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Kissmetrics has proven to be an invaluable tool for businesses looking to gain insights into user behavior and make data-driven decisions. …
Starting at $150 per month
View PricingOverview
What is Kissmetrics?
Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.
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Pricing
Growth
$500
Cloud
Monthly Tracked People
Power
$850
Cloud
Monthly Tracked People
Enterprise
Custom
Cloud
Monthly Tracked People
Entry-level set up fee?
- $1,500 per installationOptional
For the latest information on pricing, visithttps://www.kissmetrics.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $150 per month
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Kissmetrics?
Kissmetrics aims to help companies get, keep and grow more customers with its customer engagement automation. This solution includes behavioral analytics, segmentation and email campaign automation all in one place.
The vendor says Kissmetrics helps companies deeply understand and uniquely engage each customer from prospect to advocate. Additionally, the vendor says their solution is built to help marketers and product teams increase conversions, engagement, and retention over the entire lifespan of a customer.
Kissmetrics Features
- Supported: Analyze
- Supported: Populations
- Supported: Campaigns
Kissmetrics Screenshots
Kissmetrics Videos
Watch Overview of Populations
Watch Overview of Campaigns
Kissmetrics Integrations
Kissmetrics Competitors
Kissmetrics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | All |
| Supported Languages | English |
Frequently Asked Questions
Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.
Kissmetrics starts at $150.
Reviewers rate Support Rating highest, with a score of 9.
The most common users of Kissmetrics are from Small Businesses (1-50 employees).
Kissmetrics Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 30% |
| Mid-Size Companies (51-500 employees) | 50% |
| Enterprises (more than 500 employees) | 20% |
Comparisons
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Reviews and Ratings
(96)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Kissmetrics has proven to be an invaluable tool for businesses looking to gain insights into user behavior and make data-driven decisions. Users have praised the software for its ability to track leads and demos from content and social media, enabling strategic changes that result in better returns. Additionally, Kissmetrics has been highly regarded for its person-based analytics, providing more granular data on user behavior compared to tools like Google Analytics. This has allowed businesses to enhance the customer journey, increase engagement, and improve key metrics. The software has also been used across entire companies, delivering self-service analytics and reports on customer behavior to support decision-making processes. Furthermore, organizations have found Kissmetrics useful for tracking profitability on different marketing channels, analyzing market trends, and making informed choices about their products.
Easy Integration: Users find the product to be very simple to integrate, particularly for non-technical users who need to run ad-hoc queries of metrics and funnels. Many reviewers have stated that they appreciated the ease of installation, mentioning that most people could easily install the tracking code themselves and have it up and running within minutes. This simplified the setup process and eliminated the need for extensive technical knowledge.
Valuable Insights: The ability to tie advertising spend to revenue is highly praised by users, who describe it as awesome. Many users appreciate the ability to track traffic sources and analyze how they influenced conversions. This feature provides valuable insights into the contribution of each traffic source to revenue, giving users a clear view of their marketing efforts' effectiveness.
Clean Interface: Users appreciate the clean interface of the product, which makes it easy to access and analyze the data they want. Many reviewers are impressed with the clean and intuitive interface of the platform. They find it easy to navigate and praise its user-friendly design, making it accessible even for non-technical audiences.
Confusing User Interface: Many users have found the user interface of KISSMetrics to be confusing and unintuitive, making it difficult to navigate and perform tasks efficiently. Some reviewers stated that it took a significant amount of time to understand how to use the software effectively.
Integration Challenges: Users expressed frustration with the integration of KISSMetrics with other tools. They felt that it did not integrate well with their company's database, leading to failed or inaccurate data. The documentation for implementing database connections was also mentioned to be confusing for the development team.
Difficult Setup Process: Some users mentioned that the initial setup of KISSMetrics was confusing and challenging. They found it difficult to get started and had to spend time figuring out how to configure the software properly.
Users commonly recommend the following:
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Thoroughly review features and understand onboarding: Users advise taking the time to thoroughly review Kissmetrics' features before committing to the software. They also recommend investing time in understanding how it works during the onboarding process.
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Consider implementing data management systems: Some users suggest considering building a data management system using tools like Segment before implementing Kissmetrics. This can help streamline data integration and improve overall efficiency.
