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Later Social

Later Social
Formerly Latergramme

Overview

What is Later Social?

Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.

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Recent Reviews

TrustRadius Insights

Later Review is highly regarded by digital marketers as a useful tool for Instagram planning and scheduling. Users appreciate its …
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Save Time with Later

9 out of 10
April 24, 2020
Incentivized
We use Later to help schedule our and our clients' social media posting. By doing so and allowing us to connect other platforms (not just …
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Pricing

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Starter

$25

Cloud
per month

Growth

$45

Cloud
per month

Advanced

$80

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://later.com/pricing/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $25 per month
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Product Details

What is Later Social?

Later is founded on Later, a social media management platform (now Later Socialâ„¢) and the influencer marketing solution (now Later Influenceâ„¢).

In 2024, Later and Mavrck officially joined together as one unified business, to provide what they present as a Social Revenue Platform. This enables marketers to create content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. Offering a source for social media advice, Later helps users to create an engaged community.

Later Social Features

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Content optimization
  • Supported: Workflow management

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics

Account management Features

  • Supported: Mobile access

Later Social Competitors

Later Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.

Later Social starts at $25.

Hootsuite, Buffer, and Sprout Social are common alternatives for Later Social.

Reviewers rate Usability highest, with a score of 9.4.

The most common users of Later Social are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(97)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Later Review is highly regarded by digital marketers as a useful tool for Instagram planning and scheduling. Users appreciate its intuitive interface and find it easy to use, making it convenient for managing multiple social media accounts. With Later Review, users can schedule Instagram posts on a weekly basis, helping them with managing visual content and planning their social channels' visual aesthetic. By providing a wide range of features and functionalities, the software makes it possible to mirror the best features of each social platform, allowing users to maintain consistent visibility across Facebook, Twitter, Instagram, and Pinterest.

One of the unique aspects of Later Review is its ability to serve as a media repository. Users can quickly access images and videos using the mobile app, making it easy to create and schedule engaging content. This feature is particularly helpful for those who rely heavily on visual content in their social media strategy.

The ability to access Later Review on the go through its mobile app and website adds another layer of convenience. Users can easily schedule social media content from anywhere, streamlining their workflow and ensuring that they never miss an opportunity to engage with their audience. In addition to its scheduling capabilities, Later Review provides useful data insights on content engagement and the best times to post. This feature allows users to make informed decisions about their social media strategy and optimize their content for maximum reach. Later's users say it helps streamline social media management by providing a user-friendly interface, valuable features like media storage, scheduling capabilities across multiple platforms, and insightful analytics.

Drag and Drop Feature: Many users have found Later's drag and drop feature to be incredibly helpful for uploading multiple images and videos. They mention that it is easy to use and allows them to quickly schedule content by simply dragging and dropping it onto the calendar.

Saved Captions: Several reviewers appreciate the ability to save captions in Later. This feature allows them to easily connect pre-written captions to their images, saving time especially for posts with common phrases or frequently repeated content.

Integration with Multiple Platforms: Many customers value Later's ability to schedule content across multiple social media platforms such as Facebook, Instagram, Twitter, and Pinterest. They appreciate that they can manage all of their visual content in one place and that graphics and ideas are automatically published to these platforms.

Difficult Instagram Stories Scheduling: Some users have found it challenging to schedule Instagram stories within Later due to the small space and inability to see image or video names. This has led to confusion and mixing up of similar images, causing inconvenience for those trying to plan their content effectively.

Limited Features for Free Accounts: Several reviewers have expressed frustration with the limited features available for free accounts on Later. They feel that functionalities such as video posts, multi-image posts, and analytics are only accessible to paid users, which hinders their ability to fully utilize the platform without a subscription.

Lack of Integration: Users indicated that they desire direct integration with popular tools like Canva and Lightroom to make it easier for them to create visually appealing content seamlessly.

Limited Editing Capabilities: Users have wished for easier editing capabilities within Later, including the ability to edit the look and feel of pictures more easily.

Users commonly recommend the following about Later:

  • Try the free trial and get familiar with the app. Users suggest taking advantage of Later's free trial to explore its features and functionalities. This allows users to determine if it meets their social media management needs.

