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Leadspace

Leadspace

Overview

What is Leadspace?

Leadspace is a software as a service (SaaS) company that finds leads in social media, contact databases and customer relationship management systems by comparing people's online presence to a vendor's unique ideal buyer profiles. Leadspace is used by inside sales…

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Recent Reviews

TrustRadius Insights

Leadspace has proven to be an invaluable tool for users looking to scale up and deliver customized data projects on time and within …
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Leadspace Review

9 out of 10
April 20, 2022
Incentivized
Leadspace is the best tool for manage the large database. We have been able to validate, enrich, segment, and accurately present our data …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Leadspace

$25,000.00

Cloud
per year

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Leadspace Demo

YouTube
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Product Details

What is Leadspace?

The Leadspace B2B Customer Data Platform (CDP) combines comprehensive Data Management capabilities and 3rd-party data coverage, with industry-leading Artificial Intelligence (AI)—providing the data and intelligence to understand customers, drive personalized Marketing and Sales engagement, and grow the business. Leadspace Activation products provide a straightforward way to integrate Leadspace CDP into existing Sales and Marketing channels, as well as to visualize, analyze and optimize data and scoring models on-demand. Lead-to-Account Matching, Real-Time and On-Demand Data Enrichment, Predictive Account Scoring, Intent Scoring, Persona Scoring, Look-a-Like Modeling and Ideal Customer Profile Analysis are some of the key features of the Leadspace CDP.

Leadspace Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Leadspace is a software as a service (SaaS) company that finds leads in social media, contact databases and customer relationship management systems by comparing people's online presence to a vendor's unique ideal buyer profiles. Leadspace is used by inside sales teams for finding new prospects, and by marketing teams for creating targeted lists and for ranking and enriching leads gathered through marketing programs.

Treasure Data, Tealium Customer Data Hub, and 6sense are common alternatives for Leadspace.

The most common users of Leadspace are from Mid-sized Companies (51-1,000 employees).

Leadspace Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)60%
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Comparisons

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Reviews and Ratings

(31)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Leadspace has proven to be an invaluable tool for users looking to scale up and deliver customized data projects on time and within budget. The flexibility in reporting data at both the account and contact levels has been a standout feature, allowing users to validate, enrich, segment, and present their data sets effectively. Users have commended the software for its ability to meet data requirements and its evolution into a valuable tool for clients, prospects, and partners from various industries.

One of the key use cases of Leadspace is its effectiveness in searching for potential clients. With a large database of customers from different areas and industries, the software has helped users identify their needs and resolve any coding or back-end issues to obtain necessary information. It has been widely used to increase client portfolios due to its many functions in searching for potential clients. Integration with Reachforce SmartForm has primarily benefited marketing teams by driving better leads to the sales team. Users have found it highly satisfactory in lead generation-based companies as it effectively manages and services leads while maintaining service quality.

Additionally, Leadspace serves as a reliable source of truth for all deals by seamlessly syncing records and improving lead scoring and campaign segmentation. It enables users to control customer data from a marketing and sales perspective while offering a robust AI-powered data engine. By defining ideal customer profiles, identifying potential new customers, making data-driven marketing and sales efforts, users have been able to improve their strategies significantly. The persona scoring feature has been highly beneficial in defining target personas, driving lead scoring models, and segmenting campaigns effectively.

The user interface of Leadspace has been praised for its simplicity and ease of understanding, making it a preferred tool for managing large databases and procuring specific data. With the ability to handle diverse inputs such as forms, Excel lists, and existing databases while ensuring data quality, Leadspace has become crucial in collecting, analyzing, and planning better strategies based on customized details. Its capabilities in data storage, sales forecasting, product promotion, and streamlining data analytics have provided users with a comprehensive solution for their marketing needs.

User-Friendly Interface: Several users have praised Leadspace for its user-friendly interface, finding it simple to use and easy to learn. They appreciate that the platform is capable of handling large datasets without any issues.

Wide Database: Many reviewers have mentioned that Leadspace provides a wide database, which includes ideal and key contacts for sales and business relationships. This extensive database has been valuable in helping users find the right prospects and generate leads effectively.

Effective Data Management: A number of users have commended Leadspace's data management capabilities, stating that it enhances data quality and makes it more user-friendly. Users appreciate features such as lead enrichment and appending form data, which improve the accuracy and completeness of their customer information.

Customization Time: Implementing Leadspace to fit specific needs can be time-consuming, as reported by several users.

Outdated Data: Some reviewers have expressed concerns about the accuracy and timeliness of the data in Leadspace, noting that it may not always be up to date.