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Have a plan and understand what data to track: It is recommended to have a clear plan and understanding of what data to track before using Kissmetrics. Users emphasize the importance of defining objectives and goals to avoid feeling overwhelmed when using the platform.
These recommendations highlight the importance of thorough research, planning, and understanding of Kissmetrics' features and capabilities. They also underline the benefits of integrating data management systems for optimal performance.
Attribute Ratings
Reviews
(26-48 of 48)Companies can't remove reviews or game the system. Here's why
May 27, 2014
KISSmetrics review
Score 7 out of 10
Vetted Review
Verified User
We use KISSmetrics to track the key metrics from our SaaS products.
- Great continuing education (webinars, blog posts, etc)
- Super easy to use interface
- Better, in-app direction
May 24, 2014
Review of KISSmetrics
Score 9 out of 10
Vetted Review
Verified User
KISSmetrics is being used by the marketing department to make actionable decisions regarding customer acquisition and retention. It also helps us identify areas where we can improve our product.
- Helps identify cohorts and the lifetime value of particular cohorts.
- Helps us understand what individual customers are having trouble with our system so we can give proactive customer support.
- Helps us identify issues with the onboarding experience.
- Lower priced plans.
May 23, 2014
Works wonders in the right context
Score 5 out of 10
Vetted Review
Verified User
We use KISSmetrics in the Marketing department to fill in the gaps left by Google Analytics, giving us much better insight into who our customers are, why they come to our sites, and how we can better convert them. KISSmetrics has been invaluable in this respect, especially considering the ease of use and setup it provides.
- Ease of setup and integration with Google Analytics and Optimizely
- Segmentation/cohort identification
- Funnel analysis
- KISSmetrics doesn't let you see all the events any given user triggered or all the funnels he or she went through
- You can get a long way with just Google Analytics
May 23, 2014
KISSmetrics or No Metrics
KISSmetrics allows us to identify what's going wrong by who. This information is valuable to every business.
- Identify holes in the funnel
- Visualize users flow
- Create solutions based off data
- Suggestions on fixes
May 23, 2014
A lot of potential
Score 4 out of 10
Vetted Review
Verified User
Our eCommerce team is currently using KISSmetrics to better understand user behavior and customer profiles. We are actively working with KISSmetrics to ensure that the data we are seeing is an accurate reflection of activity on the site. We are hopeful that this platform will ultimately give us incremental key insights into customer and prospect buying behavior and lead us to prioritize updates to the site to maximize the eCommerce channel.
- Ties revenue to user groups.
- Ties revenue to traffic drivers (including attribution), like SEO, SEM, email, and others.
- Provides some analytics at a deeper level than Google Analytics.
- Getting set up properly on the front end based on what our goals are.
- Deeper technical understanding by primary points of contact.
- Troubleshooting when we have questions about the data or about setting up / running custom reports.
May 23, 2014
Kissmetrics is the BOMB
Score 10 out of 10
Vetted Review
Verified User
I run social media for myself using Leadpages and heard about KISSmetrics. I checked out their infographics and blog. They provide a wealth of information without having to hire an analyst. It's more advanced and in depth than just regular analytics.
- Better analytics
- More in-depth
- Great information
- Make it free. ;-)
May 23, 2014
KissMetrics is one of the most advanced analytics tools in the market today and for years to come!
Score 7 out of 10
Vetted Review
Verified User
KISSmetrics gave me better segmented data and the ability to run better cohort analysis.
- You will get better data from your users than any other tracking platform out there.
- The data visualization tools are amazing!
- You will make better data decisions with KissMetrics!
- The price can be a little high for a bootstrapping startup but worth it.
- You're going to have to be more tech savvy to setup more advance experiments.
- You might have more data than you need.
May 23, 2014
Kiss Metrics - user level analysis
Score 8 out of 10
Vetted Review
Verified User
We decided to buy KISSmetrics to augment the data we were collecting through Google Analytics. Since the majority of the transactions on our site were generated from repeat buyers and there's a huge LTV skew toward a small percentage of buyers, we really wanted granular data regarding user behavior. The tool was pretty easy to set-up, but you need to pay attention to the way that visitors are counted and how attribution works with dimensions. If you're used to GA, KM is more like universal analytics, which represents more of an event: attribute model. They've done a lot to speed up reports over the past year and being able to see the paths of actual people across time as they traverse events and properties is very interesting if you're managing UX or marketing. It's a good product if you have a use case that ties into analyzing individual user behavior.
