Lasso CRM Makes It Easy for Homebuilders to Manage and Nurture Prospects
Rating: 9 out of 10
March 02, 2019
Vetted Review
Verified User
4 years of experience
There are a lot of CRM systems out there, but we needed a solution that was tailored to homebuilding, and that's when we discovered Lasso. Lasso is exclusively used by our sales and marketing team to capture, nurture, and convert both in person and eleads. Even moreso, Lasso allows us to organize our sales team and leads by neighborhood, which is phenomenally important given how many neighborhoods we have been building in across the years.
- Easy capture of eleads from multiple sources. Lasso automatically captures potential buyers who submit for more information across multiple sources, including on social media, BDX, our website, and others.
- Lasso helps keep everything organized, from dividing the sales efforts of multiple sales people across multiple neighborhoods, to allowing us to track which floorplans and lots our potential buyers are interested in.
- Setting up a robust prospect nurturing plan is easy, allowing our sales team to effortlessly follow pre-determined templates for follow up.
Cons
- Lasso is sometimes difficult to navigate for admins. As different options and permissions are divided between multiple access levels (sales, management, admin), and from there, options are often buried under other options, it's difficult at times to figure out how to make adjustments to things within the platform.
- The email marketing system is lacking. There aren't as many design and customization options for building out graphic-rich emails as there are with a dedicated email marketing system.
62.5%
6.3
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90%
9.0
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10.0
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5.3
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50%
5.0
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80%
8.0
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- Lasso has given us a cost-effective way to manage and nurture our clients, with extra homebuilding-related features to make our efforts more successful.
- We have an easy way to track the client prospecting and nurturing efforts of sales staff, even those located across the country from the corporate office.
- Lasso has lead to more effective sales efforts, as client nurturing processes are built right in to the platform for them to follow.