  • Regularly check the queue and double-check posts before publishing. To avoid any inappropriate or untimely posts, users advise frequently monitoring the queue and thoroughly reviewing scheduled posts before they are published.

  • Utilize desktop version and link Instagram to a Facebook business page. Users find value in accessing Later on both desktop and mobile devices. They suggest utilizing the desktop version for additional features. Moreover, linking Instagram to a Facebook business page is recommended to maximize benefits and reach a broader audience.

It is important to note that while users appreciate Later's time-saving capabilities and ease of use, some mention that it lacks additional features and feels similar to other social media management tools. Nonetheless, they highly recommend giving Later a try, especially due to its generous free plan with no expiration dates.

Attribute Ratings

Reviews

(1-15 of 15)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
Great place for small business to start with social media manager across multiple platforms. The paid service point is lower fits small business budget better. The features and scheduling options are useful.
Sebastian Correa Marsico | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
Alexandra Ceambur | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Later can be a great tool for you if you're a blogger or manage a single Instagram account. Then, you'll find their free plan worth it. However, if you're a marketing agency or new social media manager scheduling across multiple platforms (eg. LinkedIn) this app is quite pricy and lacks a lot of complex features.
I also have a big problem with the misrepresentation of scheduling Instagram stories - as this is one of the main "attraction factors" that made me choose this scheduling app.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Later is an excellent social media scheduling tool. I believe it is imperative for all businesses to use social media, no matter how small or niche they may be, and a scheduling tool makes that job so much easier. Our analytics dives have shown us that the best time for us to post is on a Sunday, which is not a business day for us. Tools like Later allow us to plan for these posts in advance so we don't have to worry about it.
April 24, 2020

Save Time with Later

Score 9 out of 10
Vetted Review
Verified User
Incentivized
If you are looking to grow your social media audience, especially on Instagram, you need to incorporate this platform into your list of tools. Not only do you have the ability to schedule your posts and link those posts to their own individual pages, but you can also respond to comments on the platform. It's incredible. Whether you're an individual person or big brand - this works for everyone.
Genie Forkner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Later is the consummate tool for managing Instagram! I am able to manage Instagram profiles for multiple brands and multiple users in one location. For a micro agency, it is a HUGE time saver! The affordable plans make it a no brainer solution to managing Instagram, it's the ease of use and the visual interface is simple to use and requires little to no technical abilities.
Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
If you are a start-up business and juggling a lot of things in your business you can use Later to ensure your content is going out at a certain time even whilst your busy. You can batch upload videos and graphics and it stores them on via your account to schedule to schedule at another time. If you’re more focused on posting to Instagram and Facebook stories multiple times a day then Later may frustrate you as you’ll have to post it yourself following the push notification sent to your mobile.
November 19, 2019

A Visual Brand's Dream

Lauren Kelley | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Later is well suited for you if you have a lot of visual content to share on social media. It helps you plan out your graphics, especially for Instagram, and does a nice job of housing everything and keeping track of what went live and when. It's less appropriate if your brand posts a lot of links, or focuses largely on LinkedIn, since Later does not support that platform.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
If you have single photos you want to post periodically to your social media accounts - this is going to work great. If you're going to post videos or multiple photos per post, this is not the solution.
Alexis Ramsey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple.
Meredith Walter | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
If you're going to pay for the tool, I think it's a great investment. It's got analytics to help you track the performance of posts, how your following changes, when is the best time to post, etc. As a free tool, however, I don't think it is that beneficial. If you're just looking to post static images a few times a month with no need for analytics, it's great. However, businesses with a semi-decent marketing plan for Instagram will need something more than that. Decide if the cost is worth it for you!
Josephine Stafford | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Later is perfect for any business or individual user because there is a free option. It's incredibly easy to get started and easy to upload images and start posting. The regular emails give great and relevant insight on growing your followers and utilizing Later to its maximum potential. I've used other social media managers and by far I like Later the best!
November 25, 2018

Good Instagram Scheduler

Score 7 out of 10
Vetted Review
Verified User
Incentivized
Later is well suited for when you know exactly what and when you want to pose well in advance. If your posts tend to be more spontaneous or unpredictable then Later is not as helpful. It requires many steps to post which is not useful when time is of the essence.
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