- User level analysis
- Flexible event attribute model
- Easy interface
- Report export options
- Report scheduling
May 23, 2014
Satisfied.
Score 7 out of 10
Vetted Review
Verified User
We are using KISSmetrics to help make informed decisions regarding our sales funnel and to help drive our digital strategy.
- Education
- In-depth analysis
- Insight driven analytics
- Pricing
- Features
- Accessibility
May 23, 2014
Great product! Very worth it!
Score 8 out of 10
Vetted Review
Verified User
We love the power of KissMetrics. With our SAAS service, it's imperative we can quickly capture the metrics we need to know what users are doing and where we're losing people. Kiss Metrics offers all of those needs and a becomes a daily spot for you to dive into user data and marketing metrics. There can be a small learning curve for more advanced features, but once you get the basics down you can really gain valuable insights. Definitely worth the monthly fee to gain these insights.
- Tracking of behavior of users
- Tracking sources of different marketing campaigns and what those users do once they get to your sight
- Daily, easy to read reports to keep metrics top of mind
- On boarding, the videos and resources were good but in my opinion not adequate for the depth that KissMetrics offers
- Funnels could use some explanation, in that it's not immediately clear how you can build them to your exact needs, it can be very one dimension and not elastic to fit other things
- Within funnel reports, the use and display of properties from events is very weird. It took us a while to figure out what the property stats were actually saying.
May 23, 2014
New to KISSmetrics and loving it.
Score 10 out of 10
Vetted Review
Verified User
I am new to KISSmetrics, but I love everything about the software. Currently, I am using KISSmetrics to track the sales on a popular Woo Commerce site. From what I've discovered, there is absolutely no equivalent to the insights offered by KISSmetrics.
We are able to use KISSmetrics to do a better job at tracking the profitability on our marketing channels. I am still getting to know the capabilities of what KISS can really do but we've already found ways to improve our spend, and the tool easily pays for itself.
My experience so far as made me a huge fan of KISS and I am working on incorporating the tool into the site of a music label, and a B2B lead generation site. I can't wait to see the results there as well.
We are able to use KISSmetrics to do a better job at tracking the profitability on our marketing channels. I am still getting to know the capabilities of what KISS can really do but we've already found ways to improve our spend, and the tool easily pays for itself.
My experience so far as made me a huge fan of KISS and I am working on incorporating the tool into the site of a music label, and a B2B lead generation site. I can't wait to see the results there as well.
- Link KISSmetrics to your email marketing to measure ROI
- Use KISSmetrics to judge the effectiveness of your content strategy (blog, social)
- I'm still new to the product, so my primary challenge so far has been the learning curve. Kiss metrics is powerful and as a result, there is a lot to learn. To be honest it can feel a little overwhelming when you first get started. My only suggestion is to make the on-boarding and learning process easier for newbies like me. :)
May 23, 2014
Funnel Reports?
Score 5 out of 10
Vetted Review
Verified User
KISSmetrics is being used by our company in order to track conversions across referrals, A/B test different designs for our site, as well as optimize specific pages. As a startup, the product team is heavily invested in our key performance indicators and use KISSmetrics to help support decisions to the rest of the organization.
Although funnel reports aren't perfect, KISSmetrics lets us A/B test at a high level.
Although funnel reports aren't perfect, KISSmetrics lets us A/B test at a high level.
- A/B testing at a high level: while funnel reports are questionable, A/B testing is trust worthy, although it is very difficult to A/B test a funnel accurately.
- Cohort analysis: we've never had a problem with this.
- Funnels: The funnel system is rather confusing, and at times provides information that is literally impossible. It tracks our conversion rates sometimes with orders of magnitude difference between what KISS says, and what we know to be true.
- A/B testing a funnel: This is just impossible to do accurately with the information presented by KISS.
