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Kwanzoo

Kwanzoo

Overview

What is Kwanzoo?

Kwanzoo is a cloud-based platform built to help customers deliver media-based advertisements for both retargeting and account-based marketing campaigns. Kwanzoo has robust integrations with popular marketing automation and CRM platforms such as Marketo, Salesforce, Oracle's Eloqua, and IBM Silverpop to…

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Recent Reviews

TrustRadius Insights

Valuable Insights: Customers highly value the insights provided by Kwanzoo about buyers for sales analysis and CRM. This valuable …
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Pricing

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N/A
Unavailable

What is Kwanzoo?

Kwanzoo is a cloud-based platform built to help customers deliver media-based advertisements for both retargeting and account-based marketing campaigns. Kwanzoo has robust integrations with popular marketing automation and CRM platforms such as Marketo, Salesforce, Oracle's Eloqua, and IBM…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Kwanzoo?

Kwanzoo provides B2B pipeline growth solutions to mid-market software and IT services companies, and B2B SaaS startups. Kwanzoo is headquartered in the SF Bay Area, with a global team across the USA, EU and India. A provider of Account-Based Marketing (ABM) solutions, in 2023, the company introduced their growth platform that brings together ABM, visitor identification, and buyer-level resolution technologies and tools, to drive more pipeline and revenue for B2B companies.


Platform Overview:


Kwanzoo's B2B pipeline growth platform is designed to simplify and unify the pipeline development process across all platforms and tools in the go-to-market (GTM) tech stack.


Key Features:


Buyer Identity Resolution: Generates warm leads with full PII directly from a website, including work email, phone, and LinkedIn URL.


Unified Intent: Delivers in-market accounts with buying signals, enabling Sales Development Representatives (SDRs) with actionable data that generates more meetings and increases pipeline.


Account-based Advertising: Deliver targeted display ads to a list of key accounts using first party audience data. Track attribution of individual leads to ads served into specific target accounts. Measure effectiveness of media spend with rich and deep dashboards and insights.

Intent Data Integration: Combine multiple intent data sources for prioritizing the right accounts, enabling 1:1 targeted ads and personalized engagement with prospects by SDRs.


Marketing and Sales Alignment: Achieve alignment through "Single Pane of Glass" dashboards, providing critical visibility for leadership of all sales and marketing activities around a set of key accounts, thus facilitating pipeline and revenue growth.


Strategic Services and Customer Success Support: Kwanzoo’s SaaS platform comes with strategic services and comprehensive customer success and support. Customers can set up in-house, outsourced, or agency teams directly on the platform.


An Entry-Level Solution - SiteStop by Kwanzoo:


SiteStop by Kwanzoo helps uncover new individual buyers with full contact information directly off your website. It enables SDRs and Sales with actionable data to drive more pipeline.

Real Buyer Identification: De-anonymizes USA site visitor traffic, increasing website lead volume.


Personalized Sales Messaging: SiteStop provides full contact information on individual buyers, along with account details, and complete buyer journeys. SDRs can initiate highly personalized engagement with prospects to generate more meetings and active sales opportunities.


Integration with MAP and CRM Tools: Integrates with marketing automation platforms like Marketo, Hubspot, Pardot, Eloqua, Zoho, ActiveCampaign, and others, as well as CRMs, including Salesforce.


SiteStop by Kwanzoo comes with a 14-day POC (with no obligation). Its modular pricing enables B2B companies to start small with buyer resolution capabilities, and scale up over time, to drive optimal pipeline and revenue growth.






