Skip to main content
TrustRadius
Leadfeeder

Leadfeeder

Overview

What is Leadfeeder?

Leadfeeder is a B2B sales tool that shows organizations which companies are visiting their website. It integrates into the user’s CRM and shows information on leads’ visit data straight in Salesforce, Pipedrive or any other supported CRM. By installing Leadfeeder's…

Read more
Recent Reviews

TrustRadius Insights

Leadfeeder is a powerful tool that offers a range of use cases for businesses across various departments. One of the primary use cases of …
Continue reading
Read all reviews
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Leadfeeder?

Leadfeeder is a B2B sales tool that shows organizations which companies are visiting their website. It integrates into the user’s CRM and shows information on leads’ visit data straight in Salesforce, Pipedrive or any other supported CRM. By installing Leadfeeder's tracking script, your…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.leadfeeder.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

12 people also want pricing

Alternatives Pricing

What is Clearbit?

Clearbit is a data enrichment product that automatically updates sales records with verified company and contact data, with the goal of providing better insights into prospects. The product integrates with a number of tools including Salesforce, G Suite, Outlook, HubSpot, Marketo, Zapier, Segment,…

What is Metadata.io?

Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.

Return to navigation

Product Demos

Leadfeeder & Pipedrive Integration demo

YouTube

What is Lead Engagement Timeline in Leadfeeder? | LET Overview

YouTube

Leadfeeder | Our #1 Lead Generation Marketing Tool

YouTube

Lead generation: 30-second demo video of Leadfeeder

YouTube
Return to navigation

Product Details

What is Leadfeeder?

Leadfeeder is a B2B sales tool that shows organizations which companies are visiting their website. It integrates into the user’s CRM and shows information on leads’ visit data straight in Salesforce, Pipedrive or any other supported CRM.

By installing Leadfeeder's tracking script, your website will be monitored for visits from companies in close to real-time (fresh leads appearing in your account every hour.)

The vendor’s value proposition is that Leadfeeder’s simple interface and timely data enables some of their users to close deals in the first weeks of their trial!

Leadfeeder Screenshots

Screenshot of Leadfeeder shows you the names of companies visiting your website.Screenshot of Leadfeeder prioritizes companies based on how active they've been on your website.Screenshot of Leadfeeder enriches your leads with company and contact information.Screenshot of Automatically update your CRM or get emails with lead data.

Leadfeeder Video

Leadfeeder starter guide

Leadfeeder Competitors

Leadfeeder Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Leadfeeder Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)30%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)30%
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(48)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Leadfeeder is a powerful tool that offers a range of use cases for businesses across various departments. One of the primary use cases of Leadfeeder is in lead generation and sales. Sales teams can utilize the sorting features to gain insights into companies that have visited their website, identifying potential new leads. By understanding which pages these companies have viewed and how often they engage, sales teams can tailor their outreach efforts and target decision-makers with specific advertising and meeting setups.

Leadfeeder also proves valuable for marketing teams by providing actionable insights. By analyzing website traffic data, marketing teams can understand what products or services are attracting the most interest from visitors and make data-driven decisions on their marketing strategies. Additionally, Leadfeeder supports account-based marketing by identifying prospects who visit the website, enabling personalized outreach.

The integration with Google Data Studio allows for customized daily traffic analysis, giving organizations even more flexibility in monitoring and understanding their website visitors. This helps save time on research as Leadfeeder provides information on what companies are looking for, assisting both sales and marketing teams in finding and engaging with leads effectively.

Overall, Leadfeeder plays a pivotal role in lead generation programs, helping businesses identify potential customers who may not directly contact them. With its real-time visibility into website visitors, comprehensive insights into visitor behavior, and integration capabilities with other platforms such as Salesforce and Mailchimp EMS, Leadfeeder empowers organizations to optimize their sales and marketing efforts, resulting in increased revenue and improved customer experience.

Leadfeeder's ability to track website traffic and identify prospects: Many users have found Leadfeeder's feature of tracking website traffic and identifying potential leads to be extremely useful. They appreciate being able to see the company name, related contacts, and LinkedIn contacts of the visiting companies, which helps with lead scoring, contact identification, lead qualification, lead engagement, and prospecting.

Integration with Zoho and Salesforce: Several reviewers have praised Leadfeeder for its seamless integration with programs like Zoho and Salesforce. This integration makes it easy for users to connect with their CRM and attribute activity to specific leads, contacts, or accounts. The two-way connection with Salesforce in particular has been highly beneficial for tracking leads and contacts' activities on their site.

