TrustRadius Insights
Later Review is highly regarded by digital marketers as a useful tool for Instagram planning and scheduling. Users appreciate its …
Starting at $25 per month
View PricingOverview
What is Later Social?
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
Recent Reviews
Pricing
Starter
$25
Cloud
per month
Growth
$45
Cloud
per month
Advanced
$80
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://later.com/pricing/
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $25 per month
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Later Social?
Later is founded on Later, a social media management platform (now Later Socialâ„¢) and the influencer marketing solution (now Later Influenceâ„¢).
In 2024, Later and Mavrck officially joined together as one unified business, to provide what they present as a Social Revenue Platform. This enables marketers to create content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. Offering a source for social media advice, Later helps users to create an engaged community.
Later Social Features
Publishing Features
- Supported: Content planning and scheduling
- Supported: Content optimization
- Supported: Workflow management
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
Account management Features
- Supported: Mobile access
Later Social Competitors
Later Social Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
Later Social starts at $25.
Reviewers rate Usability highest, with a score of 9.4.
The most common users of Later Social are from Small Businesses (1-50 employees).
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Reviews and Ratings
(97)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Later Review is highly regarded by digital marketers as a useful tool for Instagram planning and scheduling. Users appreciate its intuitive interface and find it easy to use, making it convenient for managing multiple social media accounts. With Later Review, users can schedule Instagram posts on a weekly basis, helping them with managing visual content and planning their social channels' visual aesthetic. By providing a wide range of features and functionalities, the software makes it possible to mirror the best features of each social platform, allowing users to maintain consistent visibility across Facebook, Twitter, Instagram, and Pinterest.
One of the unique aspects of Later Review is its ability to serve as a media repository. Users can quickly access images and videos using the mobile app, making it easy to create and schedule engaging content. This feature is particularly helpful for those who rely heavily on visual content in their social media strategy.
The ability to access Later Review on the go through its mobile app and website adds another layer of convenience. Users can easily schedule social media content from anywhere, streamlining their workflow and ensuring that they never miss an opportunity to engage with their audience. In addition to its scheduling capabilities, Later Review provides useful data insights on content engagement and the best times to post. This feature allows users to make informed decisions about their social media strategy and optimize their content for maximum reach. Later's users say it helps streamline social media management by providing a user-friendly interface, valuable features like media storage, scheduling capabilities across multiple platforms, and insightful analytics.
Drag and Drop Feature: Many users have found Later's drag and drop feature to be incredibly helpful for uploading multiple images and videos. They mention that it is easy to use and allows them to quickly schedule content by simply dragging and dropping it onto the calendar.
Saved Captions: Several reviewers appreciate the ability to save captions in Later. This feature allows them to easily connect pre-written captions to their images, saving time especially for posts with common phrases or frequently repeated content.
Integration with Multiple Platforms: Many customers value Later's ability to schedule content across multiple social media platforms such as Facebook, Instagram, Twitter, and Pinterest. They appreciate that they can manage all of their visual content in one place and that graphics and ideas are automatically published to these platforms.
Difficult Instagram Stories Scheduling: Some users have found it challenging to schedule Instagram stories within Later due to the small space and inability to see image or video names. This has led to confusion and mixing up of similar images, causing inconvenience for those trying to plan their content effectively.
Limited Features for Free Accounts: Several reviewers have expressed frustration with the limited features available for free accounts on Later. They feel that functionalities such as video posts, multi-image posts, and analytics are only accessible to paid users, which hinders their ability to fully utilize the platform without a subscription.
Lack of Integration: Users indicated that they desire direct integration with popular tools like Canva and Lightroom to make it easier for them to create visually appealing content seamlessly.
Limited Editing Capabilities: Users have wished for easier editing capabilities within Later, including the ability to edit the look and feel of pictures more easily.
Users commonly recommend the following about Later:
-
Try the free trial and get familiar with the app. Users suggest taking advantage of Later's free trial to explore its features and functionalities. This allows users to determine if it meets their social media management needs.
