Kissmetrics Integrations
Kissmetrics Competitors
Kissmetrics Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | All |
Supported Languages | English |
Frequently Asked Questions
Kissmetrics Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 30% |
Mid-Size Companies (51-500 employees) | 50% |
Enterprises (more than 500 employees) | 20% |
Comparisons
Compare with
Reviews and Ratings
(96)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Kissmetrics has proven to be an invaluable tool for businesses looking to gain insights into user behavior and make data-driven decisions. Users have praised the software for its ability to track leads and demos from content and social media, enabling strategic changes that result in better returns. Additionally, Kissmetrics has been highly regarded for its person-based analytics, providing more granular data on user behavior compared to tools like Google Analytics. This has allowed businesses to enhance the customer journey, increase engagement, and improve key metrics. The software has also been used across entire companies, delivering self-service analytics and reports on customer behavior to support decision-making processes. Furthermore, organizations have found Kissmetrics useful for tracking profitability on different marketing channels, analyzing market trends, and making informed choices about their products.
Easy Integration: Users find the product to be very simple to integrate, particularly for non-technical users who need to run ad-hoc queries of metrics and funnels. Many reviewers have stated that they appreciated the ease of installation, mentioning that most people could easily install the tracking code themselves and have it up and running within minutes. This simplified the setup process and eliminated the need for extensive technical knowledge.
Valuable Insights: The ability to tie advertising spend to revenue is highly praised by users, who describe it as awesome. Many users appreciate the ability to track traffic sources and analyze how they influenced conversions. This feature provides valuable insights into the contribution of each traffic source to revenue, giving users a clear view of their marketing efforts' effectiveness.
Clean Interface: Users appreciate the clean interface of the product, which makes it easy to access and analyze the data they want. Many reviewers are impressed with the clean and intuitive interface of the platform. They find it easy to navigate and praise its user-friendly design, making it accessible even for non-technical audiences.
Confusing User Interface: Many users have found the user interface of KISSMetrics to be confusing and unintuitive, making it difficult to navigate and perform tasks efficiently. Some reviewers stated that it took a significant amount of time to understand how to use the software effectively.
Integration Challenges: Users expressed frustration with the integration of KISSMetrics with other tools. They felt that it did not integrate well with their company's database, leading to failed or inaccurate data. The documentation for implementing database connections was also mentioned to be confusing for the development team.
Difficult Setup Process: Some users mentioned that the initial setup of KISSMetrics was confusing and challenging. They found it difficult to get started and had to spend time figuring out how to configure the software properly.
Users commonly recommend the following:
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Thoroughly review features and understand onboarding: Users advise taking the time to thoroughly review Kissmetrics' features before committing to the software. They also recommend investing time in understanding how it works during the onboarding process.
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Consider implementing data management systems: Some users suggest considering building a data management system using tools like Segment before implementing Kissmetrics. This can help streamline data integration and improve overall efficiency.
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Have a plan and understand what data to track: It is recommended to have a clear plan and understanding of what data to track before using Kissmetrics. Users emphasize the importance of defining objectives and goals to avoid feeling overwhelmed when using the platform.
These recommendations highlight the importance of thorough research, planning, and understanding of Kissmetrics' features and capabilities. They also underline the benefits of integrating data management systems for optimal performance.
Attribute Ratings
Reviews
(1-5 of 5)Stellar product!
- Kissmetrics has a fantastic dashboard where you can see all relevant metrics immediately after login.
- Kissmetrics was extremely easy to implement in our site and it works across different platforms.
- After the initial setup, managing and creating new events to track is super simple.
- You can monitor live usage. This feature allows you to monitor user interactions as they are happening and as events you are tracking are triggered. You can see exactly what users are doing real time, which is really a very cool feature. At the time, this kind of realtime monitoring was not possible with Google Analytics.
- Live usage UI can be improved a lot. although this was definitely a very cool feature, it was somewhat marred by a poor and confusing UI. It shows a stream of actions events being triggered, but it's a bit difficult to figure out how to actually use this stream of data. For example, it;s very difficult to follow a single user. This feature needs a much more intuitive visual design for it to be truly useful as well as just cool.
- We are a media property that depends on advertising, our ROI is directly linked to engagement, which is improved thanks to the analytics tools we use with Kissmetrics.
- We use kissmetrics to improve our product by tracking how users engage with our app, what features they use the most
KISSmetrics has higher brand awareness than Mixpanel and I was certainly more familiar with it. However, I signed up for the free trial version of both KISSmetrics and Mixpanel with a view to comparing. Both vendors sent me technical instructions for set-up. I sent these documents to our technical lead and he came back and said that he intended to deploy them both, but that he had, in fact, already deployed KISSmetrics. I was pretty surprised that he had been able to get it up and running in under an hour. I immediately went in and took a look. My first response was that I loved the User Interface. I played around with it a bit, and based on that experience (and the fact that the price was right) decided that we would go with it. I never even really looked at Mixpanel.
- Implemented in-house
- Online training
This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.
The system for accessing support was to fill in a web form. This is often a very frustrating experience with other vendors as the lack of human interaction can make things very slow and iterative. In this case, however, it worked really well. We got a response to our tickets in under an hour and the responses were of very high quality.
- No
Start with Google Analytics - add KISSmetrics later.
- Product Decision Making: Allowed us to do a/b test and verify specific decisions.
- Customer Searching or Tracking: Allowed us easily filter through all our users and pin-point one user to analyze.
- Customer Performance: Enabled us to see if a specific customer was able to complete certain tasks in an expected timeframe.
- Data import of events previous events: We uploaded lots of data to help us analyze it further.
