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Kissmetrics

Kissmetrics

Overview

What is Kissmetrics?

Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.

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Learn from top reviewers

Secure web data analysis, ideal for successful decision making

Rating: 10 out of 10
June 1, 2021
IncentivizedVetted ReviewVerified User
Kissmetrics has helped us in web analytics by using it to make data-driven decisions. For needs covering general market analysis topics, I can get accurate quantitative suppor...
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Sean Cummings
Director - Sales
Sales Director
RTB House
Kissmetrics3 years of experience

Web analytics made easy

Rating: 8 out of 10
April 27, 2021
IncentivizedVetted ReviewVerified User
Running marketing campaign was made easy by Kissmetrics. The insight that we got from the campaign reports are pretty helpful in redesigning / realigning the audiences . We ra...
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akshay kashyap
Consultant - Information Technology
Business Technology Analyst
Deloitte Digital
Kissmetrics2 years of experience

Amazing software with deep analytic features

Rating: 8 out of 10
November 15, 2019
IncentivizedVetted ReviewVerified User
It's being used by marketing professionals, especially the digital marketing team, as it's giving web analytics solutions to their users. The product helps us to track our cus...
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Balaji Perumal
Manager - Marketing
Manager Digital and Social Media
CPT
Kissmetrics1 year of experience

Need to know what your site visitors are doing today, tomorrow and next week.... Look no further than Kissmetrics!

Rating: 8 out of 10
January 8, 2019
IncentivizedVetted ReviewVerified User
I personally vetted and researched different analytics platforms two years ago. I realized that I had no idea if our blog content or social content was delivering top of the f...
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Aaron Treguboff
Employee - Marketing
Organic Reach Lead
WebPT
Kissmetrics2 years of experience

Creative Marketing Strategist's Kissmetrics Review

Rating: 8 out of 10
January 7, 2019
IncentivizedVetted ReviewVerified User
Every client we have at Curaytor has a website that is hosted on our exclusive platform. We offer a service that sets up Kissmetrics on their website in order to guide visitor...
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Lisa Palombo
Director - Marketing
REVAMP
Curaytor
Kissmetrics2 years of experience
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Pricing

View all pricing

Growth

$500

Cloud
Monthly Tracked People

Power

$850

Cloud
Monthly Tracked People

Enterprise

Custom

Cloud
Monthly Tracked People

Entry-level set up fee?

  • $1,500 per installation
    Optional
For the latest information on pricing, visithttps://www.kissmetrics.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $150 per month
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Product Details

What is Kissmetrics?

Kissmetrics aims to help companies get, keep and grow more customers with its customer engagement automation. This solution includes behavioral analytics, segmentation and email campaign automation all in one place.

The vendor says Kissmetrics helps companies deeply understand and uniquely engage each customer from prospect to advocate. Additionally, the vendor says their solution is built to help marketers and product teams increase conversions, engagement, and retention over the entire lifespan of a customer.

Kissmetrics Features

  • Supported: Analyze
  • Supported: Populations
  • Supported: Campaigns

Kissmetrics Screenshots

Screenshot of Kissmetrics Activity Report is a part of our report suite called AnalyzeScreenshot of Kissmetrics Populations allow your to track your most important segment over timeScreenshot of Kissmetrics Campaigns allow you to engage your user with automated behavior-based emails when it is most effective

Kissmetrics Videos

Kissmetrics Integrations

Kissmetrics Competitors

Kissmetrics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.

Kissmetrics starts at $150.

Mixpanel, Amplitude Analytics, and Heap are common alternatives for Kissmetrics.

Reviewers rate Support Rating highest, with a score of 9.

The most common users of Kissmetrics are from Small Businesses (1-50 employees).

Kissmetrics Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)30%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-4 of 4)

KissMetrics is one of the most advanced analytics tools in the market today and for years to come!

Rating: 7 out of 10
May 23, 2014
CT
Christian Torres
Marketing Technologist
Local Vegas Marketing (Marketing and Advertising, 1-10 employees)
Vetted Review
Verified User
Kissmetrics
1 year of experience
Use Cases and Deployment Scope
KISSmetrics gave me better segmented data and the ability to run better cohort analysis.
Pros
  • You will get better data from your users than any other tracking platform out there.
  • The data visualization tools are amazing!
  • You will make better data decisions with KissMetrics!
Cons
  • The price can be a little high for a bootstrapping startup but worth it.
  • You're going to have to be more tech savvy to setup more advance experiments.
  • You might have more data than you need.
Likelihood to Recommend
I could write a blog post about how awesome KissMetrics is and also add them to my resources pages.
Return on Investment
  • I have been able to keep my high paying AdWords clients thanks to the data I get from KISSmetrics.
  • I have been able to charge higher fees for my marketing services.
  • I get more customers for my clients now.
Alternatives Considered
  • Tracking202,Google Analytics,OpenX,SQL,EasyVideoSuite,
KISSmetrics has better tools to create cohort analysis.
Likelihood to Renew
8
It depends on the client or projects I'm working on and what data I will need at the moment.