Integration Challenges: Several customers have mentioned that certain integrations with other software or platforms are lacking and may come with additional costs.

Users recommend Leadspace for the following reasons:

  • Users recommend utilizing the customer service and being clear about your needs to get accurate data. They appreciate the fantastic support services during set-up and suggest taking advantage of all features of Leadspace.
  • Users recommend Leadspace for persona scoring, segmenting the database, and reducing efforts in finding the right contact for Business Development and Account Executives. They also suggest setting up prospecting profiles to avoid constantly asking for targeted lists.
  • Users recommend Leadspace if you need scoring, enrichment, validation, etc. They find that Leadspace outperforms other companies in the space and offers high-quality data with a great support team. Additionally, they advise spending sufficient time setting up your profile thoughtfully and sharing past success data for accurate predictive models.

Overall, users find Leadspace to be a useful tool for B2B businesses looking to enhance their data capabilities and resolve data issues between sales and marketing teams.

Attribute Ratings

Reviews

(1-16 of 16)
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Orin Mamun | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Leadspace is a well-known B2B CDP provider, and our data sets were validated, enriched, and segmented. It has a lot of storage capacity, which makes it useful for forecasting sales and promoting products. We handled data that contributed to CDP in terms of marketing and sales. It's always been adaptable to our needs, adding resources to accommodate our desired account score models. I appreciate the effort put into the enhancement, and we've never had a better vendor experience. It is much easier to put our faith in the results we receive. It can automatically add firmographic, demographic, and buying intent data to SFDC leads and contacts.
  • On-time and within budget, it can deliver customized data projects.
  • It enhances data quality while also making it more user-friendly.
  • It's been a massive hit with customers and feels like an extra marketing team member.
  • In some cases, the time needed to obtain a database is longer.
  • While data curation is not perfect, there are ways to improve it.
  • It's not an accessible instance, so communication with the data scientists' team is vital.
In terms of meeting our requirements, Leadspace has been an enormous asset. I appreciated that they acknowledged our communications and provided a timeline for results. It is inevitable that we fully comprehend the new features they are implementing. Inaccurate data has been solved by this platform, among other issues. Excellent work on the best methods and data-gathering recommendations. However, I still require a high-level view of the processor input templates. Customization obscured information on administering application access.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Enriching contact and account information and creating an Ideal Customer Profile is also essential if we are to improve our scorekeeping, scoping, and white-spacing processes further. Compared to the other vendors we employ, ICP's enrichment is far superior and allows us to more easily move to ABM while also giving an extra layer of scoring, which we aim to use soon after launch.
  • It has been a pleasure working with the LeadSpace team in understanding our needs and addressing any coding or backend issues that have kept us from receiving the data we needed.
  • A database of specific job titles, geographical regions, and interests can be easily obtained.
  • Having regular face-to-face contact with a potential customer allows me to obtain a deeper knowledge of the type of person I'm trying to attract.
  • The implementation process took longer than expected.
  • There is no guarantee that information is current or accurate. Leadspace should do a better job of organizing data.
No matter how specialized the integration or how much support for internal services was provided throughout the creation of the solution, Leadspace support was always available and extremely prompt in helping to smooth out any issues that developed during the setup process.
Surbhi Singhal | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
At our company, we require to control customer data from our marketing and sales point of view, LeadSpace helped in accounting CDP. It's easy to use the tool. it provides a robust and b2b data engine in any industry, sophisticated AI to power more data-driven and effective inbound marketing, outbound targeting, and efforts to accelerate revenue growth.
  • Enhanced data quality.
  • More effective marketing and sales processes.
  • More effective and efficient routing , alignment, and segmentation.
  • Lead time for procurement of databases can be more.
  • The enrichment credits are very conservatives.
  • Support team need more resources to better and quick resolutions.
Leadspace has been very effective for our needs. It had solved various business problems.
-- The accuracy is better.
-- Received data can be trusted by using this platform.
-- Growth in revenue.
It takes up additional time to get leads to sales while also sometimes ignoring records that may benefit from new information.
Sourov K Chowdhury | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Leadspace can scale up and deliver customized data projects on time and on budget. From a SaaS standpoint, this tool and database outperformed others due to their flexibility in reporting data. At both the account and contact levels, we validated and enriched, segmented, segmented, and presented our data sets. Our collaboration began as a way to meet data requirements. It has matured into a genuine vision for our clients, prospects, and partners. It is simple to obtain a database of job titles, interests, regions, etc. Leadspace helps us identify our needs and resolve any coding or back-end issues to get the information we need.
  • It is simple to use and comprehend.
  • It enables data collection and analysis.
  • It leads to growth and development. It applies to both contacts and accounts.
  • It can enrich data based on company and individual, allowing businesses to better plan and execute.
  • Customizing an implementation can take some time.
  • Data may not always be up to date.
  • Some integration is lacking and costly.
Leadspace simplifies the process of gathering, normalizing, and validating data. As it is a robust tool, it allows us to focus our efforts on creating demand. Because it is the source of truth, we use it to enrich all incoming data and organize records into scales. We would, however, appreciate having more industry-specific data. We are working on combining and unifying various industry data sets so that they can be ingested into their enrichment values.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Leadspace provides great data storage and helps in the usage of those data to forecast sales and also helps in the marketing of products. Analytics of such types helps to look into feasible business opportunities in different leadership approaches. Leadspace also streamlines data analytics in an efficient way. Analytics that can be used in the future to help in marketing.
  • Lead Management.
  • Data Analytics.
  • Data visualization.
  • Analytical options can be increased.
  • Lead management platform can be made a bit more intuitive.
  • Analytics Capabilities can be enhanced.
If you want an analytical approach to your sales or business outreaches then it's the tool for you. Mass Marketing or lead approach is not the way to go there. You will need to get the data from mass marketing and then use the analytics of the data in this platform to achieve the best results.
April 20, 2022