User-friendly interface and user management system: Many users have mentioned that Leadfeeder's user interface is intuitive and easy to navigate. They appreciate the simplicity of the platform's design, which allows them to quickly find the information they need. Additionally, users have highlighted Leadfeeder's user management system as a valuable feature that helps keep everything organized by allowing them to assign companies to other team members.

Cons:

  1. Poor lead management options: Some users have suggested separating leads marked as 'poor' to clear the visual field and combining duplicate locations, IPs, or names for better organization.
  2. Difficulties in reaching out to specific contacts: Several reviewers mentioned that reaching out to the right person from larger companies or governments can be challenging and time-consuming.
  3. Limited integration and functionality: Users have expressed a desire for better integration with tools like ActiveCampaign and Salesforce, as well as features such as team collaboration, Slack alerts, real-time alerts, improved export functionality, enhanced lead activity tracking, and better integration capabilities with sales tools.

Many users recommend trying Leadfeeder, especially for companies involved in e-commerce. They believe that Leadfeeder provides valuable lead information that can't be found in other tools. Users also recommend Leadfeeder for its easy lead tracking and daily overview of leads. Additionally, users suggest using Leadfeeder to identify website visitors and their companies, making it a useful tool for sales and marketing departments. Finally, users highlight that Leadfeeder is suitable for any company looking to understand their website traffic and is a good value for money.

Attribute Ratings

Reviews

(1-12 of 12)
Companies can't remove reviews or game the system. Here's why
February 09, 2023

Leedfeeder Review

Score 1 out of 10
Vetted Review
Verified User
Interface is nice. But intetgration to Microsoft CRM is not working and they do nothing to make it work, in my opinion. I have reported 2 errors in the integration between Leadfeeder and Microsoft CRM. I documented the errors. First error I reported about 1 year ago and second issue reported about 1 month ago. None of them are solved and they are not giving any date on when it will be solved. The Leedfeeder visits are being transfered to our CRM via the interface between Leadfeeder and Dynamics CRM, but Leadfeeder is assigning wrong person in the transfer. For that reason the feature is not useable for us. If we change the owner of the parent of the Leadfeeder records in CRM (the Account), the owner is not changed on the Leadfeeder entity - making the Leadfeeder entries not visible for the new owner. I believe they do nothing about these errors. I cannot recommend this tool as the service is close to non existing, in my opinion. We will look for alternative tool.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Leadfeeder is great for B2B. It enhances your lead engagement and focuses on ABM. It gives you insight into how your campaigns are performing, as well as allows your sales team to engage leads with substantive topics/content.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
For what we use it for it works great. It does a great job at identifying where companies are coming in from and also being able to tag companies appropriately according to the pages visited.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It always depends. It's a great tool however there are also a lot of alternatives out there. Some are free now and some are part of entire ecosystems. If you use Pipedrive or other tools that are not part of a full ecosystem or suite of tools like HubSpot then this is a great tool to consider. I haven't seen much development recently, but have seen big strides in terms of integrations and partnerships.
Animish Raje | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
When we started our journey on DxSherpa in the ServiceNow domain understanding the audience was one of the most important things we had to focus on! With Leadfeeder, we could identify the accounts visiting us, the reach of our campaigns, and also connect it with our CRM to track the leads.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Leadfeeder is great for teams with SDRs that need sources for them to hunt after to generate quality leads.

It's also good for marketing teams who want to understand how well their site is attracting the right kinds of traffic and if the site is funneling people along the right paths for them to see the content most relevant to them.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
If you're looking to find new sales/customer contacts and are not a fan of complete "cold calling", Leadfeeder is a great source for finding those contacts or companies which may benefit you as they're clearly already looking at you. It weeds out half of the footwork for you.
Ayla Peacock | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Leadfeeder is great for enterprise-level, B2B companies who have a sales team equipped to make use of the tool. When sales teams are lean or too busy, the utility is forgotten. Leadfeeder is also especially useful for companies implementing ABM.
Susan Hammiche | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is very good if your business is B2B. You can directly contact the business that was interested in your services without having to go through extensive research. For a company that mainly sells products and services to the end consumer, it may be less appropriate to use LeadFeeder. It wouldn't help much if you see a business visiting your page as it may only be a person in that company looking for something while at work.
DJ Kline | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Leadfeeder is well suited for tracking website traffic for Sales and Marketing. The main business purpose it addresses for us is companies who visit anywhere on our website. Leadfeeder shows the company name, location our website was accessed, what pages of our website were visited, and how long the prospective company was on each page. Leadfeeder is not well suited to tracking emails or any other tracking.
Zach Ettelman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Leadfeeder is a superb lead intelligence engine giving us actionable insights into hot prospects visiting our site. This is well suited for businesses wanting to get more insight into the variety of visitors coming to their site.
Return to navigation