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Leadfeeder

Leadfeeder

Overview

What is Leadfeeder?

Leadfeeder is a B2B sales tool that shows organizations which companies are visiting their website. It integrates into the user’s CRM and shows information on leads’ visit data straight in Salesforce, Pipedrive or any other supported CRM. By installing Leadfeeder's…

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Recent Reviews

TrustRadius Insights

Leadfeeder is a powerful tool that offers a range of use cases for businesses across various departments. One of the primary use cases of …
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Pricing

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What is Leadfeeder?

Leadfeeder is a B2B sales tool that shows organizations which companies are visiting their website. It integrates into the user’s CRM and shows information on leads’ visit data straight in Salesforce, Pipedrive or any other supported CRM. By installing Leadfeeder's tracking script, your…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.leadfeeder.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Leadfeeder & Pipedrive Integration demo

YouTube

What is Lead Engagement Timeline in Leadfeeder? | LET Overview

YouTube

Leadfeeder | Our #1 Lead Generation Marketing Tool

YouTube

Lead generation: 30-second demo video of Leadfeeder

YouTube
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Product Details

What is Leadfeeder?

Leadfeeder is a B2B sales tool that shows organizations which companies are visiting their website. It integrates into the user’s CRM and shows information on leads’ visit data straight in Salesforce, Pipedrive or any other supported CRM.

By installing Leadfeeder's tracking script, your website will be monitored for visits from companies in close to real-time (fresh leads appearing in your account every hour.)

The vendor’s value proposition is that Leadfeeder’s simple interface and timely data enables some of their users to close deals in the first weeks of their trial!

Leadfeeder Screenshots

Screenshot of Leadfeeder shows you the names of companies visiting your website.Screenshot of Leadfeeder prioritizes companies based on how active they've been on your website.Screenshot of Leadfeeder enriches your leads with company and contact information.Screenshot of Automatically update your CRM or get emails with lead data.

Leadfeeder Video

Leadfeeder starter guide

Leadfeeder Competitors

Leadfeeder Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Leadfeeder Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)30%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)30%
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Comparisons

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Reviews and Ratings

(47)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Leadfeeder is a powerful tool that offers a range of use cases for businesses across various departments. One of the primary use cases of Leadfeeder is in lead generation and sales. Sales teams can utilize the sorting features to gain insights into companies that have visited their website, identifying potential new leads. By understanding which pages these companies have viewed and how often they engage, sales teams can tailor their outreach efforts and target decision-makers with specific advertising and meeting setups.

Leadfeeder also proves valuable for marketing teams by providing actionable insights. By analyzing website traffic data, marketing teams can understand what products or services are attracting the most interest from visitors and make data-driven decisions on their marketing strategies. Additionally, Leadfeeder supports account-based marketing by identifying prospects who visit the website, enabling personalized outreach.

The integration with Google Data Studio allows for customized daily traffic analysis, giving organizations even more flexibility in monitoring and understanding their website visitors. This helps save time on research as Leadfeeder provides information on what companies are looking for, assisting both sales and marketing teams in finding and engaging with leads effectively.

Overall, Leadfeeder plays a pivotal role in lead generation programs, helping businesses identify potential customers who may not directly contact them. With its real-time visibility into website visitors, comprehensive insights into visitor behavior, and integration capabilities with other platforms such as Salesforce and Mailchimp EMS, Leadfeeder empowers organizations to optimize their sales and marketing efforts, resulting in increased revenue and improved customer experience.

Leadfeeder's ability to track website traffic and identify prospects: Many users have found Leadfeeder's feature of tracking website traffic and identifying potential leads to be extremely useful. They appreciate being able to see the company name, related contacts, and LinkedIn contacts of the visiting companies, which helps with lead scoring, contact identification, lead qualification, lead engagement, and prospecting.

Integration with Zoho and Salesforce: Several reviewers have praised Leadfeeder for its seamless integration with programs like Zoho and Salesforce. This integration makes it easy for users to connect with their CRM and attribute activity to specific leads, contacts, or accounts. The two-way connection with Salesforce in particular has been highly beneficial for tracking leads and contacts' activities on their site.

User-friendly interface and user management system: Many users have mentioned that Leadfeeder's user interface is intuitive and easy to navigate. They appreciate the simplicity of the platform's design, which allows them to quickly find the information they need. Additionally, users have highlighted Leadfeeder's user management system as a valuable feature that helps keep everything organized by allowing them to assign companies to other team members.

