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Kissmetrics

Kissmetrics

Overview

What is Kissmetrics?

Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.

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Learn from top reviewers

Secure web data analysis, ideal for successful decision making

Rating: 10 out of 10
June 1, 2021
IncentivizedVetted ReviewVerified User
Kissmetrics has helped us in web analytics by using it to make data-driven decisions. For needs covering general market analysis topics, I can get accurate quantitative suppor...
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Sean Cummings
Director - Sales
Sales Director
RTB House
Kissmetrics3 years of experience

Web analytics made easy

Rating: 8 out of 10
April 27, 2021
IncentivizedVetted ReviewVerified User
Running marketing campaign was made easy by Kissmetrics. The insight that we got from the campaign reports are pretty helpful in redesigning / realigning the audiences . We ra...
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akshay kashyap
Consultant - Information Technology
Business Technology Analyst
Deloitte Digital
Kissmetrics2 years of experience

Amazing software with deep analytic features

Rating: 8 out of 10
November 15, 2019
IncentivizedVetted ReviewVerified User
It's being used by marketing professionals, especially the digital marketing team, as it's giving web analytics solutions to their users. The product helps us to track our cus...
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Balaji Perumal
Manager - Marketing
Manager Digital and Social Media
CPT
Kissmetrics1 year of experience

Need to know what your site visitors are doing today, tomorrow and next week.... Look no further than Kissmetrics!

Rating: 8 out of 10
January 8, 2019
IncentivizedVetted ReviewVerified User
I personally vetted and researched different analytics platforms two years ago. I realized that I had no idea if our blog content or social content was delivering top of the f...
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Aaron Treguboff
Employee - Marketing
Organic Reach Lead
WebPT
Kissmetrics2 years of experience

Creative Marketing Strategist's Kissmetrics Review

Rating: 8 out of 10
January 7, 2019
IncentivizedVetted ReviewVerified User
Every client we have at Curaytor has a website that is hosted on our exclusive platform. We offer a service that sets up Kissmetrics on their website in order to guide visitor...
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Lisa Palombo
Director - Marketing
REVAMP
Curaytor
Kissmetrics2 years of experience
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Pricing

View all pricing

Growth

$500

Cloud
Monthly Tracked People

Power

$850

Cloud
Monthly Tracked People

Enterprise

Custom

Cloud
Monthly Tracked People

Entry-level set up fee?

  • $1,500 per installation
    Optional
For the latest information on pricing, visithttps://www.kissmetrics.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $150 per month
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Product Details

What is Kissmetrics?

Kissmetrics aims to help companies get, keep and grow more customers with its customer engagement automation. This solution includes behavioral analytics, segmentation and email campaign automation all in one place.

The vendor says Kissmetrics helps companies deeply understand and uniquely engage each customer from prospect to advocate. Additionally, the vendor says their solution is built to help marketers and product teams increase conversions, engagement, and retention over the entire lifespan of a customer.

Kissmetrics Features

  • Supported: Analyze
  • Supported: Populations
  • Supported: Campaigns

Kissmetrics Screenshots

Screenshot of Kissmetrics Activity Report is a part of our report suite called AnalyzeScreenshot of Kissmetrics Populations allow your to track your most important segment over timeScreenshot of Kissmetrics Campaigns allow you to engage your user with automated behavior-based emails when it is most effective

Kissmetrics Videos

Kissmetrics Integrations

Kissmetrics Competitors

Kissmetrics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.

Kissmetrics starts at $150.

Mixpanel, Amplitude Analytics, and Heap are common alternatives for Kissmetrics.

Reviewers rate Support Rating highest, with a score of 9.

The most common users of Kissmetrics are from Small Businesses (1-50 employees).

Kissmetrics Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)30%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 39)

Kiss your user reports goodbye

Rating: 5 out of 10
Incentivized
September 15, 2015
Verified User
Engineer in Quality Assurance
Information Technology and Services Company, 51-200 employees
Vetted Review
Verified User
Kissmetrics
1 year of experience
Use Cases and Deployment Scope
Kissmetrics is embedded in the app by the engineering team but the data it produces is used by everyone in the company. We track events and important statistics to drive our product development. The engineering team is responsible for adding the metrics and managing the implementation but the reports are available to everyone.
Pros
  • Kissmetrics is great at tracking events. If there is a specific event your users do that would help drive business decisions this is the tool for that.
  • Reporting is also incredibly easy. You can funnel users through a report and discover where behavior or use drops off of a workflow.
  • It's incredibly easy to implement. With just a few lines of code you can start tracking your own custom events.
Cons
  • Reporting is powerful but it could use a little work on making it easier for people outside the product department.
Likelihood to Recommend
If you are looking to just track page views this isn't the tool. But if you want to track specific events a user does Kissmetrics is exactly the tool you need.

