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Lattice Engines Scorecard Summary
About Lattice Engines
Lattice Engines' Predictive Lead Scoring blends the contact profile and behavioral information from your Marketing Automation system with thousands of additional attributes that could contain hidden buying signals. Whether it’s the Web, internal data, or third party sources, Predictive Lead Scoring discovers patterns in the data that rules-based scoring or gut instinct would simply miss.
Once this lead “fingerprint” is identified, it can then be used to score all your leads based on their likelihood to close. With Predictive Lead Scoring, you have the power to know which leads are most sales-ready and which need more nurturing, so Sales and Marketing can both do their jobs more effectively.
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