Kissmetrics

Figuring out which campaigns brought which visitors to the site.

Which buttons and areas of the site were clicked on

Where are we losing potential customers

KISSmetrics provides a concise summary of website visitors

KISSmetrics shows the activity of website users

KISSmetrics allows for analysis to be conducted on website usage patterns over time

Tracking Event Data.

Debugging Implementation Issues/Verifying the implementation is doing well.

Always adding new features.

KM provides granularity of all information, performance can be checked in near real time.

The interface is clean, intuitive, and easy to navigate.

KM pulls data and refreshes itself which removes the manual work alternative platforms require.

Understanding when, in any particular visit, a given visitor gives up on a goal in your application is already a difficult problem. Having solved it, you're still left with the problem that most visits will then read as failures to complete a transaction (in the e-commerce sense, which was our implementation), because you cannot reliably identify the visitor across visits, and if you could, the effort you'd expend to track their performance in even one funnel would be significant--let alone the paths you don't yet know your customers are taking. KISSmetrics handles all that--basic funnel tracking, matching users across visits, dynamic funnels. They allowed us to reduce the effort of tracking funnels to the bare minimum--a single pixel throughout the site--and extract signal from the noise over time in their application.

Once you've adopted those tools and become accustomed to reading the results, adding A/B testing and seeing nearly instant results (for in-page variable text and images, at least) can be accomplished in less than thirty minutes.