TrustRadius Insights
LeadLander is a powerful tool that provides sales reps with relevant data about website visits at various levels - regional, company, and …
Starting at $25 Per User Per Month
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What is LeadLander?
LeadLander is essentially an IP reverse look-up tool. It does a reverse look-up of the IP address to distinguish between corporate visitors and “home/ISP” users. Although having somewhat similar functionality as web analytics products like Google Analytics and WebTrends, it…
Recent Reviews
Pricing
LeadLander
$25.00
Cloud
Per User Per Month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is LeadLander?
LeadLander Videos
B2B Marketing with LeadLander | A Customer Testimonial
LeadLander Customer Testimonial (He's used it for 8 Years!)
LeadLander Competitors
LeadLander Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
LeadLander is essentially an IP reverse look-up tool. It does a reverse look-up of the IP address to distinguish between corporate visitors and “home/ISP” users.
Although having somewhat similar functionality as web analytics products like Google Analytics and WebTrends, it is actually designed for a different user base. While web analytics tools are typically designed to provide metrics such as bounce rates, unique visitors, and length/depth of stay to help marketers optimize website content, LeadLander is designed for sales people to identify leads hitting the website.
The most common users of LeadLander are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(22)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
LeadLander is a powerful tool that provides sales reps with relevant data about website visits at various levels - regional, company, and lead. With access to information such as contact details, pages visited, frequency, and duration, sales teams gain valuable insights that help them tailor their approach and messaging to leads. By identifying which companies or accounts are visiting the website and which pages they review, LeadLander allows sales teams to track website visitors and understand their areas of interest. This knowledge empowers them to prompt follow-ups from the business development department by sending email notifications for website hits. Moreover, LeadLander provides demographic insights into website visitors, validating outbound efforts by determining if customers are engaging with emails or visiting the website. Users also benefit from LeadLander's ability to identify businesses showing interest in the product, assisting in determining the direction for calling potential consumers. Overall, LeadLander is an invaluable tool that enhances sales productivity by providing actionable insights derived from website visitor data.
Intuitive Design and Ease of Use: Many users have praised Leadlander for its intuitively designed interface, which they find easy to navigate and use. They appreciate the user-friendly layout and intuitive features that make it simple to access the desired information.
Customizable Functionality: Users value Leadlander's customizable functionality at regional, company, and lead levels. This allows them to tailor their contact strategies based on the specific interests shown by prospects. The ability to customize their approach enhances their effectiveness in engaging with potential leads.
Multiple Reports and Robust Search Capabilities: Users highly appreciate the availability of multiple reports within Leadlander. These reports provide valuable insights into website visitors, helping users identify potential customers or areas for improvement. Additionally, Leadlander's robust search capabilities enable users to efficiently locate specific data points or filter results based on their criteria.
Confusing and difficult settings: Some users have found the tool's settings to be perplexing and challenging to navigate, especially when attempting to tailor them for specific accounts. For example, the options may not be clearly labeled or organized in an intuitive manner, leading to confusion.
Overwhelming default email frequency: According to user feedback, the tool inundates users with too many daily emails by default, which can quickly become overwhelming until they customize the settings. This flood of emails can make it difficult for users to prioritize and respond promptly, potentially impacting their ability to stay on top of important tasks.
Not suitable for ongoing deals: Several reviewers have mentioned that the tool is better suited for outbound business or sales development reps who primarily focus on generating new opportunities rather than managing ongoing deals. The features and functionalities may not be optimized for dealing with complex deal lifecycles or providing comprehensive support throughout long-term customer relationships.
Based on user reviews, LeadLander receives several recommendations:
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Users suggest trying the trial version of LeadLander before making a decision. This allows them to assess whether it meets their requirements and provides the desired value.
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Many users recommend LeadLander for companies that prioritize quality leads over quantity. By focusing on high-quality leads, businesses can increase their chances of conversion and sales.
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LeadLander is highly endorsed by users for its ability to provide valuable insights and analyses that can attract better clients. This knowledge helps businesses sell more products or services effectively.
These recommendations emphasize trying the trial version, prioritizing quality leads, and utilizing LeadLander's analytical capabilities to attract better clients.
Attribute Ratings
Reviews
(1-9 of 9)Companies can't remove reviews or game the system. Here's why
October 30, 2021
LeadLander Lands Lots of Leads
Leadlander is being used by the Marketing Department at ABILITY. Most specifically, the Analytics Department and the market managers who set the strategy for each line of business that we serve. The problem it addresses for us is letting us know which companies or accounts we are marketing to are visiting our website.
- Multiple reports.
- Good search capabilities.
- Easy to sort results.
- Be able to see the people in addition to the accounts.
- Integrate with our tech stack (it may but it's not a feature I am currently aware of).
- Better matching of IP addresses.
December 04, 2018
LeadLander - Helpful Website View Insights
LeadLander provides a simple and intuitive way for sales reps to receive relevant data pertaining to website visits at regional, company, and even lead levels. Often the information provided includes varying levels of contact information when available along with pages visited, frequency and duration, enabling insights that can help determine how to approach leads with relevant messaging in a timely manner.
- Lead information is intuitively delivered to email inboxes either daily or in real time based on user preferences.
- Insights shared give a link to pages viewed to increase accuracy in crafting follow-up messaging.
- Functionality is customizable to regional, company, and lead levels, enabling various levels of contact based on the type of interest being shown.
