Skip to main content
TrustRadius
Later Social

Later Social
Formerly Latergramme

Overview

What is Later Social?

Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.

Read more
Recent Reviews

TrustRadius Insights

Later Review is highly regarded by digital marketers as a useful tool for Instagram planning and scheduling. Users appreciate its …
Continue reading

Save Time with Later

9 out of 10
April 24, 2020
Incentivized
We use Later to help schedule our and our clients' social media posting. By doing so and allowing us to connect other platforms (not just …
Continue reading
Read all reviews
Return to navigation

Pricing

View all pricing

Starter

$25

Cloud
per month

Growth

$45

Cloud
per month

Advanced

$80

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://later.com/pricing/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $25 per month
Return to navigation

Product Details

What is Later Social?

Later is founded on Later, a social media management platform (now Later Socialâ„¢) and the influencer marketing solution (now Later Influenceâ„¢).

In 2024, Later and Mavrck officially joined together as one unified business, to provide what they present as a Social Revenue Platform. This enables marketers to create content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. Offering a source for social media advice, Later helps users to create an engaged community.

Later Social Features

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Content optimization
  • Supported: Workflow management

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics

Account management Features

  • Supported: Mobile access

Later Social Competitors

Later Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.

Later Social starts at $25.

Hootsuite, Buffer, and Sprout Social are common alternatives for Later Social.

Reviewers rate Usability highest, with a score of 9.4.

The most common users of Later Social are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(96)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Later Review is highly regarded by digital marketers as a useful tool for Instagram planning and scheduling. Users appreciate its intuitive interface and find it easy to use, making it convenient for managing multiple social media accounts. With Later Review, users can schedule Instagram posts on a weekly basis, helping them with managing visual content and planning their social channels' visual aesthetic. By providing a wide range of features and functionalities, the software makes it possible to mirror the best features of each social platform, allowing users to maintain consistent visibility across Facebook, Twitter, Instagram, and Pinterest.

One of the unique aspects of Later Review is its ability to serve as a media repository. Users can quickly access images and videos using the mobile app, making it easy to create and schedule engaging content. This feature is particularly helpful for those who rely heavily on visual content in their social media strategy.

The ability to access Later Review on the go through its mobile app and website adds another layer of convenience. Users can easily schedule social media content from anywhere, streamlining their workflow and ensuring that they never miss an opportunity to engage with their audience. In addition to its scheduling capabilities, Later Review provides useful data insights on content engagement and the best times to post. This feature allows users to make informed decisions about their social media strategy and optimize their content for maximum reach. Later's users say it helps streamline social media management by providing a user-friendly interface, valuable features like media storage, scheduling capabilities across multiple platforms, and insightful analytics.

Drag and Drop Feature: Many users have found Later's drag and drop feature to be incredibly helpful for uploading multiple images and videos. They mention that it is easy to use and allows them to quickly schedule content by simply dragging and dropping it onto the calendar.

Saved Captions: Several reviewers appreciate the ability to save captions in Later. This feature allows them to easily connect pre-written captions to their images, saving time especially for posts with common phrases or frequently repeated content.

Integration with Multiple Platforms: Many customers value Later's ability to schedule content across multiple social media platforms such as Facebook, Instagram, Twitter, and Pinterest. They appreciate that they can manage all of their visual content in one place and that graphics and ideas are automatically published to these platforms.

Difficult Instagram Stories Scheduling: Some users have found it challenging to schedule Instagram stories within Later due to the small space and inability to see image or video names. This has led to confusion and mixing up of similar images, causing inconvenience for those trying to plan their content effectively.

Limited Features for Free Accounts: Several reviewers have expressed frustration with the limited features available for free accounts on Later. They feel that functionalities such as video posts, multi-image posts, and analytics are only accessible to paid users, which hinders their ability to fully utilize the platform without a subscription.

Lack of Integration: Users indicated that they desire direct integration with popular tools like Canva and Lightroom to make it easier for them to create visually appealing content seamlessly.

Limited Editing Capabilities: Users have wished for easier editing capabilities within Later, including the ability to edit the look and feel of pictures more easily.

Users commonly recommend the following about Later:

  • Try the free trial and get familiar with the app. Users suggest taking advantage of Later's free trial to explore its features and functionalities. This allows users to determine if it meets their social media management needs.

  • Regularly check the queue and double-check posts before publishing. To avoid any inappropriate or untimely posts, users advise frequently monitoring the queue and thoroughly reviewing scheduled posts before they are published.

  • Utilize desktop version and link Instagram to a Facebook business page. Users find value in accessing Later on both desktop and mobile devices. They suggest utilizing the desktop version for additional features. Moreover, linking Instagram to a Facebook business page is recommended to maximize benefits and reach a broader audience.