May 23, 2014
Kissmetrics Love
Score 9 out of 10
Vetted Review
Verified User
This product provides excellent information to make informed choices around our data. It has given us insight into our consumers as to how and when they are using our products. It's been a lifesaver and their blog and helpful resources have been what we use to ensure we're on the right path with the product.
- Excellent Customer Service
- Supportive blogs and resources
- Realistic data assessments
- The price per month is expensive for smaller businesses, but is worth it in order to grow and understand your customers.
April 14, 2014
Great for identiying holes in the funnel
Score 10 out of 10
Vetted Review
Verified User
- The Kissmetrics product is particularly helpful in identifying holes in the funnel. We are able to track user behavior on multi-session basis which is the big differentiator from Google Analytics (we use both). With Kissmetrics we have been able to identify users who are likely to convert. We are also able to track our conversion rates on every page on our site.
- I really like the Kissmetrics Dashboard as it gives us a good view into metrics for our business. We keep our most important website metrics in this view and I go there once a day to get a digest of everything that is going on.
- The product integrates well with Optimizely. We love to run A/B tests and Kissmetrics is where we store most of our web conversion data.
- Track users by Channel.
- In some cases reporting can be limited. The product helps you to track funnels that you preset, but it does not help you to find funnels you may not be aware of.
January 04, 2014
Language Learning Platform Likes KISSmetrics
Score 8 out of 10
Vetted Review
Verified User
- Provided extremely detailed information of user activity on our website
- Depicted user activity in graphs/charts at a high level that is easy to read
- Functionality to search among dates and users is extremely helpful in conducting analytical research on users and product
- While I was able to look at a particular user's activity in nifty charts and graphs, I would have liked to be able to export the data into .csv or .xlsx to run my own analyses
- The service would black out for minutes/hours at a time, resulting in missed data and discrepancies in our reporting
December 13, 2013
KISSmetrics - good for the basics
Score 5 out of 10
Vetted Review
Verified User
- KISSmetrics provides a concise summary of website visitors
- KISSmetrics shows the activity of website users
- KISSmetrics allows for analysis to be conducted on website usage patterns over time
- KISSmetrics is difficult to navigate as the layout is too basic to function well.
- It is inconvenient to take the results of KISSmetrics and then copy and paste data out in order to create a usable and viewer-friendly summary.
- KISSmetrics could improve upon the aesthetics of their site.
December 12, 2013
Great Analytics Platform for Pros and Rookies
Score 10 out of 10
Vetted Review
Verified User
- KISSmetrics did Funnel Analysis really well. Unlike Google Analytics, the admin does not need to predefine the funnel paths and can change funnel paths on the fly. This is very useful because the admin does not always know which path would they be most interested in.
- KISSmetrics also does tracking of individual users really well. It is able to tie user visits to your website from before the user registers. It is also able to track user visits on different browsers and devices.
- KISSmetrics customer support is incredible. Each time we had an issue, they would quickly hop on a call and provide all the necessary information and detailed responses.
- KISSmetrics admin tools' user experience is extremely intuitive. Even for non-technical audiences, it is very easy to learn and start using.
- At the time I used KISSmetrics, I was not able to use the user segmentation functionality very easily.
- The API level integration between KISSmetrics and any metrics that the business may be capturing was available, but did not support all features.
February 28, 2013
Stellar product!
Score 10 out of 10
Vetted Review
Verified User
- Kissmetrics has a fantastic dashboard where you can see all relevant metrics immediately after login.
- Kissmetrics was extremely easy to implement in our site and it works across different platforms.
- After the initial setup, managing and creating new events to track is super simple.
- You can monitor live usage. This feature allows you to monitor user interactions as they are happening and as events you are tracking are triggered. You can see exactly what users are doing real time, which is really a very cool feature. At the time, this kind of realtime monitoring was not possible with Google Analytics.
- Live usage UI can be improved a lot. although this was definitely a very cool feature, it was somewhat marred by a poor and confusing UI. It shows a stream of actions events being triggered, but it's a bit difficult to figure out how to actually use this stream of data. For example, it;s very difficult to follow a single user. This feature needs a much more intuitive visual design for it to be truly useful as well as just cool.
February 25, 2013
Drove 400% increase in subscriptions.