Analytics taken to a whole new level

Rating: 8 out of 10
Incentivized
May 22, 2018
Verified User
Employee in Marketing
Retail Company, 201-500 employees
Vetted Review
Verified User
Kissmetrics
3 years of experience
Use Cases and Deployment Scope
We've used Kissmetrics for a few years now which was initially used as supplemental to Google Analytics. But over time it has grown rapidly in regards to functionality and features it has and we've now used it as a replacement for Google Analytics. It definitely helped increased conversion rates and increased goals across our digital marketing campaigns.
Pros
  • A/B Multivariate testing, conversion rates of campaigns
  • Simple and easy to use UX
  • Setting up goals and events
Cons
  • First time setup is time-consuming, should be improved upon.
  • Lacking support and documentation.
  • Some experiment reporting requires the user to be very tech savvy.
Likelihood to Recommend
Kissmetrics is great to use when you need to identify the individual user's behavior and the journey taken throughout your website to identify improved paths to conversions. There is a learning curve when analyzing the reports produced within Kissmetrics but it is worth the investment. Being able to monitor social campaigns and content marketing efforts.
Return on Investment
  • Time-consuming to set up and cross-train associates who will use it
  • Provided valuable insights into a customer's behavior
  • Improved the conversion funnel leading to higher sales
Alternatives Considered
Although Google Analytics is a great web analytical tool that is free, for the most part, it is not as intuitive as Kissmetrics in providing the end user with actionable insights. The insights report alone is worth the monthly fee for the analytics solution. Although there is a steep learning curve, once you get the hang of the way it operates, it will effectively reduce the time needed to work on your analytics report on a weekly basis.
Other Software Used

Great Analytics Platform for Pros and Rookies

Rating: 10 out of 10
December 12, 2013
KA
Karan Arora
Product Manager, Marketing
Synacor (201-500 employees)
Vetted Review
Verified User
Kissmetrics
1 year of experience
Pros
  • KISSmetrics did Funnel Analysis really well. Unlike Google Analytics, the admin does not need to predefine the funnel paths and can change funnel paths on the fly. This is very useful because the admin does not always know which path would they be most interested in.
  • KISSmetrics also does tracking of individual users really well. It is able to tie user visits to your website from before the user registers. It is also able to track user visits on different browsers and devices.
  • KISSmetrics customer support is incredible. Each time we had an issue, they would quickly hop on a call and provide all the necessary information and detailed responses.
  • KISSmetrics admin tools' user experience is extremely intuitive. Even for non-technical audiences, it is very easy to learn and start using.
Cons
  • At the time I used KISSmetrics, I was not able to use the user segmentation functionality very easily.
  • The API level integration between KISSmetrics and any metrics that the business may be capturing was available, but did not support all features.
Return on Investment
  • We were able to optimize our conversion funnel and remove some steps to dramatically improve our conversion rates.
  • We were able to identify our most effective marketing channels and optimize our ad expenditure accordingly.
  • We were also able to gauge users' interest in various product features and promote features that appealed most to our audience.
Likelihood to Renew
9
Most of all, KISSmetrics is an evolving product and adds new features and functionality on an ongoing basis. Their customer support is excellent and their engineers take the time to understand and explain how the system works in case of an issue. Also, for Product Managers who are not extremely code-savvy, the user interface is extremely simple and robust. Once set up, it is difficult to "break" the reporting - something that is so easy to do with Google Analytics and Omniture.
Likelihood to Recommend
To anyone looking to make a selection between various analytics platforms, I would recommend considering the following
- What is the level of expertise of the admin using the tool?
- What features are most important to you?
- Do you care most for webview or number of actual people using your service?
- Do you know in advance what metrics you will be most interested in?

Kissmetrics helps keep data simple.

Rating: 8 out of 10
Incentivized
September 22, 2015
SR
SAM Rizvi
COO (Chief Operating Officer)
Post Planner (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Kissmetrics
2 years of experience
Use Cases and Deployment Scope
Kissmetrics gives us essential information about key metrics along our motion rate which are critical for adoption by our users. These insights put us in a position to be proactive in identifying trends contrary to our assumptions during development/ release and also closely support the effective pursuit of our OKRs for the whole Product team.
Pros
  • Very simple UX for non tech professionals
  • Keeps the important metrics front and center with daily summaries
  • Easy to integrate with minimal burden on systems
Cons
  • Would love to be able to drill down on the data more (once it's available).
Likelihood to Recommend
We use Kissmetrics across a wide and increasing range of data points within our organization. From simple campaign-related conversion tracking to more complex in-app actions along the critical motion path. It's a great no-nonsense management dashboard to keep a focus on things that matter and is becoming more essential to our organization daily.
Return on Investment
  • Better and more realistic insights/ validation into product development and feature adoption
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