Cons:

  1. Poor lead management options: Some users have suggested separating leads marked as 'poor' to clear the visual field and combining duplicate locations, IPs, or names for better organization.
  2. Difficulties in reaching out to specific contacts: Several reviewers mentioned that reaching out to the right person from larger companies or governments can be challenging and time-consuming.
  3. Limited integration and functionality: Users have expressed a desire for better integration with tools like ActiveCampaign and Salesforce, as well as features such as team collaboration, Slack alerts, real-time alerts, improved export functionality, enhanced lead activity tracking, and better integration capabilities with sales tools.

Many users recommend trying Leadfeeder, especially for companies involved in e-commerce. They believe that Leadfeeder provides valuable lead information that can't be found in other tools. Users also recommend Leadfeeder for its easy lead tracking and daily overview of leads. Additionally, users suggest using Leadfeeder to identify website visitors and their companies, making it a useful tool for sales and marketing departments. Finally, users highlight that Leadfeeder is suitable for any company looking to understand their website traffic and is a good value for money.

Attribute Ratings

Reviews

(1-11 of 11)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
Leadfeeder plays a pivotal role in our lead generation program. With a Salesforce integration, we're able to understand activity related to target accounts and engage them accordingly. Also implementing our Mailchimp EMS, we can see when campaigns are pushing specific accounts and contacts to our site vs. google and paid search.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It helps us identify specific companies visiting our website. We have also integrated it with google data studio, so that we can customize our daily traffic. It works great.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Leadfeeder is used by our sales, marketing and success teams. We use it to provide real-time visibility into what companies are visiting our website along with the source, specific pages visited, and for how long. This provides value in a few areas for us:
  1. Our Success Team knows when current customers are looking at our pricing or comparison pages. This helps us reach out and improve customer experience – ultimately helping reduce churn.
  2. Our Marketing Team takes visitation data to help score accounts based on interest level.
  3. Our Sales Team uses the data to see specific pages the account finds interesting. For example if they visit a specific feature page we know they may be looking for a solution in that area. Additionally, you can tag each visitor with custom fields so your team knows which rep is on which account. The latest integrations also make it easy to see if you have a current opportunity or customer with any of the accounts as they all sync up quite nicely.
Animish Raje | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
With Leadfeeder, the visibility of visitors on the company website has become completely transparent. The best part of the tool is that we can identify the companies for the sales team to prospect or for the marketing team to target, as per email campaigns or social promotions. The overall focus on getting account information, such as possible contacts or lead score that is the health of the lead, also helps us understand the low-hanging fruit in the business domain.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Leadfeeder is used as a supplement to our lead generation efforts. Like most SaaS companies that CTA to a demo, only a small percentage of visitors are ready to convert to a fairly 'bottom of funnel' conversion on their first visit (or even on a repeat visit).

Remarketing ads obviously help but getting the sense of who is visiting our site & what pages they are visiting gives us insight about the quality of our site, about our market, and for potential targeted outbound efforts as well.

It helps with market intelligence and lead generation.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We currently use LeadFeeder to track what businesses are coming to our website. It has helped us to find companies that visit us that may not necessarily contact us directly. This allows us to bring in additional revenue that we would not have been able to realize before. This software has led us to close roughly 5-10 additional sales a month.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Leadfeeder to monitor traffic that comes through our revamped website. It allows us to see current connection and link them with Zoho as well as potential new leads. I love the sorting features allowing me to see when and where companies make contact as well as how often. The visuals allow me to easily sort out what could be a potential good lead as compared to a possible misclick or filler lead.
Ayla Peacock | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Leadfeeder to support lead generation and an account-based marketing strategy. My company uses the tool to identify prospects who have been on our site. We review their paths through the website, then source emails and send personal outreach based on our perception of their needs. Our goal is to set up a call with the prospect.
Susan Hammiche | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Leadfeeder is used by our company as a lead generation. Anyone that works in sales is able to see what business visited our website and what products they looked at to directly advertise to them. Rather than cold calling, we will know what they are looking for and can set up a meeting with the decision maker. It saves time on research. As we are a small business it is used across the organization by sales and marketing to find leads and engage them.
DJ Kline | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Leadfeeder is being used in our organization in two main departments -- Sales and Marketing. The main business purpose it addresses for us is companies who visit anywhere on our website. Leadfeeder shows the company name, location our website was accessed, what pages of our website were visited, and how long the prospective company was on each page.
Zach Ettelman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We currently use Leadfeeder on our Business Development team at our agency. Leadfeeder provides us a great look into the prospects visiting our website. This gives us actionable insight into our hottest prospects and fuels a specific segment of our outreach efforts.
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