Kiss Metrics - user level analysis

Rating: 8 out of 10
May 23, 2014
JJ
Jeffrey James
Director of Analytics
Delve Partners, LLC (Internet, 11-50 employees)
Vetted Review
Verified User
Kissmetrics
3 years of experience
Use Cases and Deployment Scope
We decided to buy KISSmetrics to augment the data we were collecting through Google Analytics. Since the majority of the transactions on our site were generated from repeat buyers and there's a huge LTV skew toward a small percentage of buyers, we really wanted granular data regarding user behavior. The tool was pretty easy to set-up, but you need to pay attention to the way that visitors are counted and how attribution works with dimensions. If you're used to GA, KM is more like universal analytics, which represents more of an event: attribute model. They've done a lot to speed up reports over the past year and being able to see the paths of actual people across time as they traverse events and properties is very interesting if you're managing UX or marketing. It's a good product if you have a use case that ties into analyzing individual user behavior.
Pros
  • User level analysis
  • Flexible event attribute model
  • Easy interface
Cons
  • Report export options
  • Report scheduling
Likelihood to Recommend
If you have a site which is primarily lead generated or very limited in scope, or where behavior is very homogeneous, there's no point.

For detailed user activity, Kissmetrics is your tool.

Rating: 9 out of 10
Incentivized
December 19, 2018
Verified User
Executive in Information Technology
Internet Company, 1-10 employees
Vetted Review
Verified User
Kissmetrics
1 year of experience
Use Cases and Deployment Scope
We set up Kissmetrics to get a better understanding of how users were using the website in order to better tailor the site to user needs/wants. The data provided is very useful if you know what to do with it and the program works well. It seems there are constantly new features, which is always a plus for any software. Overall the software is great, and very useful, but the cost can be prohibitive for a small company.
Pros
  • The extensive data is great for really understanding your website users.
  • Easy to see the exact flow that your users follow and can give insight on where you can improve.
  • Extensive report data, and you can really dig down to find just about any information.
Cons
  • The cost is really not affordable for a small business or startup, but if you can budget it, the data is invaluable.
  • No graphical outputs-- it would be nice to have graphs for those clients that are more visual.
  • Bit of a learning curve if you're not already familiar with data it provides and how to use it.
Likelihood to Recommend
A great tool for companies that want to really track their website users and/or are using funnels to gain customers. The data Kissmetrics provides is invaluable to a strong marketing plan to determine what is and isn't working. For small businesses and start-ups the cost can be prohibitive. But if you want extensive data on how users are interacting with your site(s) Kissmetrics will give it you.

Stellar product!

Rating: 10 out of 10
February 28, 2013
Verified User
Executive in Product Management
Broadcast Media Company, 1001-5000 employees
Vetted Review
Verified User
Kissmetrics
1 year of experience
Pros
  • Kissmetrics has a fantastic dashboard where you can see all relevant metrics immediately after login.
  • Kissmetrics was extremely easy to implement in our site and it works across different platforms.
  • After the initial setup, managing and creating new events to track is super simple.
  • You can monitor live usage. This feature allows you to monitor user interactions as they are happening and as events you are tracking are triggered. You can see exactly what users are doing real time, which is really a very cool feature. At the time, this kind of realtime monitoring was not possible with Google Analytics.
Cons
  • Live usage UI can be improved a lot. although this was definitely a very cool feature, it was somewhat marred by a poor and confusing UI. It shows a stream of actions events being triggered, but it's a bit difficult to figure out how to actually use this stream of data. For example, it;s very difficult to follow a single user. This feature needs a much more intuitive visual design for it to be truly useful as well as just cool.
Likelihood to Recommend
Kissmetrics is a very good and simple tracking and reporting system. I think that all web properties should have it installed in order to be able to track what's important. You can still have google analytics in conjunction with KISSmetrics and get good insights from that product, but the simplicity and ease-of-use offered by Kissmetrics makes it a no-brainer.

Great Analytics Platform for Pros and Rookies

Rating: 10 out of 10
December 12, 2013
KA
Karan Arora
Product Manager, Marketing
Synacor (201-500 employees)
Vetted Review
Verified User
Kissmetrics
1 year of experience
Pros
  • KISSmetrics did Funnel Analysis really well. Unlike Google Analytics, the admin does not need to predefine the funnel paths and can change funnel paths on the fly. This is very useful because the admin does not always know which path would they be most interested in.
  • KISSmetrics also does tracking of individual users really well. It is able to tie user visits to your website from before the user registers. It is also able to track user visits on different browsers and devices.
  • KISSmetrics customer support is incredible. Each time we had an issue, they would quickly hop on a call and provide all the necessary information and detailed responses.
  • KISSmetrics admin tools' user experience is extremely intuitive. Even for non-technical audiences, it is very easy to learn and start using.
Cons
  • At the time I used KISSmetrics, I was not able to use the user segmentation functionality very easily.
  • The API level integration between KISSmetrics and any metrics that the business may be capturing was available, but did not support all features.
Likelihood to Recommend
To anyone looking to make a selection between various analytics platforms, I would recommend considering the following
- What is the level of expertise of the admin using the tool?
- What features are most important to you?
- Do you care most for webview or number of actual people using your service?
- Do you know in advance what metrics you will be most interested in?
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