Leadspace Review

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Leadspace is the best tool for manage the large database. We have been able to validate, enrich, segment, and accurately present our data set at the account and contact level. The user interface is simple and easy to understand. With Leadspace it's easy to procure databases with specific job titles, region, interests etc.
  • The user interface is simple and easy to learn.
  • Leadspace easily handle the large datasets.
  • The team at Leadspace is extremely helpful in figuring out our needs and fixing any coding or backend sources.
  • Implementation takes too long for the customized requests.
  • Lead time for procuring the database can be more sometimes.
Leadspace is best tool where we need to manage large datasets. We have been able to validate, enrich, segment, and accurately present our data set at the account and contact level. Leadspace team provides good customer support. Leadspace team need to work on Implementation. Implementation takes too long for the customized requests.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Leadspace is one of the best data enrichment platform. We are using it for data enrichment and management of leads for sales & marketing teams. It is mainly used for maintaining quality of the existing and new data. Earlier we’d have to pull multiple lists from multiple different vendors for every single project, then de-duplicate, compare, verify data again and again. Now, we have a way to build our lists more effectively and efficiently, from a single source.
  • Data management
  • Lead enrichment including both accounts & contacts
  • Reporting dashboard
  • Follow-up notifications
  • Support service
  • Irregular updates
  • SF integration
The Leadspace enrichment of the database allows you to report accurately (on campaigns, accounts, leads, etc), improve lead enrichment, match contacts to accounts and generally make your database in SF much better. It helps in creating good reports of the database which in turn helps in follow-ups of the database. The reporting dashboard is really easy and is easily understandable.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
1. Leadspace helps in collecting the data & analysing.
2. Can get the customized details from Leadspace team based on our needs.
3. Account Management team from Leadspace is very helpful in helping us to understand the product in detail.
4. Enrichment of data based on company and person helps the organisation to plan & execute better.
5. The feature "persona scoring" helps in defining our key target personas using job titles, job levels and technologies and now when new leads come into our database, they get scored against these personas and this drives a key part of our lead scoring model and campaign segmentation.
  • Leadspace helps in collecting the data & analysing.
  • Can get the customized details from Leadspace team based on our needs
  • Account Management team from Leadspace is very helpful in helping us to understand the product in detail.
  • Enrichment of data based on company and person helps the organisation to plan & execute better.
  • The feature "persona scoring" helps in defining our key target personas using job titles, job levels and technologies and now when new leads come into our database, they get scored against these personas and this drives a key part of our lead scoring model and campaign segmentation.
  • Implementation takes too long for the customized requests.
  • There is no industry specific data sets available.
  • Not a self service model, requires lots of interaction with data team.
Well Suited Scenarios:
1. The feature "persona scoring" helps in defining our key target personas using job titles, job levels and technologies and now when new leads come into our database, they get scored against these personas and this drives a key part of our lead scoring model and campaign segmentation.
2. Enrichment of data based on company and person helps the organisation to plan & execute better.