- Viewing the Customer Funnels: Gave us the opportunity to see the paths of our customers.
- Demographic Analysis of the customers: It doesn't provide comprehensive demographic analysis of our users (age, sex, etc.,).
- RealTime means 30mins but it's still pretty responsive: Takes awhile until the data and graphs show the most updated data.
- Comprehensive API but for the barebones it does a good job: For anyone that needs advanced customization, it will most likely require lots of customer support since their API is barebones.
- Reviewing the exact events a user goes through allows us to save time understanding specific customer issues and bug reports. i.e., we can see the steps they took and mimic the behaviours.
- A/B testing allows us to toggle specific product decisions and ad campaigns.
Start off with the basics. GA will give all the core basics. Over time when GA becomes too vague and you want to follow people versus just a number... upgrade to KISS or Mixpanel. Depending on your budget, go with Mixpanel since it's free up to some x number of events. KISSmetrics however will charge you up front after 14 days.
- Understanding our users
- Understanding behaviors of a specific user
- See realtime (give or take 30min-a few hours) what the users are doing
- Tracking performance of specific events
- Implemented in-house
- Self-taught
- We would have integrated with Salesforce which KISSmetrics supports
- Since we are using Sugar CRM it would have required some time for us to integrate this. We expect to do this in the near future. We don't see any issues to integration, it's just not right out of the box by KISS and other tools. So it's going to have to be an investment on our end.
Power reports impossibly confusing!
- Very simple integration, engineering-wise
- Best for supporting non-technical users in running ad-hoc queries of metrics and funnels
- Complicated queries of your data that aren't strictly activity levels and funnels and cohort reports
- Very difficult (or impossible) to track specific states of people and events (for example, if a purchase is refunded, you won't get an accurate picture of how many purchases you actually delivered)
- The Power Reports functionality has some horsepower, but is unbelievably confusing to set up
- We are able to pinpoint weak points in our conversion funnel, allowing us to focus our efforts where it matters
For the basic-level analysis mentioned above, though, the product would have been perfect.
- Tracking key business metrics
- Doing ad-hoc funnel analysis of site activity
We are also currently evaluating Keen.io as a supplement or alternative to KISSmetrics. They offer more power, but no functionality geared toward non-technical staff.
- Implemented in-house
- Self-taught
However, there were a few rough spots. Event mapping and some of the deeper account settings are not well explained. And the Power Reports functionality is just utterly, impossibly confusing.
However, when I brought this to the attention of his manager, I was assigned a new rep who was excellent. They worked out a very good deal with me and helped walk me through how we could use their product to produce the metrics we were looking for.
The KISSmetrics team was very helpful and we worked out a deal within our budget that included the Power Reports functionality. It seems they are very willing to work with growing startups to make sure you can grow with KISSmetrics.
Brilliant concept. Not sure I trust data.
- KISSmetrics is a brilliant concept, and when it works, it works really well. I love the data granularity that it generates, and it's really good at funnel analysis (measuring site visitor progression through a specific flow). It's also great for enabling the firing of events based on specific interactions.
- The biggest issue, is that I have lost faith in the accuracy of the data.
- There have been a few examples of the system producing what looks like spurious data. I triangulate the data using Google Analytics, and on a few occasions, there have been very wide discrepancies that indicate a potentially serious problem. For example, Google might indicate 1,000 page views, while KISSmetrics indicates 5,000.. This is not a constant problem, but it has happened enough where my faith in the data is shaken.
- It really doesn't matter how good the front-end functionality is if my faith in data accuracy is not 100%.
- A/B testing is much more difficult than it needs to be. It is possible to structure the product to enable A/B testing, but this involves reading a bunch of help files and writing some code. I would have expected this to work out-of-the-box. In Google Analytics, for example.you only have to enter two URLs and then it works. This was a surprise.
- Assuming that the data is accurate, I would say that the ROI is pretty high. All my funnel reporting and KPI reporting is done in KISSmetrics and these are the metrics I report back to our investors. It was essentially, the main reporting tool for our company. However, due to the data validity issues already described, I have really switched back to Google Analytics as the primary tool and use KISSmetrics as the secondary.
- We use the tool for marketing analysis. As a venture-backed young company, marketing metrics are critically important to us. We track: conversion rates, customer usage (where people go on the site; what are the most popular features; what do people like, etc).
- Vendor implemented
- Implemented in-house
- Online training
- We have integrated with a payment processor called Recurly.
- No.
We can now tie ad spend to revenue.
- The ability to tie advertising spend to revenue is awesome.
- The product has a very clean interface making it easy to get the data we want.
- Funnel analysis is also great. It's great to segment prospects into funnels and track them separately.
- Data inconsistencies are common to all these analytics products. If I look at a look at one number from one angle, it's different to when I look at it from another angle. For example, site visir numbers are different in Kissmetrics and in Google and in Hubstpot. No one product is more right than the others.
- Because of the tie from advertising to revenue, we are able to key in on the most successful advertising campaigns. We can then turn up the dial on profitable campaigns, and turn it down on unprofitable ones. The system pays for itself rapidly.
- The major thing for us is tying marketing advertising Dollars to revenue. Using the product, we can track someone from initial site visit, through signup, product download, and ultimately billing. In this way, we can track the lifetime value for any customer. This is really the holy grail for analytics. People have been talking about being able to do this for a long time, but it's never been possible. Even using Omniture, its very difficult to get this view.
- Kissmetrics is really an awesome product.
- Implemented in-house
- Self-taught
- We just made sure that our various advertising services like Adwords could speak to Kissmetrics. This was quite easy to do.