Overview
What is Kount, an Equifax company?
Kount Fraud Detection Software is an option from the company of the same name in Boise, Idaho.
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- Premium Consulting/Integration Services
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What is Kount, an Equifax company?
Kount offers global network and proprietary technologies in AI and machine learning, as well as policy and rules management, in order to deter online criminals and bad actors.
The vendor says key aspects of the technology include:
- Mobile fraud detection
- Artificial intelligence
- Multi-layer device fingerprinting
- IP proxy detection and geo-location
- Transaction and custom scoring
- Global order linking
- Business intelligence reporting
- Comprehensive order management
- Professional and managed services
Kount, an Equifax company Features
- Supported: Patented Machine Learning
- Supported: Advanced Artificial Intelligence
- Supported: Multi-layer Device Fingerprinting
Kount, an Equifax company Video
Kount, an Equifax company Integrations
- Adobe Commerce (Magento Commerce)
- Shopify
- BlueSnap
- Braintree, a PayPal service
- 3d Cart
- Demandware
- X Cart
Kount, an Equifax company Competitors
Kount, an Equifax company Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
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(9)Community Insights
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Kount has proven to be highly effective in preventing chargebacks and detecting fraudulent orders, resulting in significant cost savings for companies. According to user feedback, the customizable and reviewable rules offered by Kount have helped reduce fraud losses by providing users with the ability to tailor the system to their specific business needs. By identifying accounts with questionable orders and offering valuable information about customer emails, addresses, and purchase attempts, Kount enables users to make informed decisions and minimize potential risks.
Users have reported that Kount's software successfully stops fraudulent credit card checks and detects the use of stolen credit cards. This has not only reduced fraud rates but also alleviated the manual work required for transaction analysis. Customers have expressed appreciation for the significant decrease in chargeback rates they experienced after implementing Kount, affirming its effectiveness in mitigating fraud-related issues.
One notable benefit of using Kount is the streamlined order approval process it provides. Users no longer need to navigate multiple platforms as Kount consolidates all necessary information, making it easier for them to approve orders. Users have also found value in utilizing Kount for determining potential fraud risk customers, giving them greater confidence in approving or declining transactions.
The support team at Kount has received high praise from users for their professionalism and knowledge, further enhancing the overall experience of implementing this solution. Additionally, Kount allows users to proactively refund transactions that would have otherwise become fraudulent, showcasing its ability to prevent potential losses.
By significantly reducing the need for manual reviews and enabling quicker decision-making based on scoring output and VIP flags, Kount has become an invaluable tool for many businesses. Users have expressed satisfaction with the enhanced efficiency achieved through reduced manual research time and more accurate results, leading to better outcomes and fewer chargebacks.
While users appreciate the effectiveness of Kount as a fraud prevention solution, some have expressed a desire for additional features such as the ability to block specific SKUs and PayPal users. Nevertheless, the software's customization of data fields and rule conditions remains highly advantageous for users as it allows them to address fraud that is specific to their business.
Moreover, Kount offers better visibility into user behavior and provides granular data on devices, enabling users to easily flag or stop known fraudulent data points. This feature has proven invaluable in catching fraud trends early and adapting to evolving complexities. The partnership between Kount and its users also empowers proactive measures against new fraud trends before they impact their businesses.
Kount serves as a powerful deterrent against fraud by allowing users to flag and request verification for suspicious orders, providing an added layer of security. In particular, Kount has powered advanced fraud tools for hotel partners, enabling them to assess the risk associated with credit card authorizations more effectively.
One of the standout features of Kount is its ability to help users analyze customer connections and history. By providing access to comprehensive data, Kount equips users with valuable insights that aid in identifying patterns and changes in customer behavior. This information enables users to make more informed decisions about transaction approvals and identifies potential fraudulent activity.
Kount has also been instrumental in reducing the number of chargebacks for users. Through its reporting functions, users have been able to create new rules based on the data provided, leading to a decrease in chargeback incidents. Additionally, Kount's seamless integration with payment gateways, such as Braintree, has further enhanced user experience by offering efficient risk checks for merchants at the time of payment authorization.
Users have found Kount's interface intuitive and user-friendly. The software organizes and presents order and customer data in an easy-to-understand format, facilitating a quicker assessment of fraud likelihood. By automating order reviews based on rule creation, unnecessary manual reviews are eliminated, saving valuable time for order processing teams.
In summary, Kount has proven to be a reliable solution for preventing fraud and reducing chargebacks for businesses across various industries. Its customizable rules and comprehensive data analysis capabilities enable users to tailor the system to their specific needs and make informed decisions about transaction approvals. With its ability to identify patterns, adapt to evolving fraud trends, and offer seamless risk checks, Kount empowers businesses with better visibility and confidence in dealing with potential fraudulent activity.
Great tool for reducing e-commerce fraud: Many users have found Kount to be a valuable tool for reducing e-commerce fraud. They appreciate the visibility into customer data that Kount provides, allowing for easy risk assessment. Additionally, the ability to connect orders helps with order queries, especially for difficult cases.
Extensive features and customizable rules: Users highly appreciate the extensive features and customizable rules in Kount. They find these features to make the job of order review and fraud detection almost foolproof. This level of customization allows them to set up specific rules tailored to their business needs.
Reporting capabilities of Data Mart: Many users praise the reporting capabilities of Kount's Data Mart. They find it very extensive and incredibly useful for providing feedback to the team and management. With this feature, they are able to generate comprehensive reports that give them a good glimpse of fraudulent activities.
Confusing User Interface: Many users have expressed frustration with the confusing and non-intuitive user interface of Kount. They find it difficult to navigate and use the software effectively, resulting in a suboptimal user experience.
Slow Report Downloading: Several reviewers have mentioned that downloading reports heavy on data can be a slow process. Given the large amount of data involved, this delay is understandable but still inconvenient for users who need timely access to information.
Limited Customization Options: Users have consistently expressed a desire for more customization options on the Kount dashboard. They would like to be able to personalize their dashboard to display a quick snapshot of relevant information upon login, enabling them to quickly assess key metrics and make informed decisions.
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