Less Suited Scenarios:
1. Implementation takes a lot of time for the customized requests.
2. Since it's not a self-service model, need to interact with the data team a lot to get the best results.
William Chang | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Leadspace for the enrichment of all the incoming data and then to place the received records in a hierarchy. Leadspace is the source of truth for all deals and the records are able to sync in a seamless way. Leadspace helps in prospecting specific job titles and job functions that are likely to be involved in the buying process for our products and services.
  • Data Procurement
  • Data Organization
  • Data sync
  • Data accuracy
  • Data decay
  • Data reverification
Leadspace is very well suited for audience prospecting even for hard to find job titles. It is also very helpful in procuring intent data which is usually hard to find and hence the procured data is a potential lead for us if we can convert the lead to a customer.
Richard Jassel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I can say that we have been using this software for months with the purpose of increasing our client portfolio and it has been very useful, due to its many functions to search for potential clients. It has a large database of customers from all areas, companies interested in our services and key contacts to achieve sales.
  • The widest database that a software can provide is the one that leadspace has and the best thing is that they are ideal and key contacts to obtain sales and achieve business relationships.
  • It has a pipeline management where we can channel all customers and start negotiating only with those prospects that meet the requirements of the ideal customer.
  • The segmentation is very accurate and asks the right questions to only show us the customers with the characteristics we need, age, location and gender.
  • It can take a long time to search for customers, delaying a little the work of sales and marketing agents.
  • Sometimes the data provided is not updated and gives us contacts of executives who are no longer in the positions of those companies.
  • So many clients and scheduled contacts, it can be a little heavy on the screen, because it does not have a design as organized as I would like.
Leadspace is one of the most powerful customer search software we have used, with very few hiccups and many benefits. A very large and effective database and its filters and segmentations, allow us to find the ideal prospects to increase sales and grow the business, that's why I highly recommend it.
Prathamesh Shinde | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We are a lead generation-based company and hence we need a lot of leads to come in to make sure our business continues. Lead space is our perfect solution to continue getting and managing all the leads effectively and also make sure they are serviced in the right sense. It is a very essential software to maintain our quality of service and effectiveness towards our clients
  • Lead Management.
  • Lead Capture.
  • Lead Optimization.
  • Follow Up.
  • Pricing.
  • Interface.
  • User Experience.
  • More Integration.
For small to mid sized companies who cannot afford Salesforce but need a good software to get effective, positive, and good follow up on leads while maintaining quality service and delivery. it is good for maintaining transparency and everything between the organization and also making sure everyone knows about the progress on the lead.
David Evans | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We leverage SmartSuite to improve data enrichment accuracy of new leads and update existing records with continuous data management. Our target customer is VSBs (very small businesses) which are rarely found in other solutions that we vetted. With a match rate of 68.4% (US businesses), we're extremely satisfied with the ReachForce solution. With the additional information (especially firmographics and industry data), we're able to make improvements in our lead scoring logic and identify which vertical markets are the best fit for our software.
  • Great ROI! We spend significantly less time chasing down data points with our leads when their records have already been enriched.
  • Support is super responsive and helpful. We haven't had to lean on them much, but whenever we have questions, they're quick to engage.
  • Great relationship. We have frequent check-ins with Reachforce to discuss how things are going, share product roadmap ideas, and strategize on how to best leverage the platform.
  • Hard to pinpoint any cons with Reachforce. Any issues/concerns I've ever had, they've addressed or even improved the product to help us (and other customers).
Any business that is optimizing their lead capture forms for conversion (by reducing form fields) will benefit from a data enrichment service. When a visitor comes to our site and fills out a form, it's critical that we assign the lead to a sales dev rep within five minutes (we're 90% more likely to reach them in that timeframe). Having the enriched data points immediately allows us to further qualify net new leads and escalate them within the SLA.
Melissa Davies | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Reachforce SmartForm is primarily used by the marketing team to drive better leads to the sales team.
  • Reachforce Smart forms - pumps up conversions with fewer fields, while getting high quality/accurate data company and contact on the back end
  • Reachforce data is second to none
  • Reachforce standardization is a lifesaver when doing things like segmenting, direct mail, etc.
  • Implementation of Reachforce Forms is a little confusing, but once its done seamless
Anyone selling B2B, except email, first name, last name (and email can be free mail (Gmail.com) so not very accurate - end-user data is notoriously inaccurate - examples:

Company: IBM, I.B.M. IBM Inc
# of Employees - is that the number in my office, in my region, in my country or global?
Company Revenue - Actual form completed by an executive at IBM - $10MM (is that monthly? annual? division? etc)

Most B2B companies segment their database based on these fields or similar (either for routing or scoring) so when they are 98% inaccurate (based on studies by Eloqua (Oracle) and Sirius Decisions) - having accurate data is even more important.