- The tool is fairly simplistic, and the settings error on the side of sending you too much information by default, which is better than not enough, but can initially turn into way too many daily email until settings are tailored. The settings are not the easiest to navigate if you're looking to tailor based on specific accounts. The default options are more easily tailored to regional settings, but can be more tightly defined with care/assistance.
- If email frequency is not paired down, the likelihood of responding in a timely manner decreases because the alerts are taken less seriously. My recommendation would be to receive a daily digest of leads rather than real-time unless the users are pure outbound business/sales development reps who are not working deals beyond opportunity creation.
- The tool has a tendency to become set and forget, but should ultimately be updated each time a territory experiences changes.
November 25, 2018
Worth it if you don't have something else
We utilize LeadLander for our sales team. The product allows us to know who visited our website, where they came from (i.e. Google) and what pages were reviewed. This lets us know if we reached the leads contacted and customers that might have questions. Without LeadLander, we would be blind to the traffic that comes from our website.
- Leadlander has an excellent database of IP addresses. Often the address is registered to some unknown cable company but leadlander seems to identify them.
- Leadlander is well designed and intuitive to use.
- Leadlander captures page data and referral that we wouldn't otherwise have.
- Frequently, the IP address goes to a cable or internet company.
- The personal view from a phone doesn't register to that person or company making it difficult to know the company.
- Many of the people that come to our website are not likely prospects and we end up chasing bad leads.
September 15, 2017
Who's hitting your website?
LeadLander provides insight into determining what type of demographic visits our website. It also validates our outbound efforts to determine whether or not certain customers are reading our emails or visiting our website. Our entire sales department, both inside and outside use LeadLander.
- Geolocates where customers are visiting from
- Provides insight into what company is visiting
- Tells our company what pages the prospect visited
- Does not provide information as to what employee is visiting
- Geolocation is not always accurate
July 23, 2015
LeadLander Lands Deals
LeadLander is used primarily by our Demand Generation department. Our field reps also use LeadLander to see who is coming to our site.
- The dashboard is very nice. I love that it is the first thing you see when you log in.
- For us, being able to leave notes on organizations is key. That way we know the last time they looked at our information, who contacted the organization and what the conversation entailed. There is never any question of what has happened in the past.
- I also really enjoy being able to do Lead Scoring. This makes it super easy for the field especially to see who is accessing the pages most important to them. The fact that the colors display in the daily email alerts is really beneficial.
- The program does run a little slow sometimes. Some days it takes longer for items to load and if you are trying to look at too long of a time frame for reports, it can take awhile too. I know this is due to all the data it accesses, but time is money. :)
February 06, 2015
Great tool to help sales have better conversations
Score 9 out of 10
Vetted Review
Verified User
- The dashboard gives a very good overview to allow the use to see most recent company visits and searches with a geographical breakdown as well. The search feature is very useful as it allows a more descriptive breakdown by company, ISP or people to what individual pages have been reviewing on the website.
- This information is very useful for sales people who are already engaged with prospects. Knowing that a company is looking at certain website pages / products allows the sales person to have a much more relevant, informed conversation.
- The product is integrated with Data.com (formely Jigsaw) and with LinkedIn which is useful.
- The product produces good reports that can be emailed to share with colleagues. It's also possible to set up watch lists and tag companies that we are interested in so that if anyone from one of those companies visits the site, we are alerted immediately.
- Overall the functionality is my only recommendation at this time would be to improve the interface design.
September 21, 2014
LeadLander still on top at Original Software!
LeadLander is being used throughout the entire department. It allows us to track who is viewing our website and what area of our solutions they may have interest. We get email notified of hits and management is very keen to following up with the business development department when we get hits.
- Monitor web hits to know what companies are in the market
- Understand what your prospects and customer have interest in prior to reaching out
- Understand what area of the country hits from larger companies are coming from to pinpoint the interest
- Automatically be notified when a lead hits in order to take advantage of their down time
- I would like it show the visual script in which the user takes while looking on the site
- Be able to send automatic emails that take into account names, companies, locations, etc
- Provide updates that reveal interesting info like "most common company visiting" or "news as to why a company hit your website based on the industry"
May 20, 2014
Liking Leadlander
Score 7 out of 10
Vetted Review
Verified User
Leadlander helped me to determine which businesses were showing interest in our product. It not only allowed for us to see that they visited our site, but helped us determine which direction to head when calling into the possible consumer.
- Tracking the origination of the search.
- Providing information on the customer
- Narrowing down the results by who looked at what.
- It would be nice to see a connection or link between e-mail addresses or customers that have already been on the site.
Score 10 out of 10
Vetted Review
Verified User
- Leadlander allows us to instantly view all anonymous and identified visitors to all of our sites with an easy tracking code implemented on each site
- Leadlander gives us visibility into what pages receive the most traffic as well as what individual visitors are doing not only through their web log-in, but also through customized alerts to our email that we set-up for daily or weekly use.
- Leadlander gives us the ability to instantly know when our SalesForce leads or even our LinkedIn connections are visiting any of our sites with their easy-to-use plugins on their site and integration abilities with SalesForce
- With the ability to view all details through a customizable dashboard, the most recent tab and the most active tab, Leadlander organizes all your visitor information and provides data in an easy to understand layout that allows us to efficiently use Leadlander for our sales and marketing processes
- We were not aware of the ability to sync with SalesForce and/or LinkedIn with our initial deployment of the product. With more hands on training and even online courses available, Leadlander could increase and accelerate usage of their product