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Lattice Engines (discontinued)

Lattice Engines (discontinued)

Overview

What is Lattice Engines (discontinued)?

D&B Lattice (formerly Lattice Engines) was a Predictive Lead Scoring solution that blended the contact profile and behavioral information from Marketing Automation systems with additional attributes that could contain hidden buying signals. The product has been discontinued.

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Pricing

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What is Lattice Engines (discontinued)?

D&B Lattice (formerly Lattice Engines) was a Predictive Lead Scoring solution that blended the contact profile and behavioral information from Marketing Automation systems with additional attributes that could contain hidden buying signals. The product has been discontinued.

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  • Premium Consulting/Integration Services

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Product Details

What is Lattice Engines (discontinued)?

D&B Lattice was a customer data platform (CDP) that provided predictive lead scoring. The service has been discontinued, but similar capabilities are now provided by D&B's modern product line.

Lattice Engines (discontinued) Competitors

Lattice Engines (discontinued) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

D&B Lattice (formerly Lattice Engines) was a Predictive Lead Scoring solution that blended the contact profile and behavioral information from Marketing Automation systems with additional attributes that could contain hidden buying signals. The product has been discontinued.

Demandbase One and 6sense are common alternatives for Lattice Engines (discontinued).

Reviewers rate Support Rating highest, with a score of 8.7.

The most common users of Lattice Engines (discontinued) are from Enterprises (1,001+ employees).
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Reviews and Ratings

(11)

Attribute Ratings

Reviews

(1-2 of 2)
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Score 2 out of 10
Vetted Review
Verified User
Incentivized
Lattice Engines is being used to score our leads and contacts for our Inside Sales team. The main output is a grade that we use internally to prioritize which responses are serviced first. We also depend on Lattice to be able to suppress leads and contacts that have low to no potential in converting to a sales opportunity. The platform is managed by our marketing operations team and consumed by our sales development team.
  • Lattice does a decent job of rating leads that are low performing/low priority
  • The rating models allow for flexibility within the enterprise
  • The grading model is easy to understand from an end user perspective
  • Parts of the model are 'blackbox' and no one outside Lattice knows how they work
  • Support/Success teams have been very difficult to work with since the acquisition
  • Grading is a little too simplified - not much gradation
  • Very heavyweight integration that uses a lot of resources within SFDC
Lattice has been difficult to work with in the past few months. We've struggled internally to try and improve their models, but it hasn't proven itself to offer substantial value. We're able to suppress low quality leads, but Lattice also promotes some questionable leads at times and also grades high potential leads as low scoring. We've tried time and time again to improve the model, but they haven't offered much in terms of help or partnership.
  • Lattice hasn't been able to produce much ROI because of the wide spread in grading
  • Since our sales development team has had success all across different Lattice grades, they don't trust it
  • Lattice has not been able to accomodate the multi theater and multi segment models that our total addressable market includes
Lattice was an incumbent tool from several years ago. Early on, we enjoyed a good relationship with the team there. After the acquisition, we have definitely seen a decrease in the quality of support and engagement from the team. As a result, we will look at several competing vendors when our contract ends with Lattice.
Charles Wu | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I used Lattice in my previous role at Turbonomic. At the time, it was brought in by Marketing to help prioritize a list of target accounts for the sales organization to pursue. We used Lattice to identify signals in accounts that would indicate a propensity to purchase, as well as provide additional firmographic and technographic information to enrich in our CRM.
  • Firmographic Information on accounts - Lattice uses best in class data sources to make sure account information is up to date
  • High Level technographic data - Lattice will generally identify which core products are being used at a company
  • Easy to use UI and model building.
  • Detailed technographic information - we had a lot of issues with Lattice not being able to identify specific technologies being used by a company, which would be able to provide us materially different context as a seller.
  • Model is built once and is static until refreshed - do not get meaningful feedback into the model in real-time
  • Hard to identify which attributes are meaningful enough to include as enrichment in SFDC.
Lattice is ideal for a company who has not identified a list of targeted accounts or has not done segmentation. As long as the total addressable market is up for grabs and a company needs data on how to prioritize and distribute accounts, Lattice is able to add a ton of value. If you already have a list of accounts you are pursuing, Lattice will be able to help score than A-D, but generally will not tell you anything you don't already know.
  • Lattice provided information to sales reps on which accounts they should prioritize, but hard to measure any tangible ROI.
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