The simplest reason is the fewer fields you have the higher your conversion rates, even using tools inside of Marketing Automation Platforms like Progressive profiling and autofill - doesn't have the same impact as having 4 fields vs. 6-10 fields that are auto-filled - add the added benefit of getting 10x the data and it being accurate and standardized.
Rob Morris | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Marketing brought it in as our source for leads and we are hopefully using it to define the ideal customer profile. It is supposed to allow us realtime data and identify potential new customers based on our ICP.
  • Salesforce Integration is very strong and works really well to get more leads or contacts
  • Simplicity = simply click a button and it searched pre-approved criteria fro more leads.
  • Volume of leads = has a number of different sources it pulls from so data volume is good.
  • Lead quality = the quality is poor and the number of direct lines is low since their partnership with ZoomInfo ended.
  • Using Ideal customer profile in identification of potential other customers needs to be more accurate
  • Price is very high and contracts are inflexible
  • Since it is real time looking speed is very slow
Well suited for: - easily getting leads - the simplicity of the tool - predetermined criteria so you don't have to check a bunch of things every time Not well suited for: - value as it is rather expensive and has a high minimum - speed, since it is real time the speed is very slow - accurate look alike customers based on ideal customer profile
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are currently using Reachforce to acquire new contacts/leads for our business unit as well as send out an awareness campaign (e-mail) to people we have no relationship with when we launch new products, host new events, or do surveys, etc. We also use Reachforce to capture/append missing data of contacts and companies we have in our master contact database.
  • Appending (enriching) the form data is fairly good and accurate, on companies that is.
  • The cost of purchasing contacts is lower compared to D&B and its competitors. They are more willing to negotiate the cost with you than other companies we tried.
  • Integration with Pardot is painless and seamless.
  • Data quality on contact level is not accurate as we would like. I noticed even the data we get from D&B is not as accurate as would like. It is understandable because people change their jobs so frequently in our industry. We received high bounce rate from our email marketing. We did the random review of our own data against their data and found some contacts' info has not been updated and is wrong.
  • Smartforms integration can be tricky for the first time users.
  • I wish they refreshed their data more frequently than quarterly.
If you are looking to do a lot of email marketing into new vertical markets without spending a lot of time and cost, Reachforce gets the job done. It is fairly easy to use and we found their customer service is better than other companies we used in the past. I just wish their data quality (contacts) could be better but it is still on par with other companies we worked with.
March 18, 2015

Worth the investment!

Score 10 out of 10
Vetted Review
Verified User
We receive leads from a variety of sources including direct form fills onto our webpage, and Marketo landing pages, third party partners in the form of Excel lists, etc. We were looking for a data appending solution that could deal with a variety of different inputs - forms, Excel lists, existing database, etc. The data quality that we bring in from the marketing side affects sales as well since we are only as good as the data that we pass through. Before, we were manually sending these lists overseas for manual cleaning and managing multiple lists, timezone differences was unwieldy and extremely time consuming.
  • Increase the number of leads by decreasing your fields that you need on each form. We all know the number of fields is inversely correlated to how many leads we get. Smart Forms is easily integrated into Marketo (not sure which other MAS are compatible as well) and ensures that data coming in appends with firmographic data so you don't have to ask for it.
  • Customized data format - They can customize to fit our specific selections and buckets. For example for employee size the raw data is a single number, we look at ranges. They can customize so the data appends with the range format that we need to have.
  • Awesome sales team, customer support, and very helpful and knowledgeable. They were incredibly responsive and very easy to work with.
  • Flexibility in data input - we can upload leads into the ReachFroce cloud, append, then push data over to Marketo, or if it gets into Marketo directly it can clean once its in Marketo and you can clean as many times as you want without being charged each time.
  • In the form selection, if a company name does not exist in the database, the lead can choose "not me" then that actual data value overwrites what they originally put. In the future, if they choose not me to default to the lead entered data value. This is something they know and I'm told they are working on it.
For someone who is facing our similar pain points Reachforce is a great fit. The solution is a bit pricey, however, if you take the lost time, and the alternative of inaccurate data, its worth the investment.
As with all data appending vendors, you should give all the vendors that you are evaluating a same set of lists to know if they can address your target market. We provided a random sampling from our database including "good leads, bounced leads, and purchased leads, as well as some from actual 3rd party webinars to see how they would perform. We tested the workflow all the way through import and it worked great. What would take several days of back and forth and inaccurate data can be done in less than 15 minutes. This is crucial especially as your marketing needs are scaling.
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