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Kissmetrics

Kissmetrics

Overview

What is Kissmetrics?

Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.

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Recent Reviews

TrustRadius Insights

Kissmetrics has proven to be an invaluable tool for businesses looking to gain insights into user behavior and make data-driven decisions. …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Growth

$500

Cloud
Monthly Tracked People

Power

$850

Cloud
Monthly Tracked People

Enterprise

Custom

Cloud
Monthly Tracked People

Entry-level set up fee?

  • $1,500 per installation
    Optional
For the latest information on pricing, visithttps://www.kissmetrics.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $150 per month
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Product Details

What is Kissmetrics?

Kissmetrics aims to help companies get, keep and grow more customers with its customer engagement automation. This solution includes behavioral analytics, segmentation and email campaign automation all in one place.

The vendor says Kissmetrics helps companies deeply understand and uniquely engage each customer from prospect to advocate. Additionally, the vendor says their solution is built to help marketers and product teams increase conversions, engagement, and retention over the entire lifespan of a customer.

Kissmetrics Features

  • Supported: Analyze
  • Supported: Populations
  • Supported: Campaigns

Kissmetrics Screenshots

Screenshot of Kissmetrics Activity Report is a part of our report suite called AnalyzeScreenshot of Kissmetrics Populations allow your to track your most important segment over timeScreenshot of Kissmetrics Campaigns allow you to engage your user with automated behavior-based emails when it is most effective

Kissmetrics Videos

Kissmetrics Competitors

Kissmetrics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.

Kissmetrics starts at $150.

Mixpanel, Amplitude Analytics, and Heap are common alternatives for Kissmetrics.

Reviewers rate Support Rating highest, with a score of 9.

The most common users of Kissmetrics are from Small Businesses (1-50 employees).

Kissmetrics Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)30%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews and Ratings

(96)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Kissmetrics has proven to be an invaluable tool for businesses looking to gain insights into user behavior and make data-driven decisions. Users have praised the software for its ability to track leads and demos from content and social media, enabling strategic changes that result in better returns. Additionally, Kissmetrics has been highly regarded for its person-based analytics, providing more granular data on user behavior compared to tools like Google Analytics. This has allowed businesses to enhance the customer journey, increase engagement, and improve key metrics. The software has also been used across entire companies, delivering self-service analytics and reports on customer behavior to support decision-making processes. Furthermore, organizations have found Kissmetrics useful for tracking profitability on different marketing channels, analyzing market trends, and making informed choices about their products.

Easy Integration: Users find the product to be very simple to integrate, particularly for non-technical users who need to run ad-hoc queries of metrics and funnels. Many reviewers have stated that they appreciated the ease of installation, mentioning that most people could easily install the tracking code themselves and have it up and running within minutes. This simplified the setup process and eliminated the need for extensive technical knowledge.

Valuable Insights: The ability to tie advertising spend to revenue is highly praised by users, who describe it as awesome. Many users appreciate the ability to track traffic sources and analyze how they influenced conversions. This feature provides valuable insights into the contribution of each traffic source to revenue, giving users a clear view of their marketing efforts' effectiveness.

Clean Interface: Users appreciate the clean interface of the product, which makes it easy to access and analyze the data they want. Many reviewers are impressed with the clean and intuitive interface of the platform. They find it easy to navigate and praise its user-friendly design, making it accessible even for non-technical audiences.

Confusing User Interface: Many users have found the user interface of KISSMetrics to be confusing and unintuitive, making it difficult to navigate and perform tasks efficiently. Some reviewers stated that it took a significant amount of time to understand how to use the software effectively.

Integration Challenges: Users expressed frustration with the integration of KISSMetrics with other tools. They felt that it did not integrate well with their company's database, leading to failed or inaccurate data. The documentation for implementing database connections was also mentioned to be confusing for the development team.

Difficult Setup Process: Some users mentioned that the initial setup of KISSMetrics was confusing and challenging. They found it difficult to get started and had to spend time figuring out how to configure the software properly.

Users commonly recommend the following:

  1. Thoroughly review features and understand onboarding: Users advise taking the time to thoroughly review Kissmetrics' features before committing to the software. They also recommend investing time in understanding how it works during the onboarding process.

  2. Consider implementing data management systems: Some users suggest considering building a data management system using tools like Segment before implementing Kissmetrics. This can help streamline data integration and improve overall efficiency.

  3. Have a plan and understand what data to track: It is recommended to have a clear plan and understanding of what data to track before using Kissmetrics. Users emphasize the importance of defining objectives and goals to avoid feeling overwhelmed when using the platform.

These recommendations highlight the importance of thorough research, planning, and understanding of Kissmetrics' features and capabilities. They also underline the benefits of integrating data management systems for optimal performance.

Attribute Ratings

Reviews

(26-48 of 48)
Companies can't remove reviews or game the system. Here's why
Scott Rutz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
At the price point this is not a tool for someone that is just getting their business started and is spending less than $500 a month in marketing or less than a few hundred people to your site per month. It's very robust and is an investment in time to get set up and going.
Bryant Jaquez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
KISSmetrics works great when you have either a high-traffic website, or a high-profit product. KISSmetrics is perfectly suited for SaaS and E-Commerce websites. I plan on testing it out on a lead generation site and I expect a positive experience there as well (but I've not personally experimented with that type of site yet).
May 23, 2014

Funnel Reports?

Score 5 out of 10
Vetted Review
Verified User
I would recommend KISSmetrics if a colleague only cares about one or two key performance indicators. Once care is needed for nuanced funnels or other measures of performance, they may not get the results that they needed, or expected. Competitors like Google Analytics can provide a similar level of information at a better price.
Score 8 out of 10
Vetted Review
Verified User
It is appropriate if you are looking closely at detailed user activity on a web platform. Would have been helpful if KISSmetrics had analytical software for mobile platforms just as it does for web platforms (which my company used heavily and to my knowledge, data from mobile could not be extracted from KISSmetrics).
Anne Seckinger | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
I would recommend KISSmetrics to someone who needs basic information about usage of their website. KISSmetrics might be particularly of use to start-up or small companies which do not have that much data to process and could function with basic analyses of their data.
Karan Arora | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
To anyone looking to make a selection between various analytics platforms, I would recommend considering the following
- What is the level of expertise of the admin using the tool?
- What features are most important to you?
- Do you care most for webview or number of actual people using your service?
- Do you know in advance what metrics you will be most interested in?
February 28, 2013

Stellar product!

Score 10 out of 10
Vetted Review
Verified User
Kissmetrics is a very good and simple tracking and reporting system. I think that all web properties should have it installed in order to be able to track what's important. You can still have google analytics in conjunction with KISSmetrics and get good insights from that product, but the simplicity and ease-of-use offered by Kissmetrics makes it a no-brainer.
Score 8 out of 10
Vetted Review
Verified User
Start off with Google Analytics and then over time if budget and further learning is allowed build out KISSmetrics.

Start off with the basics. GA will give all the core basics. Over time when GA becomes too vague and you want to follow people versus just a number... upgrade to KISS or Mixpanel. Depending on your budget, go with Mixpanel since it's free up to some x number of events. KISSmetrics however will charge you up front after 14 days.
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