Score 9 out of 10
Vetted Review
Verified User
- Understanding when, in any particular visit, a given visitor gives up on a goal in your application is already a difficult problem. Having solved it, you're still left with the problem that most visits will then read as failures to complete a transaction (in the e-commerce sense, which was our implementation), because you cannot reliably identify the visitor across visits, and if you could, the effort you'd expend to track their performance in even one funnel would be significant--let alone the paths you don't yet know your customers are taking. KISSmetrics handles all that--basic funnel tracking, matching users across visits, dynamic funnels. They allowed us to reduce the effort of tracking funnels to the bare minimum--a single pixel throughout the site--and extract signal from the noise over time in their application.
- Once you've adopted those tools and become accustomed to reading the results, adding A/B testing and seeing nearly instant results (for in-page variable text and images, at least) can be accomplished in less than thirty minutes.
- KISSmetrics doesn't teach you basic statistics. You'll still need to understand the significance of your tests, and any externalities that might cause seemingly obvious flaws in your funnels. Partly because of the problem the tool best helps to solve (long-term tracking of user behavior), expressing the real meaning of a filtered funnel report (in a given time period, with multiple filters) can be difficult.
February 14, 2013
Start with Google Analytics - add KISSmetrics later.
Score 8 out of 10
Vetted Review
Verified User
- Product Decision Making: Allowed us to do a/b test and verify specific decisions.
- Customer Searching or Tracking: Allowed us easily filter through all our users and pin-point one user to analyze.
- Customer Performance: Enabled us to see if a specific customer was able to complete certain tasks in an expected timeframe.
- Data import of events previous events: We uploaded lots of data to help us analyze it further.
- Viewing the Customer Funnels: Gave us the opportunity to see the paths of our customers.
- Demographic Analysis of the customers: It doesn't provide comprehensive demographic analysis of our users (age, sex, etc.,).
- RealTime means 30mins but it's still pretty responsive: Takes awhile until the data and graphs show the most updated data.
- Comprehensive API but for the barebones it does a good job: For anyone that needs advanced customization, it will most likely require lots of customer support since their API is barebones.
February 06, 2013
Power reports impossibly confusing!
Score 6 out of 10
Vetted Review
Verified User
- Very simple integration, engineering-wise
- Best for supporting non-technical users in running ad-hoc queries of metrics and funnels
- Complicated queries of your data that aren't strictly activity levels and funnels and cohort reports
- Very difficult (or impossible) to track specific states of people and events (for example, if a purchase is refunded, you won't get an accurate picture of how many purchases you actually delivered)
- The Power Reports functionality has some horsepower, but is unbelievably confusing to set up
December 18, 2012
Brilliant concept. Not sure I trust data.
Score 6 out of 10
Vetted Review
Verified User
- KISSmetrics is a brilliant concept, and when it works, it works really well. I love the data granularity that it generates, and it's really good at funnel analysis (measuring site visitor progression through a specific flow). It's also great for enabling the firing of events based on specific interactions.
- The biggest issue, is that I have lost faith in the accuracy of the data.
- There have been a few examples of the system producing what looks like spurious data. I triangulate the data using Google Analytics, and on a few occasions, there have been very wide discrepancies that indicate a potentially serious problem. For example, Google might indicate 1,000 page views, while KISSmetrics indicates 5,000.. This is not a constant problem, but it has happened enough where my faith in the data is shaken.
- It really doesn't matter how good the front-end functionality is if my faith in data accuracy is not 100%.
- A/B testing is much more difficult than it needs to be. It is possible to structure the product to enable A/B testing, but this involves reading a bunch of help files and writing some code. I would have expected this to work out-of-the-box. In Google Analytics, for example.you only have to enter two URLs and then it works. This was a surprise.
November 14, 2012
We can now tie ad spend to revenue.
Score 10 out of 10
Vetted Review
Verified User
- The ability to tie advertising spend to revenue is awesome.
- The product has a very clean interface making it easy to get the data we want.
- Funnel analysis is also great. It's great to segment prospects into funnels and track them separately.
- Data inconsistencies are common to all these analytics products. If I look at a look at one number from one angle, it's different to when I look at it from another angle. For example, site visir numbers are different in Kissmetrics and in Google and in Hubstpot. No one product is more right than the others.