It is important to note that while users appreciate Later's time-saving capabilities and ease of use, some mention that it lacks additional features and feels similar to other social media management tools. Nonetheless, they highly recommend giving Later a try, especially due to its generous free plan with no expiration dates.

Attribute Ratings

Reviews

(1-15 of 15)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Hashtag suggestions helpful
  • Options to customize for each platform is helpful
  • Would be wonderful if there was a way to copy posts easily.
  • Would be nice to view posts without opening like you plan to edit them. Just want to preview them like an email.
  • Would be nice to be able to schedule posts to Facebook Groups.
Alexandra Ceambur | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
  • Has a visual planner that can help you plan your Instagram feed
  • Easy to use scheduling features (eg. drag an image and drop it on the calendar)
  • Analytics can be improved.
  • Makes fake promises that it offers Instagram Stories scheduling and TikTok scheduling when in fact it doesn't.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to use - We evaluated several different scheduling programs, and Later was one of the easiest to use. I would presume that even someone without a strong social media background could utilize the tool with ease.
  • Analytics options - This is one of the primary reasons why we are planning to return to Later. The Analytics options are unparalleled, especially in response to hashtag performance.
  • Story scheduling - Another huge pro. I have not come across another platform that allows users to schedule Insta stories in advance, but this is a new feature Later has added.
  • Placeholder images - I am the copywriter for our team, while my co-worker handles digital media such as videos and photographs. It is easy for him to schedule a photo with placeholder text for me to come and fill in behind him, but it is not easy for me to write the text so that he can come in behind me and drop in a photo. We usually have to work together as we schedule, and we could get more done if we could do things separately.
  • More for Facebook and Twitter - Later seems primarily focused on Instagram. I would love to see more features that are focused on Facebook and Twitter as well.
Genie Forkner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Posts directly to Instagram without the need for push notifications
  • Has tools to help develop relevant content
  • Stores media in one convenient place
  • Ability to have multiple users in one sign on account
  • Bulk uploads
  • Allow for larger file sizes
  • Bulk media folder for multiple users
Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Schedules to platforms such as Facebook, Instagram, Twitter, and Pinterest.
  • It auto publishes graphics, and ideas to Instagram, Twitter, and Facebook.
  • It currently doesn’t post videos to a Pinterest via the mobile app, only via the desktop version.
  • Provides scheduling for Instagram stories but only via push notifications so you’ll have to use your mobile to actually post to Instagram stories.
November 19, 2019

A Visual Brand's Dream

Lauren Kelley | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Allows you to schedule Instagram Stories Content. No other tool that I have tried allows this feature.
  • Great analytics available for Instagram - something that lacks on many other platforms.
  • The LinkIn.Bio feature allows you to drive traffic to multiple sources, which is helpful for accounts without a swipe-up link.
  • It's easy to switch between accounts if you are managing multiple brands and platforms.
  • Later doesn't allow you to tweet just a link (no photo attached), which can be a challenge at times when planning content.
  • It would be nice if Later could pull in posts that are shared natively. Sprout Social does this and it is very convenient.
  • As of right now, you can only sort by account (IG, TW, FB) to see your content. I would be nice if you could select multiple and see the content calendar as a whole across platforms.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • I can save groups of hashtags to re-use in other posts.
  • It publishes my posts automatically to various social accounts on a predefined schedule.
  • For Instagram, I can visually see and plan how my layout would look before I post.
  • It indicates when I go over the hashtag limit for Instagram.
  • I could not add multiple photos to one post.
  • I could not post videos.
  • I don't recall that it could pick up/verify Instagram account handles when wanting to tag someone.
Alexis Ramsey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
  • The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
  • Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
  • If they would include LinkedIn scheduling, this tool would eliminate me having to use another tool.
  • Due to Instagram's API, user tags can't be saved or stored, so this is a drawback, but after working with their free technical support, we found a workaround that makes sense.
  • Scheduling Instagram stories is incredibly hard since the space to do so is very small, and since you can't see your image or video name, so similar images can get mixed up.
Meredith Walter | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Later is great at Instagram marketing thought leadership. I love their newsletters they send out on Instagram marketing tips and new features to take advantage of.
  • I love the ability to manage my visual content in once place in later. I can connect to Drive or Dropbox to bulk upload my images and categorize them with tags.
  • I also love the ability to store captions so that I can have a repository of captions and just connect them to an image.
  • It's really easy to tag others in my posts.
  • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
  • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
  • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
Josephine Stafford | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • The link in my bio is easy to use.
  • Hashtag generator helps me gain keywords to searchable by users.
  • The tagging feature is in compliance with Instagram's laws.
  • The multi-post feature is nice.
  • I like the time to post suggestions.
  • Easy to drag and drop.
  • You're able to save captions for later use.
  • I haven't noticed any improvement in results, and so far no one has used the link in the bio.
  • Make it even easier or quicker to bulk schedule.
  • Save websites for easy auto-fill.
Return to navigation