Kwanzoo Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(5)

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Alisson Medeiros | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I used this software last year, it was very satisfying to use. We used it in a consultancy for another company. Where the KPI assessment and other indicators were asked to be analyzed. I got to use it and even found software with a lot of potential, but for small and medium companies.
  • Price
  • Tools for analysis
  • Data management
  • Training and tutorials
  • Interface
  • Communication between systems
I believe it is best for small and medium businesses. And for teams that already have a knowledge of business analysts, because we have a not-so-friendly interface. But once you learn it, becomes interesting to do the work.
Ad Campaigns (5)
82%
8.2
Ad campaign creation
90%
9.0
Ad deployment
80%
8.0
Display advertising
90%
9.0
Ad display and retargeting segmentation
70%
7.0
Sequence targeting
80%
8.0
Ad Network Integration (2)
100%
10.0
Data Transfer
100%
10.0
DSP integration
100%
10.0
Ad Reporting & Analytics (5)
90%
9.0
Ad dashboards
90%
9.0
Ad performance reports
90%
9.0
Ad conversion tracking
100%
10.0
Ad attribution reporting
80%
8.0
Ad forecasting and optimization
90%
9.0
  • We managed to reduce costs in about 32% of the customer.
  • Increased engagement in ad reach by 18%
  • Our team was communicating better
Gregory Kotovos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Kwanzoo has the most comprehensive ABM Analytics Reporting in the industry. I integrated their activity feed to Eloqua, SFDC and through an engagement score to Salesloft. The out of the box (OOTB) reports supported the BDR and Sales teams and the data feed was ideal in displaying overall engagement at the account level. By adding Kwanzoo I was able to uncover the timeline of anonymous behavior prior to conversion, including but not limited to integration with Drift.
  • Targeting including integrating multiple intent vendors into my targeting efforts
  • ABM retargeting, I only targeted the universe of accounts in SFDC. No more wasting budget with Google audiences.
  • Reporting, this is the most advanced and detailed reporting in the industry, directly compared to Terminus, Demandbase and Adworks.
  • The ad reach and engagement, we targeted 512 accounts, reached 498 and received engagement from 392 accounts generating >110 influenced opportunities .
  • We also used this for opportunity surround and sped up pipeline velocity, by 14%.
  • The UI is not as intuitive as I would like.
  • I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.
Well Suited:
  • ABM Targeting
  • ABM Reach
  • Engagement with Targeted Accounts
  • Improved efficiency of retargeting spend
  • Full service is available if staff is limited
  • Reporting and Analytics
  • Connectivity to other engagement platforms
  • S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI
Ad Campaigns (5)
100%
10.0
Ad campaign creation
100%
10.0
Ad deployment
100%
10.0
Display advertising
100%
10.0
Ad display and retargeting segmentation
100%
10.0
Sequence targeting
100%
10.0
Ad Network Integration (2)
100%
10.0
Data Transfer
100%
10.0
DSP integration
100%
10.0
Ad Reporting & Analytics (6)
83.33333333333334%
8.3
Ad dashboards
100%
10.0
Ad performance reports
100%
10.0
Ad conversion tracking
100%
10.0
Ad attribution reporting
100%
10.0
Cross-channel ad management
N/A
N/A
Ad forecasting and optimization
100%
10.0
  • The ad reach and engagement, we targeted 512 accounts, reached 498 and received engagement from 392 accounts generating >110 influenced opportunities .
  • We surrounded buying team of opportunities with relevant engagement that increased pipeline velocity by 14.2%.
  • Simplified paid media spend, in my next role I will just move the entire budget.
Proprietary targeting pool, didn't have the breadth of reach at my target accounts outside of tech.
Don't have the reporting detail to make adequate decisions on spend and creative.
3
Creative, Project Management and Leadership
Creative development and program management or execution
  • ABM Analytics
  • ABM Retargeting
  • ABM Paid Media
  • Opportunity based marketing, surrounding the contracts team with relevant content during later stage opportunities.
  • Targeting efforts, IAP with intent analysis
No longer at this company but will absolutely invest with Kwanzoo in my next roll.
No
  • Product Features
  • Product Usability
  • Prior Experience with the Product
  • Vendor Reputation
The overall sales process was a little clunky but it all clicked after I received my target account analysis back from the team. The pricing is not standard in the industry but their model is simple and easy to understand, just identify how many accounts you want to target or tell them your budget and give them your target list or data for analysis.
I would dig deeper into the reporting and engagement, I have chosen their competitors in the past because of the marketing and sales experience. Kwanzoo is not nearly as well funded or known as their competitive set. The engagement data for my timeline made all the difference to me.
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