-
Regularly check the queue and double-check posts before publishing. To avoid any inappropriate or untimely posts, users advise frequently monitoring the queue and thoroughly reviewing scheduled posts before they are published.
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Utilize desktop version and link Instagram to a Facebook business page. Users find value in accessing Later on both desktop and mobile devices. They suggest utilizing the desktop version for additional features. Moreover, linking Instagram to a Facebook business page is recommended to maximize benefits and reach a broader audience.
It is important to note that while users appreciate Later's time-saving capabilities and ease of use, some mention that it lacks additional features and feels similar to other social media management tools. Nonetheless, they highly recommend giving Later a try, especially due to its generous free plan with no expiration dates.
Attribute Ratings
Reviews
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December 12, 2019
Save time and schedule your content with Later
Later is a social media scheduling tool that I use to arrange and schedule social media content such as videos, graphics, and stories to platforms such as Instagram, Facebook, Twitter, and Pinterest. This tool has helped to save me time on posting on our social media business accounts and stay consistently visible. It’s a tool that I use on the go on mobile and tablet via its app and through its website. It also provides some useful data insights on the engagement of your content and the best times to post. Later is an essential tool to help run my business presence online smoothly.
- Schedules to platforms such as Facebook, Instagram, Twitter, and Pinterest.
- It auto publishes graphics, and ideas to Instagram, Twitter, and Facebook.
- It currently doesn’t post videos to a Pinterest via the mobile app, only via the desktop version.
- Provides scheduling for Instagram stories but only via push notifications so you’ll have to use your mobile to actually post to Instagram stories.
- Later saves me around 10-15 hours per month by being able to bulk upload and schedule across all social platforms.
- Provides me with flexibility with using the mobile app resulting in being able to delete, edit, and instantly post content needed when urgently needed.
I’ve used a lot of different scheduling apps over the last 4 years but what I like most about Later is that it is one of Instagram's recognized partners, resulting in being allowed to access certain features. For example, Later and a few others are the only ones that are authorized to allow their users to auto-post videos to Instagram.
- Uploading bulk content via desktop is super easy.
- Scheduling using the visual calendar helps you see when your post goes out is very useful.
- Only annoyance for me is not being able to see my reports via the mobile app.
Yes
The mobile via is what I primarily use as I’m constantly on the move. It almost does everything the desktop version does apart from being able to upload and schedule video content to my Pinterest account and view my Instagram business reports and analytics. I like being able to select pictures from my picture library on my mobile and instantly upload it to my Later account and that it’s permanently saved to my Later account for me to create a post from via desktop.
December 04, 2019
I love Later for all my social media scheduling!
Later allows me to schedule social media posts easily across multiple platforms. I can upload photos to the media library, and schedule posts on my mobile, tablet, or PC to Instagram, Facebook, Pinterest and Twitter. I am the sole employee at my company and the sole user.
- Easily post/schedule across multiple platforms
- Easy to schedule and upload media
- Free for up to 30 posts
- Limit to how many posts we can schedule in a month
- I wish images were auto resized when uploading to Later
- More features for free
- Social media presence is constant.
- I can schedule posts once every 3 months and don't have to worry about it again.
- Scheduling
- Uploading
- Managing
Yes
Very responsive
August 13, 2019
Great IG management tool if you PAY!
Later is being used to schedule Instagram posts on a weekly basis. It helps with management of visual content and planning out the social channel's visual content.
- Later is great at Instagram marketing thought leadership. I love their newsletters they send out on Instagram marketing tips and new features to take advantage of.
- I love the ability to manage my visual content in once place in later. I can connect to Drive or Dropbox to bulk upload my images and categorize them with tags.
- I also love the ability to store captions so that I can have a repository of captions and just connect them to an image.
- It's really easy to tag others in my posts.
- I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
- I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
- The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
- Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content.
- Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything!